Wonderful Web Women

Why would you want to be on the first page of Google anyway? Google is the most popular search engine people use when they are looking for information (or products) on the Internet. If you can get on the first page of Google, you are pretty well guarantted to be high on the other search engines as well.

If you can be in the first 10 listings (out of often millions) for term people are searching for, then you are much more likely to get people clicking on the link to your site that is listed in Google. That means heaps of potential customers to your site - for free.

Cheryline Lawson has perfected a method to get your site listed on the first page of Google very fast, and multiple times. She uses techniques that many marketers are using separately and found the perfect way to combine them to really leverage the results. It’s the classic - “the sum of the parts is greater than the whole”, or however that saying goes

Here are the main components and over the next few days I’ll share details on each. Cheryline goes into heaps of detail in her book which is incredibly good value.

Press Releases

Press releases are written differently to articles. They should be used to promote something new. It may be the launch of a product, launch of your blog, an event that is happening online or offline or a comment on something topical. Cheryline shared details on how many words to include, how to use keywords and where to submit your release. I’ll share details this week and Gold members can download the recording in a few hours as well.

Social Bookmarking

If you have a look at this blog you will see there is a line of images called social bookmarks at the bottom of each post. These are web sites that people sign up for and list topics they would like to receive the most recent info on. You can submit your new press release to these book marking sites so people who want info on your topic will be notified. Even better, Google loves these sites as they rank highly (greater than 5 out of 10) for Google Page Rank. A site with a page rank of 10 gets the most visitors, a site with a page rank of 0, hardly gets noticed.

Blogs

Google loves blogs. You don’t paste your press release to your blog. You use different content and write short articles on specific topics in your niche. Cheryline finds writing reviews of products you are promoting as an affiliate works better than a general article. Creating blogs is also a great way to test the popularity of topics as you canbcreate ablog on each topic and measure the success without committing to a whole website and intensive blog.

RSS aggregators

An RSS feed basically means that the content you have written on your blog gets sent out to the search engnes immediately, and in a no-frills package which they love. Aggregators basically collect RSS feeds on specific topics and make it easy for people (and search engines) to get the info quickly. You can submit your blog to heaps of different aggregators just once, and then they will  be updated everytime you update your blog. An example is Feedburner . Cheryline has included a long lists of the best aggregators which you can gradually submit your blog details to.

The main basis of this model is to write content (as Press releases or articles) and then subit them to web sites that have a very high page rank. This means you will have high ranking sites linking back to you. These sites are the press release directories, the social book marking sites and the RSS aggregators. Simple but powerful when they are all combined.

Well, I say simple, but the important part to master is how to write the content in a way that search engines like and whwre and how to submity this content to the highest ranking sites so you can get links back to you. This is where Cheryline’s book comes into. She has done an incredible amount of research and documented it all. I’d hate to think how long it would take me to trial and test all this myself. Much faster to follow her steps in her book and get the results without the hard slog of researching. Thanks Cheryline!

Watch out this week as I share even more info. Gold members of Wonderful Web Women I really recommend you listen to the recording with a pen and paper - you’ll take heaps of notes.

Cheers

Janet

If you were on the call today with Cheryline Lawson I hope you took heaps of notes! Cheryline shared with us the method she has tested and perfected to get web sites ranked on the first page of Google in a matter of hours. But not just one place. She has shown how to get your site listed on the first page multiple times and how to stay there.

We covered a lot of advanced stuff so I will give an overview of her method today and over the rest of the week I will share with you more details on each step here on the blog. Actually spreading your blog content over many days, instead of all at once is one of the techniques Cheryline shares.

Cheryline’s book and her generous bonuses are excellent value and I do recommend you get them. Cheryline is very much a detail person and her book takes you step by step through the techniques she uses, with an incredible amount of links to the sites she recommends and detailed proof on how it works.  I have read through the book and am so impressed with the level of detail.

I suggest when you get it, you print it out, use a high-lighter and write yourself a to-do list as you go. Then break that to-do list up into bite size pieces because as Cheryline stressed, you don’t have to do it all at once. Work through the steps gradually and each step will get you results.

So here goes folks, Cheryline’s detailed method to dominating the front page of Google…..see this next post.

