4 Tests For The Perfect Joint Venture Partner
Filed under: Audio Products, Create a product, Joint Ventures
When I started Wonderful Web Women I had no list at all. I grew my list very fast using the following strategy. Here it is in a very simplified format:
Decide your niche
Find experts in your niche
Ask the expert to advertise the series of interviews of all experts to their list and send qualified leads to you.
Collect email addresses of all those lovely new leads
Interview the experts to get great information on their specialty
Create a product from the interview (in my case a membership site)
Develop lovely relationships with your new customers and create a strong business that solves their problems
Okay, obviously there are tips and tricks to each of these stages. I share all these details in my home study courses at Wonderful Web Seminars (with a lifetime 200% guarantee and generous payment plan - that’s my shameless plug).
But first, lets explore point 2: Find Experts in Your Niche
This is where a lot of people go wrong. If you chose the wrong expert, the system won’t work as well (though, shameless plug, I also teach what to do if your expert doesn’t meet the following criteria).
Here’s what makes the perfect expert Joint Venture Partner (when your goal is to grow your list). Please note, I’m assuming here that they are actually an expert 
1. They have a distinct specialty in your niche
If you run a series of interviews you don’t want to have 8 people talking on the same thing. You need to cover 8 very different specialties within your niche. Otherwise your experts are competing directly with each other (not good) and there is no reason for listeners to turn up to all the interviews (boring).
2. They have a LIST
Very important. If they don’t have a list, you don’t get to build a list from their referrals. So make sure they have a way to collect email addresses and that they actually communicate with them.
3. They have a great relationship with their list
This is very important. You want to inherit a list of people that already have a level of trust. Because they refer people to you , you inherit that trust. So how do you know if they have a good relationship?
Google them
Sign up to their list
Check out their blog and social networking sites where they often drop their guard. You can get a sense of their integrity.
4. They have a product and an affiliate program
When you build your list you also want to make money. The easiest way is through referring people to the products of the expert you are interviewing. In a way it is kind of cruel if you share great knowledge with your new customers and then leave them high and dry if they want to learn more. The best experts have a product that lets your customers learn more if they want to. Even better, they have an affiliate program attached so you get paid for your effort of referring.
These are the characteristics of the ideal expert if your goal is to build a highly responsive, targeted list. There are always ways around things if your expert only has a 2 or 3 out of 4. But when you first launch your new project or business, make sure you aim for at least a 3.
Would you like to use this article on your blog or newsletter? You can as long as you include the blurb below in full (feel free to use your Wonderful Web Women affiliate link)
Janet Beckers is the host and founder of Wonderful Web Women. An award winning on-line community recognised for generous and honest marketing advice for women on the internet. To learn from the most successful women on the internet through live webinars, masterminds and forums absolutely free, visit http://www.WonderfulWebWomen.com and join today.
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17 products from 1 hour of work
Filed under: Audio Products, Create a product, Internet Basics, Where to Start
As much as I try to ignore it, the economic crisis is a reality. I know people are starting to panic and it frustrates me when I can see so many ways for people to create a recession proof income - if only they knew how.
So I’ve done something about it.
I’ve been busy this week creating a program that is affordable, easy to follow and that will help you create information products FAST that sell. I’m so confident you can use this to make money that it comes with a 200% money back guarantee!
You can find out more and order your copy to be delivered to your mail box here.
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Free tele-conference services
An update on the teleconferencing tool we use. http://www.thebasementventures.com is the free conference and recording software I have used for well over a year and still use. It works well for me. For a few weeks we couldn’t access the recordings (luckily we back up on Instant Tele-seminar) so Lisa on our team researched the other options. Just when we were ready to move, it all started working again. The Basement Ventures has the most features so I have decided to stick with it for the moment.
However…..
Some people are still having problems. So I recommend http://www.nocostconference.com . It is very similar to the basement Ventures. The only difference is you can’t stay on the line,finish a recording, then start another one while still on the same line. You need to hang up, call in and start another recording. This probably won’t affect most people. It affects me because I record an interview, stop the recording, then open the lines for a general mastermind call Q & A and record that separately for our gold members. That’s the reason I have stayed with The Basement Ventures.
Another program you can use is http://www.freeconferencepro.com/
I was talking to Heather Vale the other day (I interviewed Heather last year about how to do great interviews). She has switched to this program. She says the MP3 recordings are not very good quality but the .wav recordings they also make available are very good quality. She relies on the recordings from Instant Teleseminar for her professional interviews but has free conference pro as a back up.
A thing I really like about http://www.freeconferencepro.com is you can personalise the message people hear when they first dial in. So this sounds really professional. Heather does this and when I rang her conference line the other day (she was interviewing me, how amazing to be on the other end of a great interviewer) I thought “wow, Heather is using a sophisticated system, must be expensive” but it was the free service. So that is a real plus I reckon.
