Here is step 7 in our daily series for this week. see the related links below to see the other steps…….
Step 7: The 80 / 20 rule
Remember Step 3? Give before you receive? The same happens with every correspondence you have with your customers. I recommend in every email you send you use the ratio 80 / 20. If you give 80% great content that solves your subscriber’s problem, they will be happy to accept 20% selling. In fact they will expect it. This can be as simple as including a link to a product they can buy that relates to the email content, or advertising a workshop you are running or service you provide.
