I highly recommend here free 3 part video training on list building too.

I don’t have a list! What do I do?”

I have been asked this question countless times. My answer is always the same; start right where you are.

I’ve been making my living (and a great one at that) on the Internet for many years now. But it wasn’t always this way. There was a time when I made no money at all online.

The two primary reasons were no market reach and no subscribers. Today I have both. But each took time to build. I had to be willing to start where I was.

The challenge many people have is, rather than putting consistent effort into both market reach and building a list, they procrastinate.

they get sidetracked with activities that are not going to monetize their business. Building a successful business by way of the internet is a discipline. Don’t ever believe for a minute it is not. It takes work, commitment, dedication and focus. Anyone who tells you otherwise is likely not making money online. Simple as that.

One of the most important things you have to consistently do is build your list of people who are interested in you and your information. In the past we were somewhat limited in how we could do this. Today, there are countless ways to build a list.

1. A traditional opt-in subscriber list through 1SC, aWeber, Infusionsoft, Constant Contact, GetResponse or any number of providers. Keep the long-term in mind, as you begin to build your list. Some people look for all the free service providers. Free may not be in your best interest based on your growth projections.

2. Feedblitz or FeedBurner via your blog. Both allow you to build a list of readers who are requesting to receive your posts as you blog. Every time you post on your blog, those who have subscribed by way of the RSS feed will get your post delivered into their email inbox.

3. Friends on Facebook. Building a friend’s list is a great idea, but not if all you are going to do is market to them. For everyone to get the most value you need to be a “real” personality on Facebook. However, be aware that not everyone is who he or she says they are. Use discretion with how much information you share.

4. Followers on Twitter. Some people swear by Twitter while others think it is a complete waste of time. If you are only posting promotional information you are not creating value for others. Plan out your tweets to create the most value. You can use something like HootSuite to schedule out your tweets. This way you spend a few minutes posting tweets that will show up throughout the day rather than all at once.

5. Connections on LinkedIn. I really like LinkedIn due to the quality of professional relationships I can build. The key to success is to post high value information. There are some people who are doing no more than promoting their products and services. This is NOT the way to get the most out of LinkedIn. Contribute to conversations; post information you find from other experts that would be of interest to group members, post questions, and always think in terms of how to build relationships.

6. Subscribers on YouTube. The more quality videos you post, the more subscribers you will get. Make sure to include keywords in the title of your video and throughout the description. This makes it easier for people who are interested in your content to find you.

7. Article marketing. This is one of the most effective ways to build your expert status as well as your opt-in subscriber list. At the end of your article, include a resource box that has some type of high value giveaway. When giving information away, think in terms of going above and beyond expectations.

These are only a few of the many ways you can build a following of people who enjoy, and look forward to, your information.

When you’re viewed as a viable resource, people will visit your blog and website. Make sure you have a way for them to subscribe to something, when they do stop by your blog and website.

However, in order to build a strong following you have to go above and beyond the norm. In years past it was a lot easier to get people to subscribe to something than it is today.

Nowadays your information has to be stellar from the start.

The challenge many people have is they are so fearful of giving away content, thinking that if they give stuff away people won’t have a need to buy their information. The opposite is true. When you provide incredible free content, people are more inclined to buy from you when you have offers.

But again, your information has to be stellar. Take my 3-part video series – How to Build a Profitable Opt In Subscriber List. This is something I could easily charge for, but I prefer to give it away. Regardless of whether someone invests in my other information or not they have received incredible value from the complimentary information.

Want to see what I mean? Why not  subscribe for the free video series. Not only will you receive incredible information, you can also see what I mean by stellar information.  Click here to subscribe.

Not sure what to give away? Here are a few recommendations.

• Video series
• MP3 files
• eReports
• eBooks
• Teleseminars
• Webinars

It’s amazing how stingy people are with their free information. They seem to think somehow people will magically find them, join their list and suddenly sales appear. It doesn’t happen this way at all.

The fact is, those who are doing great online are those who are constantly providing great information. Free information.

What is your standard practice? Do you constantly offer great information to your market or are you still thinking about that first freebie you will offer?

If you’re still thinking about what to give away, isn’t it time to get off the dime and put something to market? I daresay it is.

What do you do to build your list? What is the most effective method you have used?

Why not share this with others by retweeting and forwarding it to your FB friends, LinkedIn connections and others who would benefit?

Get the FREE 3 Part Video Series from Kathleen Gage on how to build a profitable subscriber list. Click here.

6 Steps to Profit From Your Facebook  Page

In these strategies, Mari referred to a Page (formally called fan Page) you can create on Facebook. If you are confused about the difference between a profile and a page on Facebook here’s the difference:

You must have a profile and this is always connected to your name. Don’t be tempted to have a few profiles in different names. It’s against the rules. You can have a profile and no page, but you can’t have a page without a profile.

So…the profile represents you and you can accept and reject friends and who can and cannot see your information.

A page is something you set up once you have joined Facebook and is usually about your business or product. It can be about you if you are your brand. Anyone can choose to “like” your page and there is no limit to how many followers a page has (though you can only have 5000 friends to your private profile).

You have the ability to add some pretty groovy things to a page, such as opt-in boxes, extra pages, discussion areas etc. So some of the things mentioned below refer to this ability to add features to a page you create in Facebook.

OK, now we’ve got that sorted, let’s get onto the strategies:)

Step 1: Design

The design of your Facebook Page should reflect your objectives of using Facebook in the first place.

Here are a few objectives Mari mentioned: build an email list, sell more, establish yourself as an expert in your area, get media attention, find Joint Venture Partners, get visibility.

So for example, if your objective is to build your email list, then make sure the first page they see when they come to your Fan Page (you can set which page is the default) has either an opt-in box added or a link and enticement to get them over to your sign up place on your web site.

Step 2: Content

Content is king (or queen) so make sure you give consistently good value content on your topic. It can be a mixture of your own content and sharing other people’s content. Mari stressed how important it is to share content from other people. This gives value to your followers but also gets the attention of the people who you are linking to. They are then likely to “share the love”.

Step 3: Promotion

Advertise your Facebook Fan Page EVERYWHERE!

Mari has a great article with 21 Creative Ways to Increase Your Facebook Fan Base . Love to know if you use any of these techniques and what has and hasn’t worked for you.

Step 4: Engagement

Decide how you will engage with people on your fan page and be consistent. For example, will you reply to everyone who leaves a comment? Will you use their names? How will you cope with scale?

Make sure you do engage and continue a conversation, otherwise all you are doing is broadcasting.

Step 5: Conversion

This is the area most people don’t do. They simply don’t ask for the sale. If you have been giving great value content and engagement then your followers will accept, and often expect, you to tell them how they can get to learn more from you. Let them know. Mention your sales, products and programs.

Step 6: Scalability

As your following increases so too will the amount of time Facebook can take for you to continue to engage. You have to decide how you will do this. Mari suggests you never outsource your self. This means, don’t get your assistant to write and pretend it is you. It just won’t work.

This link to the fan page for Social Media Examiner is a great place to study how they manage scalability. They have given various team members admin rights to the page. When they post status updates or comments they always write their name after so you know who it was from.

This is just the tip of the iceberg. Facebook has over half a BILLION active users (which means people who have logged in during the last 30 days). As Mari said, you fish where the fish are swimming and that is Facebook. This is definitely an area to study and learn best practice. Once of the best places to get access to the best brains on social media is at the Facebook Success Summit. It starts today but that doesn’t matter. You get access to all the recordings when you join so you can work through them at your own pace.

So go on….be social and tell me your ideas

Cheers,

Janet

Keywords are King

Both Google and Youtube use keywords as the basis for rankings. The keywords you use in the description, title and tags of your videos are what both search engines (yes YouTube is a search engine too) use to give results when people are searching for information.

What Keywords to Target

Here is a quick way to choose keywords.

1. Brainstorm possible keywords first for your niche
2. Search on YouTube for videos on those topics
3. Look at the tags the most popular videos in that niche have used. This will give you even more ideas
4. Go to Google Keywords tool and check out how many people search on these keywords and what the competition is.
5. Choose the most promising and use this to list your video.

Pam commented that she finds it easier to get rankings for a keywords that already has some competition than try and get ranked for keywords that aren’t already used yet. (surprising eh?)

What to Do With The Keywords

When you add your video to YouTube, add your keywords to the following:

1. The title of your video
2. The description of the video
3. The tags of the video.

How To Piggy Back on Someone Else’s Success

Pam shared a technique that is a bit like getting links from other high ranking sites back to your site, except in YouTube Land.
Link your videos to other high ranking videos on YouTube that use your chosen keyword.
Here’s how you do it:

1. Find other videos on Youtube that have ranked well using your keywords.
2. Make sure your video does not directly compete (on subject matter) with the high ranking video you have found
3. Make a video comment on this high ranking video
4. To do this, click in the comments box below the video, then click on the link to the right of the comment box that says “attach video”
5. Then choose to either make a new video, upload one, or bets, just attach one of your existing ones you are hoping to rank highly for that keyword.
6. Done!
7. Now when people are looking for videos on their search term they will find your video directly under the high ranking video and hopefully click through to see yours.
8. Clever eh?

These are just a few of the tips Pam shared. Do you have other tips that work? Love you to share them below here.

You can hear the entire interview with Pam when you join Wonderful Web Women as a gold member. In fact you’ll get access to every interview I have done for Wonderful Web Women. That’s an incredible resource library!

This is a simple exercise you can do but also very powerful. This is something I have done in my own business and can vouch for how focused it helps you be.

Ready?

The first step is to write down 2 things:

1. Your income goals per year (and break it down then to month and week)

2. Your lifestyle goal (work from home, network, have an office, work one-on-one for eg?)

Now for the 2nd step:

List your sources of income. For example, do you sell memberships at $40 per month or work with clients at $200 per hour, sell e-books for $20 each, exchange service for money at $40 per hour.

The final step:

Now work out how many of your product or service you need to sell per week or month to achieve your income goals.

Reality Check

Now it’s time to assess if this is possible.

Here’s an example:

If you have a goal to earn $300,000 per year and your only product is a membership site earning $50 per month, you will need to sell at least 500 memberships. Now take into account costs, taxes etc you’re probably looking closer to 800 members every month. Can you do this?

If you have no list of customers yet can you sell (and retain) 800 memberships or will you need to supplement your income with other products and services first?

Can you see how powerful this is?

Assess Where Your Business is Now

Debbie has a great free tool you can use to assess how well your business suits your goals. It only takes a few minutes to do and is quite insightful.

You can do it here. I’d love you to come back and share what your results are and what insights it gives you.

To get the ball rolling, I’ll share with my results with you.

I scored a 79% for how well my business suited me. The feedback I got was there are only a few tweaks / changes I should make to get it over the magical 81% which means it fits me like a glove. Interestingly, I’ve been identifying areas of growth in my business the last month and have already started to make changes to move me close to my goals.

How about you? Can you see a need for a total makeover or changes in how your business meets your lifestyle as well as financial goals?

Debbie has also made a very generous offer for my community (that includes you). After you have done the free Online Business Assessment you can apply to have a strategy session with Debbie. She only allocates a few per month so hope you get in.

And if you’d like to listen to the interview, it is available for 72 hours, when you register for free here. (gold members of Wonderful Web Women have lifetime access).

Looking forward to hearing from you.

It was a bit like having your horoscope read!

I’ll describe each type below and see if you can identify which of the profiles fit you. There may be profiles for where you have been, where you are now and where you’d like to head. Michelle calls them the “5  Janes” from her “Jane Out Of The Box”.

