Wonderful Web Women

I have had some great feedback from members who were on our call today with Kathleen Gage. The overall reponse was one of gratitude as Kathleen dispelled many of the myths of making money on-line and outlined simple steps to build an Internet business that would stand the test of time.

In fact the word BUSINESS is the point Kathleen stressed throughout her call and I can’t agree with her enough. We hear so much hype about “make $50,000 with your first campaign with one product” that is it easy to believe that making money on the Internet completely ignores the rules that work for making money off-line. It’s rubbish of course. Sure, an Internet business is fantastic because you can work from home and have very small start-up costs (which is why I love the Internet), but if you intend to make consistent income, then you are starting a business.

A very generous offer (thanks Kathleen)

Kathleen excelled herself today. Not only did she provide great content but she put together a product offer that is incredibly generous. It is perfect if you are starting out and an incredibly ethical product in that it provides you with the foundations to create a BUSINESS on the Internet, not just a website. As well as more that $350 worth of product for just $99, Kathleen has bonused the first 20 people who buy her pack a one-on-one, 20 minute, laser focused coaching session with her. This alone is worth more than the cost of the product and will save you an incredible amount of wasted energy. This offer is to be used within 30 days to make sure you take action!

Here is just a small list of the things we covered today. Gold members can download the recordings with 24 hours (usually sooner).

How to make the Internet Work For You

1. Commit to the long term. You are building a business so plan to build your business for the long term and not some quickly created (and quickly forgotten) project.

2. Invest in training - you will want to learn a lot of things yourself but when you identify an area of expertise you need to master (for example how to run a tele-seminar), invest in learning from an expert. This will cut your learning curve dramatically

3. Build a solid foundation - Kathleen shared that in her first campaign, she made about $50 and thought it was great. Now when she launches a campaign she makes $50,000. This would not be possible if she had not built up her relationship with her customers and with her vendors over time.

4. Identify your market If you think everyone can be your customer you will go broke. You need to identify who needs your services and who you want as your customer. This will allow you to focus your marketing. Another good point Katherine mentioned that is the most important characteristic of your target market. They must have the money to pay you! Remember, you are in business.

5. Survey your customers One of the most powerful questions you can ask your customers and potential customers is “what is your biggest problem with …..”. Once you know their problems you can find solutions . This may be by creating your own products or (especially when you start) referring other people’s products as an affiliate.

6. You have a moral obligation to sell . This comment is one that many of our listeners resonated with. If you have a solution to a customer’s problem you have a moral obligation to sell that product through your business. This is a concept I know a lot of us struggle with. This concept turns around selling from the view of “taking” to the view of “giving”

7. Enthusiastically pay your suppliers If you always search for freebies you will always attract freebie seekers as customers.

8. Treat the Internet as a business. This is the over-riding message Katherine shared with us. So get an accountant, find out about business and marketing plans. These are the things you would do with an offline business. The same thing is true for an on-line business

I’d love to hear your views on what Kathleen covered today. If you are just starting out, or been dabbling and not really making money yet, then I highly recommend you  invest in Kathleen’s offer and make sure you take up her offer of one-on-one coaching time.

Cheers

Janet

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Gold Member Jennifer King from  Perfume on Tap announces a charity function to raise funds for the AIDS affected African children cared for in South Africa by Mama Lumka and the Nceduluntu Sanctuary Trust. I do hope you can support this wonderfully valuable event.

MAMA LUMKA FUNDRAISING LUNCHEON

Thursday 31st July 2008. At the magnificent Quat Quatta mansion 17 Quat Quatta Ave, Ripponlea From 12 noon till 3pm

Canapes on arrival Delightful guest speaker - Jennifer Hansen (ex Ch.10 newsreader) Wonderful door prizes, raffels and silent auction 2 course meal with wine included in exclusive, beautiful surroundings Leisure wear fashion parade & much more!

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There is a new book out that you must read for every woman married to, or marrying, a divorced man. It’s called Every Single Girl’s Guide to Her Future Husband’s Last Divorce, and it’s written  award-winning author Adryenn Ashley.  A strong marriage takes love, faith, honesty, good communication, and financial planning.  Now you can learn how to make your marriage the fortress it deserves to be!

This how-to book offers smart financial advice for savvy women who want a lifetime marriage. Gone are the times when a father would grill his prospective son-in-law on the young man’s intentions — and, more importantly, the state of his bank account. Today, women need to be their own financial advocates, and this book gives them the how’s and why’s of fiscal preparedness.  Don’t worry if you’ve already said “I do!”  The tactics outlined in this book work whether you’re about to stroll down the aisle or have already been hitched for a decade.

