Wonderful Web Women

Hi

Today I interviewed Ellen Violette, the ebook coach. Ellen had so much to share and we had so many questions from listeners on the call that she stayed for 2 hours until every question was answered. What a Wonderful Web Woman! The recordings for the interview and the Q & A session will be available for Gold members to download in a few hours

You can hear about a special offer Ellen has made for us and how to download her free gifts to us by listening to this short message from me below. You’ll also hear how to get 15 minutes free consulting with Ellen to work out the direction you need to go in.

Over the next week I’ll share with you some of the great tips Ellen shared on common mistakes, how to choose a title, how much to charge and how many pages to make your book. Before I share with you the first tips, here are links to great resources for you:

Resources and special deals

• Free “mega Article” pack with heaps of great info on getting your ebook written

• Free consults and resources (please let her know you are fromWonderful Web Women)

• When you download your article “Mega Pack” you will have the chance to check out her excellent home study pack which is delivered to your door. This is the course that has the system to create an ebook in 72 hours. It also  has a great payment plan

• Ellen emailed me after our call to extend a special offer. The first 5 people who purchase her home study course, she will review your ebook and critique. Value is nearly $400 for this extra bonus alone

7 Mistakes People Make When They Write an Ebook

1. Thinking they will make big money just from their ebook

If you think you will make big bucks just from the sale of your ebook you are leaving a lot of money on the table. You make the money by teaching people how to apply what you write about in your book. Robert Kyiosaki (Rich Dad, Poor Dad) calls his best selling book his “brochure”

2.  Not even starting

Most people assume it will take them months and it will if they don’t have a system. It does not need to be perfect but it does need to solve your target market’s problems

3. Not researching the topic

Many authors just write what they want rather than what their target market wants. Ellen teaches how to research your topic. Examples are:

• Search on Google to see what is populra

• watch for trends

• keep an eye on forums and facebook group chats in your niche

• survey potential customers

4. Not starting with the end in mind I really like how Ellen emphasises that your ebook is the basis of your business, not just a one-off product. You need to decide where this book fits in your business plan. Is it a lead generator or is it the main product? Will it be part of a series? Decide before you start or you may be stuck with  a topic you don’t want to pursue further or you may make your book try and solve everything in one go, rather than spreading the info over a series of related books which builds a stronger business. 5. Changing topics part way through Apparently this is really common. People get part way through and then decide to change the focus of the book. Make sure you do your research well before hand to make sure you are writing a book that your target market wants. Then stick with what your research shows you. 6. Not having a great title An average book with a great title will outsell a great book with a boring title, every time. A great title is essential and it MUST be one your target market can relate to. Here are some ideas to create a great title:

• Model your title on ones that work (eg, 4 hour work week)
• Change the main action to a verb (eg instead of “How to be lucky” change to “The Luck Factor”)
• Include the main benefits in your title
• Have a sub title with the explicit benefits
• Repetition (eg “get organised, get published”)

7. Not leveraging your ebook This is where the big money is. You can create articles, teleseminars, workshops etc from the knowledge in your book. A simple example is, record yourself reading your book and you have a bonus “audio book” These are just a few of the topics we covered on the call. In the Q & A session we also talked about creating great ebook covers, how long your book should be, how much to charge and lots of other great ideas. I’d love to hear your ideas on creating ebooks and hear of any success you have if you decide to invest in Ellen’s home study course or coaching. Cheers Janet

How exciting. Kathie Thomas, one of our Wonderful Web Women, pointed this out in the forum this week and I had to share it with you. This blog has been listed as one of the top 100 Awesome webmaster blogs by women on the Internet. Wow. How great to be recognised and amongst such great company.

http://whdb.com/2008/100-awesome-webmaster-blogs-by-and-for-women/

I’m quite chuffed. Check out no. 69. Kathie Thomas is also there (very deservedly so) at 81. Great to see all the blog techniques I have been applying that our speakers have taught us have actually worked.

Cheers

Janet

Hi

Today we were lucky enough to have David Barrett from Audio Acrobat spend 2 hours guiding us through Audio Acrobat and answering all our questions. Because this was a bonus call I have made the replay available to everyone for a limited time. You can listen to the replay here: http://instantTeleseminar.com/?eventid=3339345 

To show you how easy this program is to use, I have created a 5 minute summary for you using the program. Just click the play button below to hear my message. All I did was ring up, record my voice, copied the little bit of code they gave me and pasted it into my blog here. Ta Dum!! All done.

