Keywords are King

Both Google and Youtube use keywords as the basis for rankings. The keywords you use in the description, title and tags of your videos are what both search engines (yes YouTube is a search engine too) use to give results when people are searching for information.

What Keywords to Target

Here is a quick way to choose keywords.

1. Brainstorm possible keywords first for your niche
2. Search on YouTube for videos on those topics
3. Look at the tags the most popular videos in that niche have used. This will give you even more ideas
4. Go to Google Keywords tool and check out how many people search on these keywords and what the competition is.
5. Choose the most promising and use this to list your video.

Pam commented that she finds it easier to get rankings for a keywords that already has some competition than try and get ranked for keywords that aren’t already used yet. (surprising eh?)

What to Do With The Keywords

When you add your video to YouTube, add your keywords to the following:

1. The title of your video
2. The description of the video
3. The tags of the video.

How To Piggy Back on Someone Else’s Success

Pam shared a technique that is a bit like getting links from other high ranking sites back to your site, except in YouTube Land.
Link your videos to other high ranking videos on YouTube that use your chosen keyword.
Here’s how you do it:

1. Find other videos on Youtube that have ranked well using your keywords.
2. Make sure your video does not directly compete (on subject matter) with the high ranking video you have found
3. Make a video comment on this high ranking video
4. To do this, click in the comments box below the video, then click on the link to the right of the comment box that says “attach video”
5. Then choose to either make a new video, upload one, or bets, just attach one of your existing ones you are hoping to rank highly for that keyword.
6. Done!
7. Now when people are looking for videos on their search term they will find your video directly under the high ranking video and hopefully click through to see yours.
8. Clever eh?

These are just a few of the tips Pam shared. Do you have other tips that work? Love you to share them below here.

You can hear the entire interview with Pam when you join Wonderful Web Women as a gold member. In fact you’ll get access to every interview I have done for Wonderful Web Women. That’s an incredible resource library!

At first glance, they have changed the way people join Fan Pages. Before, you would click a button that says “become a fan” and now it is changed to “like”. They say it is lighter and consistent with the language they use elsewhere on Facebook. That’s true.

But when you look closer, this is just the beginning of something huge, something that will change the way we use social media….something that moves Facebook one step closer to World Domination (Cue Austin Powers sinister Dr Evil music).

Okay so that may seem pretty dramatic but it is pretty exciting. Let me give you an outline of what they are doing, what I think it means and some useful links for you to learn more.

I’ll also share why some people see this as an evil plot and why (at the moment) I think it is pretty cool.

“Like” connects pages in Facebook and websites OUTSIDE of Facebook to your profile

Your profile is significant on Facebook for 2 reasons. Firstly because this is how people find out more about you but more importantly (from a marketing perspective) if you use Facebook Ads, this is the information that allows you to target your ads to age, sex, geography but also music likes, books, hobbies etc.

As Ed Dale points out in his great article today, most people fill in their preferences on their profile when they first join and hardly ever go back to update it. So It’s not always current (and marketers need current data to make the most of their marketing budget).

Facebook is rolling out relationships with partner sites that allows you to “like” something on those sites (eg movies, music, news stories etc). As soon as you do this, your preference is linked to your profile. This means you can share your favourite things and it will stay there for as long as you like, rather than the short time it will show up in your Facebook Newsfeed. It also means marketers paying for advertising on Facebook will have really current info to target their ads. That’s what excites me. You know when you pay for advertising on Facebook your ad will more than likely only be shown to people who really are interested in your offering.

You can get the info straight from the horses mouth here.

So Why The Dr Evil Fears?

The main concern with social media is privacy. Every time you add more specific information about yourself, you potentially make yourself vulnerable. The trick is to be sensible. Only share things you want other people to know you recommend.

The other concern is Facebook “talking” to other sites. People are concerned their username and password will be compromised but apparently there is no link from your log in details to 3rd party sites. You can also choose which things you want people to see and which ones are private – so nothing has changed there.

How Does This Lead To World Domination?

Facebook has set itself one step closer to overtaking Google. You see, social interactions and popularity are more significant that just keywords. Apart from the power of the profile data for marketers paying for ads on Facebook, there is another thing I think you should know about.

Facebook Introduces Community Pages.

Pages (a.k.a. Fan Pages) are set up and controlled by individuals. For example, I have a Page called Wonderful Web Women (which I really should pay more attention to).

