The Relationship between Fence Sitting and Personal Branding

I want you think about the people in your industry who stand out as the leaders. There is something about them that draws people to them and often they have a polarising effect in the market. Some people LOVE them and other people can’t stand them. You may even find yourself saying sometimes “What would so-and-so say about this” or “What would they do in this situation”.

You may also find yourself thinking “geez, I can just imagine what so-and-so would say about that if they heard it”.

How do you know what they think and why do they resonate with you?

People who stand out as leaders in their field take a stand. They don’t sit on the fence and try to please everyone. They decide what they stand for and what they stand against. Now I’m not saying that leaders need to be inflexible. I’m saying they know what things matter.

This “taking a stand” is an important part of your personal brand but this is where it gets important (and powerful). To attract customers like a magnet in an online niche / community / tribe (which name you choose depends on the differing degrees of identity between the people in that group) it is essential that the stand you take resonates with the people you want to attract.

You can only be sure there is congruency between your values and those of your target market if you take the time to get to know them. Find out what makes them tick.

Here’s an example from my own experience

In online marketing people tend to fall into 2 camps.

There are some who teach that it doesn’t matter what topic or niche you build your business around as long as you make money. Your personal passions are not important. All you really need is to follow the steps.

There are others who say it is essential that you build your business around your passions because you won’t last the hard times. When the going gets tough it is your passion that gets you through and in addition, your target market can tell if you are passionate or not and this will impact on how successful your business is.

I can certainly understand both points of view and I have friends who have built businesses on both models. But me…I see business development as the most effective form of personal development so I only want to help people build a business around their passions (unless their true passion is business systems and that’s where they get their buzz).

So it should come as no surprise that I attract customers who want to build their business around their passions. This is part of my personal brand.

I share a story in a video of what happened when (ONCE) I promoted a product that was out of alignment with what I stand for and what my “tribe” believes. Woah did they burn me for acting in-congruently! This was an important lesson on how loyal people DO feel if you act in alignment with their values because they wouldn’t be complaining of betrayal if they didn’t feel loyal in the first place!

How Can You Apply This Idea To Your Personal Brand?

If you want to attract customers that YOU want to work with, they need to be able to identify that you are the person THEY want. There are just too many dull and boring people in the market place who sit on the fence and so blend in with the rest of the crowd. They sit there so long they get splinters in their bum and things really start to hurt (how far can I draw this analogy?)

Do some soul searching and market searching NOW and decide what things are important enough for you to jump off the fence and so stand out from the crowd.

This is one of the first steps to developing what I call a “Congruency Checklist”. If you’d like some help I’ve created a series of videos and worksheets to guide you through the process and they are my gift to you. They are just one  part of a new concept I’m launching this week called “4th Dimension Mastery”. Love to know what you think.

I can’t believe it was only 8 weeks ago I started the first intensive classes for the Passion to Profits Business Building Program. I’m so impressed with the number of people who hit the ground running and have already launched their programs, positioned themselves as leaders and started to build highly targeted lists (while creating great products at the same time).

There are others who are ready to launch in the new year and others who have struggled with identifying their niche who are finally clear. Wow!

This shows me that often the only thing holding people back is access to a step-by-step system and hand holding. When you can stop researching methods, technology and know how, then the rest is up to you to tap into what you are passionate about and put it into action.

I hadn’t planned to run another set of intensive classes this year but I can’t help myself. I love seeing people create success. So no fan fair here or big launch.

I’m running 6 classes at times to suit Australians, Americans, many Asian countries and Great Britain / Europe.

Here’s what to do:

1. Check out all the details of the coaching program here.
2. Come along to a special class next week to get any questions answered (or send them through before)
3. Choose one of the packages (yep, I even have a 12 month payment plan)
4. Start doing your homework – you get immediate access to the online resource area.

Q & A Live TeleClass Details

EVENT: Passion to Profits Program Q & A

DATE & TIME: Monday, November 23rd at 3pm Pacific/6pm Eastern & Tuesday, November 24th at 10am Australian Eastern

FORMAT: Simulcast! (Attend via Phone or Webcast — it’s your choice)

TO ATTEND THIS EVENT, CLICK THIS LINK NOW…

http://instantTeleseminar.com/?eventid=10044498

The phone numbers to ring are on the Webcast page. If you call from Australia, use an international calling card (cheap) and put 0011-1 in front of the number you call.

One of the fastest and easiest ways to build your list is by taking part in give away events. But only if they are good quality ones. Our team keeps an eye open for good events and we let you know when they are available for you to join. They are excellent for you to take part in to grow your list and they are also great to grab heaps of free tools to help grow your business.

To get free coaching resources on what a giveaway event is and how to take part, visit Wonderful Web Giveaway.