I’d love to hear your experiences with using conference recording facilities. Cheers Janet
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Expert Interviews: How To Convince Experts To Venture With You
Filed under: About WWW, Audio Products, Create a product, Joint Ventures, List Building
One of the most common questions I get asked is how do you convince Industry experts to agree to be interviewed by you, and then how to convince them to promote you to their lists. Even more importantly, how do you do this if you are an unknown and have no list of your own at all?
There is a real strategy to doing this effectively but you can definitely replicate it in your own niche. When I started Wonderful Web Women I had no list (well, about 50 friends and relatives) because I had sold my previous business, along with the list. I was an unknown and had never met most of the women I interviewed. There are a lot of techniques I have developed which I cover in detail in my workshops but here is an outline to get you started:
5 steps to convince experts to partner with you
#1: Write a wish list of experts you would LOVE to interview if you could wave a magic wand and have the most successful and inspiring people.
I searched on Google, checked out www.gurudaq.com, went to internet marketing events and joined different speaker’s lists
#2: Go for the biggest names FIRST.
I know this seems crazy. After all, they don’t know you and logic would say to start with someone talented but not well known, and work your way up. You MUST start big. Read on to find out why.
#3: Communicate clearly what is in it for them and you
Money is not usually what motivates industry experts. After all, what they will make from joint venturing with you is probably peanuts for them. There are usually less tangible benefits for them. This is what I found really motivated the women who supported the launch of Wonderful Web Women:
They want to promote their business and latest projects
They are genuinely passionate about what they do and love to share
and, the biggest motivator of all……….
- They were all genuinely passionate about inspiring and supporting women entrepreneurs.
Address these major motivators in your communication. Be clear, honest and brief (they are busy).
#4: When you have one agreement, let the rest know
This is important. People want to know they will be seen in good company and will often wait to see who else agrees first. That’s why I say go for the biggest name first. Once you have someone influential, the others will agree you are credible and be happy to join. You can even say “this is who else I have asked”, even if they haven’t agreed yet, and this will be enough to convince some that you are serious.
So go for the big fish first. If they say ”no” what have you lost? Nothing.
#5: Insist each speaker promotes the entire line up of speakers to their list, 2 weeks (and again one week) before you launch
This is the basis of your list building. Each speaker is helping each other to have new listeners on each call. They are supporting each other as much as they are supporting you. You must stress that they are supporting the other experts. This is the hardest part as they are busy and may not intend to forget your promotion but it gets lost in how much else they have going on. Be persistent and do as much as you can to help them (write the emails, make promotional videos or audios if you can)
Well that’s just the start, you have to do the interviews yet, but this is the hardest, and most important part done.
Good luck. I’d love to hear how you go. I hope to see you at our Quick Start Events.
Cheers
Janet
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Quick Start to Growing Your List With Expert Interviews
Filed under: About WWW, Audio Products, Create a product, Joint Ventures, events
Hi
Thanks to Charly Leetham today for taking on the challenge of sitting in the Wonderful Web Women interviewing hot seat. Today Charly interviewed me about the process I used to launch Wonderful Web Women so quickly when I had no list, no reputation and no product (and no idea really). We covered so much, from how to find experts, how to convince them to support you, how to build your list quickly, right through to which software to use, how to create multiple products from a one hour interview and also touched on effective interview techniques. Pheww! That’s quite a lot really.
We had some trouble with the webcast today (kept making weird noises) so I have made the recordings available for you to download, even if you are not a GOLD member, for the rest of the week. After that, they will only be available for gold members. Here is the link to listen to the recording of the interview, and also the mastermind session afterwards.
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Wonderful Web Seminars Quick Start Events
Coming to a town near you…..
I have had so many people ask me to help them replicate what I have done in their own niche and I’ve listened! You have an opportunity to spend an intensive day with me and my team in a workshop designed to take you from the basics to the advanced techniques that will have you creating products and building a responsive list in just a few weeks. I have an awesome early bird booking discount which will save you $300 if you get in first. You can get all the details here.
Here it is in brief:
Sydney, Australia, Saturday 23rd August. Why not Join us for dinner afterwards?
Los Angeles, USA, Monday 15th September. Join me and my family for drinks and nibbles the night before?
The Los Angeles event is timed to back onto the Bridging Heart and Marketing Conference which I will be attending (and presenting at). You can see all the details for this ground breaking conference here. I really do hope you can make it to both (we have arranged discount accommodation for you).
Both events are full of actionable content, with great food, networking opportunities and plenty of time to ask questions.
I hope to see you there. If you have any questions at all, please contact us as we are here to help.
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