How To Get On Page 1 Of Google & YouTube Using Video
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This week I had the pleasure of interviewing Pam Brossman who has really come out of nowhere in the last year and built her business fast through the power of online video. We covered an amazing amount of “how to” material in the 80 minutes we had together and today I thought I’d share with you some really clever tips on how to get great rankings on Google and Youtube with your videos.
Keywords are King
Both Google and Youtube use keywords as the basis for rankings. The keywords you use in the description, title and tags of your videos are what both search engines (yes YouTube is a search engine too) use to give results when people are searching for information.
What Keywords to Target
Here is a quick way to choose keywords.
- Brainstorm possible keywords first for your niche
- Search on YouTube for videos on those topics
- Look at the tags the most popular videos in that niche have used. This will give you even more ideas
- Go to Google Keywords tool and check out how many people search on these keywords and what the competition is.
- Choose the most promising and use this to list your video.
Pam commented that she finds it easier to get rankings for a keywords that already has some competition than try and get ranked for keywords that aren’t already used yet. (surprising eh?)
What to Do With The Keywords
When you add your video to YouTube, add your keywords to the following:
- The title of your video
- The description of the video
- The tags of the video.
How To Piggy Back on Someone Else’s Success
Pam shared a technique that is a bit like getting links from other high ranking sites back to your site, except in YouTube Land.
Link your videos to other high ranking videos on YouTube that use your chosen keyword.
Here’s how you do it:
- Find other videos on Youtube that have ranked well using your keywords.
- Make sure your video does not directly compete (on subject matter) with the high ranking video you have found
- Make a video comment on this high ranking video
- To do this, click in the comments box below the video, then click on the link to the right of the comment box that says “attach video”
- Then choose to either make a new video, upload one, or bets, just attach one of your existing ones you are hoping to rank highly for that keyword.
- Done!
- Now when people are looking for videos on their search term they will find your video directly under the high ranking video and hopefully click through to see yours.
- Clever eh?
These are just a few of the tips Pam shared. Do you have other tips that work? Love you to share them below here.
You can hear the entire interview with Pam when you join Wonderful Web Women as a gold member. In fact you’ll get access to every interview I have done for Wonderful Web Women. That’s an incredible resource library!
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Hi Janet,
This is a great post and very timely as more and more people are marketing themselves and their business with online video.
One thing I always advise is to also add your web address at the beginning of your video description. Making sure you include the http://www at the beginning to people can see it’s a hyperlink. You’re also making it easy for potential customers to find your site.
If people are struggling for content, filming short 60 – 90 sec answers to their F.A.Q’s work really well. Also think about what your clients should be asking about your business.
Pam may have covered these in your interview but I thought I’d share them anyway!
Have a great day!
Thanks for your great comment Vicki. Yes these are a few of the things we covered. So pleased you brought up re the hyperlink as that is so important.