Should I Put Ads On My Site?

Website ads come in many different types, styles and sizes. There are text ads which are usually a line or two of text that link to a website that is selling a product. There are also banner ads which you can find either horizontally across the top or bottom of a site or vertically in the sidebar. You might see pixel ads in a sidebar under the heading of “Site Sponsors” or “My Picks” or some such. They’re squares, often 125 px by 125 px. Also on the scene are widgets by Amazon, PayDotCom, and others that show products in an attractive box. But probably the most recognizable ads are the AdSense ads by Google.

If you have Google’s AdSense on your site, you make money when people click on one of the AdSense ads. This is called Pay Per Click (PPC). It might range from a few pennies to several dollars per click, depending on the ad’s keywords and how competitive they are.

Why should you or shouldn’t you put ads on your site?

There are pros and cons of placing ads on your website or blog.

Pros:

• Ads are a great way to monetize your site.
• Ads are passive income. Put the ads up and let them do all the work.
• You don’t have to go all out; just a little advertising on your site can add up to some good $.
• Give people a place to go after they’re finished with your site. They may have just been looking for information and weren’t ready to buy from you right now.

Cons:

• Placing ads on your site can make you feel like you’ve “sold out”.
• The ads may not make you very much money and that real estate where you put the ads may possibly have a better use.
• When you have ads on your site you are giving people the opportunity to click away. This does not make sense on some sites, such as a sales page.

What skills do you need to put ads on your site?

It depends on the route you want to take. If you want to sell ad space you need to learn all the ins and outs of this, decide what you will charge for space, and put together an ad package for potential buyers.

As far as AdSense ads go, you need to know how to place them on your website or blog. Follow AdSense’s instructions on how to achieve the look you want. Then it’s a matter of placing the code they give you into the proper spots. Although the trickiest part is figuring out what style, colors, type, and placement work the best for your niche, there are a few excellent books on this.

What other strategies work well with using ads?

Setting up a website
Blogging ins and outs
How to get traffic
List building
Selling affiliate products
Using PLR

It is probably easier to put ads up when your site is first started. If you didn’t and want to add them later, then start very small so your loyal readers don’t get uptight about it. If you decide to have ads on your site, remember to think great content first, and ads second.

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