Frankenstein model of internet marketing

One of the most frequent questions I get is “what’s the best way for me to accept money online for my products?”
The answer?
frankWell, it depends…..
I think of it as the Frankenstein model because you bolt together different components to create the best solution which at the time makes you feel like you are creating a monster. There are a few “all in one packages” but so far the ones I have used fall short of satisfactory. The main reason being, if you try to be best at everything you often end up being mediocre. For this reason, it is often better to use components from different companies, but each of those components is the best at what they do.
These are the main components you will need to create your Frankenstein:

  1. A web site (I recommend using WordPress to create your site. This is the basis of the web sites we create for our customers at Wonderful Web Solutions)
  2. A shopping cart (this is where they enter their credit card details and it orders the product)
  3. A way to get the money in your bank account
  4. An email auto-responder program – so you can out it all on auto-pilot
  5. An affiliate program – so you can have a motivated workforce making sales for you

To keep it simple, let me introduce to the main solutions, and simply tell you their pros and cons. You can identify which solution is best for you.

Frankenstein 1: Clickbank + Aweber + web site (prefer WordPress)

Clickbank (has the shoppingcart, payment acceptance,  affiliate program) + Aweber handles email automation

Who does this suit: You are selling individual digital products mostly featured on separate sites, rather than selling many goods and services and back-end coaching on the one topic

Pros: They take the money for you, affiliates go there looking for products instead of you looking for affiliates, well known and trusted, Clickbank is your customer every time so always the same nationality (this is good news if you are Australian as you don’t have to worry about GST), They pay affiliates and handle refunds, Aweber – I love them, they are so reliable.

Cons: You have to wait to get your money – money doesn’t go straight into your account,Buyers aren’t automatically added to Aweber after they buy from Clickbank, you need to give the buyer a reason to get on a follow-up list, Can only sell digital products. They have the relationship with the affiliate – you don’t have their contact details.

Frankenstein 2: Paydotcom + PayPal + Aweber + web site (prefer WordPress)

Paydotcom (has the shoppingcart, payment acceptance,  affiliate program) + Aweber handles email automation

Who does this suit: You are selling individual digital or physical products or services, mostly featured on separate sites, rather than selling many goods and services and back-end coaching on the one topic

Pros: Paydot com deposits every payment into your PayPal accouht so you get it straight away, affiliates go there looking for products instead of you looking for affiliates , You have the relationship with the affiliates, Aweber – I love them, they are so reliable. You can sell physical products and services as well as digital.

Cons: Buyers aren’t automatically added to Aweber after they buy from Paydotcom, you need to give the buyer a reason to get on a follow-up list,You have to pay your affiliates – just more admin. Not as popular as Clickbank for affiliates. Can only sell in US dollars.

Frankenstein 3: 1shoppingcart (a.k.a. – AutoWeb Business) + PayPal +  web site (prefer WordPress)

1shoppingcart (has the shopping cart, email automation, affiliate program) + PayPal takes the money

Who does this suit: You have many products and related services created under the one brand

Pros: All in one solution (except for the website), customers are automatically added to follow up emails, built in affiliate program. You can use the same system for multiple sites (but the branding must be relevant because the final payment page has just one brand), affiliates only need to join one affiliate program to promote multiple products, money goes straight into your bank account.

Cons: You have to attract your own affiliates. email program is not as reliable or well reported as Aweber, more expensive than the other Frankenstein models. You have to pay your affiliates – just more admin.

So Which ones do we use?

Glad you asked 🙂

We actually use all combinations of these, depending on our desired outcome.

Here are some examples:

Frankenstein 1: Clickbank + Aweber + web site (prefer WordPress)

We use this for our site www. LandscapePhotoSchool.com

we use this combo for this product because it is a stand-alone product and this site truly just runs on autopilot

Frankenstein 2: Paydotcom + PayPal + Aweber + web site (prefer WordPress)

We use this for our site www.landscapephotography101.com

We use this combo for this product because we wanted to test which was better – clickbank or Paydot com for our landscape photography product. We make heaps more sales through Clickbank because it has a better market place. We keep this one going though because we like the fact that any sales we do get go straight to our bank account.

Frankenstein 3: 1shoppingcart (a.k.a. – AutoWeb Business) + PayPal +  web site (prefer WordPress)

This is the system we are using for our new web site www.WonderfulWebSolutions.com. We will be using Australian currency for this site and have decided to use a merchant account (and eWay as the payment gateway that transfers the money from the shoppingcart to the bank). This is because we will be accepting payment plans and PayPal and 1Shoppingcart combined don’t allow subscription payments (yet).

We also will be offering many different products and services and running this division of our company as a stand-alone entity – so this is the best solution for us.

What about our membership sites?

We use Memberspeed to run our membership sites.

The combo here is: Memberspeed + PayPal + Aweber.

You don’t need to use Aweber but we prefer to. This is a complete system and is very powerful and also creates the web site for you. It is an over kill for simpler sites.

So, which Frankenstein model is best for you?

Cheers

Janet

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