You can use Audio Acrobat for the following things:

• add a welcome message to your site (have a look at the home page of wonderful web women, I just changed it).

• let customers leave an audio testimonial using a special number you set up with one click (see our testimonial page and see an example) - go on, leave a testimonial. I want to see if it works

• Easily add the testimonials from your customers to your web site

• Add your voice to the final page of your shoppingcart to guide people through the process of buying

• create an audio product (for example an interview) and sell it

• send people a link in an email and let them download your audio or listen on-line with no need for an attachment - or a website for that matter

• record an interview you do on your own phone, by adding audio acrobat in as the third person on a 3 way conversation. That way your guest does not need to ring the US if you are both in another country like Australia

• creat a podcast and add to 16 podcast directories with 2 clicks

• add video to your web site

• Easily make it pay for itself and then pay you extra through an easy affiliate program

You can trial Audio Acrobat for 1  month for free then it’s less than $20 per month (and you can cover this cost by recommending it to other people who will benefit).

I’m going to be really testing it out this month and I’d love to hear you stories. Why not share them here on the blog and also on the forum?

Janet

Hi

Today we were lucky enough to have David Barrett from Audio Acrobat spend 2 hours guiding us through Audio Acrobat and answering all our questions. Because this was a bonus call I have made the replay available to everyone for a limited time. You can listen to the replay here: http://instantTeleseminar.com/?eventid=3339345 

To show you how easy this program is to use, I have created a 5 minute summary for you using the program. Just click the play button below to hear my message. All I did was ring up, record my voice, copied the little bit of code they gave me and pasted it into my blog here. Ta Dum!! All done.

You can use Audio Acrobat for the following things:

• add a welcome message to your site (have a look at the home page of wonderful web women, I just changed it).

• let customers leave an audio testimonial using a special number you set up with one click (see our testimonial page and see an example) - go on, leave a testimonial. I want to see if it works

• Easily add the testimonials from your customers to your web site

• Add your voice to the final page of your shoppingcart to guide people through the process of buying

• create an audio product (for example an interview) and sell it

• send people a link in an email and let them download your audio or listen on-line with no need for an attachment - or a website for that matter

• record an interview you do on your own phone, by adding audio acrobat in as the third person on a 3 way conversation. That way your guest does not need to ring the US if you are both in another country like Australia

• creat a podcast and add to 16 podcast directories with 2 clicks

• add video to your web site

• Easily make it pay for itself and then pay you extra through an easy affiliate program

You can trial Audio Acrobat for 1  month for free then it’s less than $20 per month (and you can cover this cost by recommending it to other people who will benefit).

I’m going to be really testing it out this month and I’d love to hear you stories. Why not share them here on the blog and also on the forum?

Janet

Today I interviewed Pat Lynch from Women’s Radio about “Speaking Up and getting your voice heard”. Pat has an incredibly inspiring story of perseverance which I hope will inspire many to stick with your vision, even against the odds. Pat owns Women’s Radio, a large network which features a collective of web hosts who run radio programs on topics targeted at women. These topics are not just on women’s issues but are targeted at women. For example there are radio programs on business, health, travel, music - you name it, it is there or will be.

In this article I share with you strategies to get your voice heard, using both Pat’s website (www.womensradio.com) and Pat’s techniques and your own web site.

How to Spread the word about your expertise through Women’s Radio

The mission of Women’s Radio is to give women a greater voice over a wider geographic area. The influence of this program reaches hundreds of thousands of women. Women’s radio can help grow your business (or your political campaign or social interest group) in the following way:

1. Apply to host a radio program through Women’s Radio. To apply, visit http://www.womensradio.com/Pages/Contact.htm and tell Pat that you heard her on Wonderful Web Women and would like info on how to be a host. Tell her a bit about yourself as well.

2. Be a featured guest on one of the programs. Again, contact Pat through http://www.womensradio.com/Pages/Contact.htm and tell her a bit about your expertise.

3. Contribute articles : You can submit articles as a guest author

How To Host Your Own Program

When Pat moved her radio station from traditional radio to internet radio, she had a wish list of what technology she wanted to make it possible. It wasn’t available at the time so she and her partner, David, contracted a team to develop it for them. The result? Audio Acrobat. I’ve noticed this used on many sites, especially those of successful marketers.