You can take this quick (and free) survey to find out which Jane you are and get some great advice on what steps to take to meet the common challenges of that Jane type. I’d love to know what you learn.

The Many Faces Of Jane (in alphabetical order)

Accidental Jane:

Accidental Jane has created a business kind of by accident. She never set out to create a business for businesses sake. Instead she does something well, really enjoys it and provides this service or product to her clients. In a way she has created a really nice job for herself doing what she loves. She is often a solo-preneur or may have an assistant or 2.

Does this sound like you? This is how I started and so did Michelle. In my case, people said “you’re really good at building internet businesses, you should charge for your advice” (more than a cup of coffee or glass of wine anyway).

Challenges Accidental Jane may Face

Because Accidental Jane loves what she does, she will tend to get really involved with a client or project and stop marketing. Then when the client project ends she has no new work coming in. She needs to set up consistent automated marketing so she won’t get the peaks and troughs.

Go Jane Go

Wow hearing Michele describe Go Jane Go took me back to a time that was really hard. Does this sound like you? This Jane is very focused on giving great service, often has a very busy business and could also be making some great money. She doesn’t just stop at delivering results in her business. She is often active on community groups, helps out at her children’s school etc.

This is a Jane I can really identify with from my previous business running an Internet Art Gallery. At the time I also ran the local community fund-raising art show (huge commitment), helped out in my children’s classroom, was secretary on a regional committee for art and culture and was the unofficial organiser of social get togethers for my friends. My life was full and interesting, but I also got very sick.

Challenges Go Jane Go may Face

This Jane has trouble saying no and has very little time for herself. In fact, she is probably the only one she CAN say no to. She needs to schedule time for herself in her calendar and may have to trick herself into keeping the commitments to herself. For example, Michele hired a personal trainer when she was running her business as a Go Jane Go. She only kept the commitments because she knew the trainer wouldn’t be paid if she didn’t turn up so she didn’t want to let them down.

On a personal note: If you are a Go Jane Go, I send some love and caring just for you. Accept it and take some time out to give yourself some extra love. (OK that was also a message to the Janet of a few years ago)

Jane Dough

This is the Jane that people think of when they think of entrepreneurs. She is a visionary and intends on building a big business that she can eventually sell or pass on to her family. She focuses very much on systems, team building and leverage.

Sometimes, people are just natural Jane Dough’s. These are the people who tell stories of running entrepreneurial enterprises when they were children and obviously just saw business opportunities that others couldn’t see. Others (like Michele and I) were Go Jane Go’s who had a huge wake-up call and started to see that the business was a separate entity to them, not an extension.

Challenges Jane Dough may Face

If Jane Dough gets too caught up in the running of her business she can get very frustrated. She needs to schedule time out to focus on strategy and systems. She also needs to concentrate on her management style as she can often envisage a project outcome and think very fast but may not slow down enough to delegate with adequate communication to her team. Oh dear….when Michele described Jane Dough that’s when it started to get really spooky. After doing Michele’s survey, this is the profile I fitted and the challenges she described were the exact things I know I have. And I thought I was unique

Merry Jane

So called Merry Jane because she is happy doing what she is doing. Merry Jane has other priorities in her life other than her business. For example she may describe herself as “a stay at home mum with a part time business” rather than “a business woman with a home based business, who happens to be a mum”. She wouldn’t mind bringing more money in but she is careful that her business doesn’t grow too big and take her time away from the things that are her priority. She may also be an artist or crafts person who uses her business for self expression and supplementary income.

Challenges Merry Jane may Face

Merry Jane wants to increase her part-time income but needs to be careful she doesn’t get a big influx of new customers as this will threaten the time she spends on her first priority. She needs to make sure her marketing strategies provide gradual supplies of new customers rather then waves of new referrals.

On a personal note: This is the only Jane I have never been in business, and interestingly, either had Michele. Also, this is the Jane I most envy! I’ve tried to approach my business in this way, focusing on family and content to build my business as a part-time second income but it just doesn’t come naturally. I can do it for a couple of weeks and then my head gets filled with visionary plans for “world domination” and I’m back into Jane Dough mode again. It will be interesting to know if I’m the only one who does this?

Tenacity Jane

Michele spent quite some time talking about Tenacity Jane. This is because this business profile accounts for the highest proportion of women entrepreneurs and one that is very close to her heart. Michele shared very candidly a story of her struggles as Tenacity Jane and I know many people on the call could really relate to it. You see, Tenacity Jane is determined to make her business work. She is committed and will keep on working hard until everything falls into place. Unfortunately, even though her business may seem successful, she is not making enough money. This breaks her heart. Often her business is a start-up or is suffering due to circumstances she may not have a lot of control over (such as the economic downturn).

I can so relate to this as I have spent a lot of my business life as Tenacity Jane and it can be soul destroying. Moving through this  though, is also one of the most personally rewarding things you can do.

Challenges Tenacity Jane may Face

Cash flow is the big issue for Jane and her financial struggles may make her feel very isolated. After all, no-one talks about their financial problems at networking events! But as Tenacity Jane makes up more than 33% of female business owners, know you are not alone.

Michele has launched a 30 day program especially for Tenacity Jane that starts this week (there are recordings). You can get the details here.

When you order, please email Michele and let her know I introduced you as she is offering a limited number of personal coaching sessions to my community. And of course, because Tenacity Jane has cash-flow problems, there is a payment plan

I’d love to know what type of Jane you are now after you take The Jane Out Of The Box survey. Or who you have been in the past or aim to be. Why not share your thoughts here? You may also have some advice for women who are in the same Jane Profile that you have been in the past or may be now.

Cheers

Janet

P.S. Michele has also kindly offered my community (that means you) a free copy of her book “See Jane Succeed”. You only need to pay for Postage. You can get your copy here. I’m getting one!

But there is another element to building a successful business. There is something less tangible. It is that something that means, when a disaster such as this happens, your customers don’t complain. Instead they offer to help!

That intangible thing that means instead of losing customers when your business disappears off the face of the earth for a few weeks, you actually get emails from people asking how they can get in early for the re-launch!

This is the exact thing I will be talking about in JUST 2 DAYS TIME on a  very special interview with my good friend Nancy Marmolejo, Viva Visibility, called ” Are You Living Your Profitable Essence™?”

Call Times:

In Australia: 21st January, 9am NSW time

In The USA: 20th January, 2pm pacific and 5pm in the east

Numbers and webcast links are available after you register.
(In a hurry and want to sign up? Here’s the link: http://www.ProfitableEssence.com/janet

So what’s your Profitable Essence™ you may ask?

Simple. It’s the authentic, creative, intuitive part of you – call it your soul, your vision or your essence – that will make you money. It’s what attracts your ideal clients to you. It’s what your ideal clients are paying for when they hire you. (And all this time you thought it was your great coaching or advice. Sorry, it’s that intangible unique gift you bring to the world that people are willing to pay for.)

The problem is, most people can’t see it in themselves. Why? Because it’s so easy for them. Anything THAT easy can’t be worth anything, can it? After all, can’t EVERYONE do it?

Nope. It’s YOUR gift. YOU just can’t see it in yourself.

That’s why this call is so important for you to be on.

Here are a few things you’ll learn on this ground-breaking call:

•    A clear overview of how knowing your Profitable Essence™ can pay off with new clients, referrals, and endless opportunities
•    Why signing up for more classes to help you sell, market, manifest, or be more efficient have NOTHING to do with your immediate challenges… and what you can do to make those investments finally pay off!
•    10 questions you MUST ask yourself if you’re serious about the success of your business
•    Before and After case studies of real entrepreneurs just like you who’ve experienced dramatic results simply by discovering this secret ingredient

PLUS, all registered participants will receive a FREE Profitable Essence™ Assessment. Use this to help you map out immediate action steps to transform the way you do business.

Here’s that link again to reserve your spot in this complimentary teleclass. http://www.ProfitableEssence.com/janet
See you on the call!

Cheers

Janet

P.S. If you’ve ever heard me interview Nancy before, you already know she always OVER DELIVERS on content. You really don’t want to miss this call. (And as a bonus you’ll also receive the recording, which is really valuable because I’m sure you’ll want to go back and listen to it again). http://www.ProfitableEssence.com/janet

Liliane Grace Presents: How A Struggling Housewife Turned Successful Self-Publishing Author By Studying the Law Of Attraction

Audio will be available for replay/download from Mon, 2nd Nov US time/ Tues 3rd Nov Australian time from Wonderful Web Women

(you need to sign in as a free or gold member)

At the age of 39 Liliane was about to separate from her partner, her kids were constantly squabbling and she’d given up on her dream to be a writer; within a few short years she has turned every circumstance around: she and her partner are still together and more in love than ever, her kids get on brilliantly, and she’s the award-winning author of three books. How did she do it? She applied the principles that she talks about in her novel, The Mastery Club, a book that is empowering kids around the world to start up their own Mastery Clubs. Liliane’s mission is to inspire others to believe in themselves, follow their hearts and trust in universal laws…

Deb had a great way of explaining the important steps you need to consider to make sure your web site provides a great buying experience for your customer. She relates it to the perfect buying experience you have when you go into a shop. I don’t know about you, but great buying experiences in shops are far less common that terrible ones.

Let’s walk through the ideal buying experience……

1. I got exactly what I was looking for immediately – no need to search around

How does this relate to your Internet business? When people come to your site, make it easy for them to find the products or services they are looking for. Sometimes people need a bit of time or more information before they buy. Make sure they get what they need – even if they don’t ask!

2. Ease of use and convenience

How does this relate to your Internet business? Is your site full of fancy bells and whistles that just slow everything down? Provide the information your visitors need to make purchasing decisions. If they have to spend more than a few seconds to find what they want, they’ll just hit their back button and try someone else.

3. Critical information was provided to help me get the most value from my purchases

How does this relate to your Internet business? Do you sell a product or service that has special care instructions? Or can you provide a ‘Quick Start Guide’ to help people start using it correctly within a few minutes of receiving it? Are there a few places people get stuck or mess up? Tell your customers up front! Help them avoid the problems and get immediate results.

4. Related products were recommended to me based on my purchases – up-sells!

How does this relate to your Internet business? Are there other products and services that your customers might benefit from as a result of their purchase? Are there critical prerequisites they need to know in order to have success with your product? Are there follow-up products that will help them after they use what they just bought from you? You’ll want to let them know what you have to offer.

5. Checking out was a breeze

How does this relate to your Internet business? Make the ‘call to action’ on your site easy to use. Are you asking them to opt in to your list? Make the opt-in form clearly visible and easy to use. Are they buying a product or service? The ‘Add to Cart’ button should be clearly visible – and it should do what it says!

6. Customer service was provided after the sale

How does this relate to your Internet business? Do you sell a product or service and find that sometimes after receiving it, people decide they really don’t want it, can’t afford it, or don’t understand it? Buyer’s remorse is all too common, and often has little to do with the value or quality of the product. If you provide followup communication with your customers, you can drastically reduce returns and complaints – and increase customer satisfaction!

7. Asked me what other products and services I might need or want.

How does this relate to your Internet business? You’ll want to start talking with your prospects and customers right away. You want to know exactly what they need and want – so you can develop it or find it, and then offer it to them.

8. Future offers were made that were of high value to me

How does this relate to your Internet business? Quite often businesses will offer ‘loss leaders’ to initially attract prospects and customers. If you are offering just one product or service, especially if your profit per sale is low, you’ll have a difficult time making your business work. Always be looking for more relevant products and services to offer to your prospects and customers – and make sure they offer great value and answer a need or want your customers have expressed.

