Doing Audio Interviews With Experts in Your Niche

What are audio interviews?

You’ve seen those “play”, “pause” and “stop” buttons more and more often on blogs and websites. They’re cropping up everywhere entrepreneurial marketers can think to put them. Audio is not only here to stay, it’s now a hugely popular medium to present blog posts, website content, and paid product material.

Audio interviews with experts in your niche are one of the ways audio has taken off within the online marketing world. The interviews typically last an hour and can consist of your questions with the expert’s answers. Another way to do the interview is to also allow other callers in on the call. After the interview is done, or even during the interview, callers can ask their own questions of the niche expert. These calls are known as teleseminars or webinars.

Why do audio interviews?

Not everyone is as thrilled to read the printed word as I am; lots of people would rather listen to audio and feel they get more out of the material when presented this way. People learn differently and it’s in your best interest, as a marketer, to speak to everyone on their own terms.

Audio interviews are valuable virtual real estate (VRE). You can spend an hour researching the interviewee and putting together the questions and another hour interviewing them. So not counting the time it might have taken you to “woo” them, you can have a marketable audio product in two hours! That’s much faster than writing an ebook from scratch.

The reason you want to interview an expert is because they probably have what others want, and that’s knowledge. Really, it’s a win-win-win situation. It’s good for you because you can draw in even more listeners and get kudos for helping them out. It’s good for your subscribers because they get a ton of new information. Lastly, it’s good for the expert because they get even more recognition as an expert and will have the chance to promote something in the interview.

What skills do you need?

You will need to learn how to do an interesting interview. Learn interview techniques from available resources. I believe it takes some skill to be a good interviewer so it’s a good idea to practice on your friends before you do your first real interview. The questions need to be on a subject your subscribers or potential buyers are interested in and they should be thought-provoking

You should think about surveying your subscribers to see what subject they would like you to do an interview on and what questions they would like answered.

As far as other necessities, you will need to decide on the recording method, where the recording will be stored, and how you will present it to your customers or subscribers. See the resource box below for suggestions on this.

What other strategies work well with audio interviewing?

• Setting up a website
• Knowing good sales copy
• Outsourcing the scheduling
• Blogging ins and outs
• Web 2.0
• List building
• How to get traffic

Who knows, you might love doing audio interviews so much that it becomes your favorite business model. Some marketers have made names for themselves as well as earned an income from doing interviews and more interviews. I’m sure your #1 Wonderful Web Woman comes to mind!

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