These are just a few of the things you can do with Audio Acrobat:

• record your voice and put it as an intro on your website
• record an interview
• record segments for a radio program or teleseminar (eg intros, interviews, adds, music transitions) and then select what order you want each played in and when to play
• create podcasts with just 2 clicks (submits to 16 different podcast directories)
• quickly put audio on your website or blog without having to be a techy (just cut and paste)
• You can also do all the same things with video

Using this technology you can really simply have recordings of your interviews and ideas on your own website. You can even create a site that has guest hosts who all contribute their recordings to your “radio site” and create your own radio hub for your own niche.

But let’s keep it simple.

Sign up for Audio Acrobat for their free 1 month trial. Create a short audio introduction to your website by ringing in on the number they provide. Then cut and paste the recording to your website. That’s what I will be doing this week as I spend the next month “testing it out”. I’d love to hear your experiences. Here’s one that was shared on the call by Richard from California “LoL, I can not say enough great things about Audio Acrobat ! What a great tool! I use it with overt 90% of my clients ! TalkToMeGuy Productions”

Cheers

Janet

This week I interviewed Michele Pariza Wacek, who shared 3 reasons why people use the Internet. You MUST cover at least 3 to be successful:

1. Content - people search the Internet for information. From what movie is on, to how do I get my child to sleep at night, to how do I make money on-line. The topics are endless. It is essential you create great content.

2. Connection - people need a sense of community and connection. People may look for a date, look for a vendor, a client or keep up with friends. It is essential you have a way for people to connect with you and with other people who visit your site. This is why blogs, forums and social networking sites are great marketing strategies.

3. Entertainment - this is not essential, but if you can entertain people while also connecting and providing content, you will be a great success. This doesn’t mean you have to be funny. Just be yourself and make people think differently. I like Michele’s idea. “Even the most boring person in the world is interesting to someone”.

You can find out more about Michele by listening to her entire interview in the gold member’s area of Wonderful Web Women. You can also learn her strategies in detail with her great training package available here.

Over the last few weeks we have heard from a few speakers about different ways to use social networking to grow your business on the Internet. Today, Michele Pariza Wacek showed us how to tie it all together into a Web 2.0 strategy.

Over the next week I will be sharing with you a few of the concepts Michele introduced. Today I’d like to share with you a concept that is close to my heart - “Leverage”.

Michele’s 7 step recipe for Web 2.0 traffic

Raw Ingredients: 

Prepare beforehand: 1 great quality article, 500 words in length that gives great content on your topic

Step 1: Include your article in your email newsletter / ezine.

• Send your newsletter at least once per month. Michele recommends once per week
• This develops a relationship with people on your list

Step 2: Post the article to your blog

• Your blog is central to your Web 2.0 strategy.
• Blogs are favoured by educated, affluent people (ie, good paying customers)
• Use Wordpress software on your own domain (free with Wonderful Web Hosting). Michele also has a hosting and blog facility for $100 / yr. Her contact details are below)

Step 3: Add your blog to your social networking sites

• You can actually  import your blog into Facebook in the notes section of your profile
• Facebook gets more traffic than Google and the average age is 39 (not all teenagers)
• I have just added this to my Facebook account. Be my friend? I’ll show you later this week on this blog how I did this.

Step 4: Cut your article into bite size pieces

• Use these tasty morsels to answer questions in blog posts and forums
• Post these answers on other people’s blogs as comments

Step 5: Record yourself reading your article

• simply record yourself reading your article (use an MP3 recorder or record straight onto your computer)
• Add the audio to your BLOG using a wordpress plug in for podcasts (search Google for wordpress plugins)
• You can then take the podcast “feed” information that is given to you through this podcast plug in, and submit it to podcast directories such as itunes (search Google for podcast directories) 

Step 6: Create a press release

• Use the 500 words you have written and create a press release
• submit this to press release directories on the Internet
• This will get you traffic but importantly will get you noticed in the mainstream media

Step 7: Submit your article to article directories / portals

• Spread the love. Your original 500 word article can now be submitted to websites that let people use your article on their own websites (with links back to your site of course)

As you can see, this is the recipe, but like any good cook there are gourmet techniques you need to master to create a true Web 2.0 degustation (how far can I carry this analogy?). This is where Michele comes in. She has created a comprehensive package that shows you how to do all these steps. It is not just information (though mind you, she has even loaded the recordings directly onto an Mp3 player for you). It includes checklists, excel spreadsheets, links to the directories she uses, how to write the articles, press releases and how to create a podcast and heaps more.

