How to use your blog to make your OTHER web sites rank high in search engines
May 28th, 2008 . by Janet BeckersHi
This is the first of many posts this week on how to use your blog to rank high in search engines. Why do you want to do this? Free traffic to your web site and traffic = cash in internet marketing.
Pat Marcello shared with us some amazing content which is just a fraction of what she teaches in her Blogging for Boomers program. Today I’ll share with you something I had never heard of before: How to use your blog to make your OTHER web sites rank high in search engines. Your blog ranks high as well but if you follow the steps below your other websites where you sell products will also rank highly in the search engines such as Google. This is usually really hard to do because search engines like lots of new content which you don’t have on a site that has a sales page to sell a product.
So here’s Pat’s recipe for success:
1. Use Wordpress on your own domain (web address). This is free software and gold members have videos on the members area of Wonderful Web Women to show you how to set this up.
2. Have your blog on a different domain name to your selling websites (this is preferable but don’t panic if you already have one set up)
3. Even better, have your blog on a different web host or at least different server with your own web host
4. Install the word press plugin called SEO All In One (I just did that and this is my first post written with this plug in. Let’s see how I go eh?)
5. Choose between 1 and 3 keywords to base your article / blog post on. You can get a great list from here
6. Write your article using the keywords 2 times for every 100 words (2% keyword density)
7. In the All In One SEO plug in fields you have just installed, put keyword 1 - keyword 2 - keyword 3 in the title
8. Fill in the description field using the 3 keywords
9. Now, the keywords you used in the article / blog post: hyperlink these words to your website that you make money from. These linked words are caller Anchor Text.
10. Important: You only want to link FROM your blog TO your money making site. Don’t link in the other direction as one way links are more valuable.
So there it is, Pat’s recipe. For this article I used the keywords “SEO”, “Search Engine Optimisation” and “blogging for search engines”. I’ll be interested to see how this article ranks in the search engines this week.
Of course the topic you are writing about must relate to the topic on the web site you are linking to. In this article I have linked to Pat Marcello’s Blogging for Boomers program because it is an authority site on Search Engine Optimisation and blogs (just got another link in there). It is also a money making site for me as I have used my affiliate link to link there. And as with all affiliate links, you only ever link to something you would recommend without that link - that’s the ethical thing to do.
Stay tuned each day this week as I share more tips from Pat Marcello.
Cheers
Janet
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