You see, you don’t have to have huge ah-ha’s to make a huge change to your business. As the saying goes ” small  hinges swing bigger doors”….or something like that.

One of the distinctions is very simple but usually overlooked. It is one step to include in the communication you give in your products and especially when you are selling your product.

Have you stated explicitly what the opportunity is?

I’m not talking about the opportunity to buy.

I’m talking about the opportunity they can be positioned to make the most of if they take action.

Need an example?

Today, in my free training class, I taught my 7 step process for creating products that sell.

The opportunity? If you can create products designed to sell and also give great content (you can do both easily) you can then attract the ideal customers, create passive income and stop exchanging time for money.

That is the opportunity.

So what opportunity do you offer the keys to?

I know this is not the easiest thing to work out and often we are too close to what we do to see clearly.

So let me help you.

Follow the steps below and I can help you here, just below, get clear on what big opportunity is you offer the keys to.

Steps to Follow

1. Listen to the recording of the training call I did, with heaps of examples of the 7 step process to follow to create your product

2. Take notice of how I have used the exact same process in the creation of the training call.

3. Check out the offer I made on the call, including the generous payment plan (that’s my plug. I know the 4 remaining seats in this definitely once-only offer will change people’s lives. Yep, big call but I back it up).

4. Come back here and share what you see as the big opportunity it is you offer. If you have no idea, that’s OK. Simply challenge me. Tell me what your niche is and I’ll help you.

Go on. A love a person of action and if you show me you are ready to get clear on what you offer to the world, I’ll hang out here to help you get clear.

Cheers

Janet

I can’t believe it was only 8 weeks ago I started the first intensive classes for the Passion to Profits Business Building Program. I’m so impressed with the number of people who hit the ground running and have already launched their programs, positioned themselves as leaders and started to build highly targeted lists (while creating great products at the same time).

There are others who are ready to launch in the new year and others who have struggled with identifying their niche who are finally clear. Wow!

This shows me that often the only thing holding people back is access to a step-by-step system and hand holding. When you can stop researching methods, technology and know how, then the rest is up to you to tap into what you are passionate about and put it into action.

I hadn’t planned to run another set of intensive classes this year but I can’t help myself. I love seeing people create success. So no fan fair here or big launch.

I’m running 6 classes at times to suit Australians, Americans, many Asian countries and Great Britain / Europe.

Here’s what to do:

1. Check out all the details of the coaching program here.
2. Come along to a special class next week to get any questions answered (or send them through before)
3. Choose one of the packages (yep, I even have a 12 month payment plan)
4. Start doing your homework – you get immediate access to the online resource area.

Q & A Live TeleClass Details

EVENT: Passion to Profits Program Q & A

DATE & TIME: Monday, November 23rd at 3pm Pacific/6pm Eastern & Tuesday, November 24th at 10am Australian Eastern

FORMAT: Simulcast! (Attend via Phone or Webcast — it’s your choice)

TO ATTEND THIS EVENT, CLICK THIS LINK NOW…

http://instantTeleseminar.com/?eventid=10044498

The phone numbers to ring are on the Webcast page. If you call from Australia, use an international calling card (cheap) and put 0011-1 in front of the number you call.

I am so inspired by all of you that took part in the challenge-congratulations!

Thanks to you it was a great success with over 109 posts on the blog, and 61 entries.

So to all of you that took action and made it happen…you are my heroes!

For those of you that didn’t get round to it in time you can still take part.

The competition is now over but you can still put your entry up and share your passion with the world (you just won’t win a prize from me).

If you haven’t created a product before it’s a great way to get started. And it’s also a great ‘get the word out’ about what you do because my blog gets tons of traffic.

In fact, I know that entrants have already been doing business with each other simply because they have promoted what they do. How good is that?

Full details are right here

Without further ado here are the winners in the different categories:

Winners of a hand-signed, special edition copy of my international best selling book “our Internet Secrets”

1. Action taker: First Entry

Pam Brossman

Always leads by action

2. Best Description of product:

Ann Olivieri

Ann evoked emotion in describing the problem then gave curiosity enticing descriptions of the solutions on the recording

3. Best Personal Intro:

Krishna Everson (aka HealthBizMentor)

Krishna’s intro is so clear. When you read it you know who her target market is, what the benefits are she delivers and she has a call to action. Great example to model.

4. Best 2 tips:

Claire McFee

Loved the effort Claire went to when including quotes and giving really practical advice.