A Certified Divorce Financial Analyst and Certified Asset Protection Specialist, Adryenn Ashley uses her significant expertise to arm second wives with the tools and techniques needed to prepare themselves for a long, happy and financially healthy marriage to a divorced man.  And the experts agree:

“A man is not a plan. You’ve got to be money-smart as well as heart-smart when you make the big leap into marriage. Adryenn’s got some great inside tips on protecting your own financial future, and on how to shield you and your spouse-to-be from past ‘ex’-periences. Every single, aspiring Wealth Diva should read the homework that Adryenn’s already done—before they tie the knot.”?- Loral Langemeier, Master Coach, Wealth Strategist and Best-Selling Author of The Millionaire Maker book series

“Finally! A guide for second wives that teaches women how to protect their assets, their children, and their marriage. Written with a hefty dose of wit and compassion, Every Single Girl’s Guide to Her Future Husband’s Last Divorce is a must-read for any woman married to, or considering marriage to, a divorced man.”?- Barbara Stanny, Best-Selling Author of Secrets of Six-Figure Women

“In this book, Adryenn Ashley brings light to emotionally charged subjects with clarity and laugh-out-loud humor. She offers essential financial and legal information in a way that’s easy to understand and apply.”?- Marci Shimoff, Author of Happy for No Reason,  #1 NY Times Best-Selling Co-Author, Chicken Soup for the Woman’s Soul, and featured teacher in The Secret.

I also want to let you know that if you buy Every Single Girl’s Guide to Her Future Husband’s Last Divorce TODAY July 23rd, you will claim your bonus gifts, a second wives swag bag, if you will.

So visit http://www.marryingadivorcedman.comTODAY to purchase Every Single Girl’s Guide to Her Future Husband’s Last Divorce, and to receive all the goodies in your second wives swag bag.

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Yesterday I had the pleasure of interviewing 2 very special people, Judith Sherven and Jim Sniechowski, who are leading a new frontier in Internet Marketing - soft sell marketing. You may be wondering just what that is and I won’t be surprised if you discover that you fit into this definition. In this article  we will explore:

1. Who is in the soft sell community
2. What is soft sell marketing?
3. What are the benefits of this new approach to selling on the Internet?

By Soft Sell we’re referring to all the personal growth, healing and life-enhancement providers who market services and products in fields, for example, that range from a wide variety of coaches and therapists, MDs, chiropractors and all other healing practitioners along with life enhancement specialists like interior designers, home schooling experts, financial planners, importers of women’s lingerie and table linens.

Pretty much most of Wonderful Web Women are Soft Sell Marketers. And for us Soft Sell types, we can’t get in your face with our marketing because that would contradict what it is we are marketing

Judith and Jim mentioned they are seeing more and more support experts – like Blog specialists, copywriters, and PPC experts – attending their workshops who would prefer to work with and support Soft Sell marketers rather than hard sell types.

What is soft sell marketing?

Judith and Jim had a lovely way of describing the difference between soft sell marketing and hard sell marketing. There IS a place for both though most niches really are more in tune with soft sell marketing techniques.

Jim talked about the difference between ROI and ROE. I’m sure you’ve heard of ROI (Return On Investment) as this is where much marketing is focused. If you provide a service or product that increases income, you can expect to talk about the increase in income you receive in return for your investment in the product or service.

But what if you are providing a service or product that adds value to a person’s quality of life, and not just their bottom line? How do you measure something less tangible? This is the reason so many service providers devalue their worth and don’t charge enough. Soft Sell Marketing speaks directly to the customer in terms of their Return On Experience (ROE). The emphasis is on developing a relationship with the customer, not just a transaction.

What are the benefits of this new approach to selling on the Internet? 

• Permits you to market and sell your products and services and remain aligned within your own personal and professional integrity

• Benefits your clients and customers because they can trust they are being respected and valued by you as human beings and not just as objects with wallets and credit cards

• Allows you to promote your offers without using aggressive language in your sales letters like “killer copy” and “obscene profits” and “if you don’t do this you’re crazy”

• Grounds you in transparency, authenticity, and sinceritynot just as buzz words but as your real and meaningful intention and practice

• Offers you the strategy of “persuasion in plain view” rather than subliminal, manipulative persuasion

• Opens your consciousness to the difference between pitching vs presenting, manipulating vs inviting

• Shows you that you can make a substantial income while still being a spiritually grounded Soft Sell marketer

Judith and Jim are organisers of “Bridging Heart and Marketing II” – the only conference for Soft Sell Internet marketers. It takes place September 12-14 in Los Angeles. I’m honoured to be one of their featured speakers amongst an incredibly inspiring group of people. Because I’m a speaker at the conference I get to offer you a SPECIAL DISCOUNT on your tuition. To find out what you’ll experience, go to: http://www.bridgingheartandmarketing.com/janet

And if “Bridging Heart and Marketing II” feels right for you – follow your heart and be there with us.

You can find out more about the event and a special bonus I have thrown in by reading this article here.

