The Benefits of Article Marketing

What is article marketing?

Many internet marketers use article marketing not only as a way to get traffic to their site but also to sell affiliate products. Let’s explore some of the details of article marketing here:

Article marketing consists of writing a 350-600 word article on a subject that is directly related to the theme of your website or blog. You cannot put your website link inside the article, but you can put it at the end of the article in a short bio. That way, when your article gets published by an ezine publisher, such as EzineArticles, then others can pick up your article (including the live link to your site), and paste it onto their sites. Interested people will click on your link and perhaps buy from you.

Article marketing works well if you are new to internet marketing and you don’t have a product of your own yet. You can set up a website or blog to sell affiliate products and then write articles to get eyeballs to your site to purchase these products.

Why should you do article marketing?

It can be a successful traffic building strategy that is perfect for the beginner. It costs you no money, only your time, and there isn’t the risk involved like with other techniques like Pay Per Click advertising. Anyone who can put 350-600 words together at a time can use article marketing as one of their sales and marketing strategies.

When first starting out, many people make the mistake of thinking that to have a beautiful website is enough. But really, beautiful doesn’t put money in your pocket. You need traffic, you need a way to let people know your website is out there. Article marketing fits the bill.

What skills do you need?

Believe it or not, you don’t necessarily need to know how to write, although it helps. You can hire a ghostwriter to write your articles, which is the most expensive route. You can hire someone to rewrite PLR articles, which is usually not as pricey. Or you could “speak” your thoughts on the subject and record it.

Another thing needed is some organizational skills. Why? Because each article you write is now important virtual real estate (VRE). You can submit your article to other article directories, change it up a little and put it on your blog or website, or put several together and create an ebook or ecourse. So you need to keep an organized spread sheet that shows where and how you’ve used your articles. It may seem like you can remember at first, but after you get the hang of article writing you’ll have hundreds of articles to keep track of.

There are many little details you need to know to make article marketing a successful endeavor, but luckily there are a lot of resources to help you.

It should also be noted that it can take lots of articles to get you lots of traffic and sales. Ten articles are not enough to determine if article marketing is working for you or if you’ve picked a good niche to sell affiliate products for. The more articles you write, the more you’ll learn about article writing as well as your niche product.

What other strategies work well with article marketing?

• Keyword research, especially long tail keywords
• Outsourcing any of your needs; article writing, changing blog themes, researching, building websites, etc
• Selling affiliate products
• Using PLR
• Setting up a website
• Blogging ins and outs
• Offering your services on the Internet
• Knowing good sales copy if you promote any product
• Mentoring or coaching

Be sure to watch your stats and analyze them as you market with article writing. How come this article got so few views and that one got a TON plus several sales? This is where it gets fun; figuring out your success formula and duplicating it.

Here’s an added bonus – you get to become the expert in your niche. This means people will listen to you and trust what you have to say, and you’ll sell more of your products.

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