In your List Building Telesummit [Does List Size Really Matter], why did you post all the interviews to one landing page from the outset?  In the the model that I see they generally post one per day, leave them 24 – 48 hours and then take them down to drive sales of the recordings.  I think that scarcity probably creates a behaviour that you want (ie people to listen when they are free).  No need to answer, just wanted you to know I noticed that (all good, from my perspective, and I hope that worked for you).

The Longer Question

Hi Janet,

I wanted to write and congratulate you for the list building interview telesummit, you did a fabulous job.  I have listened to probably 30 of these series, but you are the first Aussie I’ve come across doing this and it was great to hear the Australian voices …especially Pete Godfrey, I wondered what the Americans made of him!

Particular strengths were:

• I loved the 20 minutes, especially the simple question “who do you work with”, you managed to cut out about 15 minutes of usual filler right there .
• You have a lovely natural interviewing style, all the interviews flowed really well, I guess this is preparation and practice!
• Unlike most teleseminars you had a real variety of entrepreneurs there.  Whilst I listen to lots of different people, from the hard core internet marketers through to the other end of the spectrum such as the “goddesses”, most teleseminars tend to be real like minded fests where you hear the same thing over and over, so this was great.  People do have so much in common but there is always a lot to be learned from other styles of marketing.
• The brief ending “how can I get more / what is your free gift” was really good. Being just back from Lisa Sasevich’s sales training I noted not all of them seeded much, except Kendall who is a master at those things!  (Listen and learn ladies)
• I loved Carrie Wilkerson, who I have heard before, but I think you really got a lot out of her.  Especially as she essentially talked about a different model to most of the other entrepreneurs who have built ascension models off a coaching or service base, whereas she saw a gap, built a following, sold affiliate and then moved into product creation.   (Very smart!)  She also gave me a kick up the bum as a I also run a hugely successful offline business and am absolutely struggling to get any work done on my dream business – without 4 kids as an excuse.  Just need to make it work!

Other comments (sent in a spirit of love)

• Despite being Australia’s telesummit veteran, it wasn’t actually crystal clear that yours was free training, especially on your video landing page.  I had to look twice because I thought I had to pay.-
• More a question, why did you post all the interviews to one landing page from the outset?  In the the model that I see they generally post one per day, leave them 24 – 48 hours and then take them down to drive sales of the recordings.  I think that scarcity probably creates a behaviour that you want (ie people to listen when they are free).  No need to answer, just wanted you to know I noticed that (all good, from my perspective, and I hope that worked for you).

Janet’s Answer

This is a brilliant question and I love how Cate is not just learning from the speakers in the summit, but also studying and analysing HOW the tele-summit was structured. The process Cate has mentioned (making the live recordings available only for a short time and then selling the bundled recordings as a product, usually at a discount for fast movers) is an excellent model. That is, if your intention is to do a once-off launch, do all the promotion as an intensive campaign and then monetize the recordings. In fact, this is something I teach my students of my Passion to Profits program.

My intentions for the Does List Size Really Matter project were different, so my methods were different.

Know Your Intentions

A friend of mine, Gold Medal swimming champion Shelley Taylor-Smith has a great phrase: “You need an intention before giving it your attention” and she is spot on (no wonder she can stay focused to swim such ridiculously long distances). You see your intention will determine how you structure any project you introduce in your business.

Usually, I find your intentions for a marketing strategy  fall into the following categories:

• List Building
• Cashflow
• Market Positioning (Branding)
• Customer Retention

The other qualifier will be:

• Is this a once off campaign? or
• Is this an ‘evergreen’ campaign?

Evergreen List Building

My intention for this project was List Building. So what better way than to interview experts on list building and ask them to promote the tele-series to their lists as part of our Joint Venture? The list building is not one-sided. This project was designed to be a list-builder for every person involved.

If I was concentrating on cash-flow, I would have asked the speakers to make a special offer just for my listeners, for a product they sell. This would allow the speakers to make sales and me to make money from commissions.

Because the total intention of this project was list building, I told the speakers there would be no opportunity to sell. Instead they were asked to provide a special gift for all listeners which would require an opt-in on their website. This meant the speakers could grow their list and many of them created gifts especially for this project.

I organised this project with a short lead time which meant that many of the speakers could easily arrange to be interviewed (20 minutes was easy to find time for) but they could not commit to promote until later than the date I set to launch (NOTE: when you are dealing with successful marketers you usually need to give them a lead time of a few months (sometimes more than 6) because their promotional calendars are booked out). For this reason I decided to make the program “evergreen” so the pressure was off them for when they should promote. It also meant I could have a permanent lead generation funnel set up that I know will continue to entice people onto my list because the topic is so important.

This series will remain free until I decide I will get better traction from making it into a product instead as a list builder.

List Building Versus Cash Flow

An important note is just because you may choose to do a project for list building does not mean you cannot make money. There is always a way to  make money. In this case, I created a product especially on this topic and upsold to it when people joined the list and also in the follow up emails.

I didn’t need to save the interview recordings to sell as a product because I already have a huge amount of resources I have created to compile a more powerful product. If I didn’t already have product to sell it would have been a different story. I will also make money down the track when the speakers make sales to the people who joined their lists during this campaign. This is because the links to their gifts are tracked to reward me as an affiliate.

What is Your Intention?

Before you plan your next marketing campaign, really think about what your main intention is. Sure, you can achieve more than one intention with a campaign but there will always be one over-riding intention. Be very, very clear on this. Throughout the planning stage ask yourself “how does this decision I am making on this project match with my intention?”

I’d love to hear what your focus is on at the moment in your business. Is your priority  list building or for getting cash in as fast as possible? Maybe your focus is on branding and establishing yourself as a thought leader? Maybe on increasing trust with an existing list? I’d love you to share so make sure you leave your comments and questions below.

Cheers

Janet

I’m really interested in this idea as I see offline marketing, to attract your target market to your online business, as a really under-utilised strategy. But to be honest, it makes me really nervous because I’m so used to being able to market for free or very little cost. But the potential is huge and Pete’s clients are really kicking goals with it.

I asked Brian if he would mind if I shared his question and the answer and he said “go ahead”. I’m grateful for him challenging Pete and myself in his question as I’m sure he voiced what many people may be thinking. You can listen to Pete’s interview and those of our other list building experts over here. Each interview is only 20 minutes long and cuts straight to the core questions about how to build you rlist fast and then how to milk it for all it’s worth.

Brian’s Question

G’day Janet,
I just finished listening to your interview with Pete Godfrey regarding list building etc.Whilst the presentation was excellent I question the off line tactics recommended.Let’s take the postcard scenario.Direct mail if done well has an average response rate of 1.5% (the most successful direct marketer is The Readers’Digest who once achieved a response rate of 3%,but normally expect no more than 2 %),which becomes an expensive exercise. Printing cost of say 1,000 postcards, approx.$450.00 Artwork and design ,another $250.00 copywriting another $250.00 personalising,$100.00 and Australia Post $600.00. Total cost $1,650.00 plus GST to achieve an embryonic list of 15 names which amounts to $110.00 per potential client. Hardly cost effective Janet. Any comments?

Cheers,

Brian Adams.

Pete’s Answer

Hi Brian,

This is a question I’ve got a lot over the years and it’s usually from solely online marketers who are used to free: free traffic, free leads and so on. Interesting to note, one of the best Internet Marketers Frank Kern is a big fan of Direct Mail and the reasons are many and ones I do not have time to address in this answer. But I digress. Let me tackle this question first.

Okay, to start with, let’s do a bit of recapping on what Emotional Direct Response Marketing is all about.

Basically, you have to get two things right.

Psychology and Maths

Psychology is your copy, your message, and delivering it to the right market. The maths part of the equation is: Can you make money from it? Get the maths wrong, and then good Psychology will only make you go broke faster. (That is, you’ll get heaps of orders, but lose money on each order.) So you’ve got to get the Psychology and Maths right. One without the other doesn’t do it.

So if you’re selling something like a $27 e-book with no back-end in place, then doing the old postcard mailings isn’t the strategy for you.

If you were selling a high priced product or service, or even a low cost one with a good working back-end in place, then this strategy is a killer.

This isn’t theory Brian; this is real-world strategy that my clients, members and I use every week to get qualified leads to go from offline to online. It works when your Psychology and Maths work…

It may surprise you to know I know of folks paying hundreds of dollars per lead and they are dominating their industries… all because they understand Psychology and Maths. They have no competition because those in their industry are cheap, wanting everything for free.

Interesting to note, Dan Kennedy mentions in a recent Diamond letter to his higher end members that he has a client who pays anywhere from $85 to $330 per lead. Not per sale. But per lead. He has another client in the same niche who is cheap and won’t spend any more than $40 per lead. Have a guess which one dominates and which one merely exists.

Anyway, here’s a little chunk from my Business Profits Blueprint you can get for free at: http://www.petegodfrey.com/blueprint

It explains where I stand on this issue and why folks come to me for advice.

Problem: Lead source. It’s important to realise that not all leads are equal and where you source your leads has a direct impact on size of transaction of the first sale and also on retention and lifetime value.

Look, if all your leads are coming from online and they became leads because you bribed them with a freebie, and then you find many won’t buy your products, then you only have yourself to blame. If all you are doing is attracting the low-hanging fruit, don’t be surprised when you realise your list is full of monkeys.

Solution: Diversify your lead generation. For 2 of my clients, they had taken the cheap road and had almost stopped using Direct Mail and offline advertising. On closer inspection, they realised many of their best customers had been sourced offline. We are busy rectifying this problem with offline ads and hunting down suitable available lists to mail to.

Anyway, trust this helps you Brian to understand this important strategy…and I trust it helps those who read this.

1. Do you send an email out to your list or Facebook friends or Twitter to announce it’s release?

Even for seasoned marketers, the results can be really disappointing if you do that.

2. Or do you launch the program with a series of videos or reports or webinars, explaining the opportunity, sharing great content so people are impressed with your knowledge and then announce the program with a full description of what they will receive?

This is known as a launch and if you’ve been on the Internet for a while you will have come across them. They work. They work really well…if done correctly that is.

One of the best ways to learn how to apply this model to your own business is to analyse an actual launch while it takes place.

I don’t know about you but I am on the list of every experienced marketer and critically analyse all their launches. I take notes on what I observe and constantly update my mind map notes (my treasure maps) on Launches.

Today, I’ll give you a peak behind the scenes of a launch that is  right now.

NOTE: For some reason the video cut off so I have reshot the video with some extra analysis in there for you.

You can also see the video on YouTube.

Sue and Steve Soucey hit the Internet by storm about 18 months ago and I’ve been so impressed with the growth of their business and how many people they have helped. When they decided to re-open their Social Media Attractionaires course with a launch they brought me in as part of their consulting team.

So watch the video above as I take you for a bit of a walk through  some of the strategies of this launch as it happens. I’ve checked with Sue and Steve and they’re happy for me to share a few of their secrets.

Rule number one when doing a launch?

Over-deliver.

