Wonderful Web Women

I have had some great feedback from members who were on our call today with Kathleen Gage. The overall reponse was one of gratitude as Kathleen dispelled many of the myths of making money on-line and outlined simple steps to build an Internet business that would stand the test of time.

In fact the word BUSINESS is the point Kathleen stressed throughout her call and I can’t agree with her enough. We hear so much hype about “make $50,000 with your first campaign with one product” that is it easy to believe that making money on the Internet completely ignores the rules that work for making money off-line. It’s rubbish of course. Sure, an Internet business is fantastic because you can work from home and have very small start-up costs (which is why I love the Internet), but if you intend to make consistent income, then you are starting a business.

A very generous offer (thanks Kathleen)

Kathleen excelled herself today. Not only did she provide great content but she put together a product offer that is incredibly generous. It is perfect if you are starting out and an incredibly ethical product in that it provides you with the foundations to create a BUSINESS on the Internet, not just a website. As well as more that $350 worth of product for just $99, Kathleen has bonused the first 20 people who buy her pack a one-on-one, 20 minute, laser focused coaching session with her. This alone is worth more than the cost of the product and will save you an incredible amount of wasted energy. This offer is to be used within 30 days to make sure you take action!

Here is just a small list of the things we covered today. Gold members can download the recordings with 24 hours (usually sooner).

How to make the Internet Work For You

1. Commit to the long term. You are building a business so plan to build your business for the long term and not some quickly created (and quickly forgotten) project.

2. Invest in training - you will want to learn a lot of things yourself but when you identify an area of expertise you need to master (for example how to run a tele-seminar), invest in learning from an expert. This will cut your learning curve dramatically

3. Build a solid foundation - Kathleen shared that in her first campaign, she made about $50 and thought it was great. Now when she launches a campaign she makes $50,000. This would not be possible if she had not built up her relationship with her customers and with her vendors over time.

4. Identify your market If you think everyone can be your customer you will go broke. You need to identify who needs your services and who you want as your customer. This will allow you to focus your marketing. Another good point Katherine mentioned that is the most important characteristic of your target market. They must have the money to pay you! Remember, you are in business.

5. Survey your customers One of the most powerful questions you can ask your customers and potential customers is “what is your biggest problem with …..”. Once you know their problems you can find solutions . This may be by creating your own products or (especially when you start) referring other people’s products as an affiliate.

6. You have a moral obligation to sell . This comment is one that many of our listeners resonated with. If you have a solution to a customer’s problem you have a moral obligation to sell that product through your business. This is a concept I know a lot of us struggle with. This concept turns around selling from the view of “taking” to the view of “giving”

7. Enthusiastically pay your suppliers If you always search for freebies you will always attract freebie seekers as customers.

8. Treat the Internet as a business. This is the over-riding message Katherine shared with us. So get an accountant, find out about business and marketing plans. These are the things you would do with an offline business. The same thing is true for an on-line business

I’d love to hear your views on what Kathleen covered today. If you are just starting out, or been dabbling and not really making money yet, then I highly recommend you  invest in Kathleen’s offer and make sure you take up her offer of one-on-one coaching time.

Cheers

Janet

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