Here are events starting very soon, so hurry if you want to take part. If they have already started, that’s ok you will get some great free tools to use in your business.
Ultimate MLM Giveaway Event

(promoted by Stephanie Mulac)

Opens May 21, 2009

Contributor sign up so you can grow your list:

Member sign up so you can get freebies after it launches:

Memorial Day Giveaway

Opens May 25 2009

Closes June 24 2009

Contributor sign up so you can grow your list:

Ultimate Marketing Downloads Giveaway

Opens May 29 2009

Closes June 5 2009

Contributor sign up so you can grow your list:

Member sign up so you can get freebies after it launches:

Ed Reubens Birthday Bash Giveaway

Opens June 2 2009

Closes June 30 2009

Contributor sign up so you can grow your list:

Member sign up so you can get freebies after it launches:

Beliefs equals Possibilities Giveaway

All products to do with the Law of Attraction

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Here are the wonderful action takers who took on the challenge of submitting a video in our impromptu Wonderful Web Video Challenge:

You can view their videos and visit their web sites by visiting the following blog posts:

http://wonderfulwebwomen.com/blog/2009/wwwomen-video-challenge-update-pass-the-popcorn/

http://wonderfulwebwomen.com/blog/2009/even-more-wonderful-video-action-takers/

These people will be receiving a surprise gift from Carrie Wilkerson and Mr Video (they are on a cruise at the moment) and will have the right to display the new “Wonderful Web Action Taker”  logo on their web sites.  The sign of someone who is not just serious about creating success on the Internet, they are actually taking action to create that success. Totally inspiring people to me. (in no particular order)

1. Christine Robinson
2. Dayle Walker
3. Suzi Dafnis
4. Amanda Robins
5. Danielle Chonody
6. Cheryl Watterson
7. Lenore Miller
8. John Edwards
9. Steve Brossman
10. Nicole Scott
11. Carrie Pierce
12. Barb J. Dull
13. Melissa Williams
14. Linda Binns
15. Grace Chatting
16. Donna Cox
17. Fran Blake
18. Karen Thompson
19. Kristy Bergin
20. Sarah Moffat
21. Jackie Purnell
22. Wendy Moore
23. Suzie Cheel
24. Connie Boris and Charly Leetham
25. Lisa Taliga
26. Ludwina Dautovic
27. Tracy Monteforte
28. Lori Bell
29. Jan Malloch
30. Dawn Bournand
31. Pam Brossman
32. Danette Hibbard
33. Lorraine Pirihi
34. Ankya Klay
35. Robyn Warne and Lauren Porter
36. Jen Dalitz

So I encourage you to take the time to view these inspiring videos, leave your comments of encouragement and visit their sites. Simply by the fact that these people take action, you will know that they will give value if you join their mailing lists or subscribe to their YouTube channels.
Watch for my next post where I list everyone who took action and share how they will be rewarded.
Cheers
Janet

Grace Chatting from www.gracechatting.com

Shares how she helps couples save their relationships

Donna Cox from http://www.successinsalesforwomen.com shares why she started her membership site with her business partner

Fran Blake from http://www.godivainvestments.com/ shares how she has created passive income through property investment

Karen Thompson from http://www.lifeiswhatwyoumakeit.com.au shares her passion on creating her Internet business

Kristy Bergin from http://www.rockyourvibe.com.au shares her story on her very unique website. Love the inspirational jewellery!

Sarah Moffat from http://www.sarahmoffatimagery.com shares how she is implementing all the different social media tools she is using in her cinematography business and what inspires her

Jackie Purnell from @JackiePurnell on twitter pushes herself out of her comfort zone

Wendy Moore from http://www.savvywebwomen.com shares how she helps women in traditional business create passive income online

Suzie Cheel from http://www.theabundancehighway.com shares her passions and announces her upcoming radio show on the Law of Attraction

Connie Boris and Charly Leetham from http://stretchyourmindandbody.com/blog present a creative video and share how they work together

Lisa Taliga from http://www.virtualpabusiness.com shares her free ebook “7 Things You Must Know Before Becoming A Virtul Assistant”

Ludwina Dautovic from http://www.theredtentwoman.com.au

Tracy Monteforte from http://www.getdialingfordollars.com describes her new Dialing for Dollars Live Webinar Workshop

Lori Bell, The Success Midwife from http://www.lorirbell.com sings and inspires

Jan Malloch shares her ideas and help on achievement at http://www.powerpositivenow.com

Dawn Bournand at http://www.fabulouslysuccessful.com/dailydose shares a 30 day gift for you

Pam Brossman from http://www.pammieb.com talks about using powerpoint as a marketing tool

Danette Hibbard from http://www.accelerateinbusiness.com shares info about a great 3 day “Stilleto Camp” in August (Hey I’ll see you there as I’ll be presenting as Dani’s guest)

Lorraine Pirihi from http://www.productivityqueen.com short, sweet and productive video

Ankya Klay from http://www.ankya.com shares her unique transformational photography service

Robyn Warne and Lauren Porter from http://www.sisterssharesuccess.com share their home business opportunity

Jen Dalitz from http://www.jendalitz.com shares how to be a “rain maker” and shares her passion to help working women

Maria Andros, The Video Marketing Queen, shared with us the 7 step formula to create videos that convert. Make sure you include every one of these steps in your videos.

Maria shares heaps of high content tips on using video and social networking sites to grow your business. These are tips you would easily pay for but they are all free here.