You’ll see that’s exactly what they have done as I guide you through.

Love to know what you think and any ideas you have for launching your own programs.

Cheers

Janet

P.S. Here’s the link to the WordPress theme Sue and Steve are using and I am changing our web site over to. It is that good.

If you’re a business owner, coach, speaker, or just about any other kind of entrepreneur, the one thing you really don’t want to be known as is “the best kept secret”! You need to be found and in a big way. You need to fill the stadium so everyone can see you play (as Carrie says).

One of the very best people I know at creating a huge following, that is almost evangelical in their loyalty to  her, is Carrie Wilkerson, a.k.a The Barefoot Executive. I’ve known Carrie for years and is she is one of the savviest and sweetest business woman I know. Carrie is sharing her strategies on a free teleclass this week and I honestly think you should be there. No matter how big your list is already (or small). You can see this lovely message Carrie took the time to create just for my readers. You can see why she is so successful.

Here are all the details on the free class:

This Thursday, March 3rd at either 9am CT (10am ET, 7am PT) or 9pm PT (10pm ET, 7pm PT) Carrie is offering
a FREE Teleseminar where she’ll reveal exactly how you can “Fill Your Stadium” with raving fans who just can’t keep you a secret!

On this call, she’ll reveal:

* The secrets Justin Bieber, Disney and even the NFL use to “fill their stadiums”… and how you can use them starting right away! (Hint: It does not cost you anything!)

* Why you need to fill your stadium and start building a base of raving fans all looking to you – even BEFORE you have a product, package or service defined!

* How to overcome the excuses holding your business back today and instead focus like a laser on discovering exactly what you need to do to reach success!

* The #1 thing you need absolute clarity on before you can start “filling your stadium.”

* What you MUST understand about your fans in order to truly reach them at a deep, emotional level – creating a solid bond built on credibility and trust so they buy more and refer their friends to you.

* Why going for the fast sale with new fans can actually cost you money… easy proven ways to “romance” your customers into loving you long term.

And a whole lot more!

This is the first time Carrie has ever revealed these secrets. She tells me she ordered extra conference lines to pack as many in as possible. But unless you register right away, I can’t promise you’ll get in – so mark your calendars and go right now to reserve your spot:

You don’t want to miss this!

See you on the call!

I’m very excited to announce the rebirth of the Passion to Profits Blueprint Web site which is housed at Wonderful Web Seminars. This is the coaching program that people have paid between $2000 and $3000 for life-time access to. To celebrate, I have created a bonus level of membership to give you a taste of the quality of the program. Packed with videos, audio classes, PDFs and checklists.

You will discover:

• Step-by-Step how to build a successful business based on relationships
• How to approach experts and create long term relationship with them
• The 4 things that motivate experts to promote for you
• How to create an information product in less than hour – for free
• What software to use to run live tele-seminars
• How to make great money while giving away a lot for free

You can claim your gift membership at www.WonderfulWebSeminars.com

Love to hear what you think .

I can’t believe it was only 8 weeks ago I started the first intensive classes for the Passion to Profits Business Building Program. I’m so impressed with the number of people who hit the ground running and have already launched their programs, positioned themselves as leaders and started to build highly targeted lists (while creating great products at the same time).

There are others who are ready to launch in the new year and others who have struggled with identifying their niche who are finally clear. Wow!

This shows me that often the only thing holding people back is access to a step-by-step system and hand holding. When you can stop researching methods, technology and know how, then the rest is up to you to tap into what you are passionate about and put it into action.

I hadn’t planned to run another set of intensive classes this year but I can’t help myself. I love seeing people create success. So no fan fair here or big launch.

I’m running 6 classes at times to suit Australians, Americans, many Asian countries and Great Britain / Europe.

Here’s what to do:

1. Check out all the details of the coaching program here.
2. Come along to a special class next week to get any questions answered (or send them through before)
3. Choose one of the packages (yep, I even have a 12 month payment plan)
4. Start doing your homework – you get immediate access to the online resource area.

Q & A Live TeleClass Details

EVENT: Passion to Profits Program Q & A

DATE & TIME: Monday, November 23rd at 3pm Pacific/6pm Eastern & Tuesday, November 24th at 10am Australian Eastern

FORMAT: Simulcast! (Attend via Phone or Webcast — it’s your choice)

TO ATTEND THIS EVENT, CLICK THIS LINK NOW…

http://instantTeleseminar.com/?eventid=10044498

The phone numbers to ring are on the Webcast page. If you call from Australia, use an international calling card (cheap) and put 0011-1 in front of the number you call.

The best gifts are those that solve a problem your customer already has s they will start to see you as a solution provider and you give great value straight up.

Usually this will be a digital product like an ebook or audio recording, that can be delivered immediately on autopilot.

The thing that often starts business owners setting up this perfect lead generation system, is understanding the techy stuff. They have trouble visualizing the process, the steps involved, and what web pages and emails are needed.

So here it is, in dot point for your reference:

1. Customer fills in email address and name in an “opt-in” form on your site. This may be on a page called a “squeeze page”, “Landing Page” or just on the main page of your web site.
2. The information they fill out is sent to the email program you used to set up your “opt-in” box. I recommend Aweber and Autoweb Business.
3. The email / autoresponder programs sends an email to the new subscriber, asking them to confirm it was them that filled in the form. The email will have a confirmation link in it. Usually, you can edit the text of this email to add a personal touch.
4. Meanwhile…back on your web site…after the person clicks the “subscribe” button, they are taken to a new page on your web site. This is the Thank you page. I usually head this with “Step 2 of 3″ so they know they have another step to do. On this page you thank them for subscribing and tell them to check their in box and confirm their subscription
5. The customer checks the in box and clicks on the subscribe link
6. As soon as they hit subscribe they are taken to a web page that tells them they were successful. Your email program will give you the option to choose which page the customer is sent to. I send them to a page I have created on my web site called “Download page”. This page congratulates them and has links to their gift. I usually head this “Step 3 of 3″ so they know it is all over
7. When the customer clicked on the confirm link in the confirmation email, this triggered your email program to send the first email you have loaded into the follow-up email sequence. In this email you start building the relationship and also include the link to the “Download Page”.

That’s it. Now you have a happy, double opt-in subscriber.

In summary, here are the assets you need to create:

1. Landing Page - may or may not be linked to your web site navigation
2. Thank you page - not linked to navigation
3. Download Page - not linked to navigation
4. Confirmation email - edit the standard one to personalize it. I usually put “Step 2 of 3″ in the subject line.
5. Welcome email - first email in the follow up sequence with link to download page.

Good luck. If you don’t want to learn how to set this all up yourself, a great place to get help from people who understand Internet Marketing is Wonderful Web Solutions.

When I read your entries on the blog I felt like crying with joy. You are all such moving and inspiring people. Wow. I feel so privileged to be able to contribute to you and be part of your lives. Check out what people have said here:

http://wonderfulwebwomen.com/blog/2009/win-a-free-scholarship-to-p2p-business-building-program/

Although the scholarship entry to my Passion into Profits Fast Track Coaching and Mentoring Program can only go to 1 person -all of you deserve it.

I’ll be making the decision tonight with the help of a bottle of red (and input from my team and mentoring clients) and I’ll announce the winner tomorrow. Keep your eyes out for my email.

I know some of you already are buzzing with questions about the program and how it works so I will do my best to answer them for you right now:

What is the program and how does it work?

In the program I will guide you step by step in implementing the system that I used to go from close-to-broke to having a responsive list, consistent abundant income, and the ability to influence 10,000s with my passion each day of my life.

The system you will learn will show you how to trigger ‘The Oprah Effect’ whereby you interview experts in your industry and through this become known as a global expert in your field of passion yourself- just as I have done.

The program will include 6 weeks of group coaching and mentoring, community mastermind groups, action plans and templates, an MP3 player packed with ‘how to’ resources, DVD and Audio packed with clear guidance, and much more.

In the gold-plus package you even get an ‘All Done For You 4 page Website’ and tech support from my ‘dream team’ so you can start building your list straight away.

In short you get ‘hand holding’ guidance and support from me and your mastermind group, and all the resources you need (including life time access to everything I use to run my business in my online resource centre) so you have a sure fire path to achieve your vision in the shortest time possible.

Will it really work for me to achieve my vision?

Yes, it will work for you just as it worked for others like Ludwina Dautovic, Lenore Miller and Juliet and Nina who shared their stories with you on our call last week. Them and the many other stars that have already used my system to create products, grow a list and a community and create income for themselves.

Not only that, we will be guiding you step by step through the whole process.

We will help you work out your ‘niche area’, contact JVs in your field, build your list and foster it as a ‘community’ and through that create consistent abundant income.

And the best part is, your success is guaranteed. If after 1 year you have followed the system as outlined and you haven’t achieved success from it I will give you DOUBLE your money back (yes that is right – I will give you money!) because I am so confident that you can do this.

Can anyone do it, and will everyone be allowed to join?

Anyone can certainly follow this system as I am laying it out in baby steps.

Not everyone will be able to get in the program however because I am limiting it to 60 spots only. The reason for that is we will be giving personal support in the programs and our resources are not endless (yet!).

This will be done on a first come first served basis. There will be 30 spots available in the ‘All Done For You Package’ (where you get your own website made, and tech support) and 30 spots in the standard coaching and mentoring package.

Is it going to be too hard, and will I be able to do it?

No it’s not going to be ‘too hard’ for you – in fact it will be easy for you if you’re committed and get into ‘flow’ with it.

You know those times when the river of life takes you away and things start to happen for you quickly and you enter the ‘zone’.

This program is designed to take you to that special place of ‘income acceleration’ and massive personal productivity–where things happen easily for you and you get the results you seek with grace and power.

The other aspect is that you are a competent and powerful person capable of anything – you can do this. Especially when you consider I will guide you step by step throughout the whole process.

And the final factor that will make this easy for you is that you will be part of a supportive mastermind group, empowering you and acting as the wind beneath your wings on your rapid flight to success.

Is it going to be too expensive?

Well it’s certainly not going to be cheap as that would devalue the product – and I will be putting heart and soul into your success during the program so I am certainly not going to devalue it.

BUT…I am going to reveal a surprise to you on Wednesday that will allow everyone who is truly committed to joining this community of passionate entrepreneurs on their fast track to fulfilling their visions to do so.

How is the course different from the others I have done and all the other courses “out there”?

This course is very different to any others you might have done because firstly it is focussed on community – you will be in a mastermind group of passionate entrepreneurs supporting you in achieving your vision- and potentially acting as your JV partners etc, providing you with accountability (and getting you into action when you need a ‘kick up the backside!)

You will also be getting step by step guidance in what actions to take to achieve your vision – as opposed to getting more info to read through (as if you don’t have enough info to plough through already).

In the gold plus package you also get a website all done for you and tech support, so you can start building your list right away. This is about ‘action’ not just more information so you can finally achieve your vision of massive influence and consistent abundant income (not just dream about it for the next 5 -10 years!)

The most important question…is this right program for you?

