Wonderful Web Women

While I have been travelling I have had quite a few people ask me if I provide personal coaching. I provide a 30 day and 90 day program and will be introducing a 90 day structured personal coaching soon.Quite a few people have asked if they can have a shorter, intense coaching session to get them started in the right direction and get answers to the questions that have been holding them back.

• Intensive pre-consultation survey so we can use our time on strategies, not background info
• 60 minute telephone consultation focusing on strategies and action plans
• MP3 recording of the consulation within 24 hours - so you don’t need to take notes
• 30 days unlimited email support from me - to answer any further questions, recommend resources etc

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Why would you want to be on the first page of Google anyway? Google is the most popular search engine people use when they are looking for information (or products) on the Internet. If you can get on the first page of Google, you are pretty well guarantted to be high on the other search engines as well.

If you can be in the first 10 listings (out of often millions) for term people are searching for, then you are much more likely to get people clicking on the link to your site that is listed in Google. That means heaps of potential customers to your site - for free.

Cheryline Lawson has perfected a method to get your site listed on the first page of Google very fast, and multiple times. She uses techniques that many marketers are using separately and found the perfect way to combine them to really leverage the results. It’s the classic - “the sum of the parts is greater than the whole”, or however that saying goes

Here are the main components and over the next few days I’ll share details on each. Cheryline goes into heaps of detail in her book which is incredibly good value.

Press Releases

Press releases are written differently to articles. They should be used to promote something new. It may be the launch of a product, launch of your blog, an event that is happening online or offline or a comment on something topical. Cheryline shared details on how many words to include, how to use keywords and where to submit your release. I’ll share details this week and Gold members can download the recording in a few hours as well.

Social Bookmarking

If you have a look at this blog you will see there is a line of images called social bookmarks at the bottom of each post. These are web sites that people sign up for and list topics they would like to receive the most recent info on. You can submit your new press release to these book marking sites so people who want info on your topic will be notified. Even better, Google loves these sites as they rank highly (greater than 5 out of 10) for Google Page Rank. A site with a page rank of 10 gets the most visitors, a site with a page rank of 0, hardly gets noticed.

Blogs

Google loves blogs. You don’t paste your press release to your blog. You use different content and write short articles on specific topics in your niche. Cheryline finds writing reviews of products you are promoting as an affiliate works better than a general article. Creating blogs is also a great way to test the popularity of topics as you canbcreate ablog on each topic and measure the success without committing to a whole website and intensive blog.

RSS aggregators

An RSS feed basically means that the content you have written on your blog gets sent out to the search engnes immediately, and in a no-frills package which they love. Aggregators basically collect RSS feeds on specific topics and make it easy for people (and search engines) to get the info quickly. You can submit your blog to heaps of different aggregators just once, and then they will  be updated everytime you update your blog. An example is Feedburner . Cheryline has included a long lists of the best aggregators which you can gradually submit your blog details to.

The main basis of this model is to write content (as Press releases or articles) and then subit them to web sites that have a very high page rank. This means you will have high ranking sites linking back to you. These sites are the press release directories, the social book marking sites and the RSS aggregators. Simple but powerful when they are all combined.

Well, I say simple, but the important part to master is how to write the content in a way that search engines like and whwre and how to submity this content to the highest ranking sites so you can get links back to you. This is where Cheryline’s book comes into. She has done an incredible amount of research and documented it all. I’d hate to think how long it would take me to trial and test all this myself. Much faster to follow her steps in her book and get the results without the hard slog of researching. Thanks Cheryline!

Watch out this week as I share even more info. Gold members of Wonderful Web Women I really recommend you listen to the recording with a pen and paper - you’ll take heaps of notes.

Cheers

Janet

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If you were on the call today with Cheryline Lawson I hope you took heaps of notes! Cheryline shared with us the method she has tested and perfected to get web sites ranked on the first page of Google in a matter of hours. But not just one place. She has shown how to get your site listed on the first page multiple times and how to stay there.

We covered a lot of advanced stuff so I will give an overview of her method today and over the rest of the week I will share with you more details on each step here on the blog. Actually spreading your blog content over many days, instead of all at once is one of the techniques Cheryline shares.