1. Welcome the viewer

A simple thing to do but it increases conversions. Simply acknowledge that they have taken the time to watch

2. Establish Credibility

If you’ve done something that will impress your viewers, let them know. If you are just starting out say something like “hi, I’m the creator of www.bla blabla.com”

3. Use a Hook or Cliff hanger

You want to keep them on until the end of the video. Say something that will make them want to stay until the end. Such as “at the end of this video i’ll share with you bla bla bla”

4. Share your story

People do business with people they like. The idea of sharing your story, especially why you are passionate about this topic helps people relate to you. Ideally you want the viewer to think “she’s just like me”

5. Paint the problem

Spell out what the problem or frustration is that they may have. Let them know you understand

6. Provide the solution

A business simply solves people’s problems. You want to position yourself as a person who solves problems

7. Call to action

This is the part most people miss. Tell them what to do next. Maybe “go to my website for a free report” or “subscribe to my YouTube channel”.

I’d love to hear of your experiences with using video. Why not share them here?

Next week I interview Nancy Marmolejo who is a world recognised expert in using social media  to boost your business. All I can say is….BE THERE

Nancy Marmolejo

Interview Date: Mon, March 2nd 2009 at 3pm Pacific, 6pm Eastern USA & Tues March 3rd at 10am East Coast Australia

“Why Social Networking? 4 Remarkable Strategies to Generate More Leads, Build Your Network, and Boost Your Business”
How to use social networking to generate leads
Traffic building tips so your visitors become your followers
Authentic ways you can add a personal touch… without losing your professional strength
Credibility boosting strategies that will increase your worth and online visibility
How to build a referral network of people who LOVE to promote you and your business
Proven tips to build you “Know-Like-Trust” factor with prospective clients, referral partners, and Joint Venture contacts
And much more!
At a GlanceGuest: Nancy Marmolejo
Topic: “Why Social Networking? 4 Remarkable Strategies to Generate More Leads, Build Your Network, and Boost Your Business”
Date: Mon, March 2nd 2009 at 3pm Pacific, 6pm Eastern USA & Tues March 3rd at 10am East Coast Australia
Phone-Number to Dial: 712-432-3000 (For Australians: 0011-1-712-432-3000 )
Use Conference ID: 180901
Listen to WEBCAST free on-line: http://instantTeleseminar.com/?eventid=5963043
Get answers to your questions: Send in a question now, or even during the interview with our speaker. Simply visit the webcast page link above and type in your question

You can find out all about Fabienne’s system here. Read on because I will reveal a part of Fabienne’s web site I want you to visit so you can study how she puts her methods into practice in her own business. Or as Fabienne calls it “Talking the walk, rather than walking the talk” (ie, do it first then talk about it).

Pull Marketing

Fabienne refers to the concept of “pull marketing”. This means how you attract your customers to you, rather than you having to chase them. Ideal isn’t it? Here are the first steps to do this.

1. People look for solutions to problems.

You know, the sort of thing that wakes them at 3am. For Fabienne, she solves the problem of people who don’t have enough clients so they don’t have enough money coming into their business. Look at what problems your clients have that you solve.

2. Look at how you are communicating what you do

So you solve a problem your customers have but do they know that? People don’t really care what you do and what services you provide. Not really. They want to know that you are a problem solver. If you can give them the solution, then they’ll be interested in how you do it. For example, People don’t care if you are a coach who provides a certain amount of one on one coaching, work to targets, hold them accountable etc. For Fabienne, they care that she will increase the number of clients she has in the time she is working with them – guaranteed.

What solutions do you offer?

3. Your selling point may be YOU

When you are working out what sets you apart from your competitors, sometimes it will be YOU. For example, Fabienne attracts many clients because she is a mum of young children who is caring and approachable. When I started Wonderful Web Women I never thought of mentoing people myself – after all who needs another person out there teaching internet marketing? Wrong. I quickly found that people asked me to work one-on-one because of who I was, not just what I know. The lesson here? Be yourself and reinforce it in every contact and communication method you have with your prospects. When you join Fabienne’s list you will notice her audios, videos and newsletter exude her personality and often refer to her role as a mother as well as a business woman.

The irresistible offer

When you visit Fabienne’s site, go to the top of the page and click on the link to join her newsletter. You will see she sends you a free CD. Make sure you do this. One reason, the CD she sends you has heaps of info that you can used straight away. The other reason is you will get to experience her system in action first hand. It is brilliant and has been running on auto for her for years. She knows she can afford to send you this CD in the post because her system predictably attracts customers to her that buy her products, coaching and join her high-end programs.

I’d love to hear what you learned from the interview today. Over the rest of the week I will share with you:

• the top 4 reasons that motivate people to buy
• some great tips Fabienne shared on how to covert tyre kickers into clients
• Great tip to convert customers into long term clients

Cheers

Janet

• Intensive pre-consultation survey so we can use our time on strategies, not background info
• 60 minute telephone consultation focusing on strategies and action plans
• MP3 recording of the consulation within 24 hours – so you don’t need to take notes
• 30 days unlimited email support from me – to answer any further questions, recommend resources etc

GOLD MEMBER SPECIALGold members of Wonderful Web Women (who have been with us for more than the 30 day $1 trial) receive a bonus 30 minutes. This means you get to pick my brain for 90 minutes, instead of 60!

