7 Step Formula for Videos That Convert

March 25, 2009 by Janet Beckers
Filed under: Create a product, Featured Speakers, How To Get Traffic, List Building, Video

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Maria Andros, The Video Marketing Queen, shared with us the 7 step formula to create videos that convert. Make sure you include every one of these steps in your videos.

Maria shares heaps of high content tips on using video and social networking sites to grow your business. These are tips you would easily pay for but they are all free here.

1. Welcome the viewer

A simple thing to do but it increases conversions. Simply acknowledge that they have taken the time to watch

2. Establish Credibility

If you’ve done something that will impress your viewers, let them know. If you are just starting out say something like “hi, I’m the creator of www.bla blabla.com”

3. Use a Hook or Cliff hanger

You want to keep them on until the end of the video. Say something that will make them want to stay until the end. Such as “at the end of this video i’ll share with you bla bla bla”

4. Share your story

People do business with people they like. The idea of sharing your story, especially why you are passionate about this topic helps people relate to you. Ideally you want the viewer to think “she’s just like me”

5. Paint the problem

Spell out what the problem or frustration is that they may have. Let them know you understand

6. Provide the solution

A business simply solves people’s problems. You want to position yourself as a person who solves problems

7. Call to action

This is the part most people miss. Tell them what to do next. Maybe “go to my website for a free report” or “subscribe to my YouTube channel”.

I’d love to hear of your experiences with using video. Why not share them here?

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Comments

2 Responses to “7 Step Formula for Videos That Convert”

Amanda Robins says:

March 27, 2009 at 6:03 pm

thank you janet for yet another great interview and introducing me to yet another wonderful web woman. Keep you the good work!
Maree Lipschitz says:

April 6, 2009 at 4:54 pm

Thanks Janet and Maria for the great overview. I’ve been thinking of doing a video of our business that helps working mums so it’s great to know what works. Keep up the good work!