Why Haven’t My Customers Deserted Me?
Filed under: Internet Basics, Joint Ventures, Social Network Sites, blogging
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Loading ...I’ve learned some big lessons the hard way these past 2 weeks. If you haven’t heard what happened to me (and how you can prevent it happening to you) then get the background story here.
In short, our web host who we had a wonderful working relationship with for two years, went AWOL. Totally missing from the planet and so are our web sites.
We have numerous niche web sites and 2 HUGE web sites with an amazing amount of content. They were backed up….or so we thought. We learnt the hard way that following the back up instructions that came with our membership software does NOT backup your entire site. All of the images, audio files, videos, etc etc..all gone from the net.
Anyway, I don’t want to talk about the negative lessons I have learned through this. Not today. I’ll do that later.
Today I want to share with you an incredibly positive lesson I have learned from this experience.
I Have Not Lost A Single Customer!
My web sites have been down for more than 2 weeks now. I expected a huge exodus. I fully expected to open my Pay Pal account and see row after row of the word “cancellation”. I expected disappointed customers demanding refunds.
I’m sorry I under-estimated you.
All we had were 2 people at the beginning of the month who cancelled because they spent too much at Christmas. They were sad to leave.
In fact, believe it or not, I have been getting emails from people asking where they can sign up and Wonderful Web Women is not live yet.
Why Are You So Loyal?
This is a question I have asked myself over and over these last 2 weeks. I’ve been shaking my head in wonder and gratitude. I’ve been trying to work out what has made our relationship so special so I can share the secret with you. I want you to experience the same loyalty and friendship from your customers.
I think I’ve worked it out. Well, part of it. I think it comes down to two things.
Wanna know? Read more
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8 Steps To An Internet Business That Will Last
Filed under: Internet Basics, Where to Start, blogging
(No Ratings Yet) Loading ...As the founder and host of Wonderful Web Women I am lucky to lead an on-line community of thousands of women (and enlightened women) from around the world who are all passionate about creating success on the Internet.
One of the biggest frustrations they share with me, is knowing where to start. There are so many options that it can all be overwhelming.
Here’s my quick start guide for you. Read more
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Dominate the first page of Google – overview of the strategy
Filed under: Article Marketing, Featured Speakers, How To Get Traffic, Internet Basics, SEO, blogging
(No Ratings Yet) Loading ...Why would you want to be on the first page of Google anyway? Google is the most popular search engine people use when they are looking for information (or products) on the Internet. If you can get on the first page of Google, you are pretty well guarantted to be high on the other search engines as well.
If you can be in the first 10 listings (out of often millions) for term people are searching for, then you are much more likely to get people clicking on the link to your site that is listed in Google. That means heaps of potential customers to your site – for free.
Cheryline Lawson has perfected a method to get your site listed on the first page of Google very fast, and multiple times. She uses techniques that many marketers are using separately and found the perfect way to combine them to really leverage the results. It’s the classic – “the sum of the parts is greater than the whole”, or however that saying goes 
Here are the main components and over the next few days I’ll share details on each. Cheryline goes into heaps of detail in her book which is incredibly good value.
Press Releases
Press releases are written differently to articles. They should be used to promote something new. It may be the launch of a product, launch of your blog, an event that is happening online or offline or a comment on something topical. Cheryline shared details on how many words to include, how to use keywords and where to submit your release. I’ll share details this week and Gold members can download the recording in a few hours as well.
Social Bookmarking
If you have a look at this blog you will see there is a line of images called social bookmarks at the bottom of each post. These are web sites that people sign up for and list topics they would like to receive the most recent info on. You can submit your new press release to these book marking sites so people who want info on your topic will be notified. Even better, Google loves these sites as they rank highly (greater than 5 out of 10) for Google Page Rank. A site with a page rank of 10 gets the most visitors, a site with a page rank of 0, hardly gets noticed.
Blogs
Google loves blogs. You don’t paste your press release to your blog. You use different content and write short articles on specific topics in your niche. Cheryline finds writing reviews of products you are promoting as an affiliate works better than a general article. Creating blogs is also a great way to test the popularity of topics as you canbcreate ablog on each topic and measure the success without committing to a whole website and intensive blog.
RSS aggregators
An RSS feed basically means that the content you have written on your blog gets sent out to the search engnes immediately, and in a no-frills package which they love. Aggregators basically collect RSS feeds on specific topics and make it easy for people (and search engines) to get the info quickly. You can submit your blog to heaps of different aggregators just once, and then they will be updated everytime you update your blog. An example is Feedburner . Cheryline has included a long lists of the best aggregators which you can gradually submit your blog details to.
The main basis of this model is to write content (as Press releases or articles) and then subit them to web sites that have a very high page rank. This means you will have high ranking sites linking back to you. These sites are the press release directories, the social book marking sites and the RSS aggregators. Simple but powerful when they are all combined.
Well, I say simple, but the important part to master is how to write the content in a way that search engines like and whwre and how to submity this content to the highest ranking sites so you can get links back to you. This is where Cheryline’s book comes into. She has done an incredible amount of research and documented it all. I’d hate to think how long it would take me to trial and test all this myself. Much faster to follow her steps in her book and get the results without the hard slog of researching. Thanks Cheryline!
Watch out this week as I share even more info. Gold members of Wonderful Web Women I really recommend you listen to the recording with a pen and paper – you’ll take heaps of notes.
Cheers
Janet
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Dominate the first page of Google
Filed under: Affiliate Marketing, Article Marketing, Featured Speakers, How To Get Traffic, Internet Basics, SEO, blogging
(No Ratings Yet) Loading ...If you were on the call today with Cheryline Lawson I hope you took heaps of notes! Cheryline shared with us the method she has tested and perfected to get web sites ranked on the first page of Google in a matter of hours. But not just one place. She has shown how to get your site listed on the first page multiple times and how to stay there.
We covered a lot of advanced stuff so I will give an overview of her method today and over the rest of the week I will share with you more details on each step here on the blog. Actually spreading your blog content over many days, instead of all at once is one of the techniques Cheryline shares.
Cheryline’s book and her generous bonuses are excellent value and I do recommend you get them. Cheryline is very much a detail person and her book takes you step by step through the techniques she uses, with an incredible amount of links to the sites she recommends and detailed proof on how it works. I have read through the book and am so impressed with the level of detail.
I suggest when you get it, you print it out, use a high-lighter and write yourself a to-do list as you go. Then break that to-do list up into bite size pieces because as Cheryline stressed, you don’t have to do it all at once. Work through the steps gradually and each step will get you results.
So here goes folks, Cheryline’s detailed method to dominating the front page of Google…..see this next post.
Cheers
Janet
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Top 100 Awesome blogs by women – hey we’ve been noticed
Filed under: Women and Marketing, blogging
(No Ratings Yet) Loading ...How exciting. Kathie Thomas, one of our Wonderful Web Women, pointed this out in the forum this week and I had to share it with you. This blog has been listed as one of the top 100 Awesome webmaster blogs by women on the Internet. Wow. How great to be recognised and amongst such great company.
http://whdb.com/2008/100-awesome-webmaster-blogs-by-and-for-women/
I’m quite chuffed. Check out no. 69. Kathie Thomas is also there (very deservedly so) at 81. Great to see all the blog techniques I have been applying that our speakers have taught us have actually worked.
Cheers
Janet
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