If you can be in the first 10 listings (out of often millions) for term people are searching for, then you are much more likely to get people clicking on the link to your site that is listed in Google. That means heaps of potential customers to your site – for free.

Cheryline Lawson has perfected a method to get your site listed on the first page of Google very fast, and multiple times. She uses techniques that many marketers are using separately and found the perfect way to combine them to really leverage the results. It’s the classic – “the sum of the parts is greater than the whole”, or however that saying goes

Here are the main components and over the next few days I’ll share details on each. Cheryline goes into heaps of detail in her book which is incredibly good value.

Press Releases

Press releases are written differently to articles. They should be used to promote something new. It may be the launch of a product, launch of your blog, an event that is happening online or offline or a comment on something topical. Cheryline shared details on how many words to include, how to use keywords and where to submit your release. I’ll share details this week and Gold members can download the recording in a few hours as well.

Social Bookmarking

If you have a look at this blog you will see there is a line of images called social bookmarks at the bottom of each post. These are web sites that people sign up for and list topics they would like to receive the most recent info on. You can submit your new press release to these book marking sites so people who want info on your topic will be notified. Even better, Google loves these sites as they rank highly (greater than 5 out of 10) for Google Page Rank. A site with a page rank of 10 gets the most visitors, a site with a page rank of 0, hardly gets noticed.

Blogs

Google loves blogs. You don’t paste your press release to your blog. You use different content and write short articles on specific topics in your niche. Cheryline finds writing reviews of products you are promoting as an affiliate works better than a general article. Creating blogs is also a great way to test the popularity of topics as you canbcreate ablog on each topic and measure the success without committing to a whole website and intensive blog.

RSS aggregators

An RSS feed basically means that the content you have written on your blog gets sent out to the search engnes immediately, and in a no-frills package which they love. Aggregators basically collect RSS feeds on specific topics and make it easy for people (and search engines) to get the info quickly. You can submit your blog to heaps of different aggregators just once, and then they will  be updated everytime you update your blog. An example is Feedburner . Cheryline has included a long lists of the best aggregators which you can gradually submit your blog details to.

The main basis of this model is to write content (as Press releases or articles) and then subit them to web sites that have a very high page rank. This means you will have high ranking sites linking back to you. These sites are the press release directories, the social book marking sites and the RSS aggregators. Simple but powerful when they are all combined.

Well, I say simple, but the important part to master is how to write the content in a way that search engines like and whwre and how to submity this content to the highest ranking sites so you can get links back to you. This is where Cheryline’s book comes into. She has done an incredible amount of research and documented it all. I’d hate to think how long it would take me to trial and test all this myself. Much faster to follow her steps in her book and get the results without the hard slog of researching. Thanks Cheryline!

Watch out this week as I share even more info. Gold members of Wonderful Web Women I really recommend you listen to the recording with a pen and paper – you’ll take heaps of notes.

Cheers

Janet

We covered a lot of advanced stuff so I will give an overview of her method today and over the rest of the week I will share with you more details on each step here on the blog. Actually spreading your blog content over many days, instead of all at once is one of the techniques Cheryline shares.

Cheryline’s book and her generous bonuses are excellent value and I do recommend you get them. Cheryline is very much a detail person and her book takes you step by step through the techniques she uses, with an incredible amount of links to the sites she recommends and detailed proof on how it works.  I have read through the book and am so impressed with the level of detail.

I suggest when you get it, you print it out, use a high-lighter and write yourself a to-do list as you go. Then break that to-do list up into bite size pieces because as Cheryline stressed, you don’t have to do it all at once. Work through the steps gradually and each step will get you results.

So here goes folks, Cheryline’s detailed method to dominating the front page of Google…..see this next post.

Cheers

Janet

Cheryline used her technique on a web site I have that I haven’t really marketed and doesn’t rank. The results were amazing. She took screen grabs of Google every few hours and I watched as my web site climbed the rankings – and stayed there. This is your opportunity to be one of the first people on the Internet to learn this technique. Make sure you can be on the call next week!

In this article I share with you strategies to get your voice heard, using both Pat’s website (www.womensradio.com) and Pat’s techniques and your own web site.

How to Spread the word about your expertise through Women’s Radio

The mission of Women’s Radio is to give women a greater voice over a wider geographic area. The influence of this program reaches hundreds of thousands of women. Women’s radio can help grow your business (or your political campaign or social interest group) in the following way:

1. Apply to host a radio program through Women’s Radio. To apply, visit http://www.womensradio.com/Pages/Contact.htm and tell Pat that you heard her on Wonderful Web Women and would like info on how to be a host. Tell her a bit about yourself as well.

2. Be a featured guest on one of the programs. Again, contact Pat through http://www.womensradio.com/Pages/Contact.htm and tell her a bit about your expertise.

3. Contribute articles : You can submit articles as a guest author

How To Host Your Own Program

When Pat moved her radio station from traditional radio to internet radio, she had a wish list of what technology she wanted to make it possible. It wasn’t available at the time so she and her partner, David, contracted a team to develop it for them. The result? Audio Acrobat. I’ve noticed this used on many sites, especially those of successful marketers.