Cheryline’s book and her generous bonuses are excellent value and I do recommend you get them. Cheryline is very much a detail person and her book takes you step by step through the techniques she uses, with an incredible amount of links to the sites she recommends and detailed proof on how it works.  I have read through the book and am so impressed with the level of detail.

I suggest when you get it, you print it out, use a high-lighter and write yourself a to-do list as you go. Then break that to-do list up into bite size pieces because as Cheryline stressed, you don’t have to do it all at once. Work through the steps gradually and each step will get you results.

So here goes folks, Cheryline’s detailed method to dominating the front page of Google…..see this next post.

Cheers

Janet

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I’m really excited about next week. Our speaker Cheryline Lawson is a quiet achiever who has methodically discovered the way to get to the first page of Google. She contacted me a while ago to ask for help to let people know and my first response was “I really need to see proof that this works”.

Cheryline used her technique on a web site I have that I haven’t really marketed and doesn’t rank. The results were amazing. She took screen grabs of Google every few hours and I watched as my web site climbed the rankings - and stayed there. This is your opportunity to be one of the first people on the Internet to learn this technique. Make sure you can be on the call next week!

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You know, I had never heard of soft sell marketing until last year but without realising it, I have built a business based on these principles. Since then I have been witnessing a quiet revolution happening in the way people respond to sales letters and email techniques used on the Internet - and I find it very exciting.

Here are some of the topics discussed:

• What is soft sell marketing?
• How do I know what to sell on the Internet that is aligned with my integrity?
• How to I know how much to charge
• Is there a link between business and spirituality
• How to structure your web site and shopping cart to build relationships
• How to use articles to sell your book

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Saturday was our first one-day workshop “Turn Your Passions Into Passive Income - Quick Start Event”. What an inspiring group of people participated.

I’d like to share some of their feedback below. We had an extra bonus on the day. Connie Boris (one of our Gold members) from www.yogainahurry.com.au lead our group through guided visualisations, stretching and group building exercises - photos coming soon.

“There was just so much useful information packed in a one-day seminar. It gave me the confidence to take action to create a product in the next week.” Yee Wah Choong (Younigne Business, Aequitas Attorneys)

“Fabulous. Given me amazing confidence to progress forward and understanding in simple succinct successful terms.” Vanessa Smith (www.allempowered.com)

“My expectation was informed by previous contact with Janet – I knew it would be good value.[The event was] much better than any other I’ve been to in terms of honesty about what I would get from the day.” Lenore Miller (www.outrageouslysuccessful.com.au)

“It helped clarify how I was going to write the book I had been thinking about for a year. I know exactly how to get started now.” Johanna Baker-Dowdell (www.strawberrycommunications.com.au)

“It was good of Janet to spend time with almost everyone in the room. A nice touch but I think very reflective of who she is as a person.” Anthony Venn-Brown (www.anthonyvennbrown.com.au)

I really enjoyed working with an intimate group and would like to do the same in our Los Angeles workshop in a few weeks.

The LA workshop is booking and I expect to cut off the numbers to keep the group intimate again. Let me know if you can be there. http://www.wonderfulwebseminars.com .

NEWS: See below, for the chance to save an extra $200 off the already discounted Early Bird registration

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On Friday 1st August Wonderful Web Women turned 1. I can hardly believe it. Jan “The Wonderful Money Woman” had filled the office with balloons, friends came with champagne and I sat down to write you an email to tell you about our birthday competition - and then I saw it.

The email I sent the night before had gone into some “Ground Hog Day” (have you seen the movie?) loop and had been sending the same email out over and over and over. AHHH!!! OK, so my reaction may have been one of panic but I’m sure you can understand. This took me back to a few months ago when something very similar happened. So I knew how bad it could get but I also knew there was a solution. You can read what happened last time and the way we solved it in these other 2 articles.
http://wonderfulwebwomen.com/blog/2008/what-do-emails-and-plumbing-have-in-common/
http://wonderfulwebwomen.com/blog/2008/why-email-is-like-plumbing-part-2/

Why emaiil is like plumbing

You know, this problem is just like when the faucet blows on your kitchen tap. You know, where the water comes out. You can’t get the tap to screw back in and water gushes everywhere, creating a disaster. The only thing you can do is turn off the water at the mains while you get in a plumber.

