7 step-recipe to turn an article into Web 2.0 Traffic
Filed under: Article Marketing, Facebook, Featured Speakers, How To Get Traffic, Internet Basics, Podcasting, Social Network Sites, blogging
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Loading ...Over the last few weeks we have heard from a few speakers about different ways to use social networking to grow your business on the Internet. Today, Michele Pariza Wacek showed us how to tie it all together into a Web 2.0 strategy.
Over the next week I will be sharing with you a few of the concepts Michele introduced. Today I’d like to share with you a concept that is close to my heart – “Leverage”.
Michele’s 7 step recipe for Web 2.0 traffic
Raw Ingredients:
Prepare beforehand: 1 great quality article, 500 words in length that gives great content on your topic
Step 1: Include your article in your email newsletter / ezine.
- Send your newsletter at least once per month. Michele recommends once per week
- This develops a relationship with people on your list
Step 2: Post the article to your blog
- Your blog is central to your Web 2.0 strategy.
- Blogs are favoured by educated, affluent people (ie, good paying customers)
- Use Wordpress software on your own domain (free with Wonderful Web Hosting). Michele also has a hosting and blog facility for $100 / yr. Her contact details are below)
Step 3: Add your blog to your social networking sites
- You can actually import your blog into Facebook in the notes section of your profile
- Facebook gets more traffic than Google and the average age is 39 (not all teenagers)
- I have just added this to my Facebook account. Be my friend? I’ll show you later this week on this blog how I did this.
Step 4: Cut your article into bite size pieces
- Use these tasty morsels to answer questions in blog posts and forums
- Post these answers on other people’s blogs as comments
Step 5: Record yourself reading your article
- simply record yourself reading your article (use an MP3 recorder or record straight onto your computer)
- Add the audio to your BLOG using a wordpress plug in for podcasts (search Google for wordpress plugins)
- You can then take the podcast “feed” information that is given to you through this podcast plug in, and submit it to podcast directories such as itunes (search Google for podcast directories)
Step 6: Create a press release
- Use the 500 words you have written and create a press release
- submit this to press release directories on the Internet
- This will get you traffic but importantly will get you noticed in the mainstream media
Step 7: Submit your article to article directories / portals
- Spread the love. Your original 500 word article can now be submitted to websites that let people use your article on their own websites (with links back to your site of course)
As you can see, this is the recipe, but like any good cook there are gourmet techniques you need to master to create a true Web 2.0 degustation (how far can I carry this analogy?). This is where Michele comes in. She has created a comprehensive package that shows you how to do all these steps. It is not just information (though mind you, she has even loaded the recordings directly onto an Mp3 player for you). It includes checklists, excel spreadsheets, links to the directories she uses, how to write the articles, press releases and how to create a podcast and heaps more.
You can grab this here, and she even has a 4 part payment plan. After you purchase, email Michele at michele (at) michelepw.com and tell her you are from Wonderful Web Women. She will send you a $50 refund and also send you her digital book “Why Isn’t My Web Site Making Me Any Money? 10 Easy Steps To Make Your Web Site Go Ka-Ching!”.
You receive the digital version immediately and the physical version within the week.
I’d love to hear of your ideas on this strategy. Watch the blog this week. I’ll be sharing with you screen grabs of how I added this blog to Facebook and also Michele’s 3 reasons why people use the Internet (you must cover at least 2 to succeed).
Cheers
Janet
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Video On-line to build your credibility
Filed under: Business Skills, Featured Speakers, Social Network Sites, Video, Women and Marketing
(No Ratings Yet) Loading ...Today Nancy Marmolejo shared with us how to use video on-line to build our credibility, branding and get free publicity. I love Nancy’s approach. Firstly, she keeps it all so simple. Secondly, she focuses on the person in front of the lens as a priority before she even starts talking about shooting the first video.
We covered a lot of great tips, so take the time to listen to the recordings if you can. They’ll be available in the gold members area in a few hours.
A gift for you from Nancy
You can download Nancy’s gift report Learn about 5 Massive, Credibility-Crushing Mistakes Women Entrepreneurs Make with Online Video and How to Completely Avoid Them with this FREE Special Report!
3 Essentials points BEFORE you make your first video
1. Know your ideal client
This is absolutely essential as you must create videos on a topic (and current trends) that your ideal client wants to see. If you are not clear on this your uncertainty and lack of focus will show in your video.
2. Be clear on your expertise
You will be using video to position yourself as an expert. You want to position yourself as the go-to person for commentary on a topic, area of expertise. This is where the opportunities for free publicity come. Be clear in your videos, and with yourself, what is your area of expertise.
3. Present your unique essence and personality
Don’t try and be someone else that you think is the ideal video personality. Find your own voice. Nancy has a lovely way of explaining this. She believes that each of us has a purpose, a message to share. She calls this your “medicine”, a term which originates from her Aztec ancestors. Take time to be clear on what is your unique message. This moves the focus from you to the viewer. This is how you portray your authentic presentation.