These are just a few of the things you can do with Audio Acrobat:

• record your voice and put it as an intro on your website
• record an interview
• record segments for a radio program or teleseminar (eg intros, interviews, adds, music transitions) and then select what order you want each played in and when to play
• create podcasts with just 2 clicks (submits to 16 different podcast directories)
• quickly put audio on your website or blog without having to be a techy (just cut and paste)
• You can also do all the same things with video

Using this technology you can really simply have recordings of your interviews and ideas on your own website. You can even create a site that has guest hosts who all contribute their recordings to your “radio site” and create your own radio hub for your own niche.

But let’s keep it simple.

Sign up for Audio Acrobat for their free 1 month trial. Create a short audio introduction to your website by ringing in on the number they provide. Then cut and paste the recording to your website. That’s what I will be doing this week as I spend the next month “testing it out”. I’d love to hear your experiences. Here’s one that was shared on the call by Richard from California
“LoL, I can not say enough great things about Audio Acrobat ! What a great tool! I use it with overt 90% of my clients ! TalkToMeGuy Productions”

Cheers

Janet

Over the next week I will be sharing with you a few of the concepts Michele introduced. Today I’d like to share with you a concept that is close to my heart – “Leverage”.

Michele’s 7 step recipe for Web 2.0 traffic

Raw Ingredients: 

Prepare beforehand: 1 great quality article, 500 words in length that gives great content on your topic

Step 1: Include your article in your email newsletter / ezine.

• Send your newsletter at least once per month. Michele recommends once per week
• This develops a relationship with people on your list

Step 2: Post the article to your blog

• Your blog is central to your Web 2.0 strategy.
• Blogs are favoured by educated, affluent people (ie, good paying customers)
• Use WordPress software on your own domain (free with Wonderful Web Hosting). Michele also has a hosting and blog facility for $100 / yr. Her contact details are below)

Step 3: Add your blog to your social networking sites

• You can actually  import your blog into Facebook in the notes section of your profile
• Facebook gets more traffic than Google and the average age is 39 (not all teenagers)
• I have just added this to my Facebook account. Be my friend? I’ll show you later this week on this blog how I did this.

Step 4: Cut your article into bite size pieces

• Use these tasty morsels to answer questions in blog posts and forums
• Post these answers on other people’s blogs as comments

Step 5: Record yourself reading your article

• simply record yourself reading your article (use an MP3 recorder or record straight onto your computer)
• Add the audio to your BLOG using a wordpress plug in for podcasts (search Google for wordpress plugins)
• You can then take the podcast “feed” information that is given to you through this podcast plug in, and submit it to podcast directories such as itunes (search Google for podcast directories) 

Step 6: Create a press release

• Use the 500 words you have written and create a press release
• submit this to press release directories on the Internet
• This will get you traffic but importantly will get you noticed in the mainstream media

Step 7: Submit your article to article directories / portals

• Spread the love. Your original 500 word article can now be submitted to websites that let people use your article on their own websites (with links back to your site of course)

As you can see, this is the recipe, but like any good cook there are gourmet techniques you need to master to create a true Web 2.0 degustation (how far can I carry this analogy?). This is where Michele comes in. She has created a comprehensive package that shows you how to do all these steps. It is not just information (though mind you, she has even loaded the recordings directly onto an Mp3 player for you). It includes checklists, excel spreadsheets, links to the directories she uses, how to write the articles, press releases and how to create a podcast and heaps more.

You can grab this here, and she even has a 4 part payment plan. After you purchase, email Michele at michele (at) michelepw.com and tell her you are from Wonderful Web Women. She will send you a $50 refund and also send you her digital book “Why Isn’t My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site Go Ka-Ching!”.

You receive the digital version immediately and the physical version within the week.

I’d love to hear of your ideas on this strategy. Watch the blog this week. I’ll be sharing with you screen grabs of how I added this blog to Facebook and also Michele’s 3 reasons why people use the Internet (you must cover at least 2 to succeed).

Cheers

Janet

I’ve already implemented a few of Pat’s suggestions. I just checked how one of my blog posts was ranking on Google for the keywords “seo, blogging, Pat Marcello” and am ranked 9th out of 16,500. How good is that!Interestingly, one of our members, The Admin Bandit, ranked 6th after doing a critique of one of the posts I did on Pat’s interview. So we both won. She ranked high and I benefited as the post she linked to was one that had even more competitive keywords so was hard to rank. So there’s another lesson I learnt! Thanks Pat.

You can check out the incredibly generous offer Pat has made just for us. The most valuable part is the 6 months access she gives you to her program which includes question and answer sessions as well as great resources. After the incredible content she gave yesterday on our call I think this is a great investment.

This week I am putting Pat’s knowledge to the test right here.

One of the things Pat suggested you do, especially when your blog is still young is post every day. So instead of writing a really long article with all of Pat’s teachings I will write a section every day this week until I run out of ideas! Trust me, she gave so much value this will be easy. Of course, gold members get access to the recordings now and the transcripts in a week or 2.

Today I will share with you something that is totally new to me. How to use strategies on your blog to make your OTHER sites rank high in the search engines as well. The strategies she teaches make your blog popular with search engines but this is taking it one step further and increasing the popularity of your other websites where you sell product, the place you really want people to find!

