Google Adwords: From Zero To Hero

March 11, 2008 by Janet Beckers
Filed under: Internet Basics, List Building, Where to Start

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Today we had a GOLD member special coaching call on Google Adwords. Most of our calls are open to all members as I love sharing the inspiring stories of our guests though every now and then I like to reward the support of our GOLD members with specific technical coaching.

Google Adwords are the fastest way I know to get traffic to your web site. They are also one of the fastest ways to lose money if you don’t do it right. We covered a lot of ground in the 90 minutes of training we had today but I’d like to share a few basic tips with you here. I really do recommend you listen to the recording and follow along with the course notes before you try to set up a campaign. You will save yourself a lot of wasted time and money.

Here’s some lovely comments from one of our members and also one of our VIP speakers on the call:

“Janet, this was a fabulous teleseminar. So concise and easy to follow what could have been a complicated thing. Many thanks, I have full confidence that knowing what you have told me will increase my businesses. Margret “

“”Thank you for the call – I’m anticipating getting started with Adwords pretty soon – and I’m empowered by your comfort and confidence!” Judith Sherven, Bridging Heart and Marketing

So, on to some help for you

What are Google Adwords?

If you go into Google and do a search on a topic, just say something dear to my heart, CHOCOLATE, you will see a list of all the web sites that are relevant to that topic. On the left hand side are “organic” search results. These are websites that Google thinks are the best sites on that topic (the Holy Grail of search engine marketing).

On the right are “sponsored links”. These are listings that people pay Google to display when people search on that keyword. This is what we’ll be talking about today. You can set up your own ads in Google by setting up a Google account (you may already have one through gmail or you can just search for Google Adwords in Google to find where to start).

Factors that determine if your ads show at the top of the page or the bottom (and how much you pay to get there)

There are really 4 factors that determine where your ad will show. Surprisingly, it’s not a matter of who pays the most!

1. How much you are willing to pay

Price is determined by auction. You say how much you are willing to pay and hope that it is more than your competitors. Google isn’t too greedy. If you bid a really high price and the next person bids low, you only pay slightly more than the next highest bid

2. Relevance

Google will reward you (ie, lower price and higher up the page) if you use the same keywords in :

your list of keywords you say you want to advertise for
your ad
your website

We discussed where to get free software to help you choose the best key words

3. Click through rate (CTR)

The click through rate is the percentage of people who see your add who choose to click on it. If more people click on it Google assumes it must be relevant and will reward you. (we discussed how to increase your CTR)

4. Web site quality

Google looks at how long people stay on your site after they click on your ad. If your web site is not what they are looking for they’ll go back to Google and click on a competing web site.

The really powerful thing about Google Adwords is you can test and measure everything. We discussed simple strategies you can use that can easily double your income by testing and tweaking.

How I can help you

Before I started Wonderfulful Web Women I used to get a lot of requests from clients to help set up and run their Google Adwords campaigns. I don’t do this now but hate to let people down so have created a home study course to show you step by step how to set up and manage your own campaigns.

You can find out more about this course here: The course is so reasonably priced because I want you to USE it. It is a physical product shipped to your door (I pay the freight) and it contains CDroms with videos that let you look over my shoulder as I show you everything you need to do. From basic to advanced.

I’m quite proud of this course because of results like this by one of my customers:

“A month ago I could only just operate email ….Thanks to Janet Beckers and her Google Adwords videos I am on the fourth day of my very first Google Adwords campaign and I have already seen 4 sales come through the door. This is over $1000 worth of sales and I have only spent $8.31 in the campaign” Bobby Deane, Life Tools, Australia

My offer to you

I love people who take action and I want to reward those who do. This offer is only valid until our guest interview next week. When you purchase “Google Adwords from Zero to Hero” I will also include another Home Study Course “The Internet Dream: How to make it a dream, not a nightmare”. This course is very popular because it takes you step by step through the different ways you can make money on the internet, how to tell if you have an idea that will make you money and how to automate your business.

So 2 Home Study Courses for the price of One.

We shared a few horro stories on the call as well as inspirational ones. I’d love to hear your experiences. Why not share them on the blog or at www.wonderfulwebforum.com ?

Cheers

Janet

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