What the Hawaiins can teach you about business
Filed under: Business Skills
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Loading ...Aloha!
I don’t know how many times I have heard this since I came to Hawaii a few days ago. People are so open and friendly here and it seems every person I run into greets me (and my family) with Aloha.
I thought it was just Hawaiin for hello but I have since learned that it is so much more than that. It is a concept. Actually, more than that. It is an attitude.
You see Aloha is a greeting of love
Today I experienced first hand what it really means, when it comes to business. You see, we hired a car today to drive around the island of Oahu and see what the other side of the island looked like. What a beautiful place and so wonderful to get into the countryside.
We stopped for lunch at The Crouching Lion Inn (named after the shape of the mountain behind it) to chill out over crab cakes and a great view. We were greated by quite an elderly Hawaiin woman who showed us to our seats. The place had a real family feel and this elderly woman seemed to not really have a role as a waitress but seemed to just “be there”.
After a while she came to our table and asked me if I would like to have fresh flowers in my hair like she did. Of course! And my daughter? Of course! This beautiful woman spent quite some time pinning flowers in our hair and fussing over us and afterwards she seemed so genuinely happy to see us transformed. She walked away and then came back to tell us quite proudly that her gesture was “aloha”, then she told us it means “love”.
And you know what, I felt loved. So did Phoebe. There was no sale, no feeling that this was something every one received, and no hint for tips. Just a genuine act of kindness.
But you know what? The food was fine but I wouldn’t make an effort to return because of the meal. Or even the great view. I would certainly return many times because of that kind gesture because I felt as if this was a business that had people who really cared about me. I felt special and loved and yes, even nurtured.
So how does Aloha relate to an internet business?
So many times we see the Internet as an impersonal place. Yet I know I receive hundreds of emails every week from our customers on minor and major things. Every one of those emails is an opportunity for personal contact. You have opportunities every day to make people feel special by spreading a little Aloha.
So here’s my challenge to you. Make a commitment every day to add a little something to at least one of your customers’ emails. A note about something that happened in your day or ask them briefly “I’d love to hear what you are up to with (whatever your niche is)” or surprise them with something useful to help them, such as a tip that is specific to their personal situation.
And believe it or not, you can even call an internet customer if you have their number. Sometimes it is quicker to ring to sort out a problem than exchange numerous emails, and the quick 5 minutes it takes will not be forgotten by your customer (every time Douglas or I do this we are greeted with disbelief).
Take the time for random acts of thoughtfulness (or Aloha) and your customers will loyally support you and overlook your imperfections – because they know you are human too!
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Dominate the first page of Google – overview of the strategy
Filed under: Article Marketing, Featured Speakers, How To Get Traffic, Internet Basics, SEO, blogging
(No Ratings Yet) Loading ...Why would you want to be on the first page of Google anyway? Google is the most popular search engine people use when they are looking for information (or products) on the Internet. If you can get on the first page of Google, you are pretty well guarantted to be high on the other search engines as well.
If you can be in the first 10 listings (out of often millions) for term people are searching for, then you are much more likely to get people clicking on the link to your site that is listed in Google. That means heaps of potential customers to your site – for free.
Cheryline Lawson has perfected a method to get your site listed on the first page of Google very fast, and multiple times. She uses techniques that many marketers are using separately and found the perfect way to combine them to really leverage the results. It’s the classic – “the sum of the parts is greater than the whole”, or however that saying goes 
Here are the main components and over the next few days I’ll share details on each. Cheryline goes into heaps of detail in her book which is incredibly good value.
Press Releases
Press releases are written differently to articles. They should be used to promote something new. It may be the launch of a product, launch of your blog, an event that is happening online or offline or a comment on something topical. Cheryline shared details on how many words to include, how to use keywords and where to submit your release. I’ll share details this week and Gold members can download the recording in a few hours as well.
Social Bookmarking
If you have a look at this blog you will see there is a line of images called social bookmarks at the bottom of each post. These are web sites that people sign up for and list topics they would like to receive the most recent info on. You can submit your new press release to these book marking sites so people who want info on your topic will be notified. Even better, Google loves these sites as they rank highly (greater than 5 out of 10) for Google Page Rank. A site with a page rank of 10 gets the most visitors, a site with a page rank of 0, hardly gets noticed.
Blogs
Google loves blogs. You don’t paste your press release to your blog. You use different content and write short articles on specific topics in your niche. Cheryline finds writing reviews of products you are promoting as an affiliate works better than a general article. Creating blogs is also a great way to test the popularity of topics as you canbcreate ablog on each topic and measure the success without committing to a whole website and intensive blog.
RSS aggregators
An RSS feed basically means that the content you have written on your blog gets sent out to the search engnes immediately, and in a no-frills package which they love. Aggregators basically collect RSS feeds on specific topics and make it easy for people (and search engines) to get the info quickly. You can submit your blog to heaps of different aggregators just once, and then they will be updated everytime you update your blog. An example is Feedburner . Cheryline has included a long lists of the best aggregators which you can gradually submit your blog details to.
The main basis of this model is to write content (as Press releases or articles) and then subit them to web sites that have a very high page rank. This means you will have high ranking sites linking back to you. These sites are the press release directories, the social book marking sites and the RSS aggregators. Simple but powerful when they are all combined.
Well, I say simple, but the important part to master is how to write the content in a way that search engines like and whwre and how to submity this content to the highest ranking sites so you can get links back to you. This is where Cheryline’s book comes into. She has done an incredible amount of research and documented it all. I’d hate to think how long it would take me to trial and test all this myself. Much faster to follow her steps in her book and get the results without the hard slog of researching. Thanks Cheryline!
Watch out this week as I share even more info. Gold members of Wonderful Web Women I really recommend you listen to the recording with a pen and paper – you’ll take heaps of notes.
Cheers
Janet
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Dominate the first page of Google
Filed under: Affiliate Marketing, Article Marketing, Featured Speakers, How To Get Traffic, Internet Basics, SEO, blogging
(No Ratings Yet) Loading ...If you were on the call today with Cheryline Lawson I hope you took heaps of notes! Cheryline shared with us the method she has tested and perfected to get web sites ranked on the first page of Google in a matter of hours. But not just one place. She has shown how to get your site listed on the first page multiple times and how to stay there.
We covered a lot of advanced stuff so I will give an overview of her method today and over the rest of the week I will share with you more details on each step here on the blog. Actually spreading your blog content over many days, instead of all at once is one of the techniques Cheryline shares.
Cheryline’s book and her generous bonuses are excellent value and I do recommend you get them. Cheryline is very much a detail person and her book takes you step by step through the techniques she uses, with an incredible amount of links to the sites she recommends and detailed proof on how it works. I have read through the book and am so impressed with the level of detail.
I suggest when you get it, you print it out, use a high-lighter and write yourself a to-do list as you go. Then break that to-do list up into bite size pieces because as Cheryline stressed, you don’t have to do it all at once. Work through the steps gradually and each step will get you results.
So here goes folks, Cheryline’s detailed method to dominating the front page of Google…..see this next post.
Cheers
Janet
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