Ghost Writer Needed For the Wonderful Web Team
Filed under: About WWW, Article Marketing, Copywriting, Create a product, Joint Ventures, Members Opportunities
(2 votes, average: 5.00 out of 5)
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Are you a writer with an interest in Internet marketing and personal development and would like to be part of our Wonderful Web Team?
We are looking for a person to create articles, blog posts, e-books and follow up auto-responders for our own projects and those of our clients. Usually you will be asked to re-purpose existing content (for example take a transcript of an interview and create multiple content types from it) so there is rarely the need for research on the topic.
We’re looking for someone with experience and who has a business that can grow if we send you referrals. If you give great service and value to us then we will refer you to our clients. We need to know you are serious about ghost writing as your business because we need to know you can cope with any referrals we send you and still provide great service and meet deadlines for us and them (you may be able to tell here that in the past we have referred so many people to suppliers they stopped meeting our own deadlines!).
So please, if you like the idea of writing but it is something on the side, rather than your passion, please don’t apply.
General Requirements: Read more
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3 Tips On DescribingYour Ideal Client
Filed under: Copywriting, Where to Start
(2 votes, average: 5.00 out of 5) Loading ...Last week I shared an article about identifying who your ideal client really is. Michele Pariza -Wacek talked about the importance of this in our interview last week (available in the gold members area of Wonderful Web Women) and helps you refine this in the first step of her coaching.
I challenged you to share who your ideal client is and we have had some really interesting responses. I’ve also noticed a few things I’d like to share with you in the hope it will help you.
If it takes too long to describe your ideal client, you are still not clear.
This is a simple way to tell if you need to do further work. Read more
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Tell me, Who Really Is Your Ideal Client ?
Filed under: Copywriting, Where to Start
(2 votes, average: 5.00 out of 5) Loading ...Well it’s not often you hear a copywriter say the words are not the most important part of a sales letter!
That’s what Michele Pariza -Wacek said today when I interviewed her about 5 Psychological Triggers to Turn Prospects Into Clients.
Michele is the woman who is behind the successful launches of some of the best known Internet marketers in the world. We were really lucky to get her on our call today.
Before I get on a roll
Now, before I get on a roll, let me tell you that Michele has a no-brainer offer she has made just for people who are in my community (that’s you). You can get the details here and if you get in the next 48 hours and email Michele to tell her you know her through me, she will bonus you the opportunity to take part in critique hot seats and a one-on-one strategy session with a coach.
OK, now back to lessons from Michele.
I’m going to share with you the most important step in the creation of a sales letter, give you some home work and then give you an opportunity to promote your quest for the ideal client. So let’s get started…… Read more
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How to get great testimonials
Filed under: Copywriting, Internet Basics
(No Ratings Yet) Loading ...On our Gold Members Q & A call today we discussed how to get great testimonials for your new book/ebook/product. First of all, let’s look at what makes a good testimonial.
What makes a good testimonial?
Compare these 2 testimonials.
” I loved this book. Jam packed full of really useful information and easy to read”
with
“I loved this book. After implementing just one tip from chapter 2 I gained an extra hour each day. I now have more time to spend with my young children after school each day instead of rushing to finish my work commitments. Thank you”
Can you see the difference?
The first one is glowing, but it could be for any good book.
The second one is great because it:
- tells of a measurable result from reading the book
- gives a before and after (rushed work vs time with kids)
- tells a bit about the person that another person may relate to (working mum)
How to get a good testimonial
Well first, you have to have something worth raving about but I’m going to assume you have a great book or product!
When you ask people for a testimonial, they want to help you but don’t really know what is the best thing to do. That’s why you end up with nice, but bland, testimonials. You need to give them some help.
When you ask for a testimonial, give them some guidance in the form of questions. For example:
- What was your biggest “ah ha” from the book?
- Have you implemented any of the ideas from the book?
- If you have, what did you do and what changes have happened in your life because of that action?
- If you were to refer this book to a friend, which section do you recommend they must look at? Why?
