When I interviewed Tracy Monteforte this week she shared an important concept that many people forget.
You must know your “why”.
Growing a business, no matter how successful it is, means you will have times when you hit real challenges that make you consider if you really want to continue. It is at these times that it is essential you know WHY you are in business.
Making money is not enough. This motivation will NOT get you through the hard times. You also have to think about the real reason you are in business.
Tracy showed incredible tenacity when she was setting up the on-line system that now provides solutions to thousands of people world-wide. What started as a 3 month & $10,000 project stretched over close to a year and $70,000. Wouldn’t you be tempted to give up? I’m sure Tracy was. What kept her going was the reason she was in business. She wanted to be home with her children and not have to work outside the home. She also wanted to help other parents have the same opportunity.
So what is your WHY?
I know my why. In fact I remind myself every morning because I have written my WHY in my “gratitude book” which sits beside my bed. When I read it each morning I feel energised and focused and know I will NEVER give up. I encourage you to do the same. Your WHY is what will enable you to create success.
