Step 8: 8 steps to build an internet business that will last.
Loading ...Step 8: Encourage a 2 way relationship
This is the most powerful thing you can do to build your Internet business. People buy from people they know and trust. It’s just like dating. You’re not looking for a one night stand here, you’re looking for commitment. So you need to encourage them to communicate with you and share a part of themselves. This is where your blog comes in. In every email you send, refer people back to your blog. A great way to do this is include only part of your great article in your email and link to your blog so they can read the rest. In the blog and the email ask them to leave comments and questions. Make sure you reply, on the blog, to every comment that is made. If people feel that you are listening, they are more likely to listen to you
A final note
In business, relationships equal cash. Traditionally people have seen the Internet as a place that isolates people and that makes it difficult to develop relationships. In fact, the opposite is true. By using the steps above, your potential customers will feel as though they know you much more than if they had walked into your shop once-off. And as I said before, people buy from people who they know, like and trust.
Tags:
Comments
Speak Your Mind
Tell us what you're thinking...and oh, if you want a pic to show with your comment, go get a gravatar!
Subscribe To Blog Updates
Subscribe To Blog Updates
and get a bonus copy of“Take the Guesswork Out of Your Business”
