The 5 Step Online Business Model
Stacey Barr is a specialist in performance measures. This means she is brilliant at simplifying business into easy measurable steps and knowing what you need to track and measure at each step so you can grow your business. Just as importantly, she knows what you DON”T need to measure at each step.
Stacey has identified 5 main business processes for the online entrepreneur. If you can measure and analyse these 5 processes you have the secret to working smarter, not harder in your business.
The Marketing Process
The Marketing Process is the series of steps that build your list of targeted leads. The outcome from this process is leads. There are 3 steps to achieve this:
Eyeballs: how many times to people see your message and know about you? Such as see your ad, see an article you’ve written, heard you talk on a teleseminar etc
Clicks: how many times to people take action and click on your ad, on your link in an article etc
Contacts: How many times do people take action and actually call you or join your mailing list (the final outcome) The Selling Process
The Selling Process is the series of steps that convert targeted leads into profitable customers. The outcome here is profit but also a customer that you can sell to again and again.
This is where you measure conversion rates, upsells etc The Delivering Process
The Delivering Process is the series of steps that meet your customers’ expectations and fulfil the promises of your products and services. Interestingly the outcome here is not just that your customers use your product and services. The outcome here is that your customers become true fans. The Developing Process
The Developing Process is the series of steps that create profitable and valuable information products and services. This is a process many entrepreneurs shortcut in their enthusiasm to get their product to market. It involves research to make sure their is a demand for the product or service and also that it will be profitable. The Managing Process
This is the process where an entrepreneur manages and tracks the 2 resources they have: time and money. The outcome here is to get the best return for your time.
The beauty of concentrating on these processes when deciding what things to measure and analyse in your business is it keeps you focused. Stacey has identified 55 things you can track but stresses that you should NOT measure all 55. In fact, if you are a start up you probably only need to measure 5 things. To find out what stage your business is at and which measures you should be tracking at each stage, why not do Stacey’s quiz? It’s free and will give you great insight into where you should be putting your energy.
Would you like to use this article on your blog or newsletter? You can as long as you include the blurb below in full (feel free to use your Wonderful Web Women affiliate link)
Janet Beckers is the host and founder of Wonderful Web Women.
An award winning on-line community recognised for generous and honest marketing advice for women on the internet.
To learn from the most successful women on the internet through live webinars, masterminds and forums absolutely free, visit http://www.WonderfulWebWomen.com and join today.
Tags:
Survey Creating Action Taker
Action Takers
When you take the time to fill out my survey (only takes about 5 to 10 minutes, depending on how much you want to write) you receive a great ebook Douglas the Web Man created to show you step-by-step how to create your own survey.
You know how much I love action takers so if you create a survey using Douglas’ book I’ll reward you. Send me the link and I’ll include it in my next newsletter and on my blog. Hopefully you’ll find some new customers interested in your services. You have 7 days from today to send me your survey, so get moving.
So here’s 1 action taker already.
Pam Brossman created hers in record time. Why not check out her results and get ideas for yours as well? Here’s the feedback she gave on the step-by-step ebook:
“Douglas, thank you so much for making ‘creating a survey’ so easy. I was able to follow your instructions and screen dumps to the letter and had my survey created in under an hour (creating the questions to ask took the longest). Fantastic ‘how to’ report for anyone creating an online survey (which you should all be doing if you are serious about your business). Thanks Douglas.”
Tags:
a few survey results for you already
Filed under: About WWW, Internet Basics, Where to Start
Thanks so much everyone who has taken the time so far to fill in the Wonderful Web Women survey. You still have until monday night at midnight (Aussie time) to enter for your chance to win thousands of dollars of great coaching products.
You can get all the details here (and check out a little of my home office while you’re there).
Over the next few weeks I’ll be sharing the results of the survey with you and let you know the actions I have taken based on your feedback. I don’t know about you, but i always want to know the results of surveys I fill in but people rarely share them.
Results so far for Question 12. What is your preferred way of receiving information?
In this question I gave you lots of different ways to receive info (such as CDs, ebooks, events etc) and asked you to rate them as your most preferred to least preferred way of learning.
Results so far?
Out of 13 choices, the most preferred is:
One-on-one mentoring (41.9%)
Peer masterminds (36.1)
I can help you with finding a great peer mentoring group and then help you to manage the group so you all create great success. In fact, we already have 5 peer mastermind groups working well. All gold members can join one.
I can also help you with one-on-one mentoring.
I only ever work closely with a handful of people as I give a lot of my time. I only work with action takers so there is an application process. I had closed this service but now I have moved back into my home office I have some extra hours in my week.
So I have vacancies for 2 people only. I usually only work with people on a 6 month program (this gets results) and do not intend to offer this again after December. My other mentoring clients are already half way through their programs. So I can offer a 4 month mentorship (which allows us both time to have holidays and finish before Christmas). But only for 2 people.
You can details on the 6 month program here and the application form. To get the new price, simply multiply the price by 0.67 and this will give you the 4 month price.
Tags:
Who’s who of women in the world
It’s official. I am listed in the 2009 “Who’s Who Of Women in Australia” and have just been informed that I have been nominated for “Who’s Who Women of The World”.
Wow. I’m very humbled…. and amazed. How did they find me? I only launched Wonderful Web Women 20 months ago!
PS Wanna know something funny? When the letter forst came I thought it was spam asking me to buy the book so I put it in my “look at manana” pile. Lucky I checke dthe envelop before I shredded it!
Tags:
Wonderful Web Man Doug Fighting Fires
This week Victoria in Australia has been devastated by bush fires with the death toll expected to exceed 200. My thoughts and love go to everyone affected. If you have lost your home or loved ones, please let us know. Our community will find a way to help you.
I’m a long way from the fires but we are still affected.
Douglas, my husband, has been away fighting fires in NSW. Thank heavens he is not holding a hose. Instead he has been assigned to the command centre, planning where the troops on the ground go. He comes home tonight and then will be on standby to relieve the troops in Victoria who must be exhausted.
Here is a sneak peak behind the scenes. Doug Beckers,Tony Horwood, Paul McBain and Pamela Leach all looking at the 1900ha “Three Ways” Fire planning map
A Positive Story
There is so much heartache at the moment, I thought I would share a heart warming story from the fire front. If you click on the image you can view a video of a firefighter finding a burnt Koala in the bush. The Koala is so exhausted he drinks 3 bottles of water straight from the firefighter’s drink bottle.
If you would like to help, the best charity at the moment is The Red Cross.
Cheers, Janet
Tags:
-
Polls
Loading ...Syndicate