You can grab this here, and she even has a 4 part payment plan. After you purchase, email Michele at michele (at) michelepw.com and tell her you are from Wonderful Web Women. She will send you a $50 refund and also send you her digital book “Why Isn’t My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site Go Ka-Ching!”.

You receive the digital version immediately and the physical version within the week.

I’d love to hear of your ideas on this strategy. Watch the blog this week. I’ll be sharing with you screen grabs of how I added this blog to Facebook and also Michele’s 3 reasons why people use the Internet (you must cover at least 2 to succeed).

Cheers

Janet

Today Nancy Marmolejo shared with us how to  use video on-line to build our credibility, branding and get free publicity. I love Nancy’s approach. Firstly, she keeps it all so simple. Secondly, she focuses on the person in front of the lens as a priority before she even starts talking about shooting the first video.

We covered a lot of great tips, so take the time to listen to the recordings if you can. They’ll be available in the gold members area in a few hours.

A gift for you from Nancy

You can download Nancy’s gift report Learn about 5 Massive, Credibility-Crushing Mistakes Women Entrepreneurs Make with Online Video and How to Completely Avoid Them with this FREE Special Report!

3 Essentials points BEFORE you make your first video

1. Know your ideal client

This is absolutely essential as you must create videos on a topic (and current trends) that your ideal client wants to see. If you are not clear on this your uncertainty and lack of focus will show in your video.

2. Be clear on your expertise

You will be using video to position yourself as an expert. You want to position yourself as the go-to person for commentary on a topic, area of expertise. This is where the opportunities for free publicity come. Be clear in your videos, and with yourself, what is your area of expertise.

3. Present your unique essence and personality

Don’t try and be someone else that you think is the ideal video personality. Find your own voice. Nancy has a lovely way of explaining this. She believes that each of us has a purpose, a message to share. She calls this your “medicine”, a term which originates from her Aztec ancestors. Take time to be clear on what is your unique message. This moves the focus from you to the viewer. This is how you portray your authentic presentation.

What type of videos to make

This is clever. Once you are clear on the points above you need to create a series of short videos Each video should be no longer that 2 minutes and you need to create a series of at least 5. These short videos teach people tips on your area of expertise. If it is topical, that is better.

For example, Nancy first created 5 short videos teaching people how to use Facebook to create business relationships. You can see them here: http://www.youtube.com/user/vivavisibility

You may create them all in one sitting but release them slowly over a few weeks to build anticipation.

How to  make your video

• Nancy stresses “keeping it simple”.
• Don’t use a webcam (see why in the recordings of the call)
• Flip cameras are newly released and create a video ready to upload to the internet
• Edit the video to add text, music etc using free software that comes with your computer like Windows Movie maker
• JUST DO IT!

IMPORTANT: The setting, lighting and what you wear are extremely important. Nancy gives great tips on this in our interview. You can hear the replay in the gold members area of Wonderful Web Women.

Where to submit your videos

There are heaps of places, just Google “online video sharing”

Start with:

• You Tube
• Blip TV
• Veoh

Make sure you grab a copy of Nancy’s free report . It covers the 5 main mistakes women entrepreneurs make with online video and it is excellent.

On our call yesterday with Lorrie Morgan - Ferrero, she promised to send us some examples of female friendly sales copy we can look at for ideas. Well true to her word she sent me an email today with some great samples to share with you.

Here are they are below.

http://www.redhotcopy.com/sterling.htm

http://www.redhotcopy.com/rhcbootcamp.htm

http://www.redhotcopy.com/copy3.html

http://www.alexandriabrown.com/marketingmastery.htm

http://www.successconnections.com

http://www.infoproductguy.com/home.html

Here are some extra words of wisdom from Lorrie Remember, even though these are long copy sales letters, the formatting, the bullets and the headlines/subheads are designed to make the copy scannable and easy-to-read for busy women AND busy men. Yes, women despite our equality, it seems much of the household duties still far to us and our time seems even less than men’s.

 But the psychology of having all the answers, facts, and information on one scrolling page is still a proven copywri