That’s just like this problem. We deleted the email from the system. Didn’t work.
If people unsubscribed (mass unsubscribes = marketers worst nightmare) it didn’t work because the emails were not playing by human’s rules.

Only solution: Bring in the big plumbers. Our wonderful web host, Kenneth Fox from www.wonderfulwebhosting.com came to the rescue and our new best friends in India, Kunal and Satyender who created our software came too. This really emphasised the importance I discussed in my last articles of developing a relationship with your key internet suppliers.

We are so lucky to have brought in Charly Leetham to our team recently. Charly is our new Tech Support Wonder Woman and she has now been baptised by fire! So great to have a plumbing contractor who can talk plumbing speak with our suppliers!

It turns out our problem was slightly different this time. Now, we had overextended the memory limit that is usual for a web host to set. When we send out an email, the system collects all the email addresses and the the newsletter, stores it all in it’s memory and then sends it out. It seems as if it coud only store a certain amount of info then reached it’s limit. So it sent out the emails and tried again etc etc etc. AHHH!!! So some people got bombarded with emails, and some never heard from us.

So that’s my non-technie explanation for you.

Thank you so much for you understanding, we only received kind emails. You can read about why this happened in this blog post and how we solved it. But there is always a positive in Janet’s World

We discovered the reason we had the problem is because we have grown the be the largest and most successful web site using this software (the developers told us they were proud of us, isn’t that sweet). So we are like the canary down the coal mine. We discover the problems and they get fixed so people we work with to create their membership sites won’t experience the pain.
So thanks for your patience.

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I have had some great feedback from members who were on our call today with Kathleen Gage. The overall reponse was one of gratitude as Kathleen dispelled many of the myths of making money on-line and outlined simple steps to build an Internet business that would stand the test of time.

In fact the word BUSINESS is the point Kathleen stressed throughout her call and I can’t agree with her enough. We hear so much hype about “make $50,000 with your first campaign with one product” that is it easy to believe that making money on the Internet completely ignores the rules that work for making money off-line. It’s rubbish of course. Sure, an Internet business is fantastic because you can work from home and have very small start-up costs (which is why I love the Internet), but if you intend to make consistent income, then you are starting a business.

A very generous offer (thanks Kathleen)

Kathleen excelled herself today. Not only did she provide great content but she put together a product offer that is incredibly generous. It is perfect if you are starting out and an incredibly ethical product in that it provides you with the foundations to create a BUSINESS on the Internet, not just a website. As well as more that $350 worth of product for just $99, Kathleen has bonused the first 20 people who buy her pack a one-on-one, 20 minute, laser focused coaching session with her. This alone is worth more than the cost of the product and will save you an incredible amount of wasted energy. This offer is to be used within 30 days to make sure you take action!

Here is just a small list of the things we covered today. Gold members can download the recordings with 24 hours (usually sooner).

How to make the Internet Work For You

1. Commit to the long term. You are building a business so plan to build your business for the long term and not some quickly created (and quickly forgotten) project.

2. Invest in training - you will want to learn a lot of things yourself but when you identify an area of expertise you need to master (for example how to run a tele-seminar), invest in learning from an expert. This will cut your learning curve dramatically

3. Build a solid foundation - Kathleen shared that in her first campaign, she made about $50 and thought it was great. Now when she launches a campaign she makes $50,000. This would not be possible if she had not built up her relationship with her customers and with her vendors over time.

4. Identify your market If you think everyone can be your customer you will go broke. You need to identify who needs your services and who you want as your customer. This will allow you to focus your marketing. Another good point Katherine mentioned that is the most important characteristic of your target market. They must have the money to pay you! Remember, you are in business.

5. Survey your customers One of the most powerful questions you can ask your customers and potential customers is “what is your biggest problem with …..”. Once you know their problems you can find solutions . This may be by creating your own products or (especially when you start) referring other people’s products as an affiliate.