Cheers

Janet

How exciting. Kathie Thomas, one of our Wonderful Web Women, pointed this out in the forum this week and I had to share it with you. This blog has been listed as one of the top 100 Awesome webmaster blogs by women on the Internet. Wow. How great to be recognised and amongst such great company.

http://whdb.com/2008/100-awesome-webmaster-blogs-by-and-for-women/

I’m quite chuffed. Check out no. 69. Kathie Thomas is also there (very deservedly so) at 81. Great to see all the blog techniques I have been applying that our speakers have taught us have actually worked.

Cheers

Janet

Over the last few weeks we have heard from a few speakers about different ways to use social networking to grow your business on the Internet. Today, Michele Pariza Wacek showed us how to tie it all together into a Web 2.0 strategy.

Over the next week I will be sharing with you a few of the concepts Michele introduced. Today I’d like to share with you a concept that is close to my heart - “Leverage”.

Michele’s 7 step recipe for Web 2.0 traffic

Raw Ingredients: 

Prepare beforehand: 1 great quality article, 500 words in length that gives great content on your topic

Step 1: Include your article in your email newsletter / ezine.

• Send your newsletter at least once per month. Michele recommends once per week
• This develops a relationship with people on your list

Step 2: Post the article to your blog

• Your blog is central to your Web 2.0 strategy.
• Blogs are favoured by educated, affluent people (ie, good paying customers)
• Use Wordpress software on your own domain (free with Wonderful Web Hosting). Michele also has a hosting and blog facility for $100 / yr. Her contact details are below)

Step 3: Add your blog to your social networking sites

• You can actually  import your blog into Facebook in the notes section of your profile
• Facebook gets more traffic than Google and the average age is 39 (not all teenagers)
• I have just added this to my Facebook account. Be my friend? I’ll show you later this week on this blog how I did this.

Step 4: Cut your article into bite size pieces

• Use these tasty morsels to answer questions in blog posts and forums
• Post these answers on other people’s blogs as comments

Step 5: Record yourself reading your article

• simply record yourself reading your article (use an MP3 recorder or record straight onto your computer)
• Add the audio to your BLOG using a wordpress plug in for podcasts (search Google for wordpress plugins)
• You can then take the podcast “feed” information that is given to you through this podcast plug in, and submit it to podcast directories such as itunes (search Google for podcast directories) 

Step 6: Create a press release

• Use the 500 words you have written and create a press release
• submit this to press release directories on the Internet
• This will get you traffic but importantly will get you noticed in the mainstream media

Step 7: Submit your article to article directories / portals

• Spread the love. Your original 500 word article can now be submitted to websites that let people use your article on their own websites (with links back to your site of course)

As you can see, this is the recipe, but like any good cook there are gourmet techniques you need to master to create a true Web 2.0 degustation (how far can I carry this analogy?). This is where Michele comes in. She has created a comprehensive package that shows you how to do all these steps. It is not just information (though mind you, she has even loaded the recordings directly onto an Mp3 player for you). It includes checklists, excel spreadsheets, links to the directories she uses, how to write the articles, press releases and how to create a podcast and heaps more.

You can grab this here, and she even has a 4 part payment plan. After you purchase, email Michele at michele (at) michelepw.com and tell her you are from Wonderful Web Women. She will send you a $50 refund and also send you her digital book “Why Isn’t My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site Go Ka-Ching!”.

You receive the digital version immediately and the physical version within the week.

I’d love to hear of your ideas on this strategy. Watch the blog this week. I’ll be sharing with you screen grabs of how I added this blog to Facebook and also Michele’s 3 reasons why people use the Internet (you must cover at least 2 to succeed).

Cheers

Janet

I have had so many members email me to tell me how much they learned from Pat Marcello last week about blogging for search engines. She gave great content which is just a fraction of the content she delivers through her blogging for boomers program. If you are keen to learn how to use blogging to increase you profit, such such an experienced blogging consultant, then check out the very generous offer she has made you.

I’ve already implemented a few of Pat’s suggestions. I just checked how one of my blog posts was ranking on Google for the keywords “seo, blogging, Pat Marcello” and am ranked 9th out of 16,500. How good is that!Interestingly, one of our members, The Admin Bandit, ranked 6th after doing a critique of one of the posts I did on Pat’s interview. So we both won. She ranked high and I benefited as the post she linked to was one that had even more competitive keywords so was hard to rank. So there’s another lesson I learnt! Thanks Pat.