That is something only you can answer. The longer I am in business the more I find myself trusting myself to make decisions by ‘instinct’.

I trust myself and I know when something is right for me.

And when I do trust myself, I experience more financial abundance, more joy, more luck, more ‘chance meetings’ with just the right people, and more opportunities to contribute to my community of passionate entrepreneurs across the world.

When I don’t trust my own intuition, and don’t trust my own judgement – things never go well for me and I have lost a lot of money so I have learnt this lesson by hard experience)

I invite you to ‘feel’ for yourself whether this is the program for you-

And only do it if you get a resounding yes….

I find going somewhere quiet, and listening to my still inner voice in my heart guides me.

And I invite you to do that- take the time to get in touch with your intuition about whether this is for you…and if so, just commit to it, and a way will be made for you.

And if you keep on trusting yourself, and following your intuition, then by taking powerful action you will achieve your vision, I promise you.

I know this to be true because that is the way the universe works, and it is certainly the way it has worked for me.

For my part I know because of the limited number of spaces in the program, the program will fill up either way.

So it is completely up to you and your own personal ‘intuition’ – whether it is part of your destiny to use this program to propel you rapidly towards your financial abundance and cherished dreams and goals. It can happen for you...perhaps sooner than you believe now.

Hopefully that answers most of your questions…

If you have any burning questions or comments that I didn’t answer here then please leave a comment below and let me know what they are and I will answer them personally for you.

Deb had a great way of explaining the important steps you need to consider to make sure your web site provides a great buying experience for your customer. She relates it to the perfect buying experience you have when you go into a shop. I don’t know about you, but great buying experiences in shops are far less common that terrible ones.

Let’s walk through the ideal buying experience……

1. I got exactly what I was looking for immediately – no need to search around

How does this relate to your Internet business? When people come to your site, make it easy for them to find the products or services they are looking for. Sometimes people need a bit of time or more information before they buy. Make sure they get what they need – even if they don’t ask!

2. Ease of use and convenience

How does this relate to your Internet business? Is your site full of fancy bells and whistles that just slow everything down? Provide the information your visitors need to make purchasing decisions. If they have to spend more than a few seconds to find what they want, they’ll just hit their back button and try someone else.

3. Critical information was provided to help me get the most value from my purchases

How does this relate to your Internet business? Do you sell a product or service that has special care instructions? Or can you provide a ‘Quick Start Guide’ to help people start using it correctly within a few minutes of receiving it? Are there a few places people get stuck or mess up? Tell your customers up front! Help them avoid the problems and get immediate results.

4. Related products were recommended to me based on my purchases – up-sells!

How does this relate to your Internet business? Are there other products and services that your customers might benefit from as a result of their purchase? Are there critical prerequisites they need to know in order to have success with your product? Are there follow-up products that will help them after they use what they just bought from you? You’ll want to let them know what you have to offer.

5. Checking out was a breeze

How does this relate to your Internet business? Make the ‘call to action’ on your site easy to use. Are you asking them to opt in to your list? Make the opt-in form clearly visible and easy to use. Are they buying a product or service? The ‘Add to Cart’ button should be clearly visible – and it should do what it says!

6. Customer service was provided after the sale

How does this relate to your Internet business? Do you sell a product or service and find that sometimes after receiving it, people decide they really don’t want it, can’t afford it, or don’t understand it? Buyer’s remorse is all too common, and often has little to do with the value or quality of the product. If you provide followup communication with your customers, you can drastically reduce returns and complaints – and increase customer satisfaction!

7. Asked me what other products and services I might need or want.

How does this relate to your Internet business? You’ll want to start talking with your prospects and customers right away. You want to know exactly what they need and want – so you can develop it or find it, and then offer it to them.

8. Future offers were made that were of high value to me

How does this relate to your Internet business? Quite often businesses will offer ‘loss leaders’ to initially attract prospects and customers. If you are offering just one product or service, especially if your profit per sale is low, you’ll have a difficult time making your business work. Always be looking for more relevant products and services to offer to your prospects and customers – and make sure they offer great value and answer a need or want your customers have expressed.

9. The whole experience made me a customer for life and a source of new referrals

How does this relate to your Internet business? Wouldn’t you love it if your prospects & customers were also your best marketing? If they told their friends and referred them to you? And they can also become business partners with you – as affiliates – so you can have salespeople who love you, your products and your services, out there working for you. And you pay them a commission for results. Nobody on salary!

You can find out more about Deb and the brilliant offer she has made for our readers at http://www.wonderfulwebwomen.com/recommends/profitablebusiness

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Janet Beckers is the host and founder of Wonderful Web Women. An award winning on-line community recognised for generous
and honest marketing advice for women on the internet.To learn from the most successful women on the internet
through live webinars, masterminds and forums absolutely free, visit http://www.WonderfulWebWomen.com and join today.

1. A web site (I recommend using WordPress to create your site. This is the basis of the web sites we create for our customers at Wonderful Web Solutions)
2. A shopping cart (this is where they enter their credit card details and it orders the product)
3. A way to get the money in your bank account
4. An email auto-responder program – so you can out it all on auto-pilot
5. An affiliate program – so you can have a motivated workforce making sales for you

To keep it simple, let me introduce to the main solutions, and simply tell you their pros and cons. You can identify which solution is best for you.

Frankenstein 1: Clickbank + Aweber + web site (prefer WordPress)

Clickbank (has the shoppingcart, payment acceptance,  affiliate program) + Aweber handles email automation

Who does this suit: You are selling individual digital products mostly featured on separate sites, rather than selling many goods and services and back-end coaching on the one topic

Pros: They take the money for you, affiliates go there looking for products instead of you looking for affiliates, well known and trusted, Clickbank is your customer every time so always the same nationality (this is good news if you are Australian as you don’t have to worry about GST), They pay affiliates and handle refunds, Aweber – I love them, they are so reliable.

Cons: You have to wait to get your money – money doesn’t go straight into your account,Buyers aren’t automatically added to Aweber after they buy from Clickbank, you need to give the buyer a reason to get on a follow-up list, Can only sell digital products. They have the relationship with the affiliate – you don’t have their contact details.

Frankenstein 2: Paydotcom + PayPal + Aweber + web site (prefer WordPress)

Paydotcom (has the shoppingcart, payment acceptance,  affiliate program) + Aweber handles email automation

Who does this suit: You are selling individual digital or physical products or services, mostly featured on separate sites, rather than selling many goods and services and back-end coaching on the one topic

Pros: Paydot com deposits every payment into your PayPal accouht so you get it straight away, affiliates go there looking for products instead of you looking for affiliates , You have the relationship with the affiliates, Aweber – I love them, they are so reliable. You can sell physical products and services as well as digital.

Cons: Buyers aren’t automatically added to Aweber after they buy from Paydotcom, you need to give the buyer a reason to get on a follow-up list,You have to pay your affiliates – just more admin. Not as popular as Clickbank for affiliates. Can only sell in US dollars.

Frankenstein 3: 1shoppingcart (a.k.a. – AutoWeb Business) + PayPal +  web site (prefer WordPress)

1shoppingcart (has the shopping cart, email automation, affiliate program) + PayPal takes the money

Who does this suit: You have many products and related services created under the one brand

Pros: All in one solution (except for the website), customers are automatically added to follow up emails, built in affiliate program. You can use the same system for multiple sites (but the branding must be relevant because the final payment page has just one brand), affiliates only need to join one affiliate program to promote multiple products, money goes straight into your bank account.

Cons: You have to attract your own affiliates. email program is not as reliable or well reported as Aweber, more expensive than the other Frankenstein models. You have to pay your affiliates – just more admin.

So Which ones do we use?

Glad you asked

We actually use all combinations of these, depending on our desired outcome.

Here are some examples:

Frankenstein 1: Clickbank + Aweber + web site (prefer WordPress)

We use this for our site www. LandscapePhotoSchool.com

we use this combo for this product because it is a stand-alone product and this site truly just runs on autopilot

Frankenstein 2: Paydotcom + PayPal + Aweber + web site (prefer WordPress)

We use this for our site www.landscapephotography101.com

We use this combo for this product because we wanted to test which was better – clickbank or Paydot com for our landscape photography product. We make heaps more sales through Clickbank because it has a better market place. We keep this one going though because we like the fact that any sales we do get go straight to our bank account.

Frankenstein 3: 1shoppingcart (a.k.a. – AutoWeb Business) + PayPal +  web site (prefer WordPress)

This is the system we are using for our new web site www.WonderfulWebSolutions.com. We will be using Australian currency for this site and have decided to use a merchant account (and eWay as the payment gateway that transfers the money from the shoppingcart to the bank). This is because we will be accepting payment plans and PayPal and 1Shoppingcart combined don’t allow subscription payments (yet).

We also will be offering many different products and services and running this division of our company as a stand-alone entity – so this is the best solution for us.

What about our membership sites?

We use Memberspeed to run our membership sites.

The combo here is: Memberspeed + PayPal + Aweber.

You don’t need to use Aweber but we prefer to. This is a complete system and is very powerful and also creates the web site for you. It is an over kill for simpler sites.

So, which Frankenstein model is best for you?

Cheers

Janet

Each step is just as important as the other and under each heading I list ideas and strategies as I learn them or get a brainwave. That way, when I am looking for ideas to grow my business, I just look on the appropriate page. It also means I don’t get overwhelmed by ideas and feel pressured to do everything at once. I know where to find it.

So, what are these 8 key steps? 8 steps that you only need to make small changes to, in order to see massive results?

Over the next few articles I will expand on each of the steps but I’ll list them below. Keep these in mind when planning a project or when looking for ways to increase your profits. So here goes…

The First 8 Pages

1. The Seed / Idea

I see a business as a growing, living organism and like everything that grows, it starts with a seed. This is the most important part of a business and the one most entrepreneurs short cut. Under this heading I list ideas but also techniques to test if an idea will work. Is there a demand for my business idea?

2. Traffic

There are so many ways to drive traffic to your site. Under this heading i list all the different strategies I hear of. If I notice my traffic drops to my web site, I look under this heading and implement just one of the ideas there.

3. Convert to List

Once you get people to your web site, you need to get them to join your mailing list. Simply making small changes which increase the percentage of people who join your list, will make huge differences to your income.

4. Sales Conversion

On this page I list ideas that will make it easier for people to choose to purchase. Sales copy is the obvious one but there are heaps of other ideas you can implement quickly that can make a huge difference.

5. Increase the value of the sale

How can you get people to spend more at the time they buy? Would you like fries with that? Simply increasing the average spend for the same number of customers will have a dramatic impact on your income.

6. Increase the average number of sales per customer

On this page I list ideas of other things my customers may also want to buy. For example, ideas to increase the average amount of time a person remains a member of a membership program. member retention and additional products fall under this heading as well as lots of other strategies.

7. Decrease Costs

Not as exciting as increasing sales but often easier to do and the results can be very long term. For example I just decided to move my office back home because after decluttering, I didn’t want to leave home of a morning to go to the office. The energy is my home is just so lovely now. This saved over $700 per month which is roughly equivalent to recruiting about 15 new paying members each month.

