I recently spent an entire day with a client planning their business strategy for this year. This particular client had initially been referred to me by one of his colleagues who had heard me speak over 4 years ago.
So how did John’s friend remember me after all this time? Gary had been on my database and had consistently been receiving my ezines.There’s many other stories I can share with you, where I’ve had thousands of dollars worth of business just by simply sending out an ezine regularly.
In case you hadn’t noticed, many internet marketers are sending out emails every week, some nearly every day. The successful marketers that I follow send an ezine out every week. Why is that? Because it works!
The challenge with most small business owners is they don’t prioritise and plan to get their ezine out regularly. If you want more business then don’t overlook doing this.
5 Ways to Boost Business With Your Ezine
1. A personal note from you
Your people want to know more about you, not just your business.
2. Photo’s
These bring your ezine alive and easier to read.
3. Tips and useful information
People will only stay subscribed to your ezine if it provides value to them.
4. Testimonials
This shows that what you offer really works and what you say isn’t b.s.
5. A short biography about you and what you offer
Ensure people know what’s on offer. Don’t be the world’s best kept secret.
The Final Word
There’s many ways to market your business, however one of the simplest and most cost effective methods is through a weekly or fortnightly ezine, sent consistently.
If done correctly your ezine will accelerate your profits but only if you do it!
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