7 Step Formula for Videos That Convert
Filed under: Create a product, Featured Speakers, How To Get Traffic, List Building, Video
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Maria Andros, The Video Marketing Queen, shared with us the 7 step formula to create videos that convert. Make sure you include every one of these steps in your videos.
Maria shares heaps of high content tips on using video and social networking sites to grow your business. These are tips you would easily pay for but they are all free here.
1. Welcome the viewer
A simple thing to do but it increases conversions. Simply acknowledge that they have taken the time to watch
2. Establish Credibility
If you’ve done something that will impress your viewers, let them know. If you are just starting out say something like Read more
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Step 8: 8 steps to build an internet business that will last.
Filed under: Where to Start
(No Ratings Yet) Loading ...Step 8: Encourage a 2 way relationship
This is the most powerful thing you can do to build your Internet business. People buy from people they know and trust. It’s just like dating. You’re not looking for a one night stand here, you’re looking for commitment. So you need to encourage them to communicate with you and share a part of themselves. This is where your blog comes in. In every email you send, refer people back to your blog. A great way to do this is include only part of your great article in your email and link to your blog so they can read the rest. In the blog and the email ask them to leave comments and questions. Make sure you reply, on the blog, to every comment that is made. If people feel that you are listening, they are more likely to listen to you
A final note
In business, relationships equal cash. Traditionally people have seen the Internet as a place that isolates people and that makes it difficult to develop relationships. In fact, the opposite is true. By using the steps above, your potential customers will feel as though they know you much more than if they had walked into your shop once-off. And as I said before, people buy from people who they know, like and trust.
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Step 7: 8 steps to build an internet business that will last.
Filed under: Where to Start
(No Ratings Yet) Loading ...Here is step 7 in our daily series for this week. see the related links below to see the other steps…….
Step 7: The 80 / 20 rule
Remember Step 3? Give before you receive? The same happens with every correspondence you have with your customers. I recommend in every email you send you use the ratio 80 / 20. If you give 80% great content that solves your subscriber’s problem, they will be happy to accept 20% selling. In fact they will expect it. This can be as simple as including a link to a product they can buy that relates to the email content, or advertising a workshop you are running or service you provide.
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Step 6: 8 steps to build an internet business that will last.
Filed under: Where to Start
(No Ratings Yet) Loading ...Here is step 6 in our daily series for this week. see the related links below to see the other steps…….
Step 6: Keep in touch
This is another one of those questions I get asked all the time. How often should I contact subscribers to my email list? There’s a fine line between building a relationship and harassment. I recommend you email great content weekly, monthly at the least. You need to be fresh in their mind when they are ready to buy.
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Step 5: 8 steps to build an internet business that will last.
Filed under: Where to Start
(No Ratings Yet) Loading ...Here is step 5 in our daily series for this week. see the related links below to see the other steps…….
Step 5: Dazzle them with your knowledge
Now you have the 2 essential tools to Internet success (a blog and an email list) you can start to build a relationship. Your subscribers have told you what their problems are, now you need to convince them that you are the person they can trust to solve their problems. Take each of the problems they have given you and write a 500 word article that gives great help. You don’t need to solve the problem completely (they can pay for the complete solution) but you need to convince them that you know your stuff and position yourself as an expert. Post this article on your blog and encourage visitors to leave comments.
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