4 Things That Make A Video Viral

April 7, 2009 by Janet Beckers
Filed under: Video 
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There are 4 things you must include when creating a video to make sure it goes viral (contagious like a cold, but in a good way).  If you only have 3 out of 4 you will be wasting your time. These were shared by Carrie Wilkerson who has had incredible success building her business using simple but effective videos. You can get heaps of free tips from Carrie here.

4 Essentials For a Viral Video

1. Your target audience must be able to relate to your video. It needs to trigger their emotions and target their deepest needs.You can see an example at www.thebossmovie.com (This is Carrie’s) and www.52virtues.com (mine which hasn’t really gone viral – any ideas why?)

2. Easy to Find . It needs to be in your newsletter, website, youtube, twitter, facebook etc. Don’t be afraid to mention it over and over. You won’t be nagging because everyone doesn’t listen to everything you say all the time anyway!

3. Easy to View. Make sure your video can be seen in firefox, explorer, safari etc.

4. Easy to share. This doesn’t have to be complicated. Simply tell people what to do. For example simply say “copy this link and paste it in your email to people”. In your emails, tell people to forward the email to a friend. Another good tip is to buy a really easy and short url just for the video so people can just say the name of the video. Hmmm, maybe I need to do that for my 52 Virtues Movie?

Carrie also mentioned a really cool bit of software called Video Opt in Machine. This means you can show a video and straight after the video plays your opt in box comes up. You can even make it so your affiliates can put their links in the video and help grow your business by putting your video on their website. I’ve just bought this now and it looks really good. You also get heaps of unadvertised bonuses when you buy it (and it’s cheap).

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One Response to “4 Things That Make A Video Viral”
  1. Fran Blake says:
    April 13, 2009 at 11:04 am

    Hi Janet

    I have my video up! It was great fun to do. I did post the info in the description but I can’t see it there. Let me know if my lack of tech knowledge stuffed it up! Cheers, Fabulous Fran

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