8. Systems and Admin

Systemising repetitive tasks can save you a fortune. You can outsource tasks for much cheaper than you do them yourself. On this page I list ideas that will make my business a more streamlined operation.

One of the fastest and easiest ways to build your list is by taking part in give away events. But only if they are good quality ones. Our team keeps an eye open for good events and we let you know when they are available for you to join. They are excellent for you to take part in to grow your list and they are also great to grab heaps of free tools to help grow your business.

To get free coaching resources on what a giveaway event is and how to take part, visit Wonderful Web Giveaway.

Here are events starting very soon, so hurry if you want to take part. If they have already started, that’s ok you will get some great free tools to use in your business.
Ultimate MLM Giveaway Event

(promoted by Stephanie Mulac)

Opens May 21, 2009

Contributor sign up so you can grow your list:

Member sign up so you can get freebies after it launches:

Memorial Day Giveaway

Opens May 25 2009

Closes June 24 2009

Contributor sign up so you can grow your list:

Ultimate Marketing Downloads Giveaway

Opens May 29 2009

Closes June 5 2009

Contributor sign up so you can grow your list:

Member sign up so you can get freebies after it launches:

Ed Reubens Birthday Bash Giveaway

Opens June 2 2009

Closes June 30 2009

Contributor sign up so you can grow your list:

Member sign up so you can get freebies after it launches:

Beliefs equals Possibilities Giveaway

All products to do with the Law of Attraction

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Maria Andros, The Video Marketing Queen, shared with us the 7 step formula to create videos that convert. Make sure you include every one of these steps in your videos.

Maria shares heaps of high content tips on using video and social networking sites to grow your business. These are tips you would easily pay for but they are all free here.

1. Welcome the viewer

A simple thing to do but it increases conversions. Simply acknowledge that they have taken the time to watch

2. Establish Credibility

If you’ve done something that will impress your viewers, let them know. If you are just starting out say something like “hi, I’m the creator of www.bla blabla.com”

3. Use a Hook or Cliff hanger

You want to keep them on until the end of the video. Say something that will make them want to stay until the end. Such as “at the end of this video i’ll share with you bla bla bla”

4. Share your story

People do business with people they like. The idea of sharing your story, especially why you are passionate about this topic helps people relate to you. Ideally you want the viewer to think “she’s just like me”

5. Paint the problem

Spell out what the problem or frustration is that they may have. Let them know you understand

6. Provide the solution

A business simply solves people’s problems. You want to position yourself as a person who solves problems

7. Call to action

This is the part most people miss. Tell them what to do next. Maybe “go to my website for a free report” or “subscribe to my YouTube channel”.

I’d love to hear of your experiences with using video. Why not share them here?

(and this is your priority when you start on-line) you need to have a reason for people to give you their email address.

It doesn’t cut the grade anymore today “subscribe to my newsletter”.

We all know how valuable our email address is and I know I only hand it over if there is something really worth it in return. How about you?

Now you have something incredibly valuable to offer to entice people onto your list. And our help to get you started (even if you don’t have a web site). And even better, it’s all f-ree.

Download Your Book
Click above to download this 300 Page book by 50 authors throughout the world (some of them No 1 Best sellers).

Download Resources to Build Your List
Click above to download:
Step by step guide
Free web pages for you to copy & use
Recording of 90 minute coaching call

Next week I interview Nancy Marmolejo who is a world recognised expert in using social media  to boost your business. All I can say is….BE THERE

Nancy Marmolejo

Interview Date: Mon, March 2nd 2009 at 3pm Pacific, 6pm Eastern USA & Tues March 3rd at 10am East Coast Australia

“Why Social Networking? 4 Remarkable Strategies to Generate More Leads, Build Your Network, and Boost Your Business”
How to use social networking to generate leads
Traffic building tips so your visitors become your followers
Authentic ways you can add a personal touch… without losing your professional strength
Credibility boosting strategies that will increase your worth and online visibility
How to build a referral network of people who LOVE to promote you and your business
Proven tips to build you “Know-Like-Trust” factor with prospective clients, referral partners, and Joint Venture contacts
And much more!
At a GlanceGuest: Nancy Marmolejo
Topic: “Why Social Networking? 4 Remarkable Strategies to Generate More Leads, Build Your Network, and Boost Your Business”
Date: Mon, March 2nd 2009 at 3pm Pacific, 6pm Eastern USA & Tues March 3rd at 10am East Coast Australia
Phone-Number to Dial: 712-432-3000 (For Australians: 0011-1-712-432-3000 )
Use Conference ID: 180901
Listen to WEBCAST free on-line: http://instantTeleseminar.com/?eventid=5963043
Get answers to your questions: Send in a question now, or even during the interview with our speaker. Simply visit the webcast page link above and type in your question

Email is the life-blood of an Internet business. You will have heard many times “the money is in the list” and it is true. Every time I send out my newsletter (which takes many hours to write) I make money. Good money. But what is the use of a large responsive list and a valuable ezine (newsletter) if the email never actually makes it to the subscriber’s in-box?

So let’s change the mantra to “The money is in the list which gets delivered”.

THE PROBLEM WE HAD & YOU MAY HAVE TOO

Big problem: Why our email deliverability dropped

Our Wonderful Web Women list is managed through the software that runs our membership site. We love this software (now we have worked with the developers to iron out all the bugs). The problem with managing your email list from your own hosting account is twofold:

1. You look like a spammer: the ISPs (like AOL, bigpond, tpg etc, you know, the company you get your Internet connection through) don’t know you. They don’t know if you are a spammer or not. They don’t have a special relationship with you because you don’t call every one of them and let them know you are good etc (this is what companies like Aweber do). So if you send an email to thousands of people, and a few hundred of those are using the same ISP, the ISP will see a stack of emails coming from the one address to hundreds of different people and think you are a spammer. So your email can be marked as spam and in the worst case, doesn’t even get delivered.

2. Email takes hours to get delivered: To get around this, software that sends your email from your your own server (from your own website) will send out your emails in small batches every 10 minutes or so. This is in the hope that the ISP’s won’t notice you. The problem with this is as your list grows and gets into the thousands it can take HOURS for your email to go out. (600 per hour. So if you have a list of 6000, that’s 10 hours!)

Our list takes HOURs for us to send an email out but I could cope with that. But when some of our staff reported they were no longer receiving our email I started to worry. When my Mum stopped getting our newsletter I knew I had to do something!

THE RULES THAT SPOIL THE SOLUTION

Why Aweber ROCKS

We have used Aweber for years to manage our other lists and I love them.

They are easy to use, economical and most importantly they have the best deliverability rate on the Internet. We didn’t use them for Wonderful Web Women because at the time we launched, our software didn’t work easily with Aweber. Now it works seamlessly but we had a HUGE problem. If we transferred our list of thousands over to Aweber we had to follow their rules. These rules meant we would probably lose thousands of subscribers.

Every one must follow these rules (it is all automated) so if you want to move your list, you will have the same problem. First let me tell you the rules and then let me tell you how to bend them…..

Aweber’s rule: all subscribers to a mailing list MUST double opt-in. This means they sign up on your web site, then they receive an email that asks them to click on a link to confirm they want to receive email from you. This means it is impossible to add people to your mailing list who didn’t give you permission. It is impossible to spam. That is one of the reasons why Aweber has one of the best deliverability rates on the Internet – no mail from them is spam.

The Problem: If you are transferring an existing database of email contacts to Aweber, every person on that list MUST confirm they want to be on your list. They will all receive the “subscription confirmation” email, even if they have been on your email mailing list for years.

This requires your subscribers to take action. They need to open the email and click. This may not seem a huge problem but it is. Your email will be one in possibly hundreds received that day. If you average a 40% open rate on your email for great content, you will average even less for a confirmation email. You run the risk of losing way more than half of your subscribers. You only get one chance as you can not resend the confirmation email. Sure you can send an email before letting them know, and offering a bribe but like it or not, you will still probably lose half.

THE SOLUTION

You can see this is a tough decision to make and I know that many of you are facing the same dilemma. But then I got to thinking… Rules are made by people aren’t they? That means rules can be broken (or at least bent) by the people who created them. We often forget that Internet businesses have people behind the screens! So why not ask?

They said YES!!

But I had to prove to them that I had obeyed all their other rules and could prove I had permission to email the people on my list. So, if this is the solution you are looking for, here are the steps below.

Step-by-step How to Transfer your email list to Aweber WITHOUT each person having to opt-in again

1. You must already have a list that people have double opted-in. If you don’t, forget about it. You will need to bribe and cajole your list to confirm after you have added them to Aweber.

2. Create a list name in aweber ready to receive your contact list (make sure you create some great auto-responder follow up messages so people will get great content immediately. This will make sure they stay subscribed)

3. Make sure your house is in order before you ring Aweber (yep, that’s right you’ll have to speak to someone!): Here is what you will need to show them:

• the form people fill out explicitly says they are agreeing to receive email from you (It’s ok to say fill in the form below to receive our weekly newsletter, or similar)
• After people subscribe, they receive an email asking them to confirm they want to receive email from you
• There must be a way for people to unsubscribe. In our case, people can click through the link we put on each newsletter saying they don’t want to receive member updates

4. Ring Aweber (they are available for 12 hours per day so you should be able to find a time that suits you) and tell them what you want to do.

5. Aweber staff will check through the sign up process and they will also need to log into the backend of wherever you manage your list now so they can see that people have been able to unsubscribe in the past. You can only upload the list of people who are still subscribed.

6. If everything is approved by Aweber, they will turn off the confirmation email for THAT LIST ONLY while you import your leads.

Things you need to know when you import

1. You can only import 2000 leads per day. This means you need to split your list into groups of 2000. You will also need to ring them each day you are going to upload your next batch so they can disable the confirmation email again.

2. Follow the instructions to import under the leads tab at the top when you log into your Aweber account.

3. You will need to create an excel file with the columns “name” and “email”

4. They say to cut and paste the TAB or csv file but I found I just had to copy and paste the 2 columns from the excel file and paste it in.

Handy hint

1. You may end up splitting your list into multiple lists (eg gold members, free, purchased product x etc) you can still only import 2000 in total.

2. If you divide your list into multiple lists you can make it so they are all automatically subscribed to another “newsletter” list. You do this using automation rules which are explained under, you guessed it, the automation tab at the top. You need to create the automation rule in the “newsletter” list, not the other one you have just created.

So, there it is. How to bend the rules.

One last step

The staff on the phone at Aweber were fantastic. Sure they have a new customer now but they went out of their way to help. Tell them how grateful you are, send them a thank you email and maybe even send them a card. After all, you know real people will be reading it.

You can find out all about Fabienne’s system here. Read on because I will reveal a part of Fabienne’s web site I want you to visit so you can study how she puts her methods into practice in her own business. Or as Fabienne calls it “Talking the walk, rather than walking the talk” (ie, do it first then talk about it).

