We are very proud to feature our Wonderful Web Radio Rising Star interview. In this segment, we speak with Pam Brossman who shares with Wonderful Web Women how one interview in particular with Ali Brown showed her the power of branding by creating an Ezine. Pam took that information to transform her own business and now publishes her own successful online magazine at SocialMediaWoman.com.
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Transcript of the Interview
Dana: Today I like to introduce you to Pam Brossman. Pam, thank you so much for joining us today.
Pam: Wow, Dana you’re more than welcome I’m very excited to be a part of this radio show that Janet is doing, it’s a fabulous idea, thank you for inviting me on the call.
Dana: Well it’s absolutely our pleasure. So if you don’t mind for those who may not be familiar of you as yet, please share with our listeners a little about you and your business.
Pam: Ok, well I specialise in Video Marketing and social media marketing and I have two businesses I have socialmediawoman.com which helps women to market themselves effectively using the power of video marketing and social media. And I also have another business that I run together with my Marketing husband Steve Brossman and that’s a video marketing campus and that teaches small businesses the same sort of thing but we do offline training seminars and we’re just about to launch a new online training seminar. So it’s all really about showing people the power of video in marketing and building your brand and your business globally and that’s basically what we are focusing on in our business.
Dana: Fantastic, sounds like you got a very full plate, you’re very busy.
Pam: A very busy full plate Dana but I love it.
Dana: Well that’s the whole thing we’re following our passion and love that we are doing it, sounds like that’s what you do.
Now you have been a member of Wonderful Web Women for quite some time now, haven’t you?
Pam: Yes I have, I absolutely love Janet she’s a fellow Australian and she provides some amazing content and material and speakers from all around the world and I really love what she’s doing.
Dana: And since you’ve been a member for quite some time now, and you have had a chance to listen in on some other interviews. Was there a particular call that you listen to of Janet’s that made a big difference in your life and in your business?
Pam: To be fair Dana, I have to say there was many of the speakers over the last couple of years that have impacted me personally and the growth of my business, one of the main ones would have to be Ali Brown – I have been following her for a while and she’s an inspiration to women. She showed me about the power of branding, she showed me the power of using Ezine that’s a list builder and I really recently loved her Ali Brown magazine and it gave me the inspiration to create my own social media women magazine – a virtual magazine so that I could reach everybody around the world and share what social media information I could from different men and women and I included that in my magazine. So, Ali Brown had a huge impact and also Janet herself had a huge impact on the others and to many of Janet’s calls and in her own right, she’s teaching women really fantastic strategies and I always listen to what she’s doing and try to implement some of her strategies into my business.
Dana: Oh that is fantastic Pam, because it just so happens that this weeks segment was featured with Ali Brown, so that works out just perfectly.
Pam: Oh, well that’s fantastic, I highly recommend if you really want to learn from someone who’s gone from having nothing at all to building a multi million-dollar company. She is someone to watch and she teaches you step by step how to do it. She really is an amazing, amazing woman.
Dana: Oh fantastic Pam thank you for sharing. Now is there, you mentioned that you learnt quite a bit from her. Was there anything that just really stand out that if you had one take away what would it be with Ali Brown?
Pam: With Ali Brown it would have to be the power branding, I mean I watched her do her rebrand, I think it was about a year and half ago and I watched her very carefully from her going from the Ezine Queen to the Ali Brown her own brand and the difference that it made to her professionalism, the whole rebranding of her logo and her site and how it took her business right to the next level. So I followed in her footsteps and been taking some of her strategies and implementing it into socialmediawomen.com and it has had a huge impact on the growth of my business. So I believe that branding and branding is not only about the look so much, its all about how you want people to feel when they hear your name. You know, it’s like building a rapport when I hear Ali Brown or when I hear the name Pam Brossman it’s about she’s someone trying to make a difference in the lives of women and help them market themselves and get their message and voice out there. So it’s about what people feel when they hear your name, and I learnt that a lot from her.
Dana: Oh Pam that is fantastic, that is just awesome. So how have you been able to apply that especially if that was your take away with branding, how have you been able to apply that to your life and business?
Pam: Well, what I did I started out probably small like she did and I started out as the motivating market queen while I was finding my footing and finding my niche. And then when I found out that I actually wanted to be focusing on video marketing then I created PamBrossman.com and then I saw a hole in the market where there was so much, so many people sharing really great social media marketing information, but it was all over the place and it was really hard to find. So I saw how she sort of captured all her information in the Ali Brown brand, and I thought Social Media Woman. There’s so many women out there really sharing like Carrie Wilkinson and Mari Smith and Ali Brown all using the power of social media and I wanted a place to share it. So I structured the way she set up her website and her magazine and I incorporated some of those strategies with the Carrie Wilkinson video marketing strategies and I started building my own brand. So I really watched how she started working and doing webinars and teleseminars with people and I thought, you know that’s a great way to reach it. So I have been taking lots of little pieces of everything that she does and implementing and testing each one into socialmediawoman.com brand.