6. You have a moral obligation to sell . This comment is one that many of our listeners resonated with. If you have a solution to a customer’s problem you have a moral obligation to sell that product through your business. This is a concept I know a lot of us struggle with. This concept turns around selling from the view of “taking” to the view of “giving”

7. Enthusiastically pay your suppliers If you always search for freebies you will always attract freebie seekers as customers.

8. Treat the Internet as a business. This is the over-riding message Katherine shared with us. So get an accountant, find out about business and marketing plans. These are the things you would do with an offline business. The same thing is true for an on-line business

I’d love to hear your views on what Kathleen covered today. If you are just starting out, or been dabbling and not really making money yet, then I highly recommend you  invest in Kathleen’s offer and make sure you take up her offer of one-on-one coaching time.

Cheers

Janet

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Yesterday I had the pleasure of interviewing 2 very special people, Judith Sherven and Jim Sniechowski, who are leading a new frontier in Internet Marketing - soft sell marketing. You may be wondering just what that is and I won’t be surprised if you discover that you fit into this definition. In this article  we will explore:

1. Who is in the soft sell community
2. What is soft sell marketing?
3. What are the benefits of this new approach to selling on the Internet?

By Soft Sell we’re referring to all the personal growth, healing and life-enhancement providers who market services and products in fields, for example, that range from a wide variety of coaches and therapists, MDs, chiropractors and all other healing practitioners along with life enhancement specialists like interior designers, home schooling experts, financial planners, importers of women’s lingerie and table linens.

Pretty much most of Wonderful Web Women are Soft Sell Marketers. And for us Soft Sell types, we can’t get in your face with our marketing because that would contradict what it is we are marketing

Judith and Jim mentioned they are seeing more and more support experts – like Blog specialists, copywriters, and PPC experts – attending their workshops who would prefer to work with and support Soft Sell marketers rather than hard sell types.

What is soft sell marketing?

Judith and Jim had a lovely way of describing the difference between soft sell marketing and hard sell marketing. There IS a place for both though most niches really are more in tune with soft sell marketing techniques.

Jim talked about the difference between ROI and ROE. I’m sure you’ve heard of ROI (Return On Investment) as this is where much marketing is focused. If you provide a service or product that increases income, you can expect to talk about the increase in income you receive in return for your investment in the product or service.

But what if you are providing a service or product that adds value to a person’s quality of life, and not just their bottom line? How do you measure something less tangible? This is the reason so many service providers devalue their worth and don’t charge enough. Soft Sell Marketing speaks directly to the customer in terms of their Return On Experience (ROE). The emphasis is on developing a relationship with the customer, not just a transaction.

What are the benefits of this new approach to selling on the Internet? 

• Permits you to market and sell your products and services and remain aligned within your own personal and professional integrity

• Benefits your clients and customers because they can trust they are being respected and valued by you as human beings and not just as objects with wallets and credit cards

• Allows you to promote your offers without using aggressive language in your sales letters like “killer copy” and “obscene profits” and “if you don’t do this you’re crazy”

• Grounds you in transparency, authenticity, and sinceritynot just as buzz words but as your real and meaningful intention and practice

• Offers you the strategy of “persuasion in plain view” rather than subliminal, manipulative persuasion

• Opens your consciousness to the difference between pitching vs presenting, manipulating vs inviting

• Shows you that you can make a substantial income while still being a spiritually grounded Soft Sell marketer

Judith and Jim are organisers of “Bridging Heart and Marketing II” – the only conference for Soft Sell Internet marketers. It takes place September 12-14 in Los Angeles. I’m honoured to be one of their featured speakers amongst an incredibly inspiring group of people. Because I’m a speaker at the conference I get to offer you a SPECIAL DISCOUNT on your tuition. To find out what you’ll experience, go to: http://www.bridgingheartandmarketing.com/janet

And if “Bridging Heart and Marketing II” feels right for you – follow your heart and be there with us.

You can find out more about the event and a special bonus I have thrown in by reading this article here.

Cheers

Janet

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