How Exciting!

July 30, 2009 by Janet Beckers · Leave a Comment
Filed under: Offline strategies for online business 
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Oooh I’m so excited. Today 1000 copies of my very first book were delivered in a big truck. Even more exciting, thanks to my brilliant publisher, Darren Stephens, the book has already been pre-ordered so much it is an international best seller. Wow.

Poor delivery man. I took photos of the truck, photos of him opening the truck, cutting the plastic from the pallet, unloading the books, packing the books. I was a bit excited.

Watch out for an email tomorrow with a sneak peek at my silly photos and how you can win a copy of the book for yourself (hand-signed of course). Hey, I’ll even gift you a “leaked chapter”. But you’ll have to wait until tomorrow.

Cheers

Janet

“So What Do You Do?”

July 9, 2009 by Janet Beckers · 20 Comments
Filed under: Business Skills, Featured Speakers, Internet Basics, Offline strategies for online business 
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This week I was fortunate to interview Sharla Jacobs about how she has helped thousands of “heart-based” business owners build their practices into six figure businesses.

(You can find out more about Sharla here and also listen to the interview in the gold members’ area of Wonderful Web Women.)

Sharla shared some great ideas on how to answer the question “What do you do?”

It is quite common for people to answer this question with details on HOW you deliver services. Eg “I interview the most successful women on the internet on live webcasts to learn how to grow a successful business” or “I run workshops and work with clients one-on-one to help them reach their goals”.

The problem with this type of response is it doesn’t answer the question that is really in their mind which is “What in it for me?”

Sharla suggested you rephrase the question in your mind to be “How do you help people?”, rather than “What do you do?”

Because really, you are in business to help people after all.

A useful Template to Use

Sharla shared a template you can use which helps to get your “elevator pitch” clear in a way that really answers the question “how you help”. Read more

What’s Best – Work from home or work outside the home?

May 31, 2009 by Janet Beckers · Leave a Comment
Filed under: Business Skills, Law of Attraction, Offline strategies for online business 
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If you’ve been following me on Twitter, Facebook and my blog you’ll know that for the last month or so I have been on a decluttering frenzy. I have sold and given away so much STUFF and anything else that stood still for too long got BURNT. I kid you not.

Now something interesting has happened as a result. Apart from the extra room (literally) I have created, I also feel an incredible freeing of energy around my home and business. It’s almost as if I’ve unblocked an energy plug.

My tip to you….. declutter now. Really look at what STUFF is using your energy and what under performing things you have tolerated. A warning though. It is almost like my electrical appliances have felt threatened by my intolerance of under performance. Since I’ve started this I’ve had to replace 2 computers, 2 external hardrives, my blackberry and the dishwasher. AHHHHH!!

So what’s this about working at home?

2 years ago I moved my business out of my home office so I would start taking myself and my business seriously. If you’ve been following my career since then, you’ll see it worked :)

But now the energy in my home is so clear, I find I work from home all the time. So this week we made the decision to move back home and I can’t wait. In fact, from decision made to move completed will be 7 days!

As part of my office declutter I have found thousands of dollars of courses I have consumed, loved and now don’t need. They nearly got sold on eBay, or even burnt!

But hey, would you like them instead?

Watch out for an email next week with a title something like “Janet’s declutter gift” . Find out how you could get all these resources as my gift to you.

Meet me at the What Women Want Wealth Creation Weekend

May 29, 2009 by Janet Beckers · Leave a Comment
Filed under: Offline strategies for online business, events 
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Conference & Seminars You may like

What Women Want: Wealth Creation

Sydney Seminar on 13th & 14th June

fabeI’m speaking at this event. Come and join me for A Life Changing Weekend – No catches – Event costs $5 (valued at $497). They ‘Pay It Forward to You’ – giving and expecting nothing in return. Come and hear International Speakers – Bessie Bardot, Carly Crutchfield, Kurek Ashley, Janet Beckers, Dr Greg Emerson, Paul Giezekamp, Rick & Jo Harrison, Justin Beeton, Andrew Baxter and many more……… at a fully catered Sydney Seminar on 13th & 14th June.

Create Wealth in ALL areas of Your Life – Your Purpose & Passion, Relationships, Health & Beauty and Financial Wealth. Enjoy a Unique Opportunity to Meet the speakers at our Networking Evening.

These Events previously Sold Out, so Book Now! Visit the website for more details www.whatwomenwantwealthcreation.com

3 Ways To Build A Business Based On A Book

One of the main questions I have been asked this week is “how do you build a business on a book you co-author?”

Let’s get one thing straight first. You don’t make your money from selling the book. This is one of the biggest misconceptions. People like JK Rowling may but don’t count on sales to make you a fortune.

So if you don’t make your fortune from sales of the book, how do you make money?

Attract Your Ideal Customer

When you are positioned as an expert in the eyes of the public (which happens as soon as you publish a book) you stand out from the crowd.

When your ideal customer is choosing between 2 suppliers who do you think they will choose? The person with established credibility who is a recognised author or the person with no established expert status ?

Get Free Publicity For Your Business

Main stream media such as radio, TV and newspapers LOVE an author. In their eyes if you are an author you are an expert. Also, if you have contributed to a book you are TALENT. In media speak, this means you have a story to share and a depth of knowledge to make that story interesting. You can’t pay for this type of coverage.

Create products & coaching programs based on your chapter topic.

If you’ve read the book “The Secret” you will have noticed that there were many contributing authors. Rhonda Byrne owns the book but many of the individual authors have used their inclusion to really grow their businesses. Search on their names. You will find many who have created courses, tele-classes, work books, work shops, conferences etc all based on what they shared in the book. This is where the real power lies and is the topic of the coaching program run by Christine Kloser for the contributing authors of The Power of Choice Book.