9. The whole experience made me a customer for life and a source of new referrals

How does this relate to your Internet business? Wouldn’t you love it if your prospects & customers were also your best marketing? If they told their friends and referred them to you? And they can also become business partners with you – as affiliates – so you can have salespeople who love you, your products and your services, out there working for you. And you pay them a commission for results. Nobody on salary!

You can find out more about Deb and the brilliant offer she has made for our readers at http://www.wonderfulwebwomen.com/recommends/profitablebusiness

********************************************

Would you like to use this article on your blog or newsletter? You can as long as you include the blurb below in full (feel free to use your Wonderful Web Women affiliate link)

Janet Beckers is the host and founder of Wonderful Web Women. An award winning on-line community recognised for generous
and honest marketing advice for women on the internet.To learn from the most successful women on the internet
through live webinars, masterminds and forums absolutely free, visit http://www.WonderfulWebWomen.com and join today.

Deb LaQua will take us step by step through the systems that work and dispells the myths that so many of us get trapped in.

I look forward to seeing you there.

Make sure you put the times and date in your diary NOW.

At a Glance

Guest: Deb LaQua

Topic: Learn Secrets to Automate Your Online Business and Bring In Money on Demand!

Date:Monday, July 27th at 5:00pm Pacific, 8pm Eastern USA & Tuesday 28th July at 10am East Coast Australia

Phone-Number to Dial:1-785-686-1668 (For Australians: 0011- 1-785-686-1668 )

Use Conference ID: 984443
Listen to WEBCAST free on-line:http://instantTeleseminar.com/?eventid=8072031

Get answer to your questions: Send in a question now, or even during the interview with our speaker. Simply visit the webcast page link above and type in your question

Topic Details

You’ll discover secrets like…

* The Single Most Powerful Step you MUST take if you want a successful online business (skip this and you are just wasting your time.)

* A currently popular online practice that can kill your business overnight!

* How to get people to gladly give you their name and email information, so you can sell to them again and again.

* Nine key experiences you must provide for your prospects and customers so that they get to know, like and trust you—and, of course, become enthusiastic customers-for-life…AND how to automate these so they work like clockwork, 24/7, 365 days a year—whether you are home at your computer or on a remote island paradise.

* Seven ingenious ways to rapidly expand the revenue of your bricks and mortar business using simple online tools and strategies

* Going beyond your blog’s opt-in box—3 seldom shared yet very effective places and ways to invite people to opt in to your lists.

* Four secrets the gurus keep close to their chests that will turn casual prospects into fiercely loyal customers.

* Five amazing ways you can automate your business using email capture and management through autoresponders, and turn your website into a money machine!

* and much, much more…

Cheap Calls from Outside the US

Join our interviews via phone – Less than $2 from Australia
Did you know I only pay about $2 to ring the USA for 2 hours every week? Simply go to your newsagent and buy an international calling card. You can also join our webcast live and not pay a cent to join in by typing in questions.

Thanks and I look forward to “seeing” you on the call.
Cheers
Janet

P.S.

Get the recordings

If you can’t make it to the call live, the recordings are available the same day to gold members of www.WonderfulWebWomen.com. The transcripts, cheat sheets and action plans are there the following week. You also get access to the entire archive of Wonderful Web Women interviews as soon as you upgrade to gold membership.The most comprehensive membership program on the internet!

(You can find out more about Sharla here and also listen to the interview in the gold members’ area of Wonderful Web Women.)

Sharla shared some great ideas on how to answer the question “What do you do?”

It is quite common for people to answer this question with details on HOW you deliver services. Eg “I interview the most successful women on the internet on live webcasts to learn how to grow a successful business” or “I run workshops and work with clients one-on-one to help them reach their goals”.

The problem with this type of response is it doesn’t answer the question that is really in their mind which is “What in it for me?”

Sharla suggested you rephrase the question in your mind to be “How do you help people?”, rather than “What do you do?”

Because really, you are in business to help people after all.

A useful Template to Use

Sharla shared a template you can use which helps to get your “elevator pitch” clear in a way that really answers the question “how you help”.

‘You know how some people………….. well what I do is……….”

I’ve been working on my own answer to the question “What do you do” using this template, so here goes

“You know how some people want to build a successful business on the Internet around something they are passionate about? But they have no list, no product, and don’t know where to start?

Well I help people build an Internet business from scratch and position themselves as an expert very fast so they can build a 6 to 7 figure business that will last.”

So, here’s my challenge to you.

I’ve taken the plunge to rewrite my “elevator pitch”. Now it’s your turn! Share YOUR response to the question “What do you do?” by leaving a comment on the blog here. Make sure you include a link to your web site ( if you have one) because you may attract new customers simply by taking this simple challenge.

Can’t wait to see what you come up with!

*********************************************

Would you like to use this article on your blog or newsletter? You can as long as you include the blurb below in full (feel free to use your Wonderful Web Women affiliate link)

Janet Beckers is the host and founder of Wonderful Web Women. An award winning on-line community recognised for generous and honest marketing advice for women on the internet. To learn from the most successful women on the internet through live webinars, masterminds and forums absolutely free, visit http://www.WonderfulWebWomen.com and join today.

Maria Andros, The Video Marketing Queen, shared with us the 7 step formula to create videos that convert. Make sure you include every one of these steps in your videos.

Maria shares heaps of high content tips on using video and social networking sites to grow your business. These are tips you would easily pay for but they are all free here.

1. Welcome the viewer

A simple thing to do but it increases conversions. Simply acknowledge that they have taken the time to watch

2. Establish Credibility

If you’ve done something that will impress your viewers, let them know. If you are just starting out say something like “hi, I’m the creator of www.bla blabla.com”

3. Use a Hook or Cliff hanger

You want to keep them on until the end of the video. Say something that will make them want to stay until the end. Such as “at the end of this video i’ll share with you bla bla bla”

4. Share your story

People do business with people they like. The idea of sharing your story, especially why you are passionate about this topic helps people relate to you. Ideally you want the viewer to think “she’s just like me”

5. Paint the problem

Spell out what the problem or frustration is that they may have. Let them know you understand

6. Provide the solution

A business simply solves people’s problems. You want to position yourself as a person who solves problems

7. Call to action

This is the part most people miss. Tell them what to do next. Maybe “go to my website for a free report” or “subscribe to my YouTube channel”.

I’d love to hear of your experiences with using video. Why not share them here?

What is a hash tag?

If you aren’t a member of www.twitter.com yet then get over there and sign up. It’s free and it is shaping the future of marketing on the Internet. Be warned. It’s addictive.

Basically you share 140 character “tweets” with others on what you are doing, thoughts you have, questions, business tips, links to blog posts etc.

You may notice at the end of some posts people add something like # followed by a word or letters. This is called a hash tag. For example, the new tag we use for Wonderful Web Women is #wwwomen

So why is a hash tag great?

Twitter can get very busy and it is hard to find the actual conversation threads you are looking for. Once you know a hash tag you can search for all tweets that use that hash tag so you can continue a conversation with people with the same interests (or on the same tele-seminar). It’s like tuning into the right radio station when all you heard before was white noise.

Below here, I show you step by step how to sign up for twitter, search on a hash tag and join a conversation. It’s really pretty easy.

How to make the most of it

Every time we have a life tele-seminar with Wonderful Web Women from now on, we will have a parallel conversation happening on twitter. That way I can concentrate on doing a great interview and answering the questions you send you through to me on the web cast page. You can be taking notes but also sharing ideas, asking questions and sharing tips with other people who are on the call listening. How cool is that?

That way you can all help each other make the most of what you are learning. There is also a great chance you will find your next client or joint venture partner on twitter during these conversations.

Convinced? Give it a go and see what you think.

There are 4 web addresses that will help you:

1. www.twitter.com

2. www.tweetchat.com

3. Nancy’s free report:
“Why Social Networking: 4 Remarkable Strategies to Grow Your Business, Expand Your Referral Network, and Increase Your Visibility”

4. Nancy’s excellent product to automate heaps of the stuff you do on twitter and facebook so you look busy when you aren’t

Now, step by step photos on how to do this. It is really very easy.

Step 1: Join Twitter

www.twitter.com

Step 2: Log in and see all the chatter happening

logged into www.twitter.com

Step 3. Click on the search link at the bottom of the twitter page

scroll to the search link at the bottom of the page

Step 4: search on #wwwomen

search for #wwwomen

Step 5: See where all the really cool people from Wonderful Web Women hang out. Remember, make sure you add #wwwomen to any conversations you have about Wonderful Web Women, especially when you are on one of our tele-seminars, so your conversations will show up here too.

What you see after you search on twitter for #wwwomen

Another option:

Instead of Using Search, you can try Tweet chat

Step 1: Log into www.tweetchat.com

www.tweetchat.com

Step 2: search for #wwwomen

Search for #wwwomen

Step 3: Hang out where the really cool people are (make sure you add #wwwomen to your comments so you show up here as well)

Follow and Add to the conversation. make sure you put #wwwomen on your messages

One of the most common things we do is to sabotage our own success. Often we don’t realise we are doing it and we very cleverly rationalise why we haven’t taken that risk, actioned that opportunity or stepped outside our comfort zone.

Do these phrases sound familiar to you?

I need to know how to make a website and set up auto-responders before I can start to make money on the Internet.

I didn’t really want that client / job as really they weren’t what I wanted.

It is impossible to run a successful business and be a good mother at the same time (yep, this is one i have used)

Other people know so much more on this topic than I do. If I set myself up as if I am an expert I will look like a fool.

All these phrases make absolute rational sense but are they the real reason you have not created the success you want? Go on. Look deeper and really think about this.

I don’t know about you, but I need a lot of guidance when it comes to doing the necessary subconscious work that is absolutely essential to success. Every time I peel a layer back my business and personal life jumps to another level.

“Fear of Being Fabulous”

That is why this week I invited experts Judith Sherven and Jim Sniechowski to share with you the techniques they have developed over 20 years and thousands of clients. Techniques to help you overcome what they call “the Fear of Being Fabulous”. I was fortunate to see Jim and Judith teach these techniques live when I presented at The Bridging Heart and Marketing Conference in LA last year. I was amazed at how quickly participants were able to peel back the layers and get real results.

Judith and Jim have created an excellent program to guide you through this process at home and for a limited time (and for my readers only) they have given an incredible $200 discount. You can get all the details here.

Let me share with you just a few of the tips they shared.

• Very often we don’t know what the thought or emotion is that is holding us back. This is because many times the thoughts we have about ourselves were formed before we could even speak ourselves. So they are beyond what we can remember. Or we just don’t realise how significant they are because they are in our subconscious.
• Identifying a thought or emotion is one of the most important things you can do. If you can label it, you are moving it from your subconscious to your conscious brain. Judith and Jim share many techniques in their program to help you identify what those thoughts are  in your subconscious.
• A very powerful way of identifying your thoughts and emotions is through journaling. This is not just because you are keeping a record of your thoughts and emotions but another important benefit. When you write down what you are feeling and thinking you are using your conscious brain to move a thought from your subconscious. To change your thoughts you need to move them to your conscious brain.
• When you identify a belief that is holding you back from being “fabulous”, acknowledge it and accept it as being there and choose to give it less importance. Of course, this is just a very simple interpretation of what to do. This is where Judith and Jim’s program can really help you.