5. Made me Laugh

Heather Barker.

Heather kept me laughing all week with hr tweets about procrastinating, her comments on the bog about “still checking things out” and then created a product on procrastination. She even bought the domain www.procrastinationqueen.com !

Special Awards I had to add because …well….they were so good

6. “Do what ever it takes, commitment prize”

Shelley Weitenberg

Recorded her product in a public phone booth, while running out of coins, while travelling around Australia in a bus with 3 children under 5. Wow. There goes everyone’s last excuse!

7. “I’m not giving up until I get this done, tenacity prize”

Christine O’Connor

Christine’s words say it all: “It may not seem remarkable to anyone other than me, but bearing in mind that I am so resource heavy and action poor, with severe, chronic , incurable bright shiny object syndrome and lots of fear around not getting it right and not being perfect….well, it’s kind of a miracle. I have only been in Janet’s programme for two years….am I a slow learner or what!!!!”

8.” I am so out of my comfort zone, courage prize”

Natalie

Natalie shared amazing difficulties in her life this week and how with the help of wonderful friends (and Wonderful Web Women gold members) Heather Barker and Amanda Robinson she launched into an internet business at the deep end.

The Grand Prize of Life Time Membership to Wonderful Web Women

Paula Tarrant

Paula gave a great description, her intro was clear and direct to her target market. She shared great tips. Then she took it further. She used the challenge to launch a project she had been sitting on and not completing. She gave a call to action. Then even further. Everyone who joined the Challenge had the opportunity to download our gift on creating a survey (after filling in the form on the tell-a-friend page. Paula not only took action in the challenge, she also took action and followed the instructions to create her own survey.

Congratulations Paula. I love a woman of action!

1. Decide your niche

2. Find experts in your niche

3. Ask the expert to advertise the series of interviews of all experts to their list and send qualified leads to you.

4. Collect email addresses of all those lovely new leads

5. Interview the experts to get great information on their specialty

6. Create a product from the interview (in my case a membership site)

7. Develop lovely relationships with your new customers and create a strong business that solves their problems

Okay, obviously there are tips and tricks to each of these stages. I share all these details in my home study courses at Wonderful Web Seminars (with a lifetime 200% guarantee and generous payment plan – that’s my shameless plug).

But first, lets explore point 2: Find Experts in Your Niche

This is where a lot of people go wrong. If you chose the wrong expert, the system won’t work as well (though, shameless plug, I also teach what to do if your expert doesn’t meet the following criteria).

Here’s what makes the perfect expert Joint Venture Partner (when your goal is to grow your list). Please note, I’m assuming here that they are actually an expert

1. They have a distinct specialty in your niche

If you run a series of interviews you don’t want to have 8 people talking on the same thing. You need to cover 8 very different specialties within your niche. Otherwise your experts are competing directly with each other (not good) and there is no reason for listeners to turn up to all the interviews (boring).

2. They have a LIST

Very important. If they don’t have a list, you don’t get to build a list from their referrals. So make sure they have a way to collect email addresses and that they actually communicate with them.

3. They have a great relationship with their list

This is very important. You want to inherit a list of people that already have a level of trust. Because they refer people to you , you inherit that trust. So how do you know if they have a good relationship?

Google them

Sign up to their list

Check out their blog and social networking sites where they often drop their guard. You can get a sense of their integrity.

4. They have a product and an affiliate program

When you build your list you also want to make money. The easiest way is through referring people to the products of the expert you are interviewing. In a way it is kind of cruel if you share great knowledge with your new customers and then leave them high and dry if they want to learn more. The best experts have a product that lets your customers learn more if they want to. Even better, they have an affiliate program attached so you get paid for your effort of referring.

These are the characteristics of the ideal expert if your goal is to build a highly responsive, targeted list. There are always ways around things if your expert only has a 2 or 3 out of 4. But when you first launch your new project or business, make sure you aim for at least a 3.

************************************************

Would you like to use this article on your blog or newsletter? You can as long as you include the blurb below in full (feel free to use your Wonderful Web Women affiliate link)

Janet Beckers is the host and founder of Wonderful Web Women.
An award winning on-line community recognised for generous and honest marketing advice for women on the internet.
To learn from the most successful women on the internet through live webinars, masterminds and forums absolutely free, visit http://www.WonderfulWebWomen.com and join today.

