Yesterday I had the pleasure of interviewing 2 very special people, Judith Sherven and Jim Sniechowski, who are leading a new frontier in Internet Marketing – soft sell marketing. You may be wondering just what that is and I won’t be surprised if you discover that you fit into this definition. In this article we will explore:
- Who is in the soft sell community
- What is soft sell marketing?
- What are the benefits of this new approach to selling on the Internet?
Whos is in the soft sell community?
By Soft Sell we’re referring to all the personal growth, healing and life-enhancement providers who market services and products in fields, for example, that range from a wide variety of coaches and therapists, MDs, chiropractors and all other healing practitioners along with life enhancement specialists like interior designers, home schooling experts, financial planners, importers of women’s lingerie and table linens.
Pretty much most of Wonderful Web Women are Soft Sell Marketers. And for us Soft Sell types, we can’t get in your face with our marketing because that would contradict what it is we are marketing
Judith and Jim mentioned they are seeing more and more support experts – like Blog specialists, copywriters, and PPC experts – attending their workshops who would prefer to work with and support Soft Sell marketers rather than hard sell types.
What is soft sell marketing?
Judith and Jim had a lovely way of describing the difference between soft sell marketing and hard sell marketing. There IS a place for both though most niches really are more in tune with soft sell marketing techniques.
Jim talked about the difference between ROI and ROE. I’m sure you’ve heard of ROI (Return On Investment) as this is where much marketing is focused. If you provide a service or product that increases income, you can expect to talk about the increase in income you receive in return for your investment in the product or service.
But what if you are providing a service or product that adds value to a person’s quality of life, and not just their bottom line? How do you measure something less tangible? This is the reason so many service providers devalue their worth and don’t charge enough. Soft Sell Marketing speaks directly to the customer in terms of their Return On Experience (ROE). The emphasis is on developing a relationship with the customer, not just a transaction.
What are the benefits of this new approach to selling on the Internet?
- Permits you to market and sell your products and services and remain aligned within your own personal and professional integrity
- Benefits your clients and customers because they can trust they are being respected and valued by you as human beings and not just as objects with wallets and credit cards
- Allows you to promote your offers without using aggressive language in your sales letters like “killer copy” and “obscene profits” and “if you don’t do this you’re crazy”
- Grounds you in transparency, authenticity, and sinceritynot just as buzz words but as your real and meaningful intention and practice
- Offers you the strategy of “persuasion in plain view” rather than subliminal, manipulative persuasion
- Opens your consciousness to the difference between pitching vs presenting, manipulating vs inviting
- Shows you that you can make a substantial income while still being a spiritually grounded Soft Sell marketer
Learn How To Be a Soft Sell Marketer
Judith and Jim are organisers of “Bridging Heart and Marketing II” – the only conference for Soft Sell Internet marketers. It takes place September 12-14 in Los Angeles. I’m honoured to be one of their featured speakers amongst an incredibly inspiring group of people. Because I’m a speaker at the conference I get to offer you a SPECIAL DISCOUNT on your tuition. To find out what you’ll experience, go to: http://www.bridgingheartandmarketing.com/janet
And if “Bridging Heart and Marketing II” feels right for you – follow your heart and be there with us.
You can find out more about the event and a special bonus I have thrown in by reading this article here.
Cheers
Janet