This is just a small fraction of what we covered on our call. The interview is available already for gold members of Wonderful Web Women. We had some challenges with our technology during the call but on the advice of listeners we have not edited this out. This is because the way we handled the technology challenges actually served as a teaching tool to demonstrate the concepts Judith and Jim were talking about.

Talk about turning lemons in margaritas!

You must know your “why”.

Growing a business, no matter how successful it is, means you will have times when you hit real challenges that make you consider if you really want to continue. It is at these times that it is essential you know WHY you are in business.

Making money is not enough. This motivation will NOT get you through the hard times. You also have to think about the real reason you are in business.

Tracy showed incredible tenacity when she was setting up the on-line system that now provides solutions to thousands of people world-wide. What started as a 3 month & $10,000 project stretched over close to a year and $70,000. Wouldn’t you be tempted to give up? I’m sure Tracy was. What kept her going was the reason she was in business. She wanted to be home with her children and not have to work outside the home. She also wanted to help other parents have the same opportunity.

So what is your WHY?

I know my why. In fact I remind myself every morning because I have written my WHY in my “gratitude book” which sits beside my bed. When I read it each morning I feel energised and focused and know I will NEVER give up. I encourage you to do the same. Your WHY is what will enable you to create success.

1. You need a list and you need to have a great relationship with the people on your mailing list who trust your recommendations.
2. You must have great products to recommend that solve the problems of the people on your mailing list
3. You need to have a system to cope with the repetitive, but essential, tasks so you can concentrate on your relationship with your list

So where is the best place to learn how to master these 3 things?

Traditional Network Marketers

Way before the Internet and way before affiliate programs there were Network Marketing Programs. Also called Multi-level marketing companies. This is one of the biggest industries in the world. It is a business model applied to hundreds of thousands of companies throughout the world and it relies on your ability to build a strong network of relationships.

Here are the similarities:

• you don’t create the product, another company creates the product, delivers, supports it and processes the money
• you receive a percentage commission on every sale you make
• affiliate programs usually only have 1 or 2 levels. Network companies have multiple levels. This means you can recruit other people who are looking for a business opportunity and you make a percentage of any sales they make
• You need to have strong relationships with people in your network
• The steps you need to follow, regardless of the product / niche are predictable and so can be systematised and automated.

Learn from the best

Yesterday I interviewed Tracy Monteforte. Tracy has been a network marketer for more than 21 years and has built up a multi-million dollar business. Her story is one of tenacity and faith and I really recommend you listen to the replays of our interview. Simply log in as a gold member of Wonderful Web Women to hear the interview.

She now has a very unique training program to help people in any network marketing company build their business fast. Tracy concentrates on 2 main skills. Using the telephone effectively and automating the marketing and relationship building of your business.

You can click here to find out more about her programs.

Let me tell you a little about the incredible service Tracy and her husband Patrick created to automate their own business and which is now used by thousands of network marketers around the world. It is very cost effective and if you have any business that offers business opportunities to other people (especially a network marketing business) I reckon you’d be crazy not to use it. Here’s why:

• automatic web site created for you
• email program set up for you
• auto responder emails sent to all prospects who sign up through your web site
• The emails have actually been written for you and personalised with the information you provide when you join
• Contact management system with reminders, prompts, notes etc.
• Heaps more (including their incredible service)

The beauty of this is the hard work of setting up web sites, email follow up systems, actually writing emails and web sites that convert, systematising contact management is all set up for you. And created by a team who have used these tools themselves to create millions.

You can check it out for the first month for free (after a set up fee of less than $10). You can also sign up for Tracy’s newsletter tips which I have been receiving and I’m impressed.

During the week I will share some more words of wisdom that Tracy shared on our interview. Tracy is a woman who has married the networking skills of traditional network Marketing with the power of on-line automation. We can all learn a lot from her.

Cheers

Janet

So here goes…….

Adding a Personal Touch To An On-line Business

We are so conditioned to think of Internet businesses as being completely “hands off” that it is rare to find an Internet based business that actually looks beyond the Internet as a way of communicating with clients. Over the last year I’ve come to realise that customers really wish for more personal contact and actually want more of a relationship with the businesses they purchase from regularly. So I’ve been on a bit of a mission to find ways to personalise our service which meets the following criteria:

• is respectful of our customers (no tele-marketing)
• time efficient
• cost efficient

These are the 2 methods we have just introduced.

1. Personal “getting to know you” welcome phone calls from one of our mentoring team to all new gold members. The phone call is arranged at a time that suits the member and helps them find out how to make the most of our services and helps us understand their needs. First calls have been this week and the response has been extremely positive. Can you do something similar? Can you pay a team member for 30 minutes of their time to help a new customer become a long term loyal customer?

How does this meet my criteria?

• is respectful of our customers: we make a time that suits them, we help them use the service they have paid for, we ask them their needs, no hard selling
• time efficient: Reduces help desk support, the call is focused because of the procedure we have created so we can offer a lot of help in a short amount of time
• cost efficient: We expect this to increase member retention & long term value of a customer. Reduces help desk support.

2. Personal greeting cards sent regularly to gold members. These cards feature inspirational art and quotes by children as they interpret 52 Virtues (you can read all about this wonderful project here). The messages I have written to each member are not salesy. It is designed to inspire, motivate and support our customers so they know we care and they will continue to remain our customer. Can you do something similar with your customers? You set yourself apart from your competitors if you take the time to thank your customers for trusting you, especially in a way that is personal, inspiring and with something they can pin on their note board instead of their inbox.

How does this meet my criteria?

• is respectful of our customers: The cards are inspiring & the messages caring. No hard sales.
• time efficient: Set up of the cards and messages takes a few hours. After that, a few minutes to add new member details & it runs on autopilot
• cost efficient: Using this system it is HEAPS cheaper than sending cards yourself or through a fulfilment service. Much cheaper than sending a paper newsletter. We also expect this to increase member retention & long term value of a customer. The system has a multi-level affiliate program so we will end up making more than we spend!

Main Features of This system

• Thousands of cards to choose from
• Nice envelope with a real stamp
• You can upload samples of your handwriting and it will use that as a font
• You can add your own signature
• You can upload your own photos / artwork
• A fraction of the cost of sending cards the usual way
• You can set up an “auto-responder” series and create relationships and follow up on autopilot
• You can send out a mass card mailing for Christmas etc or with a special offer
• You can even add special gifts such as books, gift cards, chocolate brownies
• You can sign up for personal use, wholesale card prices, or as an affiliate entrepreneur and get paid well when other people sign up on your referral.
• It’s easy!

How You Can Leverage Our Resources

Becki has joined our team to help people who are interested in this system get training and support. She’s excellent and has been training our team. So you get personal support. Becki’s team has ongoing regular training and a special blog where you can get support from her extended team.

Plus, we have an extra few bonuses:

When you join through www.WonderfulWebCards.com you also get access to something that no-one else has….

We will gift you our custom made cards to use with the Send Out Cards system. This set includes 52 cards, each one featuring childrens’ artwork and quote on the 52 virtues that have been found common to every one of the world’s religions. Example are love, persistence, enthusiasm, tact etc. I’m sure you can see how you can relate these messages to business as well as your personal life. People outside of our direct network will eventually have access to these cards – but they will need to buy them from us. You get them for free. You can also offer these as a bonus to people who join on your referral (which helps you offer an incentive to join with you).

Find Out More

If you’d like to have a tour around the inside of Send Out Cards and ask Becki all of your questions, you can join Becki on a personal webinar. The first one will be held tomorrow. You can get the details here and register your interest. You can be up and sending cards in time for Christmas.

We will also be running another introductory webinar in January but please register your interest using the link above.

Gabriela uses  (amongst many things) a technique called EFT to help overcome fears and limiting beliefs that are holding us back from success. I’ve included a brief intro to this below but first let’s talk about common limiting beliefs and fears. Also, I recommend you check out Gabriela’s offer to help you, it is incredibly generous. You can see the details in this article here.

What is a limiting belief?

You know that little voice that niggles in the back of your head that stops you being exceptional? The one that says things like “you aren’t good enough”, “Other people are much better at this than you”, “people will find out you’re a fraud / hypocrite / idiot”. These are the thoughts that often sit in our subconscious and prevent us attracting the success we deserve.

Yesterday, many of our members shared the negative thoughts that plague them. I’m very grateful for their courage in doing this as we quickly came to realise that many of the people on the call had the same doubts. Let me share the most common ones with you and see if you can relate to them.

1. I’m not good enough. Other people think I can do this but they don’t realise that I’m not that good and I will look like a fool when I let them down.

2. I’ll never make money on the Internet. I’m just not techy. I’m so angry and frustrated that I have to rely on others and i know I can never do this.

3. It doesn’t matter if I learn all this marketing stuff and apply it all. I don’t think I will get the same results as others. They are just different to me.

Wow. I know I can relate to these. When you log into the members area of Wonderful Web Women, navigate to the audio section in the new category “Getting your head straight”. You can can hear Gabriela guide 3 members through overcoming these thoughts in less than 15 minutes. Incredibly inspiring.

EFT – Emotional Freedom Technique

Emotional Freedom Technique is best described as emotional acupuncture without needles. It also works extremely well for physical aspects, such as physical pain. EFT helps to “re-organise” the body and mind, inducing relaxation, which enables a realignment of the body’s energy systems.

The information below is taken from the handout that Gabriela gifted us which is available with the audio of the interview for GOLD members of Wonderful Web Women. I found that Gabriela has a real skill for understanding the underlying issue and choosing the right phrase for you to use. That’s why I recommend you listen to the recordings of the interview. You can also learn more (and get personal help from Gabriela) here.

The effects were amazing. Participants went from describing a fear as “paralysing” to “it doesn’t really seem important anymore”. In 15 minutes! Before I discuss limiting beliefs and how to work with them, let me share an email I received straight after our interview finished….

“Bless you guys.
This was just life changing and so generous of you to share this for free.
I have used EFT for years and had forgotten about it, so thanks so much for the reminder!
I shared this link with a few of my friends today and I am sure they will have benefited enormously.
Keep up the good work!
I might even get on with my business and stop procrastinating!
Cheers
Heather Barker”

Recordings Available Now

As usual, the recordings of our interview are already available for you to download and listen to at home (or you can stream on-line”. This is a benefit for gold members only. If you aren’t a gold member yet, why not? You can upgrade by logging into Wonderful Web Women and clicking on the link to upgrade.

The recordings are a bit different today. We have created a new category of recordings in the Audio area of Wonderful Web Women called “Getting Your Head Straight”. As well as the recordings of the interview we have also uploaded 3 short audios where our 3 volunteers worked through their limiting belief with Gabriela. Have a look at the limiting belief they were working on and if this sounds like something you are struggling with too, take the time to listen to the recording of the session. It will help you.

Gabriela’s Offer – The Confidence System

Gabriela has put together an incredibly generous offer ONLY for Wonderful Web Women. The confidence System has resources and incredible bonuses to help you work through the issues that are stopping you from being FABULOUS, quickly and in a way that is sustainable. She has included bonuses for people who can get to Sydney, but if you are outside of the Sydney area Gabriela will gift you 2 one-on-one telephone sessions with her to work on your own issues.

And as a bonus, her product is for sale in Australian dollars. For people in the US, this means instead of her product being $97, it is actually $62 USD. Naturally, this is only available for the first 17 people as Gabriela’s time is worth 4 times that price alone, let alone with the actual confidence program.

Thank you Gabriela for supporting our community so generously.