As much as I try to ignore it, the economic crisis is a reality. I know people are starting to panic and it frustrates me when I can see so many ways for people to create a recession proof income – if only they knew how.

So I’ve done something about it.

I’ve been busy this week creating a program that is affordable, easy to follow and that will help you create information products FAST that sell.
I’m so confident you can use this to make money that it comes with a 200% money back guarantee!

You can find out more and order your copy to be delivered to your mail box here.

However…..

Some people are still having problems. So I recommend http://www.nocostconference.com . It is very similar to the basement Ventures. The only difference is you can’t stay on the line,finish a recording, then start another one while still on the same line. You need to hang up, call in and start another recording. This probably won’t affect most people. It affects me because I record an interview, stop the recording, then open the lines for a general mastermind call Q & A and record that separately for our gold members. That’s the reason I have stayed with The Basement Ventures.

Another program you can use is http://www.freeconferencepro.com/

I was talking to Heather Vale the other day (I interviewed Heather last year about how to do great interviews). She has switched to this program. She says the MP3 recordings are not very good quality but the .wav recordings they also make available are very good quality. She relies on the recordings from Instant Teleseminar for her professional interviews but has free conference pro as a back up.

A thing I really like about http://www.freeconferencepro.com is you can personalise the message people hear when they first dial in. So this sounds really professional. Heather does this and when I rang her conference line the other day (she was interviewing me, how amazing to be on the other end of a great interviewer) I thought “wow, Heather is using a sophisticated system, must be expensive” but it was the free service. So that is a real plus I reckon.

I’d love to hear your experiences with using conference recording facilities.
Cheers
Janet

There is a real strategy to doing this effectively but you can definitely replicate it in your own niche. When I started Wonderful Web Women I had no list (well, about 50 friends and relatives) because I had sold my previous business, along with the list. I was an unknown and had never met most of the women I interviewed. There are a lot of techniques I have developed which I cover in detail in my workshops but here is an outline to get you started:

5 steps to convince experts to partner with you

#1: Write a wish list of experts you would LOVE to interview if you could wave a magic wand and have the most successful and inspiring people.

I searched on Google, checked out www.gurudaq.com, went to internet marketing events and joined different speaker’s lists

#2: Go for the biggest names FIRST.

I know this seems crazy. After all, they don’t know you and logic would say to start with someone talented but not well known, and work your way up. You MUST start big. Read on to find out why.

#3: Communicate clearly what is in it for them and you

Money is not usually what motivates industry experts. After all, what they will make from joint venturing with you is probably peanuts for them. There are usually less tangible benefits for them. This is what I found really motivated the women who supported the launch of Wonderful Web Women:

1. They want to promote their business and latest projects

2. They are genuinely passionate about what they do and love to share

and, the biggest motivator of all……….

3. They were all genuinely passionate about inspiring and supporting women entrepreneurs.

Address these major motivators in your communication. Be clear, honest and brief (they are busy).

#4: When you have one agreement, let the rest know

This is important. People want to know they will be seen in good company and will often wait to see who else agrees first. That’s why I say go for the biggest name first. Once you have someone influential, the others will agree you are credible and be happy to join. You can even say “this is who else I have asked”, even if they haven’t agreed yet, and this will be enough to convince some that you are serious.

So go for the big fish first. If they say ”no” what have you lost? Nothing.

#5: Insist each speaker promotes the entire line up of speakers to their list, 2 weeks (and again one week) before you launch

This is the basis of your list building. Each speaker is helping each other to have new listeners on each call. They are supporting each other as much as they are supporting you. You must stress that they are supporting the other experts. This is the hardest part as they are busy and may not intend to forget your promotion but it gets lost in how much else they have going on. Be persistent and do as much as you can to help them (write the emails, make promotional videos or audios if you can)

Well that’s just the start, you have to do the interviews yet, but this is the hardest, and most important part done.

Good luck. I’d love to hear how you go. I hope to see you at our Quick Start Events.

Cheers

Janet

Thanks to Charly Leetham today for taking on the challenge of sitting in the Wonderful Web Women interviewing hot seat. Today Charly interviewed me about the process I used to launch Wonderful Web Women so quickly when I  had no list, no reputation and no product (and no idea really). We covered so much, from how to find experts, how to convince them to support you, how to build your list quickly, right through to which software to use, how to create multiple products from a one hour interview and also touched on effective interview techniques. Pheww! That’s quite a lot really.