You can read all the details on using search engine optimization to improve your blog and your other websites here (hint: I just did something here which Pat recommends to rank highly. Read the article to find out what) . 

This is the first of many posts this week on how to use your blog to rank high in search engines. Why do you want to do this? Free traffic to your web site and traffic = cash in internet marketing.

Pat Marcello shared with us some amazing content which is just a fraction of what she teaches in her Blogging for Boomers program. Today I’ll share with you something I had never heard of before: How to use your blog to make your OTHER web sites rank high in search engines. Your blog ranks high as well but if you follow the steps below your other websites where you sell products will also rank highly in the search engines such as Google. This is usually really hard to do because search engines like lots of new content which you don’t have on a site that has a sales page to sell a product.

So here’s Pat’s recipe for success:

1. Use WordPress on your own domain (web address). This is free software and gold members have videos on the members area of Wonderful Web Women to show you how to set this up.

2. Have your blog on a different domain name to your selling websites (this is preferable but don’t panic if you already have one set up)

3. Even better, have your blog on a different web host or at least different server with your own web host

4. Install the word press plugin called SEO All In One (I just did that and this is my first post written with this plug in. Let’s see how I go eh?)

5. Choose between 1 and 3 keywords to base your article / blog post on. You can get a great list from here

6. Write your article using the keywords 2 times for every 100 words (2% keyword density)

7. In the All In One SEO plug in fields you have just installed, put keyword 1 – keyword 2 – keyword 3 in the title

8. Fill in the description field using the 3 keywords

9. Now, the keywords you used in the article / blog post: hyperlink these words to your website that you make money from. These linked words are caller Anchor Text.

10. Important: You only want to link FROM your blog TO your money making site. Don’t link in the other direction as one way links are more valuable.

So there it is, Pat’s recipe. For this article I used the keywords “SEO”, “Search Engine Optimisation” and “blogging for search engines”. I’ll be interested to see how this article ranks in the search engines this week.

Of course the topic you are writing about must relate to the topic on the web site you are linking to. In this article I have linked to Pat Marcello’s Blogging for Boomers program because it is an authority site on Search Engine Optimisation and blogs (just got another link in there). It is also a money making site for me as I have used my affiliate link to link there. And as with all affiliate links, you only ever link to something you would recommend without that link – that’s the ethical thing to do.

Stay tuned each day this week as I share more tips from Pat Marcello.

Cheers

Janet

So we’re doing something about it. I invite you to join  us as a contributor to this project so we can help you grow your mailing list. But we are doing more than simply inviting you. We have also set up ways to help you join us. So if you have no list, no product and no idea, we can help you. Read on to get all the details. I’ve put everything in point form to make it easy for you to get the facts without reading too much

What is a Give away event?

• Dozens, or even hundreds of people contribute a product as a gift to a give-away project site. In order for people to receive each gift, they need to subscribe to the contributor’s mailing list. Each contributor sends traffic to the site so every contributor benefits from the mailing list of each other contributor (also known as Joint Venture Partner or JV Partner).
• You can see a flow chart I have created that tells you how the process works, what you need to do to take part and how you build your list. Let me know what you think of it. I love flow charts.

Details of the Wonderful Web Giveaway

• Launch Date: June 19th 2008, Sydney time
• Date you need to have your contribution in: June 10th, Sydney time
• How long you have to prepare: About 6 or 7 weeks
• Web site url: www.WonderfulWebGiveaway2008.com (The web site is not live yet)
• Who can join?: Free and Gold members of Wonderful Web Women, male and female
• Who else can join?: we will also invite other JV partners when the site goes live in a couple of weeks. The more JV partners the bigger your list will be.
• What is the theme?: Tools to help you create success in all parts of your life (business, personal, health, finances, family etc)
• Must your gifts be your own work?: Please don’t submit products that are available everywhere. You are not doing yourself a favour. You can create your own product or edit and adapt a product you have “private label rights to”. This means you have permission to change the original product and put your own name on it. If you do gift a product that you just resell rights to, please make sure it is not everywhere on the net. You will not get many people joining your list.
• Can you use the “Law of Attraction in Action” publication as your gift?: Not for this giveaway (we would have too many). This is a great book to use in  other giveaways though)

How Can We Help You?

• Stephanie Mulac, veteran of many giveaway projects is acting as our consultant on this project (thanks Stephanie, we love you).
• You can purchase her excellent product which has  every thing you need to take part in a give-away project if you have no list, no product and no idea! It is very reasonably priced.
• All gold members and also purchasers of Stephanie’s product, are invited to an open question and answer session in about 2 weeks (date to be confirmed). This is a special gift from Stephanie to our members (thanks again Stephanie).
• I will hold another open question and answer session before the project is launched for gold members to help you get your product and offer ready.
• Wonderful Web Forum. Visit the forum to brainstorm ideas with other members, get help and advice and the latest updates. I visit the forum often to answer questions. This is where the action will be.
• Join a peer mastermind group: All gold members (yes, even $1 trial members) are invited to join a peer mastermind group. We help you find members, set you up with your own communication hub, facilitate your first meeting and help you keep going. You can find out more here. You can register your interest in the forum or just contact us through the help desk on the Wonderful Web Women site. You can join a group to help each other create your products and join the project.