Dana: Oh Pam, that is really, really encouraging and inspiring for those I know listening here on the call today and I can tell just hearing it in your voice it has been quite a journey for you so far.
Pam: Oh the journey you know what it’s not always easy and I’m not sugar coat everything I take a lot of things personally and I always strive for the best so that I can be. I’m just about to be a part of a book that’s coming out called Mentor Millionaire and I’m really excited about it, because I feel there’s a lot of women out there who have that millionaire attitude and my article in that book is about having that millionaire attitude. If you obviously believe you can get there, you can get there and sure there’s a couple of hiccups along the way but when you’ve got that millionaire attitude you just pick yourself up and you learn from your mistake and keep going. Now I found a lot of people on Janet’s call have that millionaire attitude, Ali’s got it, Carrie’s got it, you know, Janet herself who’s got it. You know, we all heard what happened to her at Christmas time when she lost her whole website, but you know what she had that millionaire attitude and she just brushed herself off, she figured out how she was going to get out of it and now she’s bigger than ever. So I just really think that women out there all have that millionaire attitude they just have to believe that they can do it and then I like to show them how to go step by step to get themselves out there and get heard and it’s really, really easy to do.
Dana: Well, we all know what Janet says when life gives you lemons you don’t stop at making lemonade, you go to making margaritas.
Pam: And we love those margaritas, don’t we Dana?
Dana: Oh, we sure do, we love the margarita, yep we sure do. Well I know that there’s probably a couple of other tips that maybe you could share with us the listeners here that has really been a direct result of being a member of Wonderful Web Women, would you mind sharing just a couple of tips?
Pam: Well, one of the key tips that I find that Janet uses a lot is interviewing. She’s grown her business immensely by sharing the expertise of amazing woman around the world with other women. So that they can learn and take the tips of information that’s relevant for there business and help them grow. So I find that interviewing is a very, very strong tip that I would recommend people to do within their business, I deliver a lot with video marketing I actually do video interviews with people and it has helped me to introduce my brand to the interviewers list and my list to their brand as well. So it’s a win: win opportunity. So I believe whether it be a teleseminars, whether it be a webinars with another person or whether, you know, it’s a video interview. Interviewing is a very strong thing that I highly recommend. And the other thing I would think of recommending you have to start using video in your business. Since I started using video and I know a few people are scared of being in front of the camera, but there’s so many other ways, you can use video, whether it’s PowerPoint, whether its campaign tutorials, you don’t always have to be in front of the camera. But the power that video has given to marketing our business in such a short period of time is huge. It is getting bigger and bigger everyday. So if I can give a recommendation, I would say, start learning how to use video in your business to market yourself, get your message out there to your marketplace, and getting people to know, like and trust you. It would probably be one of the key and most cost effective marketing tools that you could use in your business. And that would be the 2 major tips I would pass on today.
Dana: Fantastic Pam and I can just really hear the passion in your voice, this is obviously that is so true to what you’re doing and message you’re bringing across and I know personally and professionally that you bring such light and inspiration and encouragement and you really help empower woman to kind of step out of there comfort zone and do things they never done before. So if anyone listening here is interested in signing up more about you and your business, where would they go?
Pam: Well, the best place to find me is socialmediawoman.com we have our weekly newsletter it’s a video newsletter which shows you the different ways that you can start introducing video marketing into your business, it’s free and we have lots of great tips and tools. So I highly recommend you sign up to that or sign up for the bi-monthly social media women magazine, because there’s lots of great content from really amazing men and woman using social media in their business social media is a fabulous way to grow your business and network and even create a global brand. It’s amazing how do we meet Dana, we met on social media. So I think if they want to sign up to social media woman magazine, they will learn a lot about how they can introduce video marketing and social media and grow their business very quickly.
Dana: Absolutely and I as well would like to tell everybody that you definitely want to get that magazine, the first issue jam packed full of incredible information and gifts to we all love gifts.
Pam: Ah, there’s lots of gifts in there and lots of treats there and also when you sign up to the video and news weekly I have a resource sheet with the latest tools that I’m using in my video marketing that would help the readers and listeners as well.
Dana: Oh Pam, I know you’re such a very busy woman and I just want to say thank you so much for joining us today and sharing some incredible insights and your experiences with Janet and being part of Wonderful Web Woman.
Pam: I really want to thank you, Dana, I want to thank you and most of all I want to thank Janet she is an amazing lady, she has such a big heart, she’s a beautiful person and she is really making an impact on so many women’s lives around the world and I know that she has an impact on yours and she has had an impact on mine. And I find it a great honour to be part of this show.
Dana: Well, she is, I would say if anything on this Rising Stars this is really such a wonderful tribute to Janet and all that she delivers to all of us trying to build up our businesses and really pursue the life and lifestyle our of dreams.