Cheers

Janet

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Yesterday I had the pleasure of interviewing 2 of my favourite people on-line, best selling relationship authors and husband and wife psychology team Judith & Jim (Judith Sherven and Jim Sniechowski). Judith and Jim are leading what I see as a new frontier in Internet marketing and one that I feel passionately you need to be part of.

Judith and Jim lead the way for “soft sell marketers” to market their businesses  in a way that lets people know about what you do without feeling like you have to compromise or even sell out to marketing methods that go against your grain. In this article I will cover what soft sell marketing is and who actually fits into the soft sell category of businesses but first let me tell you about an opportunity to learn more and to meet up with Judith, Jim and myself in person.

Bridging Heart and Marketing

Judith and Jim are organisers of “Bridging Heart and Marketing II” – the only conference for Soft Sell Internet marketers. It takes place September 12-14 in Los Angeles. I’m honoured to be one of their featured speakers amongst an incredibly inspiring group of people. Judith and Jim have stressed the importance that this event is not a “talk fest” and that there are very real opportunites to workshop ideas and create long term relationships that will make a huge difference to the growth of your business.

Because I’m a speaker at the conference I get to offer you a SPECIAL DISCOUNT on your tuition. To find out what you’ll experience, go to: http://www.bridgingheartandmarketing.com/janet

And if “Bridging Heart and Marketing II” feels right for you – follow your heart and be there with us.

Join me for breakfast

As an extra bonus if you order through this special discount link you can join me for breakfast one morning of the event for a special Question and Answer session. We’ll book a table at breakfast just for our group and you will get the opportunity to get answers from me to your personal questions as well as the opportunity to discuss product ideas and joint ventures.

Stay an extra day

I really do hope you can can join us. I also hope you can stay for an extra day for the opportunity to spend a whole day learning the details on how to grow a business fast, and bring in extra income to your home every month, with the help of experts and the power of your voice. You can find out more about our Quick Start Event here.

Listen to the replay

I had quite a few people contact me to say they were disappointed to miss the interview as they didn’t receive the notice emails. Apparently we had a problem with a lot of our emails this week ending up in spam folders. AHHH!!! So, for a few days only you can listen to the recordings of the interview, before they are added to the gold members only area of Wonderful Web Women. Here is part of a message I received from one of the listeners on the call “Bravo for last night’s interview with Judith and Jim … having the energy of the three of you in one space was not only an elegant event, a moving one, as well.” I’d love to hear your ideas after you listen to the call.

Again, this is where you can listen to the interview

This is where you can register for the conference and receive my special discount

Here is where you can register for the one-day event with me either in LA after the conference, or in Sydney a few weeks before.

Cheers

Janet

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Thank you so much for your support of The Wonderful Web Giveaway 2008. The event is over now (look forward to next year now) and I have had some wonderful stories from people who used this event to start their very first list. In fact, many people used this event to create their very first product. Good on you for taking action.

Congratulations to the winners of the Contributor contest. Thousands of dollars of prizes, but only 2 people can win. And the winners are……..

REFERRED THE MOST MEMBERS Thanks to Reed Floren who blitzed the field. Thank you from all of us Reed as your effort has helped everyone to grow their own lists from the people you referred.

MOST POPULAR GIFT Congratulations to Tim Sanae with his gift of “777 Background Picture Gallery”. This was a great gift and immediately useful. Interestingly, the second most popular gift, By Scott Drake, was also a graphics package. I recommend you log in (if you are a contributor) and see which gifts were the most popular. There are some surprising topics which is great market research.

REED AND SCOTT WIN 1. Mp3 player pre-loaded with 10 of his favourite interviews from Wonderful Web Women. These are interviews with the most successful women on the Internet and even people with Reed’s and Tim’s experience will learn valuable strategies.

1. Reed and Tim also win the opportunity to create a product with me. This includes an interview of Reed and Tim by me, MP3, transcripts, cheat sheets, action plans all available on CD with professional artwork. Reed and Tim also get the raw files to cut up and use as they like. Valued at $1200 each.

A SURPRISE RUNNER UP I was so impressed with Margaret Saunders who closely followed on the heels of Reed Floren. Margaret’s niche is nothing to do with Internet Marketing and her business is still quite young. Margaret is an active gold member of Wonderful Web Women and has obviously applied a lot of what she has learnt over the last year. Congrats Margaret. As a reward (and thanks from all of us for referring so many new people to our lists) Margaret also wins the opportunity to create a product with me.

Thank you again for your wonderful support of the giveaway event. Let me know any stories of feedback you have had from new people on your list.

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One of the most common questions I get asked is how do you convince Industry experts to agree to be interviewed by you, and then how to convince them to promote you to their lists. Even more importantly, how do you do this if you are an unknown and have no list of your own at all?