What next?

http://www.wonderfulwebwomen.com/recommends/giveaway2008 and let everyone know you are joining us. Share ideas, look for help and ask questions. Most importantly, this will be FUN!

 Cheers

Janet

Good luck

Janet

In this article, I’d just like to share with you what is in the gift we are sending you and how it can help you to start making money.

As a side note, this is a great opportunity to share with you a business lesson. If you would like to know the business principles behind our generosity, read this article here. I’d love to hear your comments.

The Wonderful Web Women Quick Start CD

A few week’s ago we surveyed all our members to ask them what they need help with the most. Many people told us they didn’t know where to start. The had no list, no product, no idea. So we have created a gift to help you, and it will arrive ready for you to use in the post.

a website

a product to offer vistors to your site as a gift so they will join your mailing list, and
you need a way to keep in contact with them.

This is a big enough hurdle to stop most people ever starting.  

Even if you have started building a list, you need a way to spoil them so they will stay with you.

When you join Wonderful Web Women as a GOLD member, and for all current gold members, we will send you a gift in the mail with every thing you need to get started building your list.

Even better, this gift is the result of the collaborative efforts of other GOLD members. You really are part of a group of people who take action together. Here’s what you get on the CD Rom we send you in the post (so you don’t need to download anything to get started):

Give-away rights to the Wonderful Web Women digital publication “The Law Of Attraction in Action”. No matter what the topic of your web site, every one is interested in attracting success.

A brandable version of the book so if anyone passes the book along and that reader joins Wonderful Web Women, you receive a thank you affiliate payment from us every month.

Pre-made sales page and download page web site with professional sales copy and images. You can make this your first website or add it to your existing site

Coaching videos: How to personalise the web site and connect to the internet.

Interview recording, transcripts, cheat sheets and action plan “How to use the Law of Attraction in Action” to grow your business

Special $1 trial for the first month

We are currently trialling a special offer for new gold members. I’m not sure yet if this will be a permanent offer or just for the next 2 months so grab it while you can. At the moment you can upgrade to gold membership and pay just $1 for the first month. After that, your credit card will be invliced for $47 per month. No contracts, no minimum time. It’s all our risk. And even better? We still send you our gift in the mail.

There goes your last excuse. You have to succeed now.

Cheers

Janet

Here’s the list 

• no dupe comment
• subscribe me
• translator
• wordpress database back up
• wordpress mobile edition
• wysi wordpress

Here’s the list 

• technorati.com
• feedburner.com (google has just bought this)
• google.com (log into your google account and submit it to the blog submissions section)
• yahoo (save routine as for google)
• mybloglog.com
• 2rss.com

Jennie covered so much great info on the call that I have spread what I learnt today over 5 blog posts. You can see the related posts here.

Free plug ins to get traffic to your site.

Below is a list of the plug ins that Jennie has tested and shown to be the best for generating traffic to your blog. You can get these all from www.wordpress.org for free. You can also get templates to make your blog look flash. They are free too.

I’ve really only listed them here. If you listen to the recording of the interview in the gold member’s area of Wonderful Web Women you will get details on why these are important and how to use them.

• all-in-on-seo pack
• google xtml site maps
• jerome’s keywords
• podpress
• wordpress/notable for social book marketing. (Listen to the recording. Jen gave a really good tip on how to use social bookmarking to get your blog searched quickly)
• Viper’s video quicktags ( embeds youtube videos on your blog)

I really recommend you log into the gold members’ area and listen to the interview as believe it or not, this is only a small fraction of what Jennie covered. If you’re not a gold member yet, why not? We have a special offer at the moment where you can take gold membership for a test run for just $1. Just join here, or sign into the members area and click the “upgrade to gold” link on the left.

Cheers

Janet

You can read the rest of the classes on this topic here:

http://wonderfulwebwomen.com/blog/2008/how-to-use-your-blog-for-seo-and-free-traffic/

Log into the admin area of your wordpress blog

• Click on the Options tab at the top
• scroll down to writing
• paste these in then click
• update services

http://rpc.pingomatic.com/
http://api.feedster.com/ping
http://api.moreover.com/ping
http://api.my.yahoo.com/rss/ping
http://blogsearch.google.com/ping/RPC2
http://ping.amagle.com/
http://ping.bitacoras.com
http://ping.blo.gs/
http://ping.feedburner.com
http://ping.rootblog.com/rpc.php
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogalot.com/rpc.php
http://rcs.datashed.net/RPC2/
http://rpc.blogbuzzmachine.com/RPC2
http://rpc.blogrolling.com/pinger/
http://rpc.icerocket.com:10080/
http://rpc.newsgator.com/
http://rpc.technorati.com/rpc/ping
http://rpc.weblogs.com/RPC2
http://topicexchange.com/RPC2
http://www.blogdigger.com/RPC2
http://www.blogoole.com/ping/
http://www.blogoon.net/ping/
http://www.blogsnow.com/ping
http://www.blogstreet.com/xrbin/xmlrpc.cgi
http://www.lasermemory.com/lsrpc/
http://www.newsisfree.com/RPCCloud
http://www.popdex.com/addsite.php
http://www.snipsnap.org/RPC2
http://www.wasalive.com/ping/
http://www.weblogues.com/RPC/

How useful is that! Your blog software will do the rest for you now.

