Renovate or Detonate.
This is a really popular headline used in the real estate pages where I live. It’s used to describe old and unattractive houses on great blocks of land.
The thing is, the same idea works for businesses as well.
How often do you look at your business to assess if it is still the “best house on the block”?
Maybe it is getting outdated, or your family has outgrown it or discover if it was built on dodgy foundations to start with?
I make a point to stop and take a long, hard, detached look at my business at least yearly, sometimes more.
You see, as my skills and experience grow, so does my capacity to serve more. As my customers’ needs change, I need to adapt too.
Too often businesses seem to fall into the following traps:
1. They decide their business is an old, falling down mess and detonate. That’s why the majority of businesses fail in the first 5 years.
2. They realise the business “neighbourhood” is changing but they really like their outdated decor and stick with it anyway
3. They decide to invest the time and effort (and sometimes money) and do a makeover to keep up with the times
Well, I’ve been renovating! I’ve just finished putting the makeover plans together and getting stuck into the exciting part of rolling out the plans. Yep, I’ve finished with the drawing board and out with the hammer and nails!
In the video below, I share with you why a regular review is important, the first steps you can take to review your business and some fundamental changes I am noticing online that effect the way you communicate with your customers.
I’d love to hear your comments below. Tell me what you think and ask any questions you like so i can help you make your business shine online too.
Sorry the video is a bit dark. It looked great on my computer but a bit dodgy once I uploaded it. Forgive me?