Business blogging and ezines – a winning combination
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Today I interviewed Belinda Jackson, a lovely friend of mine who I have long admired for the strong relationship she has built with her customers and for her very calm and methodical way of explaining difficult concepts. I twisted her arm and convinced her to be interviewed 6 weeks earlier than expected – for 2 reasons.
1. I get emails every day from members asking for help with their blogs
2. Belinda has just launched a 4 part coaching program on blogging which includes her setting up your blog for you and lots of other incredible help. She was only going to release it to her own database at a very low pre-launch special. I’ve convinced her to make that offer available to Wonderful Web Women too.
You can see her offer here (if there are any left as she has limited numbers). Then read on for really helpful tips from today’s call. (by the way, Belinda will also include a special guide on Search Engine Optimisation for your blog for any Wonderful Web Women who take up her offer).
http://www.wonderfulwebwomen.com/recommends/belinda
The 3 P’s of On-line Marketing
Make sure you have these 3 P’s in your business and you will succeed
Presence – If you don’t have a web site / blog yet, Get one. Simply put, you need to have a place where people can find you and you can start interacting with them
Promotion – you need to tell people about your web site. This means on-line and off-line. It also means making sure your web site is ranked high in the search engines. Belinda covered in detail how to use your blog to rank high in Google
Persuasion - Use your blog to persuade people to join your mailing list and ultimately buy from you. This is where ezine marketing in combination with your blog is essential. Belinda commented that it is this last “P” that people usually neglect.
We covered a lot of detail on how to use your blog, which plug ins to use, how to use email best with a blog etc. Our mastermind call after the interview turned into a question and answer session as Belinda was kind enough to stay with us for an extra hour. The recordings will be in the gold member’s area in a couple of hours. There is so much to cover, but let me share with you…
The 6 Benefits Of Blogging
1. Blogs are easy and cheap to set up (cheap to get a designer to create compared to a typical web site and free to set up if you use WordPress and do it yourself
2. Blogs are easy to maintain. Once you set up your blog you can easily add new content, add audio, images and products to sell. You don’t need to rely ona web designer.
3. Google and other search engines love blogs. Perfect for SEO (Search Engine Optimisation)
4. Great place to show off. You can develop credibility through the content you provide. Visitors to your site get to know you, then hopefully like you and trust you.
5. Great Communication tool. Blogs allow your website visitors to leave comments and interact with you.
6. Develops with you. You can completely change the look of your site by changing the theme. It is easy to add in new “plug ins”, extra bits of software that add great extra functions to your blog with little hassle.
I hope this gives you a few ideas to start with. Take the time to listen to the interview and the Q & A session in the bonus recordings part of the gold members area. If mastering blogging and the techy part is holding you back, make sure you check out Belinda’s offer. It is the perfect solution to the problem I know many of our members have and I know absolutely that Belinda will look after you really well.
http://www.wonderfulwebwomen.com/recommends/belinda
Cheers
Janet
P.S. I’d love to hear your experience with blogging. Many people on the call had great tips to share. Why not share your experiences here on the blog, or discuss them in more detail over at www.wonderfulwebforum.com
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Hi Janet, Thanks so much for inviting me onto your program, it was a pleasure to be interviewed by you!! ..Belinda