Why Internet marketing is like a Californian oil pump
Filed under: Business Skills, Where to Start
(No Ratings Yet)
Loading ...The Wonderful Web Family tour of the USA continues and so do the business lessons I can share with you. Call me weird (or obsessed or focused) but I see business analogies everywhere we go!
We have headed up through the Sierra Nevada in our “R.V.” (Motor home for non US people) through some of the most amazing landscapes that range from flat , dry valleys irrigated for oranges and cotton, up to mind boggling glacial canyons which are home to the largest trees on Earth.
The lesson I share with you today is not inspired by these amazing landscapes. It is inspired by something I discovered between the orange groves that I didn’t expect to find.
Oil
Yep. Oil pumps. See in Australia all our oil is extracted in the Bass Straight, way out to sea on huge rigs that no-one sees. I’ve always seen it as a bit like alchemy, how this magic goo is extracted from deep in the Earth and then transformed into a substance that fuels Western economies.
Yet here, simple pumps work tirelessly away, pumping oil from the ground just metres from the highway. They are unmanned, unguarded and very, very simple. We stopped to have a look (I’m sure for USA readers this is an unexpected tourist attraction) and you can see a photo of one to the left here.
Oil and business – do they mix?
This is what struck me the most about these oil pumps. They are very simple machines that are based on really simple physics. All they do is go around and around, up and down all day, every day. Simple techniques that work every time and are repeated for ever. It is this simple strategy that fuels a billion dollar industry.
Internet Marketing is like a Californian oil pump
Okay, here comes the business lesson. Most people who try and set up an internet business complicate things. There are so many strategies you can use and many people try and use them all. I know because I’ve done the same thing until I finally yelled “enough is enough”. Learn how to do one thing and do it well. If it makes you money then do it again, and again, and again. You can still add a couple of extra strategies until you get the right combination but then just rinse and repeat.
Examples of how you can do this.
I’ll share with you what works for me. I combine tele-seminars and an e-zine and I tie the 2 together with a membership site. This simple combination makes me money every time. I enjoy doing it and because I do the same thing all the time, I have created systems that mean I do it faster, better and cheaper every time – which translates into a stronger business.
There are a few people I know who have built their business around a simple strategy that they do over and over again. One of my favourite examples is Alexandria Brown. Ali has built a multi-million dollar business around a weekly e-zine. Sure, she has added new services as her business has grown but the whole business is still centred around her weekly ezine.
The very first interview I did was with Ali and if you are a GOLD member, I recommend you listen to it (look under completed tele-seminars). She simply found an easy model to learn, practiced until she got it right and then kept on repeating this simple formula. It doesn’t sound very glamorous but she has struck oil and you can too.
I recommend you sign up for Ali’s newsletter and model what she does. Even faster, get her excellent home study course and follow her simple, step by step system that works every time. Either way, find a mentor such as Ali who has perfected a simple system and model what they do – and don’t be tempted to complicate things. It really does work better if you keep it simple.
Tags:
Comments
Comments
One Response to “Why Internet marketing is like a Californian oil pump”Speak Your Mind
Tell us what you're thinking...and oh, if you want a pic to show with your comment, go get a gravatar!
Subscribe To Blog Updates
Subscribe To Blog Updates
and get a bonus copy of“Take the Guesswork Out of Your Business”
Its funny.Really its a good indication comparing with oil pump.Internet marketing is the best way to became a billion dollar company.