How To Automate With Integrity
Filed under: Internet Basics, Shopping Carts, Where to Start
(1 votes, average: 5.00 out of 5)
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Let me describe to you an experience I have had a couple of times this week. Only made possible since we have transferred our business to new systems.
I wake in the morning to see we have had a sale of our $2000 coaching program, making the most of our 12 part payment plan. Now there are a few things that need to happen to make sure our customer is looked after. But now it is all automated. And the best thing? Now it is automated at all levels, our customer service is higher than before.
So here’s the scenario from the beginning. Read more
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Web Site Blitz – 8 steps to rebuild a business
Filed under: About WWW, Internet Basics, Where to Start
(2 votes, average: 5.00 out of 5) Loading ...Well the hard lessons continue this week. As you may know, we have been flat out for the last few weeks totally rebuilding our main income-producing web sites from scratch. If this is news to you, you can hear all about it over here.
It’s like Backyard Blitz but with a computer
Have you ever seen the “reality” TV show Backyard Blitz? Maybe in your country they have something similar but under a different name. You know the drill…A family or similar are sent away for a weekend on some pretence while a cast of attractive and resourceful workers move in to totally make-over their backyard (or home or similar).
The tension mounts towards the end of the show because the team (the attractive and resourceful ones) are running out of time and the unsuspecting home owners are letting themselves in through the front door while the last pallet load of pavers is unloaded out the back.
How awful would it be if the truck with the last pavers didn’t turn up and the cast had the embarrassment of showing the returning tenants a half-finished job with a pile of mess in the yard? The suspense builds but the attractive and resourceful ones never lose their cool. They still have time to joke and it all comes together in the end
That’s what it’s been like at Wonderful Web HQ. Read more
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Why Haven’t My Customers Deserted Me?
Filed under: Internet Basics, Joint Ventures, Social Network Sites, blogging
(No Ratings Yet) Loading ...I’ve learned some big lessons the hard way these past 2 weeks. If you haven’t heard what happened to me (and how you can prevent it happening to you) then get the background story here.
In short, our web host who we had a wonderful working relationship with for two years, went AWOL. Totally missing from the planet and so are our web sites.
We have numerous niche web sites and 2 HUGE web sites with an amazing amount of content. They were backed up….or so we thought. We learnt the hard way that following the back up instructions that came with our membership software does NOT backup your entire site. All of the images, audio files, videos, etc etc..all gone from the net.
Anyway, I don’t want to talk about the negative lessons I have learned through this. Not today. I’ll do that later.
Today I want to share with you an incredibly positive lesson I have learned from this experience.
I Have Not Lost A Single Customer!
My web sites have been down for more than 2 weeks now. I expected a huge exodus. I fully expected to open my Pay Pal account and see row after row of the word “cancellation”. I expected disappointed customers demanding refunds.
I’m sorry I under-estimated you.
All we had were 2 people at the beginning of the month who cancelled because they spent too much at Christmas. They were sad to leave.
In fact, believe it or not, I have been getting emails from people asking where they can sign up and Wonderful Web Women is not live yet.
Why Are You So Loyal?
This is a question I have asked myself over and over these last 2 weeks. I’ve been shaking my head in wonder and gratitude. I’ve been trying to work out what has made our relationship so special so I can share the secret with you. I want you to experience the same loyalty and friendship from your customers.
I think I’ve worked it out. Well, part of it. I think it comes down to two things.
Wanna know? Read more
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What Currency Should You Sell In?
Filed under: Internet Basics, Where to Start
(No Ratings Yet) Loading ...This is a question I get a lot. If you’re based in the US this is not a problem. The currency of the Internet is the US dollar so you’ve got it easy. If you are outside of the US this is a question you really need to think about.
If you thought this was a question that only newbies struggled with – you’re not alone. I have been asking this question to my very successful Aussie internet marketing friends and they are all divided in their choices. It’s a tough decision. In the ideal world you could sell in both currencies through the one shopping cart (without rediculous fees that are charged at the moment for this).
I’ll talk about it from an Australian perspective here but if you are in another country (such as European or Asian countries or South Africa) you face the same problems. To keep it simple I’ll use dot points and talk about pros and cons.
Selling in US dollars instead of Aussie
Pros:
- This is the currency people are used to on the Internet
- A lot of people have an idea of what their currency converts to in US dollars (if they’ve bought on the Internet before)
- You could be selling a $27 product but really getting over $30 in your bank account
- If you have customers worldwide it shows you are an internationally thinking company
Cons:
- You are limited in the choice of the merchant facilities you can use that can sell in US dollars and pay into your Aussie bank account
- Apart from PayPal, facilities that you can use to accept US dollars have really high fees
- Aussie customers can get really annoyed if you are an Aussie company selling in US dollars
- You can lose Aussie customers if your dollar bottoms out because your products can get much more expensive overnight
My recommendation
If you are an international company, in that you target customers in all countries, then sell in US dollars. It is a good idea if you also have a way to accept payment in Aussie dollars – maybe by direct deposit or separate payment processor.
If the majority of your customers are in Australia (substitute your home country here) then stick with your home currency. Make sure you put a note there about the estimated conversion to US dollars or you will lose overseas customers.
Ah, the challenges of running an international business from a country other than the United States.
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Lessons from Vegas: You can’t win if you don’t play the game
Filed under: Business Skills, Internet Basics, Personal Development, Video
(No Ratings Yet) Loading ...This week’s article is a bit different than usual.Click on this link to watch my 3 minute video message for you on:
Lessons from Vegas:
In this thrilling, incredibly high quality video 
you will discover:
- What colour Janet’s swimmers are
- How gamblers in Vegas are like entrepreneurs
- The big mistake many entrepreneurs make
- What you can do about it
- You get to hear Janet mention, yet again, that she just won Australian Marketer of The Year
- http://www.youtube.com/watch?v=L0pQhOkw1gA
Go on, leave a comment. It will inspire to make more.
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