Here is the link to Gabriela’s offer:

Read my article here on limiting beliefs and how to over-come them

Jennie is running a series of Special One Day Only “Web Success Secret” Workshops around the country (Sydney, Gold Coast, Melbourne and Perth) . The Great news is that Jennie has generously offered tickets to these Special One Day Events for the members of Wonderful Web Women for F~REE but due to the very limited seating you will need to grab hold of one right now! If you don’t there is a good chance you will miss out.

The events are in the next few weeks and there are only a few left. You can book your ticket here using the ticket code 1290. Make sure you enter this code.

If you can come to the Sydney event I will see you there. I’m not going to miss out on this opportunity to learn from Jen first hand.

You can find out more about Lorraine and the excellent (and generous) “Productivity and Profit System” she has put together here. Lorraine is offering the first 7 Wonderful Web Women who purchase her system a 30 minute “Business Breakthrough” Strategy session valued at $397.

How to Outsource to increase your profits

Lorraine spent quite some time on our call talking about how to outsource and why. This would probably be the most important thing you can do if you want to grow your business. This is something I am passionate about as well so I really want to help you to find out how to outsource quickly. Here are a few tips.

Audit your time

Lorraine suggested the first step you should do is document how you are spending your time – for at least 2 weeks. You don’t have to go over the top. Just draw up a simple chart with the day divided into hourly time slots. simply record in general what you were doing (eg emails, exercise, admin, writing sales letters).

Now look at what you are spending your time on that does not directly help you make money (such as admin), tasks you absolutley HATE or that you are not very good at doing. These are the tasks you outsource first.

Start off small

You don’t have to find someone permanently to work in your business. When I started outsourcing I convinced a friend to work with me for 4 hours per week doing my book-keeping, posting etc. Weirdly, she actually likes doing that stuff! I keep it simple in that she is a contractor. Now she works 2 days per week but it has taken over 2 years to grow the business to a stage where I could employ her for that many hours. She gets done in 4 hours what previously took me 8 hours (and a lot of swearing at the computer).

I did the same thing when I contracted my first virtual assistant, Lisa. She started at just 4 hours per week and I built up her hours as the business grew and I could afford to increase what I outsource. We now have 5 part-time contractors. When I first started, they got paid before I did because I knew I was investing in growth – but it was the best thing I ever did.

Ali Brown, who has built her multi-million dollar business in under 5 years, recently shared that when she started out she paid her virtual assistants by credit card, because she knew she was investing in growth.

Lorraine calculated that her 3 part time virtual assistants save her on average 30 hours work per week. The trick is, she doesn’t employ them for 30 hours. In fact much less. They are so much more productive doing the jobs they enjoy.

Use Virtual Assistants

We have talked about Virtual Assistants but what are they and where do you find them?

A Virtual Assistant (VA) is a private business owner who provides admin, book keeping, web support etc. They work from their home usually and don’t need to come to your work place. You can see recommendations here in the forum of where to find a great VA.

Value your own time

One of the biggest hurdles we face as entrepreneurs (and I do wonder if this is more so for women) is valueing our own time. Sure a VA may cost you anywhere from $20 to $50 per hour (and be more productive than you in that time) but if you calculate your worth, if you were only concentrating on money-making activities, it is far more. Believe in yourself and you will see that outsourcing is the right thing to do.

Spend your free time wisely

When you have freed up a few hours of your time by outsourcing be careful not to spend that free time on other activities that are administrative. Schedule in time to work on writing sales letters, creating products and providing services to your customers.

Lorraine shares checklists, procedures and a structured system to help you implement productivity systems in your growing business. You can chek out Lorraine’s generous 8 part payment plan by visiting this link. I’d love to hear your productivity tips. Why not share them here or over at Wonderful Web Forum?

Why? They are making the decision based on price.

You want them to make the decision based on potential outcomes.

So How do you do this? Try this simple recipe…..

1. All potential clients need to book for a 15  minute “getting to know you” call. This must be booked through your assistant (if you don’t have one, they still need to book ahead even if they have rung and got you on the phone)

2. Send them to your website which has lots of beautiful testimonials, talks about who your ideal client is and may also have a questionnaire they need to fill out before your phone meeting

3. By the time the client has gone through this process they have self-selected to be your customer. They will not stay in the process if they are not interested. Your testimonials and website blurb have pre-sold them for you

4. On your call you then tell them the different options you have available for them to suit their budget and needs. Instead of selling to them you are now helping them choose which of your programs they will invest in.

This is a general outline of the system Fabienne has developed. Of course the words you use make or break the system and she has developed scripts that work every time. You can find out more here and while you are there, see if you can track how she uses this system on her own site.

You see, if you can show your potential client how you provide a solution to their problems that satisfy the following 4 motivators, you are well on your way to increasing your client base.

The 4 main motivators

1. Make money
2. Save money
3. Save time
4. Save effort

So when you are offering a solution to your customers problems think if you can help them to make money with that solution, or save them money, or save them time or effort. Guaranteed client attractor.

I like this simple test to apply to your marketing that Fabienne shared with us. You can find out heaps more by visiting her site and especially joining her list to watch her customer attraction process in action.

What do you think?

You can find out all about Fabienne’s system here. Read on because I will reveal a part of Fabienne’s web site I want you to visit so you can study how she puts her methods into practice in her own business. Or as Fabienne calls it “Talking the walk, rather than walking the talk” (ie, do it first then talk about it).

Pull Marketing

Fabienne refers to the concept of “pull marketing”. This means how you attract your customers to you, rather than you having to chase them. Ideal isn’t it? Here are the first steps to do this.

1. People look for solutions to problems.

You know, the sort of thing that wakes them at 3am. For Fabienne, she solves the problem of people who don’t have enough clients so they don’t have enough money coming into their business. Look at what problems your clients have that you solve.

2. Look at how you are communicating what you do

So you solve a problem your customers have but do they know that? People don’t really care what you do and what services you provide. Not really. They want to know that you are a problem solver. If you can give them the solution, then they’ll be interested in how you do it. For example, People don’t care if you are a coach who provides a certain amount of one on one coaching, work to targets, hold them accountable etc. For Fabienne, they care that she will increase the number of clients she has in the time she is working with them – guaranteed.

What solutions do you offer?

3. Your selling point may be YOU

When you are working out what sets you apart from your competitors, sometimes it will be YOU. For example, Fabienne attracts many clients because she is a mum of young children who is caring and approachable. When I started Wonderful Web Women I never thought of mentoing people myself – after all who needs another person out there teaching internet marketing? Wrong. I quickly found that people asked me to work one-on-one because of who I was, not just what I know. The lesson here? Be yourself and reinforce it in every contact and communication method you have with your prospects. When you join Fabienne’s list you will notice her audios, videos and newsletter exude her personality and often refer to her role as a mother as well as a business woman.

The irresistible offer

When you visit Fabienne’s site, go to the top of the page and click on the link to join her newsletter. You will see she sends you a free CD. Make sure you do this. One reason, the CD she sends you has heaps of info that you can used straight away. The other reason is you will get to experience her system in action first hand. It is brilliant and has been running on auto for her for years. She knows she can afford to send you this CD in the post because her system predictably attracts customers to her that buy her products, coaching and join her high-end programs.

I’d love to hear what you learned from the interview today. Over the rest of the week I will share with you:

• the top 4 reasons that motivate people to buy
• some great tips Fabienne shared on how to covert tyre kickers into clients
• Great tip to convert customers into long term clients

Cheers

Janet

Every now and then a program comes along that is exceptional. Baeth Davis’ Life Purpose Life Profit Coaching Program is the best program I have seen for a long time.

Baeth is one of the cleverest business women I know. She is rare because she has the gift to help you really understand your life purpose, and the award winning methods to turn that passion into a million dollar business.

Baeth’s program is limited to only 100 people and is suitable for you if you are willing to really look deep within and create a long term business that is a true reflection of your core values.
The program starts this month. If you join later you can still get the recordings etc but don’t procrastinate because you will miss out on precious one-one-one time with Baeth.

Gives me goosebumps

I’ll share with you their unique approach in a moment but first can I share with you something that just gives me goosebumps? This story is such an affirmation to me that I have created something through Wonderful Web Women that has the potential to change people’s lives. I hope it will also inspire you to grab the opportunities we create for you and use them to create the life you want.

Taking action on opportunities

These are actions Connie and Charly took through Wonderful Web Women. See how each one has built on the other?

1. Wonderful Web Forum:

This is where they met. Connie and Charly both posted to the forum with comments to help another member who had a question on blogging. They had both just started a blog. Connie also commented on posts left by Charly’s daughter.

The message here? Helping others, no matter how simply, helps you build relationships with others. Even the person you are NOT helping.

2. Ask Questions on our calls and the discussion time after each call:

Connie always asks great questions. (As a note, my Mum comes to many of our calls. She’s my greatest fan. She told me she had to be on the call today because Connie would be there. Why? Because Connie always asks good questions?). Charly always offers great tips. They both happened to ring into the same call and struck up a discussion on the line with us.

Message here: Contribute and ask questions. You will get known as a person who thinks and contributes.

3. Join a mastermind group

Charly joined a mastermind group that Connie was part of. This is something we set up and manage for our gold members. This kept them accountable on their goals and they started to develop a level of trust with each other.

Message here: A mastermind group is one of the most powerful ways to achieve your golas and find like-minded people to help you.

4. Wonderful Web Giveaway

In July we ran our first Give Away event as a way to help our members grow their list, and start one if they hadn’t started already. You needed to have a product to give away and Connie didn’t have one. Charly helped Connie create an MP3 product by interviewing her. Charly also gained experience interviewing which she wanted.

Message here: Use opportunities others provide you as deadlines to motivate you to take action. Ask for help if you need it. Often the person helping will benefit just as much as you. NB: we will be running another Giveaway next year and will be launching another exciting collaborative project next month

5. Wonderful Web Women Birthday Competition

When we turned 1 year old a few months ago we ran a competition for members who had created success through Wonderful Web Women. Charly and Connie used this as a deadline for them to launch a one page web site announcing their new venture Stretch Your Mind and Body .

Message here: You don’t have to have your entire business mapped out and perfect. Get started. Put a simple blog web site up (Charly and Connie will help you) and then flesh it out. Again, use opportunities provided by others to motivate you. By the way, they won the competition.

6. A Challenge: An interview and chance to promote a product package

When I read their competition entry, I was so impressed with what Connie and Charly had achieved I offered to interview them. This meant they really had to think through what their new business offered. They also had the opportunity to promote a product to our listeners. They used this as a motivation to put together an incredible package that really helps people new to Internet Marketing (and in fact, experienced people as well) by supporting both the left and right side of the brain. They created videos, audio and even write a book to meet this deadline.

Message here: Take serious action. Even if you have only created something small in the past (such as the MP3 for the giveaway event) don’t let that stop you. Use the lessons you learned and THINK BIG!!

I hope this “anatomy of the path to success” will give you hope and inspiration. The path I have described above has taken less than a year. Often it is hard to see how one small step will lead to something bigger, but that first step is the most important one you will take.

Gold Member Success Story – The Ying and Yang of Internet Marketing

Next week we have a very special call that I am sure will inspire many people who are just starting out. Connie Boris and Charly Leetham first met in our Wonderful Web Forum, joined a gold member mastermind group together and concentrated on learning as much as they could from our guest speakers.

They come from very different back grounds with very different interests but they had one thing very much in common. A passion to create success on the Internet.

Next week we discover how these 2 inspiring women have applied what they have learned and combined their very different skills to create a unique joint venture.

