Steps To Grow A List By Contributing To A Give-Away Event

April 15, 2008 by Janet Beckers
Filed under: Collaborative Projects, Give Away Events, How To Get Traffic, List Building, Members Opportunities, Where to Start, events

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Give away events are one of the fastest ways to grow a list when you are first starting out. In fact it is a great way to grow your list even if you have a great list already. It can be a bit confusing to know how the whole process works so i have created a flow chart for you. You can see that it is colour coded to help you see at a glance what things the event organiser will do, what web pages you need to create and what email steps you need to set up. You can also see links to resources to help you set this up quickly, even if you have no product, no web site and no idea!

Good luck

Janet

Steps To Build A List With A Give-Away Event (see colour key below)
	Give Away Site Owner does this	Web Pages You Need to create	Auto-responder steps you need to set up
Step1: Traffic to Give-Away Site Lots of Joint Venture Partners (most of them gift contributors) Email their lists and send them to the GiveAway site www.WonderfulWebGiveaway2008.com

Step 2: Visitors Join Give Away Site Visitors to the site join for free and get a username and password so they can return at any time and get their gifts (People who sign up here are automatically joined to the Giveaway Organisers list)

Step 3: Visitor Clicks to Gets More Info On A Gift The gift contributor has submitted an image and brief description of the gift. They also provide a link to the web page with more details. If the visitor is interested they click on the link and go to that contributor’s web site

Step 4: Squeeze Page This page has details about the product (only one page needed) and an opt in form so you can collect their name and email

Step 5: Visitor Joins Your Mailing List When the visitor fills out the opt in form, they are added to your email autoresponder program. We recommend Aweber

Step 6: Thank you Page This is the page the visitor is taken to as soon as they give their contact details. They do not have access to the product yet. This page tells them to go and confirm their email address so you can send them the details to download your product. You can also put a link here to a special offer to a product you have, or even an affiliate link.

Step 7: Visitor Confirms Email Address Visitor goes to email inbox and clicks on a link in an email your auto responder program has automatically sent them. Now you can be sure you have a real email address. This is called a double opt-in.

Step 8: Download Page This is the page your visitor goes to as soon as they confirm their email address. This is where they can download your gift to them. You also send the link to this page in the very first email you send them after they have confirmed their email address. This email is send out automatically. You just write it once and it will be sent to every new subscriber.

Step 9: Build Relationships and Make Money Now you have a list of subscribers you can start to build a relationship with them. There are heaps of ideas and proven strategies available within the Wonderful Web Women Gold Members Area to help you do this well.
Resource to help you set all of this up quickly Know what gift to create Create the gift to give away create the web pages (no HTML needed) Set up your hosting and add your site to the web Set up your auto responder and collect an email list

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Comments

7 Responses to “Steps To Grow A List By Contributing To A Give-Away Event”

Peggy says:

April 15, 2008 at 11:32 pm

Thanks for the flow chart, it helps us visual people!

I’ve been wanting to try a giveaway and I’m thrilled that you’re setting this up.

Thanks!
Peggy
JoAnn says:

April 16, 2008 at 3:26 am

A big thanks to you for this huge effort, it is so “in the spirit” of giving that I love most about working with women on the web.

We already have an ebook that we think will be a wonderful giveaway… can’t wait to share the abundance of wonderful web women wonderments in June!

Warmly,
JoAnn
Connie says:

April 16, 2008 at 3:19 pm

The flow chart helps greatly, thanks for putting it up. Can you just clarify one thing for me?
When the person opts into the give-away site the give-away organisers get all those addresses? That means Janet and Stephanie? Is there going to be anybody else involved that is classed as an “organiser”?
Is this set up as a double opt-in where those people then get the organisers’ newsletters etc. even if they don’t go any further and get a give-away from somebody else?

I understand that for them to go onto my list they have to opt-in for my gift.

One comment I would like to add: there seem to be a lot of give-aways happening and I subscribed to one and the products were ok BUT the follow-up newsletters delivered no value whatsoever, they were only sales pitches, one after another, and I unsubscribed from all of them fairly quickly.

Some give-aways even tell people that they will find new things in there, not the old tired products they have seen dozens of times before. It seems the stragtegy has been overused by some.

We really need to come up with some great, innovative ideas and limit the give-away to once a year or so, make it scarce and precious, otherwise people won’t even enter it.

Thanks Connie
Janet Beckers says:

April 18, 2008 at 9:06 pm

Hi Folks and thanks for the comments. You’ve made some good points Connie and you’re right. We certainly don’t want to be a “me too” giveaway site.
We will only be running one per year and the emphasis will not only be on marketing as so many are. It will be on creating success in your life in all the ways you can define success. So this includes personal, family, health. So an emphasis on balance.
We intend to run only one event per year (and have bought the domains for quite a few years down the track).

It is interesting that you bring up about the quality of the follow up emails by contributors. Another member has requested we run a session on how to communicate with subscribers after we have them on our lists. Do you think this would be a valuable webinar to run?

Re the organisers list. Yes, the organisers create a list as well as everyone who signs up for the giveaway products joins the organiser’s list. The owner of this list is me (well, Wonderful Web Group really) as we are the organisers. Stephanie is acting as a consutant and mentor on this project but the project is my responsibility. We are so lucky to have her as a guide to turn to for advice as well as the gift she is giving our members in terms of the extra class she is providing to help our gold members and people who invest in her product.

So while many of our members are on a steep learning curve to learn how to contribute to a give-away, I will be on a steep learning curve to learn how to run one! But hey, I decided in June last year to constantly push myself out of my comfort zone, so this is just another push!

Cheers
Janet
Gabriele Reign says:

May 30, 2008 at 1:41 am

Count me in… adding to another’s life is my highest reward. What’s the next step. As my gift I offer a dynamic ecourse: Create It!
In Abundance,
Gabriele Reign
Janet Beckers says:

May 31, 2008 at 3:06 pm

HI Gabriele
So great you will be joining us. You can join as a contributor here:
http://www.wonderfulwebgiveaway2008.com/contributor.php
Cheers
Janet