There is a real strategy to doing this effectively but you can definitely replicate it in your own niche. When I started Wonderful Web Women I had no list (well, about 50 friends and relatives) because I had sold my previous business, along with the list. I was an unknown and had never met most of the women I interviewed. There are a lot of techniques I have developed which I cover in detail in my workshops but here is an outline to get you started:

5 steps to convince experts to partner with you

#1: Write a wish list of experts you would LOVE to interview if you could wave a magic wand and have the most successful and inspiring people.

I searched on Google, checked out www.gurudaq.com, went to internet marketing events and joined different speaker’s lists

#2: Go for the biggest names FIRST.

I know this seems crazy. After all, they don’t know you and logic would say to start with someone talented but not well known, and work your way up. You MUST start big. Read on to find out why.

#3: Communicate clearly what is in it for them and you

Money is not usually what motivates industry experts. After all, what they will make from joint venturing with you is probably peanuts for them. There are usually less tangible benefits for them. This is what I found really motivated the women who supported the launch of Wonderful Web Women:

1. They want to promote their business and latest projects

2. They are genuinely passionate about what they do and love to share

and, the biggest motivator of all……….

1. They were all genuinely passionate about inspiring and supporting women entrepreneurs.

Address these major motivators in your communication. Be clear, honest and brief (they are busy).

#4: When you have one agreement, let the rest know

This is important. People want to know they will be seen in good company and will often wait to see who else agrees first. That’s why I say go for the biggest name first. Once you have someone influential, the others will agree you are credible and be happy to join. You can even say “this is who else I have asked”, even if they haven’t agreed yet, and this will be enough to convince some that you are serious.

So go for the big fish first. If they say ”no” what have you lost? Nothing.

#5: Insist each speaker promotes the entire line up of speakers to their list, 2 weeks (and again one week) before you launch

This is the basis of your list building. Each speaker is helping each other to have new listeners on each call. They are supporting each other as much as they are supporting you. You must stress that they are supporting the other experts. This is the hardest part as they are busy and may not intend to forget your promotion but it gets lost in how much else they have going on. Be persistent and do as much as you can to help them (write the emails, make promotional videos or audios if you can)

Well that’s just the start, you have to do the interviews yet, but this is the hardest, and most important part done.

Good luck. I’d love to hear how you go. I hope to see you at our Quick Start Events.

Cheers

Janet

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Hi

Thanks to Charly Leetham today for taking on the challenge of sitting in the Wonderful Web Women interviewing hot seat. Today Charly interviewed me about the process I used to launch Wonderful Web Women so quickly when I  had no list, no reputation and no product (and no idea really). We covered so much, from how to find experts, how to convince them to support you, how to build your list quickly, right through to which software to use, how to create multiple products from a one hour interview and also touched on effective interview techniques. Pheww! That’s quite a lot really.

We had some trouble with the webcast today (kept making weird noises) so I have made the recordings available for you to download, even if you are not a GOLD member, for the rest of the week. After that, they will only be available for gold members. Here is the link to listen to the recording of the interview, and also the mastermind session afterwards.

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Wonderful Web Seminars Quick Start Events

Coming to a town near you…..

I have had so many people ask me to help them replicate what I have done in their own niche and I’ve listened! You have an opportunity to spend an intensive day with me and my team in a workshop designed to take you from the basics to the advanced techniques that will have you creating products and building a responsive list in just a few weeks. I have an awesome early bird booking discount which will save you $300 if you get in first. You can get all the details here.

Here it is in brief:

Sydney, Australia, Saturday 23rd August. Why not Join us for dinner afterwards?

Los Angeles, USA, Monday 15th September. Join me and my family for drinks and nibbles the night before?

The Los Angeles event is timed to back onto the Bridging Heart and Marketing Conference which I will be attending (and presenting at). You can see all the details for this ground breaking conference here.  I really do hope you can make it to both (we have arranged discount accommodation for you).

Both events are full of actionable content, with great food, networking opportunities and plenty of time to ask questions.

I hope to see you there. If you have any questions at all, please contact us as we are here to help.

 

 How to build your list with expert interviews: Play Now | Play in Popup | Download

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Hi

Today I interviewed Ellen Violette, the ebook coach. Ellen had so much to share and we had so many questions from listeners on the call that she stayed for 2 hours until every question was answered. What a Wonderful Web Woman! The recordings for the interview and the Q & A session will be available for Gold members to download in a few hours

You can hear about a special offer Ellen has made for us and how to download her free gifts to us by listening to this short message from me below. You’ll also hear how to get 15 minutes free consulting with Ellen to work out the direction you need to go in.

Over the next week I’ll share with you some of the great tips Ellen shared on common mistakes, how to choose a title, how much to charge and how many pages to make your book. Before I share with you the first tips, here are links to great resources for you:

Resources and special deals

• Free “mega Article” pack with heaps of great info on getting your ebook written