We had some trouble with the webcast today (kept making weird noises) so I have made the recordings available for you to download, even if you are not a GOLD member, for the rest of the week. After that, they will only be available for gold members. Here is the link to listen to the recording of the interview, and also the mastermind session afterwards.

[

Wonderful Web Seminars Quick Start Events

Coming to a town near you…..

I have had so many people ask me to help them replicate what I have done in their own niche and I’ve listened! You have an opportunity to spend an intensive day with me and my team in a workshop designed to take you from the basics to the advanced techniques that will have you creating products and building a responsive list in just a few weeks. I have an awesome early bird booking discount which will save you $300 if you get in first. You can get all the details here.

Here it is in brief:

Sydney, Australia, Saturday 23rd August. Why not Join us for dinner afterwards?

Los Angeles, USA, Monday 15th September. Join me and my family for drinks and nibbles the night before?

The Los Angeles event is timed to back onto the Bridging Heart and Marketing Conference which I will be attending (and presenting at). You can see all the details for this ground breaking conference here.  I really do hope you can make it to both (we have arranged discount accommodation for you).

Both events are full of actionable content, with great food, networking opportunities and plenty of time to ask questions.

I hope to see you there. If you have any questions at all, please contact us as we are here to help.

Today we were lucky enough to have David Barrett from Audio Acrobat spend 2 hours guiding us through Audio Acrobat and answering all our questions. Because this was a bonus call I have made the replay available to everyone for a limited time. You can listen to the replay here: http://instantTeleseminar.com/?eventid=3339345 

To show you how easy this program is to use, I have created a 5 minute summary for you using the program. Just click the play button below to hear my message. All I did was ring up, record my voice, copied the little bit of code they gave me and pasted it into my blog here. Ta Dum!! All done.

You can use Audio Acrobat for the following things:

• add a welcome message to your site (have a look at the home page of wonderful web women, I just changed it).

• let customers leave an audio testimonial using a special number you set up with one click (see our testimonial page and see an example) – go on, leave a testimonial. I want to see if it works

• Easily add the testimonials from your customers to your web site

• Add your voice to the final page of your shoppingcart to guide people through the process of buying

• create an audio product (for example an interview) and sell it

• send people a link in an email and let them download your audio or listen on-line with no need for an attachment – or a website for that matter

• record an interview you do on your own phone, by adding audio acrobat in as the third person on a 3 way conversation. That way your guest does not need to ring the US if you are both in another country like Australia

• creat a podcast and add to 16 podcast directories with 2 clicks

• add video to your web site

• Easily make it pay for itself and then pay you extra through an easy affiliate program

You can trial Audio Acrobat for 1  month for free then it’s less than $20 per month (and you can cover this cost by recommending it to other people who will benefit).

I’m going to be really testing it out this month and I’d love to hear you stories. Why not share them here on the blog and also on the forum?

Janet

Today we were lucky enough to have David Barrett from Audio Acrobat spend 2 hours guiding us through Audio Acrobat and answering all our questions. Because this was a bonus call I have made the replay available to everyone for a limited time. You can listen to the replay here: http://instantTeleseminar.com/?eventid=3339345 

To show you how easy this program is to use, I have created a 5 minute summary for you using the program. Just click the play button below to hear my message. All I did was ring up, record my voice, copied the little bit of code they gave me and pasted it into my blog here. Ta Dum!! All done.

You can use Audio Acrobat for the following things:

• add a welcome message to your site (have a look at the home page of wonderful web women, I just changed it).

• let customers leave an audio testimonial using a special number you set up with one click (see our testimonial page and see an example) – go on, leave a testimonial. I want to see if it works

• Easily add the testimonials from your customers to your web site

• Add your voice to the final page of your shoppingcart to guide people through the process of buying

• create an audio product (for example an interview) and sell it

• send people a link in an email and let them download your audio or listen on-line with no need for an attachment – or a website for that matter

• record an interview you do on your own phone, by adding audio acrobat in as the third person on a 3 way conversation. That way your guest does not need to ring the US if you are both in another country like Australia

• creat a podcast and add to 16 podcast directories with 2 clicks

• add video to your web site

• Easily make it pay for itself and then pay you extra through an easy affiliate program

You can trial Audio Acrobat for 1  month for free then it’s less than $20 per month (and you can cover this cost by recommending it to other people who will benefit).

