Do You Know How To Write Great Sales Copy?

What is sales copy?

Sales copy is a bunch of words that when put together in just the right way will make you want to buy the product being written about. There’s something magical about good copy because it confronts your doubts, answers your questions, gives you hope, and satisfies your desires – all in 2 to 22 pages.

Why should you use great sales copy?

If you are an internet marketer then you are marketing on the internet, aren’t you? It’s all very well and good that you have created an outstanding product, but if you can’t convince other people of that, they will not buy from you. They won’t feel the need to purchase your product unless you tell them why they need it and how they’ll benefit from it.

Think about WIIFM (what’s in it for me). A great sales page isn’t a recap of what the product is, the page tells people what’s in it for them if they get this product. Another set of initials to remember with sales copy is AIDA which is attention, interest, desire, and action. These elements need to be addressed for the sales letter to do its job, which is to sell a product.

One could argue that sales copy is everywhere in your business – when you do a product review, send an email to your list, write a blog post, write a forum post, do social bookmarking, put up a Squidoo lens, etc.

What skills do you need?

There are three approaches to copywriting, depending on your finances and abilities:

1. Invest in copyrighting coaching to learn all the intricacies of good copyrighting.
This way you’ll learn the psychological triggers as well as what colors, fonts, font sizes, layouts, etc. work the best for selling on the internet. A coaching program is not the cheapest route and is not the best way to go if you have no desire to learn the art of writing sales copy.

2. Buy an ebook or follow a template.
There are many ebooks that can break down the fundamentals of copyrighting. This route may cause you delays as you learn how to write copy, but who knows, you may have quite the knack for it. This might be the only option for you when you’re first starting out and don’t have the funds. Study successful marketers’ sales pages and take notes of what works. Get your sales page critiqued on a copywriting forum or an internet marketing forum. Copywriters are always willing to give advice.

3. Hire a copywriter.
There are different levels of copywriters and they charge accordingly. If they have a proven track record of excellence and work for the gurus, they can charge around $20,000 a gig plus a percentage of the profits. If the copywriter is unknown, they may be a real bargain but they could also still be learning the finer points of sales copywriting. Perhaps the best route would be to use someone in the middle who isn’t outrageously expensive but can give you examples of their successful work. Do not put the fate of your product in the hands of the lowest bidder.

What other strategies work well with great copywriting?

• Using keywords effectively in your copy
• Outsourcing any of your needs including sales copywriting
• Selling affiliate products
• Using PLR
• Setting up a website
• Blogging ins and outs
• Offering your services on the Internet
• Web 2.0
• Mentoring or coaching

Knowing how to write effective sales copy will definitely affect your bottom line. The better your sales letters are, the more you will sell. Even if you outsource all your big copywriting projects you will still need to know how to do it. You never know when you want to throw up a quick squeeze page or send an email to potential JV partners. So keep a swipe file of excellent headlines and subheadlines. Start another file with examples of really good copy (you know… those sales letters that make you buy something).

Like with almost everything else about internet marketing, the more attention you give to your sales copy, the better it gets and the more money you earn.

Tags: Articles, Copywriting, Copywriting Article