Pull Marketing

Fabienne refers to the concept of “pull marketing”. This means how you attract your customers to you, rather than you having to chase them. Ideal isn’t it? Here are the first steps to do this.

1. People look for solutions to problems.

You know, the sort of thing that wakes them at 3am. For Fabienne, she solves the problem of people who don’t have enough clients so they don’t have enough money coming into their business. Look at what problems your clients have that you solve.

2. Look at how you are communicating what you do

So you solve a problem your customers have but do they know that? People don’t really care what you do and what services you provide. Not really. They want to know that you are a problem solver. If you can give them the solution, then they’ll be interested in how you do it. For example, People don’t care if you are a coach who provides a certain amount of one on one coaching, work to targets, hold them accountable etc. For Fabienne, they care that she will increase the number of clients she has in the time she is working with them – guaranteed.

What solutions do you offer?

3. Your selling point may be YOU

When you are working out what sets you apart from your competitors, sometimes it will be YOU. For example, Fabienne attracts many clients because she is a mum of young children who is caring and approachable. When I started Wonderful Web Women I never thought of mentoing people myself – after all who needs another person out there teaching internet marketing? Wrong. I quickly found that people asked me to work one-on-one because of who I was, not just what I know. The lesson here? Be yourself and reinforce it in every contact and communication method you have with your prospects. When you join Fabienne’s list you will notice her audios, videos and newsletter exude her personality and often refer to her role as a mother as well as a business woman.

The irresistible offer

When you visit Fabienne’s site, go to the top of the page and click on the link to join her newsletter. You will see she sends you a free CD. Make sure you do this. One reason, the CD she sends you has heaps of info that you can used straight away. The other reason is you will get to experience her system in action first hand. It is brilliant and has been running on auto for her for years. She knows she can afford to send you this CD in the post because her system predictably attracts customers to her that buy her products, coaching and join her high-end programs.

I’d love to hear what you learned from the interview today. Over the rest of the week I will share with you:

• the top 4 reasons that motivate people to buy
• some great tips Fabienne shared on how to covert tyre kickers into clients
• Great tip to convert customers into long term clients

Cheers

Janet

• Intensive pre-consultation survey so we can use our time on strategies, not background info
• 60 minute telephone consultation focusing on strategies and action plans
• MP3 recording of the consulation within 24 hours – so you don’t need to take notes
• 30 days unlimited email support from me – to answer any further questions, recommend resources etc

GOLD MEMBER SPECIALGold members of Wonderful Web Women (who have been with us for more than the 30 day $1 trial) receive a bonus 30 minutes. This means you get to pick my brain for 90 minutes, instead of 60!

Why present and sell from the platform anyway?

Jo shared during our interview that  presenting from the stage is one of the most effective ways to attract new customers to her web sites and importantly, convert them to buying customers. This is why:

• Meeting people in person, talking and shaking hands is a far more effective way of creating relationships than is ever possible via telephone and email.
• Because you are a presenter and not just a delegate, you are established as an expert in your niche.
•  People who attend conferences are usually serious about learning and so are pre-qualified customers – they are more likely to be interested in what you have to offer
• You have a whole 60 minutes to show these pre-qualified customers that you know your stuff and are able to help them get where they want to go.
• People who attend conferences are usually able to pay for your products and services. Even if the conference is free or low cost, most still have to pay for accomodation, food and travel.
• This is one I underestimated the power of until my first presentation. Potential customers have the opportunity to meet existing customers of yours and hear first hand what your service is like. So you better make sure you have looked after your customers because they will let others know over lunch!

Judith and Jim (organisers of Bridging Heart and Marketing Conference) asked for a show of hands for people in the audience who are members of Wonderful Web Women – about a quarter of the room put their hands up!

How to structure your presentation

Jo Martin is an incredible source of practical knowledge. When you sign up for Jo’s free information, she has a whole section that shows you step by step how to structure your presentation. I followed this exactly and I suggest you start there.

It doesn’t matter if you are presenting to the local business group of 20 people or a conference of thousands, you still use the same structure. It is logical to follow and like all good systems, tested to work.

Keep It Simple

One of the best tips Jo shared with me was to simpify my content into 3 to 5 steps. No more than 5. If you are like me, you have so many stories to tell and knowlege to share that you want to squeeze as much in as possible. The trouble with this is the poor listener gets information overload, can’t take in any more and either tunes out or tries to learn it all and gets stressed.

It just doesn’t work. With Jo’s guidance I was able to simplify my teaching by grouping content under 3 headings, “Passion, People and Profit”. So much easier for people to digest. So instead of an all-you-can-eat-buffet the audience gets a 3 course meal with each course selected to complement each other (as you can tell by my analogy I’ve been eating well here!).

How to get Jo’s help

Jo has put together an excellent, step by step mentoring program which is very affordable and has made a special offer just for our members (that means you).

You can see all the details here:

Joanna Martin’s practical, easy-to-use,
“hold-your-hand-at-every-step” Mentoring Program

Order Form

Here’s what you get:

ü              Access to a members-only website which is constantly updated with valuable information about making money selling from stage. It’s the information I wish I’d had when I first started. It would have saved me thousands of dollars and hundreds of hours of “trial-and-error”. Even if you’ve never sold anything before on-stage, this website will give you access to everything you need to know to sell from stage and have a successful speaking business.

ü              Weekly e-classes which are emailed to you. These take you step-by-step through the process I used to make $1.25 million in my first year selling from the stage. They break the whole process of selling from stage, down into manageable, bite-sized chunks. This stops you from becoming overwhelmed by the complex task of make successful sales from stage.

ü              One-on-one Power Sessions with us where we can discuss your ideas and make suggestions for improvement. As a member you get 25 x 10 minutes of one-on-one time with us.

ü              Monthly teleconferences complete with live hot seats and question and answer sessions to address the most pressing issues you are facing. I’ll be completely frank and provide uncensored insider tips and secrets to fast track your success. You will also get the opportunity to be the lucky Hot Seat candidate. If you are chosen, I will turn the spotlight on your speaking business to uncover the hidden opportunities, skyrocket your results and fine tune your delivery to suit your personal style.

ü              Critique and review of your presentation  I will review and critique both your offer and close. Just send me your presentation on a DVD and I’ll give you a bunch of practical money-making pointers. Getting this type of feedback from someone in the know can add tens of thousands of dollars to your results.

Special free bonuses for Wonderful Web Women—you get these if you join our Mentoring Program today:

Free Bonus #1—($127)— “Quick and Easy Internet Business Boost- Driving Traffic From the Stage”. A special Invitation Only Teleseminar especially for Wonderful Web Women Members where I will reveal the exact system I use to drive traffic to my web business as a speaker.

Free Bonus #2—($137 value)— “Million-dollar Speaking Tips”. Stephen Pierce speaks regularly to crowds of tens of thousands all around the world.  Here he explains the strategies to follow to succeed in this industry.

Free Bonus #3—($129 value)— “Making A Million-dollar Presentation”. Tim Paulson is a prolific author and a much in demand speaker. Tim has shared the platform with the likes of Robert Kiyosaki, Bill Phillips, Mark Victor Hansen, Joe Sugarman, Dan S. Kennedy, David Bach, Joe Polish, Wally “Famous Amos”, Mike Ditka, among others. What he shares about making presentations is, everything that makes them work!

Free Bonus #4—($117 value)— “Mouthing Off For Big Money – How To Make Squillions”. Paul Blackburn tells exactly what it takes to be successful at speaking to audiences and how to make BIG money, while your at it.

Free Bonus #5—($1994 value) – “Mental Toolbox Tickets” Two tickets to a life changing “Mental Toolbox” Workshop by Paul Blackburn. A vital key to being a successful speaker is to have confidence and get over any fears you may have around speaking.  Take your partner or friend and discover how your mind works. You’ll be taught how to tap into your subconscious and see what’s really going on and how to control it.  Valued at $1994 for 2 tickets, yours free when you join as a member.

 ***  That’s over A$2,504 of value for free if you join today!  ***

Put all the risk on us—100%, no-weasel-clause, money-back guarantee

Join my mentoring program today, and try it out for a full 30 days. If at the end of that time you’re not convinced that it’s value for money, for whatever reason, just ask and we’ll refund your subscription immediately. AND you get to keep the bonuses (valued at over $2,504) as our way of saying “sorry for wasting your time”.

Yes! I want to become a member of Jo Martin’s Secrets of Selling from Stage Mentoring Program for just $97.00 per month.

I’m always inspired by people who take action. At the time it may seem like a small step, but it is the first of many that create magnificent things.

Sheila Betker, one of our GOLD members is such a person. I’d like to share her story with you.
You can read all of Sheila’s story here as she is one of our members who has taken action and shared her success story as part of our Birthday Competition. She is in the running to receive an MP4 player pre-loaded with every interview I have done in our first year on-line. You can too.

Sheila shares a story of having a business idea, but no experience or direction. In a short time she has created her first product and grown her list through The Wonderful Web Giveaway. She has found a mastermind group to  keep her accountable and found a wonderful mentor through our interviews. I’m so inspired by Sheila’s story. If you are just starting out and feel as if it is all too overwhelming you will really be able to relate to Sheila’s story. She has some great ideas to share and exciting plans. Why not leave a comment for her after you read her story.

There is no way I could have built Wonderful Web Women as quickly as I have without our growing team of Virtual Assistants. At the Quick Start Events in Sydney next week and LA next month I devote a whole session to building and managing a virtual team. I feel so strongly about this that I have negotiated with Kathie Thomas of www.vadirectory.net to gift the first 30 people who register for either event 2 hours of virtual assistance.

The event in Sydney is this Saturday (let me know if you want to squeeze in at the last minute). It is an intimate group and I’m excited about how much help I can give each participant. The LA workshop is booking and I expect to cut off the numbers to keep the group intimate again. Let me know if you can be there. http://www.wonderfulwebseminars.com

If you want to find giveaway events and sign up as a contributor and grow your list, check out our new service www.WonderfulWebGiveaway.com . Every month we will update the current giveaway events that we have joined ourselves and that we recommend. There is a place for you to find out about them and read comments by others on what they thought.. If you go there now you will see we already have quite a few listed for you. We check them out to save you the hassle.

Even better, we have provided some wonderful fre-e resources for you to help you understand how a giveaway works, how to build a web site, create a product and build your first list.

Congratulations to the winners of the Contributor contest. Thousands of dollars of prizes, but only 2 people can win. And the winners are……..

REFERRED THE MOST MEMBERS
Thanks to Reed Floren who blitzed the field. Thank you from all of us Reed as your effort has helped everyone to grow their own lists from the people you referred.

MOST POPULAR GIFT
Congratulations to Tim Sanae with his gift of “777 Background Picture Gallery”. This was a great gift and immediately useful. Interestingly, the second most popular gift, By Scott Drake, was also a graphics package. I recommend you log in (if you are a contributor) and see which gifts were the most popular. There are some surprising topics which is great market research.

REED AND SCOTT WIN
1. Mp3 player pre-loaded with 10 of his favourite interviews from Wonderful Web Women. These are interviews with the most successful women on the Internet and even people with Reed’s and Tim’s experience will learn valuable strategies.