Details in brief:

DATE & TIME: Monday, October 20th at 4:00pm Pacific, 7 pm Eastern. Tuesday, October 21st, 10am NSW time
FORMAT: Simulcast! (Attend via Phone or Webcast — it’s your choice)
TO ATTEND THIS EVENT, CLICK THIS LINK NOW…
http://instantTeleseminar.com/?eventid=4659258

Numbers to call are on the webcast page link.  If you are in Australia, Just add 0011 – 1 to the front of the number.

The 7 Chakra’s

The Chakra is a Sanskrit word for “wheel”. Ancient teachers believed that your body has seven spinning wheels of energy, from the top of your head to the tips of your toes, that offer you lessons of soul advancement – should you choose to accept and uncover those lessons. Baeth has used this knowledge and concept to develop a system that helps you look at business, and your life from a new perspective. One with clarity, passion and profit. The diagram to the left shows you the different Chakras. Let me share with you some of the tips Baeth shared with us yesterday, based on each of the chakras.

After each tip, I also ask you a question for you to evaluate your own success in relations to the Chakra discussed. I’d love to hear your thoughts on these questions.

#1: Root Chakra – The power of the tribe

Our ‘family’ is larger than the family we grew up with. Our ‘family’ influences include the educational system, church, government and the media. The combination of beliefs we inherited from our childhood combined with these other ‘belief influencers’ encode our subconscious and program us not to stray too far from the crowd. Until this group think is exposed, our income reflects the degree to which you ‘play it safe’ rather than rocking the cradle. Even the most independent person is influenced and affected by group think. Your very own “family” may be the biggest challenge you face in implementing your success plan!

It’s important to create a ‘tribe’ that resonates with who you truly are and break free of those beliefs that cause you to conform rather than transform while still maintaining those relationships nearest and dearest to you.

Baeth used Wonderful Web Women as an example of the creation of a “New Tribe”. We have created a community where women are supported to create success on-line.

Question: Do the people you surround yourself with support your personal and business development? Where can you find new influences?

#2: Splenic Chakra – love, sex and creativity

Your comfort level with intimate relationships – with yourself, others and your creativity – directly affect your flow of income. This is the discussion you probably WON’T have in most classes on money… which is why they may be putting you to sleep! Your ability to make money and experience true freedom in every area of your life is directly related to your ability to harness your creative power and put this creative power out in to the world. It’s that simple. Folks can be riddled with issues like apathy, confusion, procrastination, broken promises and broken relationships when the lessons of the second chakra aren’t addressed.

It is necessary to break through your sex, love, and creativity issues to address the money issue. When you handle the ‘money issue,’ you begin to heal these other areas of your life.

Question: Do you feel you are free to express yourself creatively in your work and in your relationships?

# 3: Solar Plexis Chakra – self betrayal

In order to have ‘money boundaries,’ you must claim your inner power and put your self first (with compassion) so you don’t end up last.

As you transcend the limitations of group think and express more of your creativity in the world, you will encounter various tests against your own personal boundaries. How much courage, fortitude, stamina and strength do you have to honor your own identity and values? Do you know your own boundaries and stay true to your own standards?

Baeth talked about the importance of trusting your “gut instinct” in business and staying true to what you believe.

Your degree of ‘self-care’ reflects itself in your bank account. For example, do you pay yourself first or are you loyal to the demands of others at your own expense? The lessons of the third chakra teach us that we must take care of ourselves in order to take care of others. This can be difficult if you are accused of being ‘self-ish.’

It’s important to identify your values, boundaries and standards so you can avoid self-betrayal, improve paying yourself and increase your investing and savings power.

Question: Are you paying yourself first? Do you take the time to care for yourself by taking time-out, exercising and looking after your appearance?

#4: Heart Chakra – the link between making money and “following your bliss”

It is one of Baeth’s personal missions to bust the myth that says, “You must make money, THEN you can do what you love.” No, no, no! It doesn’t work that way. It’s never worked for anyone and it’s not going to work for you. When you listen to your heart, you create a heart-based relationship between your purpose and your profit. The KEY is to do what your heart craves now and get paid for your passions.

It would be immature  to suggest that you simply do what you love and the money will follow. However, when you do what you love and combine that with smart money-making strategies, the puzzle is solved.

Passion + Purpose + Plan = Profit

Your heart is the key to unlocking the secret relationship between prosperity and your bliss so you can stop putting your dreams on the back burner!

Question: Close your eyes, take a deep breath and think about what really inspires you. Are you taking action on your inspiration?

#5 Throat Chakra – your core message

The “money is in the message.” You need to discover your message and get it out to a larger audience.

Your personal, passionate message is actually built into your physiology! That’s right – your very own body holds the key to what makes you call out with joy and proclaim your message far and wide.

As you’ve probably heard, in order to have a successful coaching business, theater production, art opening, or best-selling book, you must learn how to market and sell. Many people experience a stomach-churning anxiety at the prospect of selling anything, never mind selling your most treasured creations.

However, when you discover that your message IS the marketing, it turns selling into sharing!

Baeth believes everyone has a responsibility and desire to get their message out to a larger audience and help those people who can most benefit from what they have to offer.

It is essential to discover what your specific message is, the market that most needs to hear it, and how to create the perfect products and services to serve this market.

Question: Are you clear on what your key message is and how to share it?

#6 Third Eye Chakra – the transformational power of decisions

The ability to create unstoppable wealth – and we’re not just talking money here – is understanding the power of a SINGLE decision.

The sixth chakra represents your frontal cortex – the grey matter right behind your forehead. This is your ‘third eye’ – you decision-making, evolution-causing MIND. The thoughts you think are created by the experiences you encounter in all the other learning areas of the other chakras. By harnessing the power of your thoughts, and fully understanding their roots, you will never look at your thoughts in quite the same way again.

Yes, it’s true. Real wealth begins with a SINGLE decision. You need to identify this SINGLE decision and go through a step-by-step mental process required to actually make this decision and follow through with it.

In knowing how to use your mind to unlock the secrets behind your physical, emotional, financial, mental and spiritual issues, you can quickly know the root CAUSE of your issues and HOW to heal them.

Question: Are you procrastinating? Can you make a choice and move forward?

#7: Crown Chakra -connection to source energy

You may experience universal energy in the thought of God, The Universe, The Source – however it is that you define the energy that binds us together. This is the Chakra that links spirituality with everything that we have covered before.

The molecules of your body are actually held together by thought, by consciousness. When you fully embrace this concept, you realize that your physical body is a channel for energy – Universal Energy or Source Energy. The more you move out of your willful, ego-driven mind and allow yourself to be a channel for divine energy, the more you can access Universal wisdom, the source of the great ideas and inspirations that lead to endless, infinite abundance.

As Sri Bhagavan said, “The Lord has an ocean to give. Don’t come with teaspoons.”

It is important to learn how to connect to Source Energy directly, on-cue, every time. This is the lesson of “Be Here Now.” Your ability to stay in the moment puts you in the flow of creative power. You can only create from the here and now, not from the past or the future. The present moment is your point of power.

Perfecting this is linked with the concept of “The Law of Attraction” and your ability to manifest change in your life. It is also the source of those “Eureka” moments where inspiration comes that you cannot directly link with logic.

Question: Are you truly present in your day to day life? How much do you spread your attention by multi-tasking instead of truly giving your full attention to the task at hand?

As you can see, Baeth’s approach to business is quite unorthodox. That said, she is one of the most successful and cleverest business women I know. I’m really impressed with the coaching program she has put together because it is not just about “How to Do” (which it covers comprehensively) but also”How to Be”.

If this sounds like the kind of program that is perfect for you, then find out more here. Otherwise, I hope these ideas and exercises give you inspiration to make some changes in your business and life which will move you towards success.

Are you falling into the common trap of trying to ‘make mo^ney’ so you can do what you love ‘some day?’

Maybe you’re an artist working a j-o-b and trying to do your art ‘on the side.’

Maybe you dream of growing your business but just can’t find the time with the demands of raising a family and keeping up with the housework and bills.

Maybe you’ve simply forgotten your real PURPOSE here on Earth and are caught up ‘in the daily grind.’

Are you sick and tired of feeling like a cliché?

Well,help is on the way!

Let me introduce you to my treasured friend and business associate, Baeth Davis. Baeth is known at “The Palm Pilot for the Soul of Your Business ™,” and she will be my

special guest on a unique, F.R.E.E., one-time-only call entitled:

“It’s Time To Get PAID For Your PASSIONS: 10 Hot Tips To Start FRESH This Fall!”

Date: Monday, October 6th

Time: 6 PM Pacific / 9 PM Eastern USA

AUSTRALIA:

Date: Tuesday, October 7th

Time: Noon NSW time

You can REGISTER for this F.R.E.E. call here:

http://www.handanalyst.com/teleseries/Janet-Beckers.html

On this groundbreaking tele-seminar event,

Baeth will help you discover:

• the #1 issue that may be holding you back from reaching your full financial and spiritual potential
• why love, sex and creativity issues directly affect your bottom line
• why self-betrayal is rampant – and how identifying it can be your doorway to spiritual and financial empowerment
• the true link between making money and ‘following your bliss’
• the vital need to know your core message and how to reach a wider audience
• the transformational power of your decisions
• the essential need to increase your direct connection to Source Energy (the Divine)
• the non-negotiable desire of your soul for an authentic Life Purpose
• the spiritual link between your Purpose and your Profit
• and the Ultimate Purpose that your Life Purpose serves

You can REGISTER for this F.R.E.E. call here:

http://www.handanalyst.com/teleseries/Janet-Beckers.html

Baeth will also be previewing her upcoming “Life Purpose, Life Profit

Mastermind Tele-Seminar Series.”

Don’t miss this call!

You can REGISTER for this f.r.e.e. call here:

http://www.handanalyst.com/teleseries/Janet-Beckers.html

Please note: Next week’s call uses a different phone number to our usual call in number. This call will be hosted by Baeth so please make sure you register using the links above so you can get the call-in info.

Why present and sell from the platform anyway?

Jo shared during our interview that  presenting from the stage is one of the most effective ways to attract new customers to her web sites and importantly, convert them to buying customers. This is why:

• Meeting people in person, talking and shaking hands is a far more effective way of creating relationships than is ever possible via telephone and email.
• Because you are a presenter and not just a delegate, you are established as an expert in your niche.
•  People who attend conferences are usually serious about learning and so are pre-qualified customers – they are more likely to be interested in what you have to offer
• You have a whole 60 minutes to show these pre-qualified customers that you know your stuff and are able to help them get where they want to go.
• People who attend conferences are usually able to pay for your products and services. Even if the conference is free or low cost, most still have to pay for accomodation, food and travel.
• This is one I underestimated the power of until my first presentation. Potential customers have the opportunity to meet existing customers of yours and hear first hand what your service is like. So you better make sure you have looked after your customers because they will let others know over lunch!

Judith and Jim (organisers of Bridging Heart and Marketing Conference) asked for a show of hands for people in the audience who are members of Wonderful Web Women – about a quarter of the room put their hands up!

How to structure your presentation

Jo Martin is an incredible source of practical knowledge. When you sign up for Jo’s free information, she has a whole section that shows you step by step how to structure your presentation. I followed this exactly and I suggest you start there.

It doesn’t matter if you are presenting to the local business group of 20 people or a conference of thousands, you still use the same structure. It is logical to follow and like all good systems, tested to work.

Keep It Simple

One of the best tips Jo shared with me was to simpify my content into 3 to 5 steps. No more than 5. If you are like me, you have so many stories to tell and knowlege to share that you want to squeeze as much in as possible. The trouble with this is the poor listener gets information overload, can’t take in any more and either tunes out or tries to learn it all and gets stressed.

