Maria Andros, The Video Marketing Queen, shared with us the 7 step formula to create videos that convert. Make sure you include every one of these steps in your videos.
Maria shares heaps of high content tips on using video and social networking sites to grow your business. These are tips you would easily pay for but they are all free here.
1. Welcome the viewer
A simple thing to do but it increases conversions. Simply acknowledge that they have taken the time to watch
2. Establish Credibility
If you’ve done something that will impress your viewers, let them know. If you are just starting out say something like “hi, I’m the creator of www.bla blabla.com”
3. Use a Hook or Cliff hanger
You want to keep them on until the end of the video. Say something that will make them want to stay until the end. Such as “at the end of this video i’ll share with you bla bla bla”
4. Share your story
People do business with people they like. The idea of sharing your story, especially why you are passionate about this topic helps people relate to you. Ideally you want the viewer to think “she’s just like me”
5. Paint the problem
Spell out what the problem or frustration is that they may have. Let them know you understand
6. Provide the solution
A business simply solves people’s problems. You want to position yourself as a person who solves problems
7. Call to action
This is the part most people miss. Tell them what to do next. Maybe “go to my website for a free report” or “subscribe to my YouTube channel”.
I’d love to hear of your experiences with using video. Why not share them here?
thank you janet for yet another great interview and introducing me to yet another wonderful web woman. Keep you the good work!
Thanks Janet and Maria for the great overview. I’ve been thinking of doing a video of our business that helps working mums so it’s great to know what works. Keep up the good work!