One of the main questions I have been asked this week is “how do you build a business on a book you co-author?”
Let’s get one thing straight first. You don’t make your money from selling the book. This is one of the biggest misconceptions. People like JK Rowling may but don’t count on sales to make you a fortune.
So if you don’t make your fortune from sales of the book, how do you make money?
Attract Your Ideal Customer
When you are positioned as an expert in the eyes of the public (which happens as soon as you publish a book) you stand out from the crowd.
When your ideal customer is choosing between 2 suppliers who do you think they will choose? The person with established credibility who is a recognised author or the person with no established expert status ?
Get Free Publicity For Your Business
Main stream media such as radio, TV and newspapers LOVE an author. In their eyes if you are an author you are an expert. Also, if you have contributed to a book you are TALENT. In media speak, this means you have a story to share and a depth of knowledge to make that story interesting. You can’t pay for this type of coverage.
Create products & coaching programs based on your chapter topic.
If you’ve read the book “The Secret” you will have noticed that there were many contributing authors. Rhonda Byrne owns the book but many of the individual authors have used their inclusion to really grow their businesses. Search on their names. You will find many who have created courses, tele-classes, work books, work shops, conferences etc all based on what they shared in the book. This is where the real power lies and is the topic of the coaching program run by Christine Kloser for the contributing authors of The Power of Choice Book.