7 Step Formula for Videos That Convert

March 25, 2009 by Janet Beckers · 2 Comments
Filed under: Create a product, Featured Speakers, How To Get Traffic, List Building, Video 
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Maria Andros, The Video Marketing Queen, shared with us the 7 step formula to create videos that convert. Make sure you include every one of these steps in your videos.

Maria shares heaps of high content tips on using video and social networking sites to grow your business. These are tips you would easily pay for but they are all free here.

1. Welcome the viewer

A simple thing to do but it increases conversions. Simply acknowledge that they have taken the time to watch

2. Establish Credibility

If you’ve done something that will impress your viewers, let them know. If you are just starting out say something like Read more

4 strategies for Facebook, Twitter & co.

February 27, 2009 by Janet Beckers · Leave a Comment
Filed under: Facebook, How To Get Traffic, Joint Ventures, List Building, Social Network Sites 
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Next Free Tele-Class
If you’re not using social networking tools like Facebook and Twitter yet it’s probably because you don’t really understand how incredibly powerful these tools are to grow your business. If you don’t know how to use them strategically you can end up wasting an awful amount of time and even worse, losing potential customers instead of attracting them.

Next week I interview Nancy Marmolejo who is a world recognised expert in using social media  to boost your business. All I can say is….BE THERE :) Read more

How to attract the perfect client

I interviewed Fabienne Fredrickson this morning and boy, did I get some great ideas to easily add tens of thousands of dollars to my income. No matter what stage you are in your business, even if you haven’t started yet, you will get great tips by listening to the recordings of the call. I’ll share some tips in this article today and over the rest of the week share some ideas on the blog that you can apply to your business. These ideas are just small snippets of the system Fabienne has perfected to predictably attract her perfect prospects and then convert those prospects to customers an average of an incredible 97% of the time! Whoa. No wonder she has just announced that her business has just tipped the $1 million mark this year.

You can find out all about Fabienne’s system here. Read on because I will reveal a part of Fabienne’s web site I want you to visit so you can study how she puts her methods into practice in her own business. Or as Fabienne calls it “Talking the walk, rather than walking the talk” (ie, do it first then talk about it).

Pull Marketing

Fabienne refers to the concept of “pull marketing”. This means how you attract your customers to you, rather than you having to chase them. Ideal isn’t it? Here are the first steps to do this. Read more

How to get one-on-one coaching with Janet

October 3, 2008 by Janet Beckers · Leave a Comment
Filed under: Business Skills, How To Get Traffic, Internet Basics, List Building, Members Opportunities 
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While I have been travelling I have had quite a few people ask me if I provide personal coaching. I provide a 30 day and 90 day program and will be introducing a 90 day structured personal coaching soon.Quite a few people have asked if they can have a shorter, intense coaching session to get them started in the right direction and get answers to the questions that have been holding them back.

I have a 2 week period between projects when I can offer 10 people one-on-one coaching designed to kick – start your success.

This is what is included:

  • Intensive pre-consultation survey so we can use our time on strategies, not background info
  • 60 minute telephone consultation focusing on strategies and action plans
  • MP3 recording of the consulation within 24 hours – so you don’t need to take notes
  • 30 days unlimited email support from me – to answer any further questions, recommend resources etc

GOLD MEMBER SPECIALGold members of Wonderful Web Women (who have been with us for more than the 30 day $1 trial) receive a bonus 30 minutes. This means you get to pick my brain for 90 minutes, instead of 60!

Investment
$597 only valid for this offer. To be used during October only
Guarantee:
If at the end of our 60 minutes consult you do not have at least 3 strategies you can implement to grow your business – I will refund your money happily. I actually expect you to have far more than 3 strategies that are perfect for your personal situation.

Is this what you need?
This opportunity can save you thousands of dollars spent on mistakes, and even more tears spent on frustration. To register, sign up here and then contact Laura at this email address to book the time for our personal coaching session.

Dominate the first page of Google – overview of the strategy

September 2, 2008 by Janet Beckers · Leave a Comment
Filed under: Article Marketing, Featured Speakers, How To Get Traffic, Internet Basics, SEO, blogging 
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Why would you want to be on the first page of Google anyway? Google is the most popular search engine people use when they are looking for information (or products) on the Internet. If you can get on the first page of Google, you are pretty well guarantted to be high on the other search engines as well.

If you can be in the first 10 listings (out of often millions) for term people are searching for, then you are much more likely to get people clicking on the link to your site that is listed in Google. That means heaps of potential customers to your site – for free.

Cheryline Lawson has perfected a method to get your site listed on the first page of Google very fast, and multiple times. She uses techniques that many marketers are using separately and found the perfect way to combine them to really leverage the results. It’s the classic – “the sum of the parts is greater than the whole”, or however that saying goes :)

Here are the main components and over the next few days I’ll share details on each. Cheryline goes into heaps of detail in her book which is incredibly good value.

Press Releases

Press releases are written differently to articles. They should be used to promote something new. It may be the launch of a product, launch of your blog, an event that is happening online or offline or a comment on something topical. Cheryline shared details on how many words to include, how to use keywords and where to submit your release. I’ll share details this week and Gold members can download the recording in a few hours as well.

Social Bookmarking

If you have a look at this blog you will see there is a line of images called social bookmarks at the bottom of each post. These are web sites that people sign up for and list topics they would like to receive the most recent info on. You can submit your new press release to these book marking sites so people who want info on your topic will be notified. Even better, Google loves these sites as they rank highly (greater than 5 out of 10) for Google Page Rank. A site with a page rank of 10 gets the most visitors, a site with a page rank of 0, hardly gets noticed.

Blogs

Google loves blogs. You don’t paste your press release to your blog. You use different content and write short articles on specific topics in your niche. Cheryline finds writing reviews of products you are promoting as an affiliate works better than a general article. Creating blogs is also a great way to test the popularity of topics as you canbcreate ablog on each topic and measure the success without committing to a whole website and intensive blog.

RSS aggregators

An RSS feed basically means that the content you have written on your blog gets sent out to the search engnes immediately, and in a no-frills package which they love. Aggregators basically collect RSS feeds on specific topics and make it easy for people (and search engines) to get the info quickly. You can submit your blog to heaps of different aggregators just once, and then they will  be updated everytime you update your blog. An example is Feedburner . Cheryline has included a long lists of the best aggregators which you can gradually submit your blog details to.

The main basis of this model is to write content (as Press releases or articles) and then subit them to web sites that have a very high page rank. This means you will have high ranking sites linking back to you. These sites are the press release directories, the social book marking sites and the RSS aggregators. Simple but powerful when they are all combined.

Well, I say simple, but the important part to master is how to write the content in a way that search engines like and whwre and how to submity this content to the highest ranking sites so you can get links back to you. This is where Cheryline’s book comes into. She has done an incredible amount of research and documented it all. I’d hate to think how long it would take me to trial and test all this myself. Much faster to follow her steps in her book and get the results without the hard slog of researching. Thanks Cheryline!

Watch out this week as I share even more info. Gold members of Wonderful Web Women I really recommend you listen to the recording with a pen and paper – you’ll take heaps of notes.

Cheers

Janet