I’m going to be really testing it out this month and I’d love to hear you stories. Why not share them here on the blog and also on the forum?

Janet

In this article I share with you strategies to get your voice heard, using both Pat’s website (www.womensradio.com) and Pat’s techniques and your own web site.

How to Spread the word about your expertise through Women’s Radio

The mission of Women’s Radio is to give women a greater voice over a wider geographic area. The influence of this program reaches hundreds of thousands of women. Women’s radio can help grow your business (or your political campaign or social interest group) in the following way:

1. Apply to host a radio program through Women’s Radio. To apply, visit http://www.womensradio.com/Pages/Contact.htm and tell Pat that you heard her on Wonderful Web Women and would like info on how to be a host. Tell her a bit about yourself as well.

2. Be a featured guest on one of the programs. Again, contact Pat through http://www.womensradio.com/Pages/Contact.htm and tell her a bit about your expertise.

3. Contribute articles : You can submit articles as a guest author

How To Host Your Own Program

When Pat moved her radio station from traditional radio to internet radio, she had a wish list of what technology she wanted to make it possible. It wasn’t available at the time so she and her partner, David, contracted a team to develop it for them. The result? Audio Acrobat. I’ve noticed this used on many sites, especially those of successful marketers.

These are just a few of the things you can do with Audio Acrobat:

• record your voice and put it as an intro on your website
• record an interview
• record segments for a radio program or teleseminar (eg intros, interviews, adds, music transitions) and then select what order you want each played in and when to play
• create podcasts with just 2 clicks (submits to 16 different podcast directories)
• quickly put audio on your website or blog without having to be a techy (just cut and paste)
• You can also do all the same things with video

Using this technology you can really simply have recordings of your interviews and ideas on your own website. You can even create a site that has guest hosts who all contribute their recordings to your “radio site” and create your own radio hub for your own niche.

But let’s keep it simple.

Sign up for Audio Acrobat for their free 1 month trial. Create a short audio introduction to your website by ringing in on the number they provide. Then cut and paste the recording to your website. That’s what I will be doing this week as I spend the next month “testing it out”. I’d love to hear your experiences. Here’s one that was shared on the call by Richard from California
“LoL, I can not say enough great things about Audio Acrobat ! What a great tool! I use it with overt 90% of my clients ! TalkToMeGuy Productions”

Cheers

Janet

Today we had an interview with a difference. This week I had the honour to interview Evelyn Tian, one of the gold members of Wonderful Web Women. Last year, Evelyn was one of 5 women who won the opportunity to create a product with me. Today we created that product by recording our live interview. Evelyn will receive the recordings, transcripts, cheat sheets, action plans and CDrom complete with artwork ready for her to replicate and sell on her web site or give away to generate leads for her growing business.

This is the same process that I teach through http://www.WonderfulWebSeminars.com.

Evelyn won this opportunity because of the incredibly inspiring story she had to share with our members. This is one of the responses from members who made it to the live call:

“Hi Evelyn, awesome teleseminar. Thanks so much for all your input and wisdom” Barb  Qld

Let me share just a part of what Evelyn talked about today. Gold member can listen to the recording in just a few hours.

Build Prosperity and Strong Relationships With L.O.V.E

Evelyn Tian is a Singaporean woman living in Australia. She shared a story that started with volunteering to pack and send envelopes for the 2000 Olympics Committee here in Australia 10 years ago. That simple act of giving lead to an amazing trail of events that lead to her becoming the  African attache for the Olympics and Para-Olympics. This started Evelyn on an incredible journey to Africa for 6 months where she worked with disabled women and children, introducing wheelchair sports and fund raising for home made wheelchairs. She is now working toward helping disabled orphans in Africa.

Evelyn has an amazing ability to extend her networks and offer people the opportunity to share her journey. As she said, many people want to help but just don’t know how. One of the biggest things I got from Evelyn’s interview was the power of creating strong relationships and actively using your network to achieve huge goals while changing the lives of others for the better. Evelyn now helps individuals develop these strong relationships for personal growth as well as business growth. Here is the framework Evelyn shared with us to develop strong relationships:

L.O.V.E

L is for “Listening”: So often we don’t take the time to really listen to what people are asking and saying. Concentrate on actively listening for a strong relationship.