2. Reed and Tim also win the opportunity to create a product with me. This includes an interview of Reed and Tim by me, MP3, transcripts, cheat sheets, action plans all available on CD with professional artwork. Reed and Tim also get the raw files to cut up and use as they like. Valued at $1200 each.

A SURPRISE RUNNER UP
I was so impressed with Margaret Saunders who closely followed on the heels of Reed Floren. Margaret’s niche is nothing to do with Internet Marketing and her business is still quite young. Margaret is an active gold member of Wonderful Web Women and has obviously applied a lot of what she has learnt over the last year. Congrats Margaret.
As a reward (and thanks from all of us for referring so many new people to our lists) Margaret also wins the opportunity to create a product with me.

Thank you again for your wonderful support of the giveaway event. Let me know any stories of feedback you have had from new people on your list.

There is a real strategy to doing this effectively but you can definitely replicate it in your own niche. When I started Wonderful Web Women I had no list (well, about 50 friends and relatives) because I had sold my previous business, along with the list. I was an unknown and had never met most of the women I interviewed. There are a lot of techniques I have developed which I cover in detail in my workshops but here is an outline to get you started:

5 steps to convince experts to partner with you

#1: Write a wish list of experts you would LOVE to interview if you could wave a magic wand and have the most successful and inspiring people.

I searched on Google, checked out www.gurudaq.com, went to internet marketing events and joined different speaker’s lists

#2: Go for the biggest names FIRST.

I know this seems crazy. After all, they don’t know you and logic would say to start with someone talented but not well known, and work your way up. You MUST start big. Read on to find out why.

#3: Communicate clearly what is in it for them and you

Money is not usually what motivates industry experts. After all, what they will make from joint venturing with you is probably peanuts for them. There are usually less tangible benefits for them. This is what I found really motivated the women who supported the launch of Wonderful Web Women:

1. They want to promote their business and latest projects

2. They are genuinely passionate about what they do and love to share

and, the biggest motivator of all……….

3. They were all genuinely passionate about inspiring and supporting women entrepreneurs.

Address these major motivators in your communication. Be clear, honest and brief (they are busy).

#4: When you have one agreement, let the rest know

This is important. People want to know they will be seen in good company and will often wait to see who else agrees first. That’s why I say go for the biggest name first. Once you have someone influential, the others will agree you are credible and be happy to join. You can even say “this is who else I have asked”, even if they haven’t agreed yet, and this will be enough to convince some that you are serious.

So go for the big fish first. If they say ”no” what have you lost? Nothing.

#5: Insist each speaker promotes the entire line up of speakers to their list, 2 weeks (and again one week) before you launch

This is the basis of your list building. Each speaker is helping each other to have new listeners on each call. They are supporting each other as much as they are supporting you. You must stress that they are supporting the other experts. This is the hardest part as they are busy and may not intend to forget your promotion but it gets lost in how much else they have going on. Be persistent and do as much as you can to help them (write the emails, make promotional videos or audios if you can)

Well that’s just the start, you have to do the interviews yet, but this is the hardest, and most important part done.

Good luck. I’d love to hear how you go. I hope to see you at our Quick Start Events.

Cheers

Janet

Thanks heaps Charly from all of us.

You can join us as a contributor at http://www.wonderfulwebgiveaway2008.com/contributor.php

Today we covered a lot of ground, divided into 2 recordings. For a change today, I am making these recordings available to all our members, free and gold, as well as anyone else who you invite to be a contributor to this event.

You can listen here, as well as download the coaching call guide to print out

Here are some of the things we covered:

1. What is a giveaway event and how you can use it to build your list
2. Dates, deadlines and opportunities: Wonderful Web Giveaway
3. Chance to win great prizes (MP3 loaded with interviews, Joint Venture to create a product)
4. Ideas on creating a product
5. How to look after your list (recording 2)

Here are some links to get you going:

1. Join up as a contributor and get more info
2. Share ideas and get advice
3. Find someone to help you
4. Perks for GOLD members
5. A giveaway event that is currently running for you to check out and get ideas from – thanks to Reed Floren for organising his huge giveaway event just so we can learn from him:)

Our aim through this event is twofold:

1. to help our members grow their lists (the lifeblood of your business)
2. to learn heaps

So here’s how we intend to do this.

• As well as all the benefits listed on the giveaway page, please use the forum (www.wonderfulwebforum.com) as much as possible. We visit there every day to answer your questions and share ideas.
• We will also be running another coaching call just for GOLD members. This is a question and answer call specifically to help you create your product.

Transparency big time

• Contributors get unusual access to all our stats.
• You’ll know how many sign ups we get, how many sales, who refers the most, which product is most popular. This kind of transparency is unheard of in an industry full of hype (you know the drill “10,000 sign ups today and you’re a loser for only referring 50″)
• You’ll be able to watch in real life how our team work gives results. Hey this is a first for me as well so I’m laying myself bare here

Can’t wait to see your products and hear your ideas. Any ideas you have I’m keen to hear. Also, if you have skills to help others or wish to contribute in other ways with the running of the event, just let me know.

Cheers

Janet

Wow, what an interview! Beth recently won the Glazer – Kennedy Information Marketer Of The Year and I can see why. Beth not only shared with us her very personal journey and the changes to her life after she discovered the science behind hand analysis. She also shared incredibly clear and sophisticated marketing advice that has resulted in her wonderful success as a business coach.

Here are just a few of the comments that listeners sent through the webcast page:

Charly-
WoW!!!! This is GOLD. Amazing stuff. How to create Rarity.

Dawn-Ambler,

Trezr-Australia
XCELENT CALL _ please get her back. Her energy is brilliant. TKU Janet and Beth

Beth -Japser, GA
Wow she had a ton to say! and offer!

Some of the topics we covered 

We covered so much valuable material it is hard to choose what to tell you about in this article. Here are a few of the topics we covered:

• Beth’s inspiring story from despair to extreme clarity and business success
• What hand analysis is and why it is so powerful in getting clarity in your business and life
• Understanding your personal mission
• Essential mindset techniques you must master before you can be successful
• Understanding your customers’ needs (and the exact process and questions to ask)
• How to create a profile of your ideal client (powerful stuff)
• Why you should never quote your price if you provide a service
• The exact steps and script Beth uses to convert prospects into clients – with a 90% close rate. (This is pure gold)
• So much more

Beth charges $1495 for a hand analysis and consultation and is overwhelmed with clients. She also has clients paying her 5 figures every year to learn from her. So as you can see, her methods are well worth modellling.

Beth stressed the importance of clarity, both for yourself and for understanding your customers’ needs, so that is what I will write about here. The recording of Beth’s interview is already in the GOLD member’s area of the web site. Simply log in and find her under “Completed Interviews”. If you’re not a gold member yet, why not? For a limited time you can trial gold membership for just $1. It’s a no-brainer really.

You can read my article Business Clarity – Understanding The Needs Of  Both You And Your Customers  here.

You can see Beth’s offer here (but read the article first as there are extra benefits Beth is throwing in that are not on the sales page)

So we’re doing something about it. I invite you to join  us as a contributor to this project so we can help you grow your mailing list. But we are doing more than simply inviting you. We have also set up ways to help you join us. So if you have no list, no product and no idea, we can help you. Read on to get all the details. I’ve put everything in point form to make it easy for you to get the facts without reading too much

What is a Give away event?

• Dozens, or even hundreds of people contribute a product as a gift to a give-away project site. In order for people to receive each gift, they need to subscribe to the contributor’s mailing list. Each contributor sends traffic to the site so every contributor benefits from the mailing list of each other contributor (also known as Joint Venture Partner or JV Partner).
• You can see a flow chart I have created that tells you how the process works, what you need to do to take part and how you build your list. Let me know what you think of it. I love flow charts.

Details of the Wonderful Web Giveaway

• Launch Date: June 19th 2008, Sydney time
• Date you need to have your contribution in: June 10th, Sydney time
• How long you have to prepare: About 6 or 7 weeks
• Web site url: www.WonderfulWebGiveaway2008.com (The web site is not live yet)
• Who can join?: Free and Gold members of Wonderful Web Women, male and female
• Who else can join?: we will also invite other JV partners when the site goes live in a couple of weeks. The more JV partners the bigger your list will be.
• What is the theme?: Tools to help you create success in all parts of your life (business, personal, health, finances, family etc)
• Must your gifts be your own work?: Please don’t submit products that are available everywhere. You are not doing yourself a favour. You can create your own product or edit and adapt a product you have “private label rights to”. This means you have permission to change the original product and put your own name on it. If you do gift a product that you just resell rights to, please make sure it is not everywhere on the net. You will not get many people joining your list.
• Can you use the “Law of Attraction in Action” publication as your gift?: Not for this giveaway (we would have too many). This is a great book to use in  other giveaways though)

How Can We Help You?

• Stephanie Mulac, veteran of many giveaway projects is acting as our consultant on this project (thanks Stephanie, we love you).
• You can purchase her excellent product which has  every thing you need to take part in a give-away project if you have no list, no product and no idea! It is very reasonably priced.
• All gold members and also purchasers of Stephanie’s product, are invited to an open question and answer session in about 2 weeks (date to be confirmed). This is a special gift from Stephanie to our members (thanks again Stephanie).
• I will hold another open question and answer session before the project is launched for gold members to help you get your product and offer ready.
• Wonderful Web Forum. Visit the forum to brainstorm ideas with other members, get help and advice and the latest updates. I visit the forum often to answer questions. This is where the action will be.
• Join a peer mastermind group: All gold members (yes, even $1 trial members) are invited to join a peer mastermind group. We help you find members, set you up with your own communication hub, facilitate your first meeting and help you keep going. You can find out more here. You can register your interest in the forum or just contact us through the help desk on the Wonderful Web Women site. You can join a group to help each other create your products and join the project.

What next?

http://www.wonderfulwebwomen.com/recommends/giveaway2008 and let everyone know you are joining us. Share ideas, look for help and ask questions. Most importantly, this will be FUN!

 Cheers

Janet

Good luck

Janet

We are also offering all new gold members the opportunity to take GOLD membership for a test run for just $1 for the first month – and we still send you our gift in the post. You may be wondering why we are doing this. I’d like to share with you the business reasoning behind our generosity in this artilce.I believe in being very transparent about how we run our business. For 2 reasons: 

•  the first reason is that you are not a fool. There is so much hype around where people say things like “this is my gift to  you because I am so wonderful and this is a sacrifice I am making just for you”. Sure, generosity is an important part of business (and it is the key-stone of our business model) but it must always be backed with sound business principles. I would much rather be open about how generosity is good business practice and hopefully inspire others to risk generosity.
• the second reason is I really hope to help you grow a profitable business. That is what Wonderful Web Women is all about. Like you (I hope anyway), we trial an initiative then analyse it to see if it works. Some things work and others don’t but if you don’t measure things you will never know. I hope you can learn from my mistakes and successes (hopefully more successes).