This is just to give you a few ideas. You can put these questions in an email, letter or say them on the phone. Just say, “I’d love to get your feedback on my book. Here are some questions to get you thinking.”
Who do you ask for a testimonial?
It’s great if you can get some well-known people to give you a testimonial. Send them a copy of the book, ask nicely and see if there is anyone who can introduce you so you are not going in cold. Tell them why you think they are a legend.
Apart from the well known person, you need to find as many TYPES of people as you can. By this I mean, young, old, single, has young children, has teenagers, divorced, newly married, black, white, and all shades of the rainbow. The reason for this is social proof.
People look for testimonials from people who are just like them. A 20 year old man will relate to a testimonial given by another young man, but maybe not the single mother of pre-schoolers.
For this reason, always ask for a photo to go with the testimonial so people can scan through your sales letter or testimonial page. Their eyes will be drawn to the photo of the person they most relate to.
Final Words
A good testimonial can seal the deal for you. In fact, on my business card I don’t have a description of what services I provide – I simply have my photo, my contact details, and one good testimonial that covers my main selling point. After all who are you more likely to take notice of?
The seller of a product, or someone who purchased and used the product?
I’d love to hear your tips and experiences with testimonials. Why not share them here as a comment?
Cheers
Janet
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Bridging Heart and Marketing Conference Interview Replay
Filed under: Business Skills, Copywriting, Featured Speakers, Internet Basics, Women and Marketing, events
(No Ratings Yet) Loading ...Yesterday I had the pleasure of interviewing 2 of my favourite people on-line, best selling relationship authors and husband and wife psychology team Judith & Jim (Judith Sherven and Jim Sniechowski). Judith and Jim are leading what I see as a new frontier in Internet marketing and one that I feel passionately you need to be part of.
Judith and Jim lead the way for “soft sell marketers” to market their businesses in a way that lets people know about what you do without feeling like you have to compromise or even sell out to marketing methods that go against your grain. In this article I will cover what soft sell marketing is and who actually fits into the soft sell category of businesses but first let me tell you about an opportunity to learn more and to meet up with Judith, Jim and myself in person.
Bridging Heart and Marketing
Judith and Jim are organisers of “Bridging Heart and Marketing II” – the only conference for Soft Sell Internet marketers. It takes place September 12-14 in Los Angeles. I’m honoured to be one of their featured speakers amongst an incredibly inspiring group of people. Judith and Jim have stressed the importance that this event is not a “talk fest” and that there are very real opportunites to workshop ideas and create long term relationships that will make a huge difference to the growth of your business.
Because I’m a speaker at the conference I get to offer you a SPECIAL DISCOUNT on your tuition. To find out what you’ll experience, go to: http://www.bridgingheartandmarketing.com/janet
And if “Bridging Heart and Marketing II” feels right for you – follow your heart and be there with us.
Join me for breakfast
As an extra bonus if you order through this special discount link you can join me for breakfast one morning of the event for a special Question and Answer session. We’ll book a table at breakfast just for our group and you will get the opportunity to get answers from me to your personal questions as well as the opportunity to discuss product ideas and joint ventures.
Stay an extra day
I really do hope you can can join us. I also hope you can stay for an extra day for the opportunity to spend a whole day learning the details on how to grow a business fast, and bring in extra income to your home every month, with the help of experts and the power of your voice. You can find out more about our Quick Start Event here.
Listen to the replay
I had quite a few people contact me to say they were disappointed to miss the interview as they didn’t receive the notice emails. Apparently we had a problem with a lot of our emails this week ending up in spam folders. AHHH!!! So, for a few days only you can listen to the recordings of the interview, before they are added to the gold members only area of Wonderful Web Women. Here is part of a message I received from one of the listeners on the call “Bravo for last night’s interview with Judith and Jim … having the energy of the three of you in one space was not only an elegant event, a moving one, as well.” I’d love to hear your ideas after you listen to the call.
Again, this is where you can listen to the interview
This is where you can register for the conference and receive my special discount
Here is where you can register for the one-day event with me either in LA after the conference, or in Sydney a few weeks before.
Cheers
Janet
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