O is for “Overlook Little Faults”: It is often small things that people do wrong that can really damage a relationship. Do you ever find yourself building resentment over things people have done, or resent yourself because of something you have done wrong? Forgive these things and the loss of resentment will open up real opportunities in a relationship.

V is for “Voice”: Speak up and learn to say NO. You will respect yourself more and those you have a relationship with will respect you further as well.

E is for “Effort”: This is the difference between people who have great ideas and people who create success. You must make the effort to succeed in life and in your relationships.

Evelyn shared amazing stories of inspiration which I would love to share with you. If you are a GOLD member the recording will be available in a few hours. If you aren’t a gold member yet, why not? You can access Evelyn’s interviews and recordings and transcripts of every interview with our Wonderful Web Women Speakers but upgrading to gold today.

You can find out more about Evelyn on her website at http://www.ETquisitePerformance.com

Cheers

Janet

Today I will share with you 10 ways Heidi has identified to make money from podcasting, as well as tell you what podcasting is. But first, a few gifts:

1. You can download the slides of a presentation Heidi gave at the last Bridging Heart and Marketing Conference in the US a few weeks ago. This gives you a great understanding of podcasting.

2. I ask all our guests to make a special offer just to our members and Heidi’s offer is incredible. She is giving a genuine $1000 discount on her upcoming podcasting coaching program plus great bonuses for quick movers. If this is an area you are even thinking about learning, then check out her offer.

3. Heidi has also gifted her recent digital book on Podcasting to listeners on the call and also our GOLD members. I’ve just been reading through this and it’s an amazing gift. For one, she lists all the technology they have tested and use, and show you which ones are best. This will be available to gold members at the same time as the recording is uploaded.

What Is A Podcast?

If you have an MP3 player, such as an ipod, you can go to places like iTunes and download music to your iPod. You can also subscribe to a “feed” which means every time you open up your computer, iTunes will automatically download the latest audio in the series you have subscribed to. You can then listen to it on your MP3, computer or even burn to CD.

A podcast uses the same system (an RSS feed) and you can download interviews etc that you have created. In fact, people can download your podcast through iTunes. It’s not just for music.

 45, 100, 38

These are numbers to pay attention to.

45% of email doesn’t get through

100% of podcasts get through

38% of people are auditory learners, so they like listening instead of reading

10 Ways To Make Money From Podcasts

1. Create an online presence. People get to know you, like you and trust you. Only then will they buy

2. Establish expert status in your niche – people will place high value on what you sell

3. Create a power point presentation to go with your audio. You can then post your audio to YouTube and drive heaps of traffic to your site.

4. Create and audio e-book from your podcast recordings

5. Transcribe the audio to create ebooks, auto-responders and articles

6. Advertisers and sponsors pay you to be placed in your podcast

7. Credibility – people will then pay high prices for workshops you run

7. Lead generation. The client is already pre-closed / sold. For example Heidi generates interested leads for her off-line business.

9. Early movers will win against web sites in the same niche

10. Branded courses based on your podcasts

All  these ideas you can use and they don’t even include paying to listen to your podcast!

I’d love to hear your experiences with podcasting or any questions you may have. Just leave them here on the bog or go over to http://www.wonderfulwebforum.com and share your ideas and questions with other people in our community.

Cheers

Janet 

I’ll cover some of the things we talked about here, but you can get a  lot more detail from Kelly’s product “Shoestring Radio” which at $29.97 is a no-brainer. You can check it out here: http://www.wonderfulwebwomen.com/recommends/kelly3

The difference between podcasting, internet radio and webcasts

This  is something I’ve been unclear about. Here is the difference. Some of it really has to do with attitude!

The interviews and simultaneous webcasts that we run at Wonderful Web Women are called webcasts. Even though they are similar to internet radio – here is the difference:

Internet radio is often recorded beforehand and the format closely follows what Kelly calls “Terrestrial Radio Stations”. So in fact it sounds very similar to a radio program in that you have adverts, a few interviews and it sounds pretty professional. If you listen to Kelly’s radio station you’ll see what I mean. Can you can listen to an interview she did with me here to get an idea http://www.wahmtalkradio.com/podcasts/janet-beckers.htm

A Podcast is simply an audio (MP3) which could be your internet radio show, which is available to people to download any time by RSS feed. Examples are through iTunes and podcast directories.