The business rationale behind our generosity

Generosity is such a powerful concept in business yet you must always remember you are in business. There is no use being generous if your generosity makes you broke. You’re not helping anyway if you are not around to continue to provide a service. That is why we have a rationale behind every generous  act we do in business (apart from it gives us incredible satisfaction). 

So, what are our business rationales for our 2 most recent generous acts?

Why spend thousands of dollars gifting a physical product?

The  gift we send all our gold members is incredibly valuable. If used, it will actually help you build a list and start making money quickly. We want to help you to make money quickly so you can afford to stay a gold member of Wonderful Web Women. And, if you make the most of the resources we send you to be an affiliate of Wonderful Web Women, you will refer even more customers our way. So see, by helping you succeed, you help us to succeed. It’s a win-win.

The only reason this will not work in our business model is if you take no action. That’s always a risk and that is why we will analyse the cost of this campaign against our income, and decide if it worked or not. So, we’re taking a risk on you taking action. 

Why give access to thousands of dollars of product for just $1

Again this is a big risk. New gold members only have to pay $1 and we send out a gift that costs us a lot of money. So we are making a loss in that first month. So why do it? We intend to knock the socks off our new gold members so they see how valuable gold membership is. If they can only sample how good we are, they will never want to leave. So that’s the risk we take.

The first risk is that people won’t just sign up and cancel a day later, just so they can get their gift (believe it or not people have done this and left thousands of dollars of downloadable MP3s and transcripts untouched).

The second risk is that we aren’t good enough and people won’t stay.
Which brings me to my next point………

Why membership sites are such an ethical way to do business.

Have you heard the hype about membership sites? You know, the one where you do all the work at the beginnning and then get paid every month and do no more work? What rubbish. Sure, most of the work is at the beginning but a good membership site, one that is truly a community, means that you always have to give great value. I really like this as a business model because if you have high integrity, and give excellent value and customer service, you will rewarded highly with loyal customers. If your standards slip, you will quickly see that you are doing something wrong because your members will unsubscribe. It keeps you honest and in my books, if you don’t intend to give exceptional service, why are you in business anyway?

I’m really interested in your reaction to this honesty.

In our business we have 2 guiding motivations:

1. Help people achieve their dreams and be financially independent

2. Achieve our own dreams and be financially independent

I see the best way to do this is to be incredibly generous, based on sound business principles.

What do you think?

Cheers

Janet

In this article, I’d just like to share with you what is in the gift we are sending you and how it can help you to start making money.

As a side note, this is a great opportunity to share with you a business lesson. If you would like to know the business principles behind our generosity, read this article here. I’d love to hear your comments.

The Wonderful Web Women Quick Start CD

A few week’s ago we surveyed all our members to ask them what they need help with the most. Many people told us they didn’t know where to start. The had no list, no product, no idea. So we have created a gift to help you, and it will arrive ready for you to use in the post.

a website

a product to offer vistors to your site as a gift so they will join your mailing list, and
you need a way to keep in contact with them.

This is a big enough hurdle to stop most people ever starting.  

Even if you have started building a list, you need a way to spoil them so they will stay with you.

When you join Wonderful Web Women as a GOLD member, and for all current gold members, we will send you a gift in the mail with every thing you need to get started building your list.

Even better, this gift is the result of the collaborative efforts of other GOLD members. You really are part of a group of people who take action together. Here’s what you get on the CD Rom we send you in the post (so you don’t need to download anything to get started):

Give-away rights to the Wonderful Web Women digital publication “The Law Of Attraction in Action”. No matter what the topic of your web site, every one is interested in attracting success.

A brandable version of the book so if anyone passes the book along and that reader joins Wonderful Web Women, you receive a thank you affiliate payment from us every month.

Pre-made sales page and download page web site with professional sales copy and images. You can make this your first website or add it to your existing site

Coaching videos: How to personalise the web site and connect to the internet.

Interview recording, transcripts, cheat sheets and action plan “How to use the Law of Attraction in Action” to grow your business

Special $1 trial for the first month

We are currently trialling a special offer for new gold members. I’m not sure yet if this will be a permanent offer or just for the next 2 months so grab it while you can. At the moment you can upgrade to gold membership and pay just $1 for the first month. After that, your credit card will be invliced for $47 per month. No contracts, no minimum time. It’s all our risk. And even better? We still send you our gift in the mail.

There goes your last excuse. You have to succeed now.

Cheers

Janet

http://wonderfulwebwomen.com/blog/2008/what-do-emails-and-plumbing-have-in-common/

If you haven’t read it, do that before you read this. It will make a lot more sense.

The Plumber Arrived At Last

If you have been learning about Internet Marketing for any time you will have experienced the feeling I had today. You know, the one where the technology is just too hard and you find yourself questioning why you are doing this anyway and fall apart in tears? Go on, admit it. You’ve had that feeling. And you thought it only happened to newbies!

Let me tell you (for those of us who like to understand what goes wrong with all this technology) what caused a problem and then I’ll talk about the power of the telephone!

This has all just been growing pains

Well I’ve gone from lows to highs today. The problem has just been resolved and it turns out that the problem was caused by us growing too big! Apparently our mailing list has grown so much that we have outgrown the standard settings on most servers. I never in my wildest dreams would have guessed that was the problem. So what we have been experiencing is growing pains.

The techy stuff

OK. If anything techy makes your eyes glaze over, just skip this bit. Otherwise book mark this part so you know where to go for tips if this ever happens to you.

Apparently there is a thing called a php.ini that is on a server. This is the thing that determines how long php scripts have to do their thing on your server before the host automatically stops them. It is usually set at 30 seconds. This is for security apparently. Most hosts won’t make it longer because of security again.

Apparently a php script is responsible for telling the cron job (see previous post) what email to send and who to send it to. The cron job then sends out the emails in groups of 100. Apparently we have so many emails now that it takes longer than the standard 30 seconds to set up to send out the newsletter.

So there you go. That’s the end of the techy stuff. Very much like the plumber explaining about s bends and threads etc. You don’t really care, you just want the plumbing fixed!

The power of the phone

One thing that I have learnt from this experience is the power of relationships when you are growing a business. In my previous post, I talked about the importance of a good web host. Since we launched Wonderful Web Women I have developed a real friendship with Kenneth Fox, our web host. He has saved me so many times I’ve lost count!

On the other hand, I’m often frustrated with the service I get from the help desk from the programmers of our software. To them I’m just another voice, mind you a very demanding voice! I don’t have a relationship with them and this causes problems.

So today, I hunted down their phone number and rang them in India. What a difference it makes when you actually get to speak to someone. I don’t see them as these annoying people any more and they know who I am now. In fact, Kunal, the person who took charge, is one of my favourite people now. We have just spent hours on MSN chat and he really looked after me.

I know who to go to now if I get caught by gatekeepers (watch out Kunal!).

The moral of this story

Too often we forget that our hosts, programmers, even domain suppliers are run by real people. Always choose a host, domain provider etc that has a phone number on their web site. You will need to use it at some stage. Don’t be worried about calling them and finding out a person’s name. It makes a big difference.

Sure, you still need to submit a support ticket, but at least they will know who you are when they read it. And if you were courteous on the phone this is a good thing.

Hope you get to learn something from my headaches the last few days. Let me know if you have had any similar experiences.

Cheers

Janet

Today we had a GOLD member special coaching call on Google Adwords. Most of our calls are open to all members as I love sharing the inspiring stories of our guests though every now and then I like to reward the support of our GOLD members with specific technical coaching.

Google Adwords are the fastest way I know to get traffic to your web site. They are also one of the fastest ways to lose money if you don’t do it right. We covered a lot of ground in the 90 minutes of training we had today but I’d like to share a few basic tips with you here. I really do recommend you listen to the recording and follow along with the course notes before you try to set up a campaign. You will save yourself a lot of wasted time and money.

Here’s some lovely comments from one of our members and also one of our VIP speakers on the call:

“Janet, this was a fabulous teleseminar. So concise and easy to follow what could have been a complicated thing. Many thanks, I have full confidence that knowing what you have told me will increase my businesses. Margret “

“”Thank you for the call – I’m anticipating getting started with Adwords pretty soon – and I’m empowered by your comfort and confidence!” Judith Sherven, Bridging Heart and Marketing

So, on to some help for you

What are Google Adwords?

If you go into Google and do a search on a topic, just say something dear to my heart, CHOCOLATE, you will see a list of all the web sites that are relevant to that topic. On the left hand side are “organic” search results. These are websites that Google thinks are the best sites on that topic (the Holy Grail of search engine marketing).

On the right are “sponsored links”. These are listings that people pay Google to display when people search on that keyword. This is what we’ll be talking about today. You can set up your own ads in Google by setting up a Google account (you may already have one through gmail or you can just search for Google Adwords in Google to find where to start).

Factors that determine if your ads show at the top of the page or the bottom (and how much you pay to get there)

There are really 4 factors that determine where your ad will show. Surprisingly, it’s not a matter of who pays the most!

1. How much you are willing to pay

Price is determined by auction. You say how much you are willing to pay and hope that it is more than your competitors. Google isn’t too greedy. If you bid a really high price and the next person bids low, you only pay slightly more than the next highest bid

2. Relevance

Google will reward you (ie, lower price and higher up the page) if you use the same keywords in :

• your list of keywords you say you want to advertise for
• your ad
• your website

We discussed where to get free software to help you choose the best key words

3. Click through rate (CTR)

The click through rate is the percentage of people who see your add who choose to click on it. If more people click on it Google assumes it must be relevant and will reward you. (we discussed how to increase your CTR)

4. Web site quality

Google looks at how long people stay on your site after they click on your ad. If your web site is not what they are looking for they’ll go back to Google and click on a competing web site.

The really powerful thing about Google Adwords is you can test and measure everything. We discussed simple strategies you can use that can easily double your income by testing and tweaking.

How I can help you

Before I started Wonderfulful Web Women I used to get a lot of requests from clients to help set up and run their Google Adwords campaigns. I don’t do this now but hate to let people down so have created a home study course to show you step by step how to set up and manage your own campaigns.

You can find out more about this course here: The course is so reasonably priced because I want you to USE it. It is a physical product shipped to your door (I pay the freight) and it contains CDroms with videos that let you look over my shoulder as I show you everything you need to do. From basic to advanced.

I’m quite proud of this course because of results like this by one of my customers:

“A month ago I could only just operate email ….Thanks to Janet Beckers and her Google Adwords videos I am on the fourth day of my very first Google Adwords campaign and I have already seen 4 sales come through the door. This is over $1000 worth of sales and I have only spent $8.31 in the campaign” Bobby Deane, Life Tools, Australia

My offer to you

I love people who take action and I want to reward those who do. This offer is only valid until our guest interview next week. When you purchase “Google Adwords from Zero to Hero” I will also include another Home Study Course “The Internet Dream: How to make it a dream, not a nightmare”. This course is very popular because it takes you step by step through the different ways you can make money on the internet, how to tell if you have an idea that will make you money and how to automate your business.

