Let me share with you the first 8 pages of my diary. You see, each of these pages has a different title I have written. Each title relates to one of 8 steps which have the power to transform a business.
Each step is just as important as the other and under each heading I list ideas and strategies as I learn them or get a brainwave. That way, when I am looking for ideas to grow my business, I just look on the appropriate page. It also means I don’t get overwhelmed by ideas and feel pressured to do everything at once. I know where to find it.
So, what are these 8 key steps? 8 steps that you only need to make small changes to, in order to see massive results?
Over the next few articles I will expand on each of the steps but I’ll list them below. Keep these in mind when planning a project or when looking for ways to increase your profits. So here goes…
The First 8 Pages
1. The Seed / Idea
I see a business as a growing, living organism and like everything that grows, it starts with a seed. This is the most important part of a business and the one most entrepreneurs short cut. Under this heading I list ideas but also techniques to test if an idea will work. Is there a demand for my business idea?
2. Traffic
There are so many ways to drive traffic to your site. Under this heading i list all the different strategies I hear of. If I notice my traffic drops to my web site, I look under this heading and implement just one of the ideas there.
3. Convert to List
Once you get people to your web site, you need to get them to join your mailing list. Simply making small changes which increase the percentage of people who join your list, will make huge differences to your income.
4. Sales Conversion
On this page I list ideas that will make it easier for people to choose to purchase. Sales copy is the obvious one but there are heaps of other ideas you can implement quickly that can make a huge difference.
5. Increase the value of the sale
How can you get people to spend more at the time they buy? Would you like fries with that? Simply increasing the average spend for the same number of customers will have a dramatic impact on your income.
6. Increase the average number of sales per customer
On this page I list ideas of other things my customers may also want to buy. For example, ideas to increase the average amount of time a person remains a member of a membership program. member retention and additional products fall under this heading as well as lots of other strategies.
7. Decrease Costs
Not as exciting as increasing sales but often easier to do and the results can be very long term. For example I just decided to move my office back home because after decluttering, I didn’t want to leave home of a morning to go to the office. The energy is my home is just so lovely now. This saved over $700 per month which is roughly equivalent to recruiting about 15 new paying members each month.
8. Systems and Admin
Systemising repetitive tasks can save you a fortune. You can outsource tasks for much cheaper than you do them yourself. On this page I list ideas that will make my business a more streamlined operation.