Yesterday I interviewed Pat Marcello about how to use your blog to rank high in search engines. We were lucky to find Pat as she has just recently come out of “hiding”. For the past few years Pat has worked for Tellman Knudson’s team with the sole purpose of creating content for their blogs and using her search engine skills to make their websites rank top in the search engines. This is a hugely successful internet company and Pat plays a pivotal role.Now, she is also helping others to use these skills through her blogging for boomers program.

You can check out the incredibly generous offer Pat has made just for us. The most valuable part is the 6 months access she gives you to her program which includes question and answer sessions as well as great resources. After the incredible content she gave yesterday on our call I think this is a great investment.

This week I am putting Pat’s knowledge to the test right here.

One of the things Pat suggested you do, especially when your blog is still young is post every day. So instead of writing a really long article with all of Pat’s teachings I will write a section every day this week until I run out of ideas! Trust me, she gave so much value this will be easy. Of course, gold members get access to the recordings now and the transcripts in a week or 2.

Today I will share with you something that is totally new to me. How to use strategies on your blog to make your OTHER sites rank high in the search engines as well. The strategies she teaches make your blog popular with search engines but this is taking it one step further and increasing the popularity of your other websites where you sell product, the place you really want people to find!

You can read all the details on using search engine optimization to improve your blog and your other websites here (hint: I just did something here which Pat recommends to rank highly. Read the article to find out what) . 

Hi

This is the first of many posts this week on how to use your blog to rank high in search engines. Why do you want to do this? Free traffic to your web site and traffic = cash in internet marketing.

Pat Marcello shared with us some amazing content which is just a fraction of what she teaches in her Blogging for Boomers program. Today I’ll share with you something I had never heard of before: How to use your blog to make your OTHER web sites rank high in search engines. Your blog ranks high as well but if you follow the steps below your other websites where you sell products will also rank highly in the search engines such as Google. This is usually really hard to do because search engines like lots of new content which you don’t have on a site that has a sales page to sell a product.

So here’s Pat’s recipe for success:

1. Use Wordpress on your own domain (web address). This is free software and gold members have videos on the members area of Wonderful Web Women to show you how to set this up.

2. Have your blog on a different domain name to your selling websites (this is preferable but don’t panic if you already have one set up)

3. Even better, have your blog on a different web host or at least different server with your own web host

4. Install the word press plugin called SEO All In One (I just did that and this is my first post written with this plug in. Let’s see how I go eh?)

5. Choose between 1 and 3 keywords to base your article / blog post on. You can get a great list from here

6. Write your article using the keywords 2 times for every 100 words (2% keyword density)

7. In the All In One SEO plug in fields you have just installed, put keyword 1 - keyword 2 - keyword 3 in the title

8. Fill in the description field using the 3 keywords

9. Now, the keywords you used in the article / blog post: hyperlink these words to your website that you make money from. These linked words are caller Anchor Text.

10. Important: You only want to link FROM your blog TO your money making site. Don’t link in the other direction as one way links are more valuable.

So there it is, Pat’s recipe. For this article I used the keywords “SEO”, “Search Engine Optimisation” and “blogging for search engines”. I’ll be interested to see how this article ranks in the search engines this week.

Of course the topic you are writing about must relate to the topic on the web site you are linking to. In this article I have linked to Pat Marcello’s Blogging for Boomers program because it is an authority site on Search Engine Optimisation and blogs (just got another link in there). It is also a money making site for me as I have used my affiliate link to link there. And as with all affiliate links, you only ever link to something you would recommend without that link - that’s the ethical thing to do.

Stay tuned each day this week as I share more tips from Pat Marcello.

Cheers

Janet

On our call today with Jennie Armato she shared excellent tips on how to get your blog to rank highly in the search engines. You can see the other 4 posts that share more tips here.  Below I share with you the 6 main plug ins that Jennie recommends we use on our wordpress blogs to make your blog more useable and easier to run. This is just a small fraction of what Jennie covered. You can listen to the recordings of the interview in the Wonderful Web Women gold members area now.

Here’s the list 

• no dupe comment
• subscribe me
• translator
• wordpress database back up
• wordpress mobile edition
• wysi wordpress

On our call today with Jennie Armato, she shared web sites that you need to submit your blog to if you want to get indexed quickly by the search engines. I have really just listed them here but in our interview Jen went into a lot more detail about why each one is importnat. This interview is available for gold members to listen to now.

Here’s the list 

• technorati.com
• feedburner.com (google has just bought this)
• google.com (log into your google accou