4 Tests For The Perfect Joint Venture Partner

When I started Wonderful Web Women I had no list at all. I grew my list very fast using the following strategy. Here it is in a very simplified format:

1. Decide your niche

2. Find experts in your niche

3. Ask the expert to advertise the series of interviews of all experts to their list and send qualified leads to you.

4. Collect email addresses of all those lovely new leads

5. Interview the experts to get great information on their specialty

6. Create a product from the interview (in my case a membership site)

7. Develop lovely relationships with your new customers and create a strong business that solves their problems

Okay, obviously there are tips and tricks to each of these stages. I share all these details in my home study courses at Wonderful Web Seminars (with a lifetime 200% guarantee and generous payment plan - that’s my shameless plug).

But first, lets explore point 2: Find Experts in Your Niche

This is where a lot of people go wrong. If you chose the wrong expert, the system won’t work as well (though, shameless plug, I also teach what to do if your expert doesn’t meet the following criteria).

Here’s what makes the perfect expert Joint Venture Partner (when your goal is to grow your list). Please note, I’m assuming here that they are actually an expert

1. They have a distinct specialty in your niche

If you run a series of interviews you don’t want to have 8 people talking on the same thing. You need to cover 8 very different specialties within your niche. Otherwise your experts are competing directly with each other (not good) and there is no reason for listeners to turn up to all the interviews (boring).

2. They have a LIST

Very important. If they don’t have a list, you don’t get to build a list from their referrals. So make sure they have a way to collect email addresses and that they actually communicate with them.

3. They have a great relationship with their list

This is very important. You want to inherit a list of people that already have a level of trust. Because they refer people to you , you inherit that trust. So how do you know if they have a good relationship?

Google them

Sign up to their list

Check out their blog and social networking sites where they often drop their guard. You can get a sense of their integrity.

4. They have a product and an affiliate program

When you build your list you also want to make money. The easiest way is through referring people to the products of the expert you are interviewing. In a way it is kind of cruel if you share great knowledge with your new customers and then leave them high and dry if they want to learn more. The best experts have a product that lets your customers learn more if they want to. Even better, they have an affiliate program attached so you get paid for your effort of referring.

These are the characteristics of the ideal expert if your goal is to build a highly responsive, targeted list. There are always ways around things if your expert only has a 2 or 3 out of 4. But when you first launch your new project or business, make sure you aim for at least a 3.

Would you like to use this article on your blog or newsletter? You can as long as you include the blurb below in full (feel free to use your Wonderful Web Women affiliate link)

Janet Beckers is the host and founder of Wonderful Web Women. An award winning on-line community recognised for generous and honest marketing advice for women on the internet. To learn from the most successful women on the internet through live webinars, masterminds and forums absolutely free, visit http://www.WonderfulWebWomen.com and join today.

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3 Ways To Build A Business Based On A Book

One of the main questions I have been asked this week is “how do you build a business on a book you co-author?”

Let’s get one thing straight first. You don’t make your money from selling the book. This is one of the biggest misconceptions. People like JK Rowling may but don’t count on sales to make you a fortune.

So if you don’t make your fortune from sales of the book, how do you make money?

Attract Your Ideal Customer

When you are positioned as an expert in the eyes of the public (which happens as soon as you publish a book) you stand out from the crowd.

When your ideal customer is choosing between 2 suppliers who do you think they will choose? The person with established credibility who is a recognised author or the person with no established expert status ?

Get Free Publicity For Your Business

Main stream media such as radio, TV and newspapers LOVE an author. In their eyes if you are an author you are an expert. Also, if you have contributed to a book you are TALENT. In media speak, this means you have a story to share and a depth of knowledge to make that story interesting. You can’t pay for this type of coverage.

Create products & coaching programs based on your chapter topic.

If you’ve read the book “The Secret” you will have noticed that there were many contributing authors. Rhonda Byrne owns the book but many of the individual authors have used their inclusion to really grow their businesses. Search on their names. You will find many who have created courses, tele-classes, work books, work shops, conferences etc all based on what they shared in the book. This is where the real power lies and is the topic of the coaching program run by Christine Kloser for the contributing authors of The Power of Choice Book.

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An Opportunity To Co-Author An International Best Selling Book

I have such an exciting opportunity to share with you. I started to write  about it here but found I just couldn’t express my passion and excitement enough using the written word. I had to talk to you face to face. So I sat in my dining room last night and made you a video. I can talk faster than I can type!!!

I’d love to hear what you think. You can find out more at http://www.powerofchoicebook.com

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7 Step Formula for Videos That Convert

Maria Andros, The Video Marketing Queen, shared with us the 7 step formula to create videos that convert. Make sure you include every one of these steps in your videos.

Maria shares heaps of high content tips on using video and social networking sites to grow your business. These are tips you would easily pay for but they are all free here.

1. Welcome the viewer

A simple thing to do but it increases conversions. Simply acknowledge that they have taken the time to watch

2. Establish Credibility

If you’ve done something that will impress your viewers, let them know. If you are just starting out say something like Read more

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Cha-Ching!!

A friend of mine shared told me this story this week and I loved it so much I asked her to share it with you. It really put a smile on my face.

Over to Valerie Khoo…..

Anyhow, recently I launched a new product. It took a lot of effort and I wondered whether it was going to pay off. At this time, I happened to be playing around with the functions on my computer when I thought to myself: “I wonder if I can make my email do that cha-ching sound every time someone makes an online order … ” Read more

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