Facebook is now creating Community Pages which seem as if they will be the equivalent of search results for the web and social media. They are linked to Wikipedia and include a news stream gathered from throughout the web. They are not controlled by individuals. They are controlled by Facebook and I’m sure, down the track, SEO experts will hold conferences trying to understand the algorithm they use (just like they do for Google now).

What you need to know is you can “like” these community pages (really just search results pages) and this will link them to your profile. Again, something that will grow to be powerful for marketers.

So What Do You Do Now?

It looks as if they are still rolling things out but there are a few things you can do now.

1. Keep an eye on your profile. Things may disappear and others appear. You want to stay in control of what message you send to the world so you may want to edit things over the next week or so

2. Take a good look at what pages you already link to. Some of these you may have linked to without thinking about it too much. You may want to look more closely at what your choices say about you.

3. Keep an eye open for community page suggestions that Facebook apparently will be giving you. Look at them with a marketer’s eye. Think about how your results could be showing on those pages

4. Get over to Wikipedia and look at it with different eyes. Can you contribute definitions etc on your field of expertise? How can you get your name out there on Wikipedia as I predict it will play an important part in community pages.

5. Start experimenting with Facebook Ads. Start with little things and get a feel for it. I’ve found with the little experimenting I have done, that it is heaps easier to learn than Google Adwords. So don’t be intimidated. If you start experimenting as things are changing you will get a good feel for how to make the most of this strengthening marketing medium.

If you can be in the first 10 listings (out of often millions) for term people are searching for, then you are much more likely to get people clicking on the link to your site that is listed in Google. That means heaps of potential customers to your site – for free.

Cheryline Lawson has perfected a method to get your site listed on the first page of Google very fast, and multiple times. She uses techniques that many marketers are using separately and found the perfect way to combine them to really leverage the results. It’s the classic – “the sum of the parts is greater than the whole”, or however that saying goes

Here are the main components and over the next few days I’ll share details on each. Cheryline goes into heaps of detail in her book which is incredibly good value.

Press Releases

Press releases are written differently to articles. They should be used to promote something new. It may be the launch of a product, launch of your blog, an event that is happening online or offline or a comment on something topical. Cheryline shared details on how many words to include, how to use keywords and where to submit your release. I’ll share details this week and Gold members can download the recording in a few hours as well.

Social Bookmarking

If you have a look at this blog you will see there is a line of images called social bookmarks at the bottom of each post. These are web sites that people sign up for and list topics they would like to receive the most recent info on. You can submit your new press release to these book marking sites so people who want info on your topic will be notified. Even better, Google loves these sites as they rank highly (greater than 5 out of 10) for Google Page Rank. A site with a page rank of 10 gets the most visitors, a site with a page rank of 0, hardly gets noticed.

Blogs

Google loves blogs. You don’t paste your press release to your blog. You use different content and write short articles on specific topics in your niche. Cheryline finds writing reviews of products you are promoting as an affiliate works better than a general article. Creating blogs is also a great way to test the popularity of topics as you canbcreate ablog on each topic and measure the success without committing to a whole website and intensive blog.

RSS aggregators

An RSS feed basically means that the content you have written on your blog gets sent out to the search engnes immediately, and in a no-frills package which they love. Aggregators basically collect RSS feeds on specific topics and make it easy for people (and search engines) to get the info quickly. You can submit your blog to heaps of different aggregators just once, and then they will  be updated everytime you update your blog. An example is Feedburner . Cheryline has included a long lists of the best aggregators which you can gradually submit your blog details to.

The main basis of this model is to write content (as Press releases or articles) and then subit them to web sites that have a very high page rank. This means you will have high ranking sites linking back to you. These sites are the press release directories, the social book marking sites and the RSS aggregators. Simple but powerful when they are all combined.

Well, I say simple, but the important part to master is how to write the content in a way that search engines like and whwre and how to submity this content to the highest ranking sites so you can get links back to you. This is where Cheryline’s book comes into. She has done an incredible amount of research and documented it all. I’d hate to think how long it would take me to trial and test all this myself. Much faster to follow her steps in her book and get the results without the hard slog of researching. Thanks Cheryline!

Watch out this week as I share even more info. Gold members of Wonderful Web Women I really recommend you listen to the recording with a pen and paper – you’ll take heaps of notes.

Cheers

Janet

We covered a lot of advanced stuff so I will give an overview of her method today and over the rest of the week I will share with you more details on each step here on the blog. Actually spreading your blog content over many days, instead of all at once is one of the techniques Cheryline shares.