This is just a small fraction of what we covered in our call with Jen today. Gold member’s can access the audio recording now and the transcripts in a week or so. If you’re not a gold member yet, why not? We have a spcial on at the moment where to get to take a test drive for $1. Total non-brainer. Just sign up here: http://www.wonderfulwebwomen.com

Cheers

Janet

I ran into Jennie Armato at a seminar a few weeks ago and she told me of the techniques she has been trialing with her blog and her client’s blogs. They have been getting incredible rankings in the search engines quickly and also free traffic fast. I twisted Jen’s arm and convinced her to share these techniques which she normally only gives to her high paying customers. Boy, did she deliver.

Here are just a few of the comments that came through the webcast comment form:

julie-blue Mountains
Wow wasnt that fantastic!

Denice-Brisbane
Fantastic Call Janet . Hi Janet, What an excellent call.

Sharon-Charlotte
That was excellent information!! Thanks, Janet and Jennie!

There was so much detailed info that I am going to spread this “class” over a few blog posts so it doesn’t get overwhelming.

Here are the classes:

• WordPress plug ins for Traffic Generation
• WordPress plug ins for Blog Management
• Pinging Services you need on your blog for traffic
• Where to submit your blog to get indexed by the search engines

This information is incredibly powerful and yet this is just a fraction of what we covered today. Gold members get immediate access to the recordings and the transcripts will be in the member’s area in a week or so. Listen to the recordings if you can because other things we covered were:

• The concept of “Sweat Equity”
• Choosing a domain name for your blog
• What country your hosting server should be in
• What software to use
• Why search engines like blogs
• How to use social bookmarking sites to launch your blog
• Why each of the plug ins we recommend are important and how to use them

Jen has made a very special offer today. Nothing to buy because Jen has not produced a product on this yet. However, she is running a workshop in July that only her clients who buy her $5000 “business in a box” product can attend. She does not run public bootcamps. You have the opportunity to attend for onyl $97, only if she has enough seats left! She won’t know for a few weeks if she has any seats at the back of the room and if she does, how many.

This is how you can grab one. Go over to the forum and leave a comment and expression of interest in the post I have written about today’s call. While you are there, please thank Jen for her generosity as feedback is always so welcome. When Jen knows how many seats she has, her team will contact you to let you know if have been successful in grabbing a seat.

This opportunity is not available any where else. This is a favour Jennie is doing just for Wonderful Web Women members. Thanks heaps Jen

Cheers

Janet

Today I will share with you 10 ways Heidi has identified to make money from podcasting, as well as tell you what podcasting is. But first, a few gifts:

1. You can download the slides of a presentation Heidi gave at the last Bridging Heart and Marketing Conference in the US a few weeks ago. This gives you a great understanding of podcasting.

2. I ask all our guests to make a special offer just to our members and Heidi’s offer is incredible. She is giving a genuine $1000 discount on her upcoming podcasting coaching program plus great bonuses for quick movers. If this is an area you are even thinking about learning, then check out her offer.

3. Heidi has also gifted her recent digital book on Podcasting to listeners on the call and also our GOLD members. I’ve just been reading through this and it’s an amazing gift. For one, she lists all the technology they have tested and use, and show you which ones are best. This will be available to gold members at the same time as the recording is uploaded.

What Is A Podcast?

If you have an MP3 player, such as an ipod, you can go to places like iTunes and download music to your iPod. You can also subscribe to a “feed” which means every time you open up your computer, iTunes will automatically download the latest audio in the series you have subscribed to. You can then listen to it on your MP3, computer or even burn to CD.

A podcast uses the same system (an RSS feed) and you can download interviews etc that you have created. In fact, people can download your podcast through iTunes. It’s not just for music.

 45, 100, 38

These are numbers to pay attention to.

45% of email doesn’t get through

100% of podcasts get through

38% of people are auditory learners, so they like listening instead of reading

10 Ways To Make Money From Podcasts

1. Create an online presence. People get to know you, like you and trust you. Only then will they buy

2. Establish expert status in your niche – people will place high value on what you sell

3. Create a power point presentation to go with your audio. You can then post your audio to YouTube and drive heaps of traffic to your site.

4. Create and audio e-book from your podcast recordings

5. Transcribe the audio to create ebooks, auto-responders and articles

6. Advertisers and sponsors pay you to be placed in your podcast

7. Credibility – people will then pay high prices for workshops you run

7. Lead generation. The client is already pre-closed / sold. For example Heidi generates interested leads for her off-line business.

9. Early movers will win against web sites in the same niche

10. Branded courses based on your podcasts

All  these ideas you can use and they don’t even include paying to listen to your podcast!

I’d love to hear your experiences with podcasting or any questions you may have. Just leave them here on the bog or go over to http://www.wonderfulwebforum.com and share your ideas and questions with other people in our community.

Cheers

Janet