It just doesn’t work. With Jo’s guidance I was able to simplify my teaching by grouping content under 3 headings, “Passion, People and Profit”. So much easier for people to digest. So instead of an all-you-can-eat-buffet the audience gets a 3 course meal with each course selected to complement each other (as you can tell by my analogy I’ve been eating well here!).

How to get Jo’s help

Jo has put together an excellent, step by step mentoring program which is very affordable and has made a special offer just for our members (that means you).

You can see all the details here:

Joanna Martin’s practical, easy-to-use,
“hold-your-hand-at-every-step” Mentoring Program

Order Form

Here’s what you get:

ü              Access to a members-only website which is constantly updated with valuable information about making money selling from stage. It’s the information I wish I’d had when I first started. It would have saved me thousands of dollars and hundreds of hours of “trial-and-error”. Even if you’ve never sold anything before on-stage, this website will give you access to everything you need to know to sell from stage and have a successful speaking business.

ü              Weekly e-classes which are emailed to you. These take you step-by-step through the process I used to make $1.25 million in my first year selling from the stage. They break the whole process of selling from stage, down into manageable, bite-sized chunks. This stops you from becoming overwhelmed by the complex task of make successful sales from stage.

ü              One-on-one Power Sessions with us where we can discuss your ideas and make suggestions for improvement. As a member you get 25 x 10 minutes of one-on-one time with us.

ü              Monthly teleconferences complete with live hot seats and question and answer sessions to address the most pressing issues you are facing. I’ll be completely frank and provide uncensored insider tips and secrets to fast track your success. You will also get the opportunity to be the lucky Hot Seat candidate. If you are chosen, I will turn the spotlight on your speaking business to uncover the hidden opportunities, skyrocket your results and fine tune your delivery to suit your personal style.

ü              Critique and review of your presentation  I will review and critique both your offer and close. Just send me your presentation on a DVD and I’ll give you a bunch of practical money-making pointers. Getting this type of feedback from someone in the know can add tens of thousands of dollars to your results.

Special free bonuses for Wonderful Web Women—you get these if you join our Mentoring Program today:

Free Bonus #1—($127)— “Quick and Easy Internet Business Boost- Driving Traffic From the Stage”. A special Invitation Only Teleseminar especially for Wonderful Web Women Members where I will reveal the exact system I use to drive traffic to my web business as a speaker.

Free Bonus #2—($137 value)— “Million-dollar Speaking Tips”. Stephen Pierce speaks regularly to crowds of tens of thousands all around the world.  Here he explains the strategies to follow to succeed in this industry.

Free Bonus #3—($129 value)— “Making A Million-dollar Presentation”. Tim Paulson is a prolific author and a much in demand speaker. Tim has shared the platform with the likes of Robert Kiyosaki, Bill Phillips, Mark Victor Hansen, Joe Sugarman, Dan S. Kennedy, David Bach, Joe Polish, Wally “Famous Amos”, Mike Ditka, among others. What he shares about making presentations is, everything that makes them work!

Free Bonus #4—($117 value)— “Mouthing Off For Big Money – How To Make Squillions”. Paul Blackburn tells exactly what it takes to be successful at speaking to audiences and how to make BIG money, while your at it.

Free Bonus #5—($1994 value) – “Mental Toolbox Tickets” Two tickets to a life changing “Mental Toolbox” Workshop by Paul Blackburn. A vital key to being a successful speaker is to have confidence and get over any fears you may have around speaking.  Take your partner or friend and discover how your mind works. You’ll be taught how to tap into your subconscious and see what’s really going on and how to control it.  Valued at $1994 for 2 tickets, yours free when you join as a member.

 ***  That’s over A$2,504 of value for free if you join today!  ***

Put all the risk on us—100%, no-weasel-clause, money-back guarantee

Join my mentoring program today, and try it out for a full 30 days. If at the end of that time you’re not convinced that it’s value for money, for whatever reason, just ask and we’ll refund your subscription immediately. AND you get to keep the bonuses (valued at over $2,504) as our way of saying “sorry for wasting your time”.

Yes! I want to become a member of Jo Martin’s Secrets of Selling from Stage Mentoring Program for just $97.00 per month.

http://www.wonderfulwebwomen.com/Audios/audio/UpcomingFreeTele-Seminars/index.html

After this they will be archived just for gold members. You see, I am still traveling in the US but I didn’ t want you to miss your fix of Wonderful Web Women inspiration while I am on the road. And there is another reason why this interview was pre-recorded.

You see, I was invited to the US to present from the platform at the Bridging Heart and Marketing Conference. When ever I need to learn a new skill I seek out the best person to learn from. I found this in Jo who generously shared her knowledge before I left,  on how to present in order to attract new customers to your online business. She is an absolute gem! I’ll share with you in the newsletter later this week about my experience and what I learned from Jo, but listen to her interview here to learn yourself.

http://www.wonderfulwebwomen.com/Audios/audio/UpcomingFreeTele-Seminars/index.html

If you were at the conference, it would be great to get your feedback on the blog (http://www.wonderfulwebwomen.com/blog ). Look for photos in the newsletter later this week of all the Wonderful Web Women there.

***************************************

Interview Date: Monday, September 15th at 5:00pm Pacific, 8pm Eastern USA & Tuesday 16th September at 10am East Coast Australia

Joanna Martin Presents: The Most Profitable Internet Marketing Skill I Ever Learnt is Not Online! How To Get Paid Big Bucks for Talking!

Here’s what you will learn:

* How you could make more in an hour than most people do in a year using the skill of speaking from stage.
* The 3 Steps to influence that most business owners forget
* The secrets that the wildly wealthy wordsmiths know, that the struggling speakers don’t.
* Why anyone can make money as a speaker, including you
* How to get more of want in your business, and less of what you don’t
* How to do less, and get more done
* How one of Joanna’s clients made over $80,000 in two hours and said it “was easier than ever before”

Cheers
Janet

PS
Our thoughts go out to our members who may have been affected by the tragic LA train crash and the large areas damaged by Hurricane Ike in Southern and Central US. We send you our love.

If you can be in the first 10 listings (out of often millions) for term people are searching for, then you are much more likely to get people clicking on the link to your site that is listed in Google. That means heaps of potential customers to your site – for free.

Cheryline Lawson has perfected a method to get your site listed on the first page of Google very fast, and multiple times. She uses techniques that many marketers are using separately and found the perfect way to combine them to really leverage the results. It’s the classic – “the sum of the parts is greater than the whole”, or however that saying goes

Here are the main components and over the next few days I’ll share details on each. Cheryline goes into heaps of detail in her book which is incredibly good value.

Press Releases

Press releases are written differently to articles. They should be used to promote something new. It may be the launch of a product, launch of your blog, an event that is happening online or offline or a comment on something topical. Cheryline shared details on how many words to include, how to use keywords and where to submit your release. I’ll share details this week and Gold members can download the recording in a few hours as well.

Social Bookmarking

If you have a look at this blog you will see there is a line of images called social bookmarks at the bottom of each post. These are web sites that people sign up for and list topics they would like to receive the most recent info on. You can submit your new press release to these book marking sites so people who want info on your topic will be notified. Even better, Google loves these sites as they rank highly (greater than 5 out of 10) for Google Page Rank. A site with a page rank of 10 gets the most visitors, a site with a page rank of 0, hardly gets noticed.

Blogs

Google loves blogs. You don’t paste your press release to your blog. You use different content and write short articles on specific topics in your niche. Cheryline finds writing reviews of products you are promoting as an affiliate works better than a general article. Creating blogs is also a great way to test the popularity of topics as you canbcreate ablog on each topic and measure the success without committing to a whole website and intensive blog.

RSS aggregators

An RSS feed basically means that the content you have written on your blog gets sent out to the search engnes immediately, and in a no-frills package which they love. Aggregators basically collect RSS feeds on specific topics and make it easy for people (and search engines) to get the info quickly. You can submit your blog to heaps of different aggregators just once, and then they will  be updated everytime you update your blog. An example is Feedburner . Cheryline has included a long lists of the best aggregators which you can gradually submit your blog details to.

The main basis of this model is to write content (as Press releases or articles) and then subit them to web sites that have a very high page rank. This means you will have high ranking sites linking back to you. These sites are the press release directories, the social book marking sites and the RSS aggregators. Simple but powerful when they are all combined.

Well, I say simple, but the important part to master is how to write the content in a way that search engines like and whwre and how to submity this content to the highest ranking sites so you can get links back to you. This is where Cheryline’s book comes into. She has done an incredible amount of research and documented it all. I’d hate to think how long it would take me to trial and test all this myself. Much faster to follow her steps in her book and get the results without the hard slog of researching. Thanks Cheryline!

Watch out this week as I share even more info. Gold members of Wonderful Web Women I really recommend you listen to the recording with a pen and paper – you’ll take heaps of notes.

Cheers

Janet

We covered a lot of advanced stuff so I will give an overview of her method today and over the rest of the week I will share with you more details on each step here on the blog. Actually spreading your blog content over many days, instead of all at once is one of the techniques Cheryline shares.

Cheryline’s book and her generous bonuses are excellent value and I do recommend you get them. Cheryline is very much a detail person and her book takes you step by step through the techniques she uses, with an incredible amount of links to the sites she recommends and detailed proof on how it works.  I have read through the book and am so impressed with the level of detail.

I suggest when you get it, you print it out, use a high-lighter and write yourself a to-do list as you go. Then break that to-do list up into bite size pieces because as Cheryline stressed, you don’t have to do it all at once. Work through the steps gradually and each step will get you results.

So here goes folks, Cheryline’s detailed method to dominating the front page of Google…..see this next post.

Cheers

Janet

Cheryline used her technique on a web site I have that I haven’t really marketed and doesn’t rank. The results were amazing. She took screen grabs of Google every few hours and I watched as my web site climbed the rankings – and stayed there. This is your opportunity to be one of the first people on the Internet to learn this technique. Make sure you can be on the call next week!

Here are some of the topics discussed:

• What is soft sell marketing?
• How do I know what to sell on the Internet that is aligned with my integrity?
• How to I know how much to charge
• Is there a link between business and spirituality
• How to structure your web site and shopping cart to build relationships
• How to use articles to sell your book

Hope you enjoy them.

Here’s the ink again to Kirsty’s offer.

We covered many things but today I’d like to share with you Christine’s 5 step freedom formula for the conscious entrepreneur.

S: Soul in your business:

This is much more than the message you wish to convey through your business. You need to explore the reason you are in business and allow your business to become an extension of who you are.

C: Connection

Christine talked about 2 important connections you need to make in your business.

The first one Christine admits is “out there” and not what you find in most books about business. Christine emphasized the importance of connecting with your source (you may call it God /  intuition / universal source / whatever works for you). Many times in business you need to take leaps of faith and Christine recommends you need to be connected with your source to be able to know when to trust and follow what feels right.

The other point of connection which many people get wrong is connection with your market. It is important to be truly authentic when communicating with your market.When you are putting soul into your business, yor message needs to be honest and authentic about who you are.

D:  Design

Your business should support your lifestyle. Christine emphasised the importance of designing a business that when it grows, fits in with the lifestyle you want and is congruent with your values.

I: Implement your business vision

This is all about action. The thing I like about Christine’s model is it is based on spirituality and personal development, and has a nice mix of logic and practicality thrown in. There is one thing to plan out a strong business, another to actually do it. Christine covers in her book steps to overcome procrastination and actually take action.