Cheryline’s book and her generous bonuses are excellent value and I do recommend you get them. Cheryline is very much a detail person and her book takes you step by step through the techniques she uses, with an incredible amount of links to the sites she recommends and detailed proof on how it works.  I have read through the book and am so impressed with the level of detail.

I suggest when you get it, you print it out, use a high-lighter and write yourself a to-do list as you go. Then break that to-do list up into bite size pieces because as Cheryline stressed, you don’t have to do it all at once. Work through the steps gradually and each step will get you results.

So here goes folks, Cheryline’s detailed method to dominating the front page of Google…..see this next post.

Cheers

Janet

I’ve already implemented a few of Pat’s suggestions. I just checked how one of my blog posts was ranking on Google for the keywords “seo, blogging, Pat Marcello” and am ranked 9th out of 16,500. How good is that!Interestingly, one of our members, The Admin Bandit, ranked 6th after doing a critique of one of the posts I did on Pat’s interview. So we both won. She ranked high and I benefited as the post she linked to was one that had even more competitive keywords so was hard to rank. So there’s another lesson I learnt! Thanks Pat.

You can check out the incredibly generous offer Pat has made just for us. The most valuable part is the 6 months access she gives you to her program which includes question and answer sessions as well as great resources. After the incredible content she gave yesterday on our call I think this is a great investment.

This week I am putting Pat’s knowledge to the test right here.

One of the things Pat suggested you do, especially when your blog is still young is post every day. So instead of writing a really long article with all of Pat’s teachings I will write a section every day this week until I run out of ideas! Trust me, she gave so much value this will be easy. Of course, gold members get access to the recordings now and the transcripts in a week or 2.

Today I will share with you something that is totally new to me. How to use strategies on your blog to make your OTHER sites rank high in the search engines as well. The strategies she teaches make your blog popular with search engines but this is taking it one step further and increasing the popularity of your other websites where you sell product, the place you really want people to find!

You can read all the details on using search engine optimization to improve your blog and your other websites here (hint: I just did something here which Pat recommends to rank highly. Read the article to find out what) . 

This is the first of many posts this week on how to use your blog to rank high in search engines. Why do you want to do this? Free traffic to your web site and traffic = cash in internet marketing.

Pat Marcello shared with us some amazing content which is just a fraction of what she teaches in her Blogging for Boomers program. Today I’ll share with you something I had never heard of before: How to use your blog to make your OTHER web sites rank high in search engines. Your blog ranks high as well but if you follow the steps below your other websites where you sell products will also rank highly in the search engines such as Google. This is usually really hard to do because search engines like lots of new content which you don’t have on a site that has a sales page to sell a product.

So here’s Pat’s recipe for success:

1. Use WordPress on your own domain (web address). This is free software and gold members have videos on the members area of Wonderful Web Women to show you how to set this up.

2. Have your blog on a different domain name to your selling websites (this is preferable but don’t panic if you already have one set up)

3. Even better, have your blog on a different web host or at least different server with your own web host

4. Install the word press plugin called SEO All In One (I just did that and this is my first post written with this plug in. Let’s see how I go eh?)

5. Choose between 1 and 3 keywords to base your article / blog post on. You can get a great list from here

6. Write your article using the keywords 2 times for every 100 words (2% keyword density)

7. In the All In One SEO plug in fields you have just installed, put keyword 1 – keyword 2 – keyword 3 in the title

8. Fill in the description field using the 3 keywords

9. Now, the keywords you used in the article / blog post: hyperlink these words to your website that you make money from. These linked words are caller Anchor Text.

10. Important: You only want to link FROM your blog TO your money making site. Don’t link in the other direction as one way links are more valuable.

So there it is, Pat’s recipe. For this article I used the keywords “SEO”, “Search Engine Optimisation” and “blogging for search engines”. I’ll be interested to see how this article ranks in the search engines this week.

Of course the topic you are writing about must relate to the topic on the web site you are linking to. In this article I have linked to Pat Marcello’s Blogging for Boomers program because it is an authority site on Search Engine Optimisation and blogs (just got another link in there). It is also a money making site for me as I have used my affiliate link to link there. And as with all affiliate links, you only ever link to something you would recommend without that link – that’s the ethical thing to do.

Stay tuned each day this week as I share more tips from Pat Marcello.

Cheers

Janet