Wonderful Web Women

Interview Skills to create in-demand products with Heather Vale

November 6th, 2007 . by Janet Beckers

I really enjoyed our call this morning with Heather Vale. I must admit I was a bit nervous. After all I was about to interview a woman who has earned the reputation of being the best interviewer on the internet! Talk about pressure.

I soon realised that Heather has earned this reputation because she over-delivers. She was incredibly generous with her knowledge and gave real value. I’d like to share a few of the things we learnt today - but first an apology.

An apology to listeners on the webcast

We had quite a few people listening in on the webinar today and for reasons outside my control - the webcast just stopped. I have no idea why but it is definitely something that happened with Instant Teleseminar - the company we use the run the webcast. Fortunately I use a back up to record the interview so the recording went fine but I am very sorry for the inconvenience caused to listeners on the webcast.

Recordings available to all members for limited time

To make this up to you, I have made the recordings available to all members, free and gold for one week only. You can find the recording my logging into the member’s area, clicking on tele-seminars and audios and looking for free audios.

After this week they will be returned to the Gold members area.

Are the best interviewers introverts or extroverts?

A lot of people assume that if you want to be a good interviewer you need to be an extrovert. Far from it. Heather revealed that she really is an introvert and that this has actually made her a great interviewer. After all a good interviewer is not meant to be in the spot light - they are meant to be holding it and shining it on the interviewee. Her message was to be yourself and not to try and copy someone else’s style.

The three R’s of an interview

Heather shared with us 3 R’s of developing a relationship with an interviewee:

Respect - this comes before the interview starts in how you correspond, the reputation you already have and testimonials you have collected.

Rapport - you can often develop this even in the 10 minutes or so that you can chat with the speaker on the phone before the call starts. Very often you do not get past this level of relationship on a call.

Resonance - this is when you really click and the interview takes an energy all of its own. Heather shared that it is rare to get this in an interview, but it can happen if you find something that you are both really passionate about or you have developed a relationship earlier through ohter interviews

A unique way to invite experts to agree to be interviewed

Heather shared a method she used to invite quality speakers. Check out here Myspace profile at http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=23588507

What a creative way to find speakers. Heather went into quite a bit of detail about how she used myspace as a strategy. It’s a bit too long to go into here so I suggest you listen to the interview recording for details.

Learn more from Heather and save $400 (and get one-on-one time with her).

I always ask our speakers to offer a bargain for members who want to learn more from them. Heather took me very seriously and has made an incredible offer - a 60% reduction on her big selling pack! You can get all the details here at http://www.wonderfulwebwomen.com/recommends/heather

One of the incredible bonuses she offers is one-on-one time with her to discuss your project and plans. This is an incredible bonus worth $495 on its own.

I’d love to hear your thought on the issues Heather raised in our call today. You can leave your comments here on the blog or in the forum at http://www.wonderfulwebforum.com

Cheers

Janet

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