E: Energy

This is the big multiplier. The more energy you can apply to the above 4 principles, the stronger and faster your business will grow. Christine refers to the following formula:

(S + C+ D + I) x E = Freedom 

She referred to the energy you get from your environment. This is not just your physical environment but the support environment you create around you. She gave Wonderful Web Women as an aexample of an environment that will support you when you are creating someting new. A place you can turn to for support and help (thanks Christine).

Christine is launching her book , The Freedom Formula, today through Amazon. If you purchase her book today (I just did) and enter your receipt number on this site, you will get access to 85 gifts from conscious entrepreneurs from around the world. People such as Neale Donald Walsch, Wayne Dyer, Jack Canfield, Marianne Williamson, Ali Brown and of course, Janet Beckers & Wonderful Web Women Gold member authors.

www.freedomformulabook.com

For a limited time (the next 2 days) I have made the replays available to everyone for this interview. I mucked up the link I sent in your email (sorry)  so some people couldn’t listen to the web cast. In 2 days time it will only be available to Gold members of Wonderful Web Women. You can listen to it here:

http://instantTeleseminar.com/?eventid=3704682

Cheers

Janet

4 Steps To Get Paid To Write Online

1. Know your goals

Debbie has gifted us her first e-class which helps you determine if you can work from home, what you will need and what type of business you are looking to create. You will need to approach this differently if you want to write for a few hundred dollars per month, or a few thousand dollars.

http://www.wonderfulwebwomen.com/recommends/debbie

2. Establish an Online Reputation

The nice thing about Debbie’s approach is you don’t need to have past clients to build a portfolio. Debbie recommends writing short articles on any topic you like and posting these to free article directories such as http://www.ezinearticles.com , http://www.isnare.com and http://www.goarticles.com .

At the end of each article there is a place for you to put your biography and links to your web page or blog (you need to get one of these). On your site have your contact details and further examples of your work.

3. Find Work

Debbie makes this easy too. In the gift Debbie has given us is a list of web sites you can go to that advertise writing jobs. You can apply here for these contracts. Deb had an important point to make. In her experience it is not the most experienced person who gets the job. It is the person with the best presentation. In Debbie’s Gold membership, she includes quite a few classes on how to present on-line to win.

You can also find work through bidding sites such as www.elance.com and www.rentacoder.com . This is where Debbie started but be warned. You will need to bid lower than you like to win jobs on these sites but it is a great way to start and get a quality feedback rating on these sites.

4. Find repeat business

Debbie recommended 2 industries which are “gold mines” for online writers. Internet Marketers and bloggers. Internet Marketers are great, especially if they are in the business of creating and selling e-books. You can expect to make between $200 and $3000 for an ebook, depending on the length, detail and amount of research needed. Internet Marketers know each other and refer.
Bloggers will need to have lots and lots of short articles written and it can be on some varied and interesting topics. You can find them by visiting blogs and forums that provide resources to help bloggers learn more about blogging.

Debbie recommends offering good clients in these industries a special price they can offer their customers. This makes them look good and also sends you new clients.

This is just a small fraction of what we covered today. The recordings will be available with 24 hours in the Gold members’ area. (poor Lisa needs to sticky tape together 3 recordings because the line dropped out 3 times AHHH!!!). Make sure you download the excellent gifts Debbie has given us. You can get them here: http://www.wonderfulwebwomen.com/recommends/debbie

Cheers
Janet

In fact the word BUSINESS is the point Kathleen stressed throughout her call and I can’t agree with her enough. We hear so much hype about “make $50,000 with your first campaign with one product” that is it easy to believe that making money on the Internet completely ignores the rules that work for making money off-line. It’s rubbish of course. Sure, an Internet business is fantastic because you can work from home and have very small start-up costs (which is why I love the Internet), but if you intend to make consistent income, then you are starting a business.

A very generous offer (thanks Kathleen)

Kathleen excelled herself today. Not only did she provide great content but she put together a product offer that is incredibly generous. It is perfect if you are starting out and an incredibly ethical product in that it provides you with the foundations to create a BUSINESS on the Internet, not just a website. As well as more that $350 worth of product for just $99, Kathleen has bonused the first 20 people who buy her pack a one-on-one, 20 minute, laser focused coaching session with her. This alone is worth more than the cost of the product and will save you an incredible amount of wasted energy. This offer is to be used within 30 days to make sure you take action!

Here is just a small list of the things we covered today. Gold members can download the recordings with 24 hours (usually sooner).

How to make the Internet Work For You

1. Commit to the long term. You are building a business so plan to build your business for the long term and not some quickly created (and quickly forgotten) project.

2. Invest in training – you will want to learn a lot of things yourself but when you identify an area of expertise you need to master (for example how to run a tele-seminar), invest in learning from an expert. This will cut your learning curve dramatically

3. Build a solid foundation – Kathleen shared that in her first campaign, she made about $50 and thought it was great. Now when she launches a campaign she makes $50,000. This would not be possible if she had not built up her relationship with her customers and with her vendors over time.

4. Identify your market If you think everyone can be your customer you will go broke. You need to identify who needs your services and who you want as your customer. This will allow you to focus your marketing. Another good point Katherine mentioned that is the most important characteristic of your target market. They must have the money to pay you! Remember, you are in business.

5. Survey your customers One of the most powerful questions you can ask your customers and potential customers is “what is your biggest problem with …..”. Once you know their problems you can find solutions . This may be by creating your own products or (especially when you start) referring other people’s products as an affiliate.

6. You have a moral obligation to sell . This comment is one that many of our listeners resonated with. If you have a solution to a customer’s problem you have a moral obligation to sell that product through your business. This is a concept I know a lot of us struggle with. This concept turns around selling from the view of “taking” to the view of “giving”

7. Enthusiastically pay your suppliers If you always search for freebies you will always attract freebie seekers as customers.

8. Treat the Internet as a business. This is the over-riding message Katherine shared with us. So get an accountant, find out about business and marketing plans. These are the things you would do with an offline business. The same thing is true for an on-line business

I’d love to hear your views on what Kathleen covered today. If you are just starting out, or been dabbling and not really making money yet, then I highly recommend you  invest in Kathleen’s offer and make sure you take up her offer of one-on-one coaching time.

Cheers

Janet

1. Who is in the soft sell community
2. What is soft sell marketing?
3. What are the benefits of this new approach to selling on the Internet?

Whos is in the soft sell community?

By Soft Sell we’re referring to all the personal growth, healing and life-enhancement providers who market services and products in fields, for example, that range from a wide variety of coaches and therapists, MDs, chiropractors and all other healing practitioners along with life enhancement specialists like interior designers, home schooling experts, financial planners, importers of women’s lingerie and table linens.

Pretty much most of Wonderful Web Women are Soft Sell Marketers. And for us Soft Sell types, we can’t get in your face with our marketing because that would contradict what it is we are marketing

Judith and Jim mentioned they are seeing more and more support experts – like Blog specialists, copywriters, and PPC experts – attending their workshops who would prefer to work with and support Soft Sell marketers rather than hard sell types.

What is soft sell marketing?

Judith and Jim had a lovely way of describing the difference between soft sell marketing and hard sell marketing. There IS a place for both though most niches really are more in tune with soft sell marketing techniques.

Jim talked about the difference between ROI and ROE. I’m sure you’ve heard of ROI (Return On Investment) as this is where much marketing is focused. If you provide a service or product that increases income, you can expect to talk about the increase in income you receive in return for your investment in the product or service.

But what if you are providing a service or product that adds value to a person’s quality of life, and not just their bottom line? How do you measure something less tangible? This is the reason so many service providers devalue their worth and don’t charge enough. Soft Sell Marketing speaks directly to the customer in terms of their Return On Experience (ROE). The emphasis is on developing a relationship with the customer, not just a transaction.

What are the benefits of this new approach to selling on the Internet? 

• Permits you to market and sell your products and services and remain aligned within your own personal and professional integrity

• Benefits your clients and customers because they can trust they are being respected and valued by you as human beings and not just as objects with wallets and credit cards

• Allows you to promote your offers without using aggressive language in your sales letters like “killer copy” and “obscene profits” and “if you don’t do this you’re crazy”

• Grounds you in transparency, authenticity, and sinceritynot just as buzz words but as your real and meaningful intention and practice

• Offers you the strategy of “persuasion in plain view” rather than subliminal, manipulative persuasion

• Opens your consciousness to the difference between pitching vs presenting, manipulating vs inviting

• Shows you that you can make a substantial income while still being a spiritually grounded Soft Sell marketer

Learn How To Be a Soft Sell Marketer

Judith and Jim are organisers of “Bridging Heart and Marketing II” – the only conference for Soft Sell Internet marketers. It takes place September 12-14 in Los Angeles. I’m honoured to be one of their featured speakers amongst an incredibly inspiring group of people. Because I’m a speaker at the conference I get to offer you a SPECIAL DISCOUNT on your tuition. To find out what you’ll experience, go to: http://www.bridgingheartandmarketing.com/janet

And if “Bridging Heart and Marketing II” feels right for you – follow your heart and be there with us.

You can find out more about the event and a special bonus I have thrown in by reading this article here.

Cheers

Janet

Judith and Jim lead the way for “soft sell marketers” to market their businesses  in a way that lets people know about what you do without feeling like you have to compromise or even sell out to marketing methods that go against your grain. In this article I will cover what soft sell marketing is and who actually fits into the soft sell category of businesses but first let me tell you about an opportunity to learn more and to meet up with Judith, Jim and myself in person.

Bridging Heart and Marketing

Judith and Jim are organisers of “Bridging Heart and Marketing II” – the only conference for Soft Sell Internet marketers. It takes place September 12-14 in Los Angeles. I’m honoured to be one of their featured speakers amongst an incredibly inspiring group of people. Judith and Jim have stressed the importance that this event is not a “talk fest” and that there are very real opportunites to workshop ideas and create long term relationships that will make a huge difference to the growth of your business.

Because I’m a speaker at the conference I get to offer you a SPECIAL DISCOUNT on your tuition. To find out what you’ll experience, go to: http://www.bridgingheartandmarketing.com/janet

And if “Bridging Heart and Marketing II” feels right for you – follow your heart and be there with us.

Join me for breakfast

As an extra bonus if you order through this special discount link you can join me for breakfast one morning of the event for a special Question and Answer session. We’ll book a table at breakfast just for our group and you will get the opportunity to get answers from me to your personal questions as well as the opportunity to discuss product ideas and joint ventures.

Stay an extra day

I really do hope you can can join us. I also hope you can stay for an extra day for the opportunity to spend a whole day learning the details on how to grow a business fast, and bring in extra income to your home every month, with the help of experts and the power of your voice. You can find out more about our Quick Start Event here.

Listen to the replay

I had quite a few people contact me to say they were disappointed to miss the interview as they didn’t receive the notice emails. Apparently we had a problem with a lot of our emails this week ending up in spam folders. AHHH!!! So, for a few days only you can listen to the recordings of the interview, before they are added to the gold members only area of Wonderful Web Women. Here is part of a message I received from one of the listeners on the call “Bravo for last night’s interview with Judith and Jim … having the energy of the three of you in one space was not only an elegant event, a moving one, as well.” I’d love to hear your ideas after you listen to the call.

Again, this is where you can listen to the interview

This is where you can register for the conference and receive my special discount

Here is where you can register for the one-day event with me either in LA after the conference, or in Sydney a few weeks before.

Cheers

Janet