fabienne fredrickson - client attraction - pull marketing

How to attract the perfect client

November 11th, 2008 . by Janet Beckers

I interviewed Fabienne Fredrickson this morning and boy, did I get some great ideas to easily add tens of thousands of dollars to my income. No matter what stage you are in your business, even if you haven’t started yet, you will get great tips by listening to the recordings of the call. I’ll share some tips in this article today and over the rest of the week share some ideas on the blog that you can apply to your business. These ideas are just small snippets of the system Fabienne has perfected to predictably attract her perfect prospects and then convert those prospects to customers an average of an incredible 97% of the time! Whoa. No wonder she has just announced that her business has just tipped the $1 million mark this year.

You can find out all about Fabienne’s system here. Read on because I will reveal a part of Fabienne’s web site I want you to visit so you can study how she puts her methods into practice in her own business. Or as Fabienne calls it “Talking the walk, rather than walking the talk” (ie, do it first then talk about it).

Pull Marketing

Fabienne refers to the concept of “pull marketing”. This means how you attract your customers to you, rather than you having to chase them. Ideal isn’t it? Here are the first steps to do this.

1. People look for solutions to problems.

You know, the sort of thing that wakes them at 3am. For Fabienne, she solves the problem of people who don’t have enough clients so they don’t have enough money coming into their business. Look at what problems your clients have that you solve.

2. Look at how you are communicating what you do

So you solve a problem your customers have but do they know that? People don’t really care what you do and what services you provide. Not really. They want to know that you are a problem solver. If you can give them the solution, then they’ll be interested in how you do it. For example, People don’t care if you are a coach who provides a certain amount of one on one coaching, work to targets, hold them accountable etc. For Fabienne, they care that she will increase the number of clients she has in the time she is working with them - guaranteed.

What solutions do you offer?

3. Your selling point may be YOU

When you are working out what sets you apart from your competitors, sometimes it will be YOU. For example, Fabienne attracts many clients because she is a mum of young children who is caring and approachable. When I started Wonderful Web Women I never thought of mentoing people myself - after all who needs another person out there teaching internet marketing? Wrong. I quickly found that people asked me to work one-on-one because of who I was, not just what I know. The lesson here? Be yourself and reinforce it in every contact and communication method you have with your prospects. When you join Fabienne’s list you will notice her audios, videos and newsletter exude her personality and often refer to her role as a mother as well as a business woman.

The irresistible offer

When you visit Fabienne’s site, go to the top of the page and click on the link to join her newsletter. You will see she sends you a free CD. Make sure you do this. One reason, the CD she sends you has heaps of info that you can used straight away. The other reason is you will get to experience her system in action first hand. It is brilliant and has been running on auto for her for years. She knows she can afford to send you this CD in the post because her system predictably attracts customers to her that buy her products, coaching and join her high-end programs.

I’d love to hear what you learned from the interview today. Over the rest of the week I will share with you: