Credit Card Fraud and The Internet Merchant – a True Story

August 24, 2010 by Janet Beckers · 16 Comments
Filed under: Business Skills, Internet Basics, Shopping Carts 
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Let me paint you a picture. You wake up and discover you’ve had a sale of $997 of a product that you don’t sell many of. Well, not unless you have a targeted promotional campaign on that product. Hmm that’s nice easy money. Over the next few days you get more of these sales. That’s unusual, but you notice there are 2 affiliates responsible for the referrals so you figure they must be running a campaign on that product, probably offering bonuses to people who buy.

Ooh that’s nice. Someone else is doing the marketing and you pocket the sales.

You email to congratulate them :)

Then you get another $997 sale. This time it is for tickets to a live event. But hang on……the customer is in the UK and the workshop is in Sydney. And the workshop was 2 weeks ago!

Hmmm something is not quite right here.

To find out what happened, how we worked it out, and what you MUST do if this happens to you….simply watch this 5 minute video below. Love to hear your comments so please take time to write below.

Quick Market Research With Facebook

July 21, 2010 by Janet Beckers · 2 Comments
Filed under: Internet Basics, Social Network Sites, Where to Start 
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One of the biggest reasons for failing in business is not taking the time to really get to know your target market. It would say it is the most important thing you need to do and yet it is the one thing I see most people cut corners on in their enthusiasm to take action on their great product or business idea.

Slow down and take a little time to research. As well as looking at numbers, such as how many people are searching on your topic in Google, you want to try and get inside your customer’s head. You want to know what they think about and talk about on your topic. What are their biggest frustrations?

Here is a 3 minute video I have made for you to show you a really quick way to find your target market and eaves drop on their conversations.

7 Tips To Tapping Into The Tribal Age of The Internet

June 11, 2010 by Janet Beckers · Leave a Comment
Filed under: Internet Basics, Joint Ventures, Where to Start, blogging 
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 We have entered the Tribal Age of The Internet.

Caring By Evelyn, Age 6. From www.52Virtues.com . Our "Giving Back" project

Now your customers and potential customers actively interact with each other on-line. They expect to interact with you and your brand as part of a community or tribe.
It started a few years ago with blogs. People could leave comments and start to have a say on the Internet, rather than just be passive readers of information. Then it was forums which meant they could start their own conversations.

Then came Facebook, My Space, Twitter, You Tube, Linked In……..there has been an explosion of ways people interact on the Internet and the old ways (last year) of doing business on the Internet are out the door.

It is a fundamental human need to belong. To find a group, a community/ a tribe to interact with and this is happening at a rapid pace on line. People are making buying decisions online based on peer recommendation and what they hear via social networks. Do you like what they are saying about you?

Here are 7 tips to help you tap into the Tribal Age of The Internet

This is just a taste of what you will learn if you join me in The 4th Dimension Workshop. Read more

Personal Branding & Why Fence-Sitters Get Splinters In Their Bum

June 3, 2010 by Janet Beckers · 1 Comment
Filed under: Business Skills, How To Get Traffic, Internet Basics, Law of Attraction, Personal Development, Where to Start 
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personal branding and sitting on the fenceI was having breakfast with a lovely friend of mine (and Faculty Member of Wonderful Web Women) Sharon Tieman the other week and she came out with a classic line. To be honest, Sharon constantly comes out with classic one-liners but this was one that made the light bulb come on for me. “People who sit on the fence for too long, always end up with splinters in their arse”.

The Relationship between Fence Sitting and Personal Branding

I want you think about the people in your industry who stand out as the leaders. There is something about them that draws people to them and often they have a polarising effect in the market. Some people LOVE them and other people can’t stand them. You may even find yourself saying sometimes Read more

Elephants and Systems

April 7, 2010 by Janet Beckers · 6 Comments
Filed under: Business Skills, Internet Basics 
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OK so I may be riding elephants in Chiang Mai in the north of Thailand at the moment but that doesn’t mean I can’t take the time to share a story with you. As you can tell in this short movie, I get pretty excited about systems!