So 2 Home Study Courses for the price of One.

We shared a few horro stories on the call as well as inspirational ones. I’d love to hear your experiences. Why not share them on the blog or at www.wonderfulwebforum.com ?

Cheers

Janet

Today I interviewed Belinda Jackson, a lovely friend of mine who I have long admired for the strong relationship she has built with her customers and for her very calm and methodical way of explaining difficult concepts. I twisted her arm and convinced her to be interviewed 6 weeks earlier than expected – for 2 reasons.

1. I get emails every day from members asking for help with their blogs

2. Belinda has just launched a 4 part coaching program on blogging which includes her setting up your blog for you and lots of other incredible help. She was only going to release it to her own database at a very low pre-launch special. I’ve convinced her to make that offer available to Wonderful Web Women too.

You can see her offer here (if there are any left as she has limited numbers). Then read on for really helpful tips from today’s call. (by the way, Belinda will also include a special guide on Search Engine Optimisation for your blog for any Wonderful Web Women who take up her offer).

http://www.wonderfulwebwomen.com/recommends/belinda

The 3 P’s of On-line Marketing

Make sure you have these 3 P’s in your business and you will succeed

Presence – If you don’t have a web site  / blog yet, Get one. Simply put, you need to have a place where people can find you and you can start interacting with them

Promotion – you need to tell people about your web site. This means on-line and off-line. It also means making sure your web site is ranked high in the search engines. Belinda covered in detail how to use your blog to rank high in Google

Persuasion - Use your blog to persuade people to join your mailing list and ultimately buy from you. This is where ezine marketing in combination with your blog is essential. Belinda commented that it is this last “P” that people usually neglect.

We covered a lot of detail on how to use your blog, which plug ins to use, how to use email best with a blog etc. Our mastermind call after the interview turned into a question and answer session as Belinda was kind enough to stay with us for an extra hour. The recordings will be in the gold member’s area in a couple of hours. There is so much to cover, but let me share with you…

The 6 Benefits Of Blogging

1. Blogs are easy and cheap to set up (cheap to get a designer to create compared to a typical web site and free to set up if you use WordPress and do it yourself

2. Blogs are easy to maintain. Once you set up your blog you can easily add new content, add audio, images and products to sell. You don’t need to rely ona web designer.

3. Google and other search engines love blogs. Perfect for SEO (Search Engine Optimisation)

4. Great place to show off. You can develop credibility through the content you provide. Visitors to your site get to know you, then hopefully like you and trust you.

5. Great Communication tool. Blogs allow your website visitors to leave comments and interact with you.

6. Develops with you. You can completely change the look of your site by changing the theme. It is easy to add in new “plug ins”, extra bits of software that add great extra functions to your blog with little hassle.

 I hope this gives you a few ideas to start with. Take the time to listen to the interview and the Q & A session in the bonus recordings part of the gold members area. If mastering blogging and the techy part is holding you back, make sure you check out Belinda’s offer. It is the perfect solution to the problem I know many of our members have and I know absolutely that Belinda will look after you really well.

http://www.wonderfulwebwomen.com/recommends/belinda

Cheers

Janet

P.S. I’d love to hear your experience with blogging. Many people on the call had great tips to share. Why not share your experiences here on the blog, or discuss them in more detail over at www.wonderfulwebforum.com

The book has already been downloaded hundreds of times and I have seen that many of our members have already added the book to their web sites, blogs and newsletters and are using it already to build a list. Congratulations for taking action!

Today I announce more tools to help you:

1. Version 2 available: We have added an appendix and a few extra offers provided by our authors. Version 1 is till great but version 2 is better.

1. Jo Kefford from www.movingvideos.com has created an excellent video for you to use to market the book. I have added it to the sales page in the resellers package so if you log into the members area and download the resellers package agin, you will get the sales letter with the video already embedded. Here is a copy below. Later this week Jo will let us know of a special offer she has for our members so you can brand the video with your own affiliate links and your web site. This will also include virally marketing the video for you. Great opportunity to drive traffic to your site!

Here is a link to see the video as part of a video email. This is one of the services Jo can provide:

http://message2.myvideowebstream.com/view/?id=F9RXXHCUHUTIO293FIJM

3. 6 training videos. This is a special for gold members of Wonderful Web Women. Log into the members area, click on the videos link on the left and look for the training videos for the Gold Book. These videos take you step by step on how to download the reseller pacgae, import it into a web design program, edit the pages to add your photo, your details and your links, publish the web pages to your web site and how to add a contact form to collect people’s email addresses and names so you can grow your ist. There is evena video to show you how to link the pages to your home page of your website, along with a graphic I have created for you to put on your home page. I really hope this helps you develop the skills quickly to take advantage of this opportunity.

Let me know if they are helpful or if there are any other videos that would help you make the most of this opportunity.

If you have no web site, no list and don’t expect to get a web site for a while

1. At a networking event offer to send a link to a free gift valued at $47  that will help them create success (plus you will keep them advised of any other great ideas) in return for their business card. You now have permission to add them to your mailing list.
2. The file is a bit big to email as an attachment. Instead send them to to join the Wonderful Web Ideas list or to go straight to the download page.
3. Send the link to the book in an email to all your business associates (as well as your affiliate link for Wonderful Web Women). This will help position you as a person with great ideas and resources so when you are ready to build your mailing list they will want to join.

If you want to build a list from scratch and have a web site (or will soon)

1. Download the resellers package for the book in the members area (see how to here)
2. Edit the web pages I have created for you to personalise them (or copy and paste into your existing site)
3. Sign up for an aweber account and add the sign up box to the web page provided
4. Let everyone you know about your gift and send them to the opt in page so they can claim their gift
5. Start creating a relationship with people who join by emailing them with discussion on the book and the parts you really liked.

If you already have a list and want to strengthen your relationship

1. Download the resellers package
2. You will only need the download page I have created for you as people have already opted in to your list
3. Edit the download page to personalise it and add your affiliate link for Wonderful Web Women
4. Email your list and tell them of your gift. Link straight to the download page
5. If you don’t want to go to the hassle of uploading the web page, simply link straight to http://www.wonderfulwebwomen.com/recommends/goldbookdownload or

   http://www.wonderfulwebwomen.com/recommends/goldbookgift

6. Discuss the book and how it applies to your niche (it is about the individual so it applies to every person). This will strengthen your relationship with your list.

How to Make Money with the book

1. Sign up for the Wonderful Web Women affiliate program and get your unique link (log in to the members area and click on affiliates at the top. I have also created a free affiliate handbook for you to help you)
2. Add the affiliate link to the download page for the book and in any emails you send out about the book
3. We will pay you 30% every month for every new gold member you send us (I LOVE paying affiliates)
4. Add the book as a bonus to a product you are selling
5. Add a link to the book and your affiliate link to the download page of any other product you may be selling.

How to use the book for off-line marketing

1. Print the book and sell it or give it away to potential clients or reward special clients
2. Print the book and add it as a bonus to other physical products you are selling
3. Give it as a bonus for early bird registrations for a workshop you run
4. Burn it to CD and use it in all the ways you would use the printed book
5. Burn to CD and also add a presentation on the CD about yourself and what you offer
6. When you advertise in magazines or newspapers, offer the book as a gift (printed, CD or link to your web site to subscribe)

Need help?

These are just a few ideas to get you started. I am in the process of creating coaching videos for you to show you how to download the resellers package, edit the web pages, get your aweber account and add the book to your site. These will be available for gold and VIP members over the next couple of days.

You can get more marketing  ideas here:

http://www.wonderfulwebforum.com/showthread.php?t=72

Jo Kefford is creating a professional promotional video for you to use to promote the book.

You can get lots of ideas  on using the video here:

http://www.wonderfulwebforum.com/showthread.php?t=74

To join the discussion in the forum and get help when you need it, simply click on the “register” link at the top of the forum page at http://www.wonderfulwebforum.com . You need to register as this web site is separate to Wonderful Web Women.

I can’t wait to hear of your ideas and successes. Please share them on the forum and the blog.

Cheers

Janet

And I’m very proud.

How to Get Your Copy

There are 3 ways to get your copy of this unique publication:

1. Download a copy for personal use. Simply visit http://www.wonderfulwebwomen.com and click on the link on the left “bonus books and software”. Look under “recent products” or search under the category “Gifts to visitors of this web site” and click to download the book to your computer.
2. Download a copy to grow your business. Log in to the members area and click on the link on the left “bonus books and software”. Look under “recent products” or search under the category “Special Wonderful Web Women Publications” and click to download the book to your computer. You can also download the resellers package which has a website that i have already created for you to edit and copy so you can start promoting straight away.
3. Visit http://www.WonderfulWebIdeas.com and sign up for a copy. Visit http://wonderfulwebideas.com/goldbook/ and sign up to receive a copy to download. The pages here are examples of the one I have created for you to use. You will be added to my Wonderful Web Ideas list which is quite new. You will also receive one email per week with a new idea to implement in your business. If the page looks unfinished when you get there, that is because I am about to edit the page while videoing the process. These videos will then be available for gold members to use.

I’d love to hear what you think of the book.

Please leave your comments below (with a link to your web site if you have one). I will be choosing the best testimonials to add to the sales page that people will use to promote this book all over the internet.

Here are a few comments I have already received:

Vicky Miles, VA-Buenos Aires
Thank you very much Janet! This is absolutely a great tool you are giving us to build our list! I just launched my bilingual VA business (www.thebilingualva.com) and this has come in really handy! My current business, Virtual Assistance Argentina (www.vaargentina.com), is doing fine so far but I’d love an international experience!! Great bonus! I love it!! Again, thank you very much!

Ilze-
Good on you for your Law of Abundance !!! In offering this to all people not only Gold – fantastic

Brilliant practical help !!!!! What a genius you are !! Thank you

Lily-Aust.
Janet, the book looks amazing! You and your team have done an incredibly Wonderful – looking book. Well done! Thank you for the opportunity to participate.

Kathie M. Thomas-Melbourne
Thank you for the opportunity Janet – I’ve had a look at the book now and it looks fantastic!

Alma-New Mexico
Hi Janet, You’re very generous. I don’t have a list and this will help me. Thanks.

Cheers

Janet

Launch Date: January 15th 2008

We aim to launch on January 15th (Australia Time) with a special tele-seminar to give you ideas on how you can use this book to build a list and develop relationships with your existing customers. So book mark that date. (You can see a list of all upcoming seminars on our new calendar here http://wonderfulwebwomen.com/blog/upcoming-events/

Contributors and Topics

The standard of articles that have been submitted is incredible. We have an amazing variety and depth of talent amongst our members. As you look down the list of contributors note that it is not only our members who have contributed but also our VIP speakers. How often do you get to co-author a book with the likes of Lorrie Morgan-Ferrero?

Here is a list of all of our wonderful contributors and the topics they have contributed. If you have submitted an article and your name is not here, let us know immediately please.

We have some really useful ideas to help you make the most of this opportunity. Stay tuned.

Cheers

Janet

Cheers

Janet