4 Tests For The Perfect Joint Venture Partner

May 27, 2009 by Janet Beckers
Filed under: Audio Products, Create a product, Joint Ventures

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When I started Wonderful Web Women I had no list at all. I grew my list very fast using the following strategy. Here it is in a very simplified format:

1. Decide your niche

2. Find experts in your niche

3. Ask the expert to advertise the series of interviews of all experts to their list and send qualified leads to you.

4. Collect email addresses of all those lovely new leads

5. Interview the experts to get great information on their specialty

6. Create a product from the interview (in my case a membership site)

7. Develop lovely relationships with your new customers and create a strong business that solves their problems

Okay, obviously there are tips and tricks to each of these stages. I share all these details in my home study courses at Wonderful Web Seminars (with a lifetime 200% guarantee and generous payment plan – that’s my shameless plug).

But first, lets explore point 2: Find Experts in Your Niche

This is where a lot of people go wrong. If you chose the wrong expert, the system won’t work as well (though, shameless plug, I also teach what to do if your expert doesn’t meet the following criteria).

Here’s what makes the perfect expert Joint Venture Partner (when your goal is to grow your list). Please note, I’m assuming here that they are actually an expert

1. They have a distinct specialty in your niche

If you run a series of interviews you don’t want to have 8 people talking on the same thing. You need to cover 8 very different specialties within your niche. Otherwise your experts are competing directly with each other (not good) and there is no reason for listeners to turn up to all the interviews (boring).

2. They have a LIST

Very important. If they don’t have a list, you don’t get to build a list from their referrals. So make sure they have a way to collect email addresses and that they actually communicate with them.

3. They have a great relationship with their list

This is very important. You want to inherit a list of people that already have a level of trust. Because they refer people to you , you inherit that trust. So how do you know if they have a good relationship?

Google them

Check out their blog and social networking sites where they often drop their guard. You can get a sense of their integrity.

4. They have a product and an affiliate program

When you build your list you also want to make money. The easiest way is through referring people to the products of the expert you are interviewing. In a way it is kind of cruel if you share great knowledge with your new customers and then leave them high and dry if they want to learn more. The best experts have a product that lets your customers learn more if they want to. Even better, they have an affiliate program attached so you get paid for your effort of referring.

These are the characteristics of the ideal expert if your goal is to build a highly responsive, targeted list. There are always ways around things if your expert only has a 2 or 3 out of 4. But when you first launch your new project or business, make sure you aim for at least a 3.

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Janet Beckers is the host and founder of Wonderful Web Women.
An award winning on-line community recognised for generous and honest marketing advice for women on the internet.
To learn from the most successful women on the internet through live webinars, masterminds and forums absolutely free, visit http://www.WonderfulWebWomen.com and join today.

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