How to create a podcast

I’m sure you want to get straight to the nitty gritty of how to create a podcast. We covered a lot of options but here are 3 methods that Kelly recommends:

1. Audio Acrobat. This is a great all-in-one system that allows you to record, stream and also send out audio (and video) in audio email postcards. Kelly uses this system for http://www.momstalkradio.com because it allows a group of people to all access the same system which is great if you create a podcast directory like she has. Kelly gave some great advice on how to set up a podcast directory and how she uses this product. I joined up today to check it out. Here is the link:  http://www.wonderfulwebwomen.com/recommends/audioacrobat

2. WordPress Blog with PodPress plug in . This is a good system to use if you have recorded your interview using a service such as free conferencing. If you already have the MP3 , using this combination will allow you to podcast and stream the interview on your blog. Kelly gave some great tips on how to use this to get started quickly.

3. JK Audio Inline Patch used with Audacity software. This is the most expensive option but allows you to record straight on your phone without needing to ring a conference line. The sound quality is better too. Kelly gave some good tips on what to look for if buying one second hand and how this system works.

The tip of the iceberg

I hope this gives you a few ideas to get you started. Of course I can only cover a fraction of what we covered in the call today. Gold members will have access to the recordings in the members area in just a few hours and the transcripts, action plans and cheat sheet will be available within 2 weeks.

I’d love to hear your feedback on the call and if you have any experience with podcasting. The forum at http://www.wonderfulwebforum.com is a great place to share your ideas and also leave a comment on the blog (and get lots of links back to your website). Here is one comment already from the call today:

I truly had not thought AT ALL yet about using podcasting for my (still in the works) online biz. This has really gotten me rethinking all the possibilities that podcasting offers! I’m feeling a little less intimidated by the whole thing and will be buying Kelly’s package. Thanks! Sharon from the  US

To learn more, don’t forget to check out Kelly’s special offer at http://www.wonderfulwebwomen.com/recommends/kelly3.

Cheers

Janet

I soon realised that Heather has earned this reputation because she over-delivers. She was incredibly generous with her knowledge and gave real value. I’d like to share a few of the things we learnt today – but first an apology.

An apology to listeners on the webcast

We had quite a few people listening in on the webinar today and for reasons outside my control – the webcast just stopped. I have no idea why but it is definitely something that happened with Instant Teleseminar – the company we use the run the webcast. Fortunately I use a back up to record the interview so the recording went fine but I am very sorry for the inconvenience caused to listeners on the webcast.

Recordings available to all members for limited time

To make this up to you, I have made the recordings available to all members, free and gold for one week only. You can find the recording my logging into the member’s area, clicking on tele-seminars and audios and looking for free audios.

After this week they will be returned to the Gold members area.

Are the best interviewers introverts or extroverts?

A lot of people assume that if you want to be a good interviewer you need to be an extrovert. Far from it. Heather revealed that she really is an introvert and that this has actually made her a great interviewer. After all a good interviewer is not meant to be in the spot light – they are meant to be holding it and shining it on the interviewee. Her message was to be yourself and not to try and copy someone else’s style.

The three R’s of an interview

Heather shared with us 3 R’s of developing a relationship with an interviewee:

Respect - this comes before the interview starts in how you correspond, the reputation you already have and testimonials you have collected.

Rapport - you can often develop this even in the 10 minutes or so that you can chat with the speaker on the phone before the call starts. Very often you do not get past this level of relationship on a call.

Resonance - this is when you really click and the interview takes an energy all of its own. Heather shared that it is rare to get this in an interview, but it can happen if you find something that you are both really passionate about or you have developed a relationship earlier through ohter interviews

A unique way to invite experts to agree to be interviewed

Heather shared a method she used to invite quality speakers. Check out here Myspace profile at http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=23588507

What a creative way to find speakers. Heather went into quite a bit of detail about how she used myspace as a strategy. It’s a bit too long to go into here so I suggest you listen to the interview recording for details.

Learn more from Heather and save $400 (and get one-on-one time with her).

I always ask our speakers to offer a bargain for members who want to learn more from them. Heather took me very seriously and has made an incredible offer – a 60% reduction on her big selling pack! You can get all the details here at http://www.wonderfulwebwomen.com/recommends/heather

One of the incredible bonuses she offers is one-on-one time with her to discuss your project and plans. This is an incredible bonus worth $495 on its own.

I’d love to hear your thought on the issues Heather raised in our call today. You can leave your comments here on the blog or in the forum at http://www.wonderfulwebforum.com

Cheers

Janet