Wonderful Web Women

Over the last few weeks we have heard from a few speakers about different ways to use social networking to grow your business on the Internet. Today, Michele Pariza Wacek showed us how to tie it all together into a Web 2.0 strategy.

Over the next week I will be sharing with you a few of the concepts Michele introduced. Today I’d like to share with you a concept that is close to my heart - “Leverage”.

Michele’s 7 step recipe for Web 2.0 traffic

Raw Ingredients: 

Prepare beforehand: 1 great quality article, 500 words in length that gives great content on your topic

Step 1: Include your article in your email newsletter / ezine.

• Send your newsletter at least once per month. Michele recommends once per week
• This develops a relationship with people on your list

Step 2: Post the article to your blog

• Your blog is central to your Web 2.0 strategy.
• Blogs are favoured by educated, affluent people (ie, good paying customers)
• Use Wordpress software on your own domain (free with Wonderful Web Hosting). Michele also has a hosting and blog facility for $100 / yr. Her contact details are below)

Step 3: Add your blog to your social networking sites

• You can actually  import your blog into Facebook in the notes section of your profile
• Facebook gets more traffic than Google and the average age is 39 (not all teenagers)
• I have just added this to my Facebook account. Be my friend? I’ll show you later this week on this blog how I did this.

Step 4: Cut your article into bite size pieces

• Use these tasty morsels to answer questions in blog posts and forums
• Post these answers on other people’s blogs as comments

Step 5: Record yourself reading your article

• simply record yourself reading your article (use an MP3 recorder or record straight onto your computer)
• Add the audio to your BLOG using a wordpress plug in for podcasts (search Google for wordpress plugins)
• You can then take the podcast “feed” information that is given to you through this podcast plug in, and submit it to podcast directories such as itunes (search Google for podcast directories) 

Step 6: Create a press release

• Use the 500 words you have written and create a press release
• submit this to press release directories on the Internet
• This will get you traffic but importantly will get you noticed in the mainstream media

Step 7: Submit your article to article directories / portals

• Spread the love. Your original 500 word article can now be submitted to websites that let people use your article on their own websites (with links back to your site of course)

As you can see, this is the recipe, but like any good cook there are gourmet techniques you need to master to create a true Web 2.0 degustation (how far can I carry this analogy?). This is where Michele comes in. She has created a comprehensive package that shows you how to do all these steps. It is not just information (though mind you, she has even loaded the recordings directly onto an Mp3 player for you). It includes checklists, excel spreadsheets, links to the directories she uses, how to write the articles, press releases and how to create a podcast and heaps more.

You can grab this here, and she even has a 4 part payment plan. After you purchase, email Michele at michele (at) michelepw.com and tell her you are from Wonderful Web Women. She will send you a $50 refund and also send you her digital book “Why Isn’t My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site Go Ka-Ching!”.

You receive the digital version immediately and the physical version within the week.

I’d love to hear of your ideas on this strategy. Watch the blog this week. I’ll be sharing with you screen grabs of how I added this blog to Facebook and also Michele’s 3 reasons why people use the Internet (you must cover at least 2 to succeed).

Cheers

Janet