What type of videos to make
This is clever. Once you are clear on the points above you need to create a series of short videos Each video should be no longer that 2 minutes and you need to create a series of at least 5. These short videos teach people tips on your area of expertise. If it is topical, that is better.
For example, Nancy first created 5 short videos teaching people how to use Facebook to create business relationships. You can see them here: http://www.youtube.com/user/vivavisibility
You may create them all in one sitting but release them slowly over a few weeks to build anticipation.
How to make your video
- Nancy stresses “keeping it simple”.
- Don’t use a webcam (see why in the recordings of the call)
- Flip cameras are newly released and create a video ready to upload to the internet
- Edit the video to add text, music etc using free software that comes with your computer like Windows Movie maker
- JUST DO IT!
IMPORTANT: The setting, lighting and what you wear are extremely important. Nancy gives great tips on this in our interview. You can hear the replay in the gold members area of Wonderful Web Women.
Where to submit your videos
There are heaps of places, just Google “online video sharing”
Start with:
Make sure you grab a copy of Nancy’s free report . It covers the 5 main mistakes women entrepreneurs make with online video and it is excellent.
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Face Book and Joint Ventures
Filed under: Business Skills, Collaborative Projects, Facebook, Featured Speakers, Joint Ventures, Social Network Sites
(No Ratings Yet) Loading ...Today I had the pleasure of interviewing Mary Pat Kavanagh. MaryPat is known as “The Queen of Connections” and “The Queen of Marketing” because of her ability to help people create joint ventures (JV) to really grow their businesses. Today she shared with us the secrets to a successful JV and how to use social networking sites, especially FaceBook to find JV partners and develop business relationships with them.
Wow, there’s a whole new “parallel dimension” out there! I only joined Facebook yesterday in preparation for interviewing Mary Pat and what a revelation that was. At first I felt a bit nervous, a bit like you would if you were going to a party at a place you had never been to before and you didn’t know who else was there. You weren’t sure if you knew anyone but you were sure there were lots of clicks of people who already knew each other and didn’t need you. Do you know the feeling?
I only filled in the basics (I figured MaryPat would let me know what to do), followed the instructions and then found that Facebook actually suggested people I would like to meet and I knew some of them (how did it know?). I then discovered that I could use the technique my mother taught me when I started school – I simply asked someone to be my friend!
Ok. So do you want to be my friend? Just ask me here and you can join my growing network:
http://profile.to/janetbeckers/
How to use Facebook to find and nurture Joint Ventures
First, let’s define a Joint Venture:
A joint venture is 2 people (or more) getting together to create a new entity, a new venture. It’s a 2 way street in that each person contributes in the form of money, product, knowledge, contacts, hard work etc. Whichever of these they have to contribute.
It is different to an affiliate arrangement which is pretty one sided. You are not really working closely together and contributing to the finished product.
Examples of a Joint Venture
MaryPat and I are JV partners. We both created a product today together, the recording of our interview. We both promoted each other’s businesses and we are helping each other’s customers.
Another example could be where one person has a great idea and industry knowledge, but no time. The other person contributes sweat and hard work and contributes to the creation of the product etc.
How to use Facebook to find and develop JVs
- First of all, go to http://www.facebook.com and sign up
- Send me an invite to be my friend http://profile.to/janetbeckers/
- Gradually fill out information in your profile about yourself (books, music, hobbies etc). The whole idea is that people want to form relationships (JVs) with people they can relate to, so let them know a bit about yourself.
- Important. In your profile make a space to say “I want to meet people who… and my target customers (or I can help people who)…….. Be clear and specific
- When you invite someone to be your friend, include a personal note about WHY (eg, I really admire your work)
- DON”T go straight away and ask for help or say you are looking for a JV
- DO take the time to write comments to their profile, contribute to any discussion they may start and introduce them to people you think may help them (you can do this automatically through facebook)
- It’s like any relationship, you say hello and introduce yourself before you ask to go on a date!
- Do join groups in facebook on your topic. There are thousands of them, you don’t have to be invited to join and it is an excellent way to find contacts in your niche.
- Join niche groups: As well as a great way to find contacts (i.e. JV partners) it is also a powerful way to do your market research. If people are discussing problems they have, if you can find a solution to that problem, you have a business.
So go on, why not join me on Facebook and we can discover this parallel universe together? We can share our experiences over at the forum at http://www.wonderfulwebforum.com.
How Mary Pat Kavanagh can help you find JV partners
Mary Pat works with entrepreneurs to find them JV partners and coach them through creating these relationships. She has a unique program where she holds your hand, helps you find JV partners, helps you work out your scripts so you can approach them confidently and has an amazing new program which she runs through a private Facebook group. So you get trained on how to use Facebook for JVs, through Facebook. She has given an incredibly generous discount on her 6 month program just for Wonderful Web Women. It will cut your time to success. Here are the details:
http://www.wonderfulwebwomen.com/recommends/marypat1
Cheers
Janet
P.S. Will you be my friend? http://profile.to/janetbeckers/
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