Curious to see behind the scenes of Wonderful Web TV?

In this video I turn the camera around and show you the equipment, room set up and people behind the creation of our weekly Wonderful Web TV episodes. I’d love to hear your comments and any questions you may have. Share your thoughts below. I’ll come back and join in the conversation.

Cheers

Janet

P.S. If you like this episode, I’d love you to leave a ranking and comment over on itunes.

Here’s the link (you can also subscribe here too)

P.P.S. A few people have asked about the lights we use.

Here is a photo of them with the code next to it to help you search for them. The stands and lights come all in one.

They’re just cheapo halogen lights we bought from the local hardware store for something like $25.

I think they are usually used outdoors or for working in your shed.

I started off creating videos inside, with good lighting and a comfy lounge but it just didn’t work for me.

I was just too self conscious.

So I decided to go outside, into the backyard, across into the National Park, the beach and parks.

As soon as I did that, I relaxed and started enjoying myself. The other advantage was it made my videos far more interesting. To date I have shot videos on wharfs and boats, on top of mountains, in swimming pools in Las Vegas, on a bike, by a fire and even one I shot naked while having a massage in Thailand (no wonder it is one of my most popular videos on Youtube. I bet you go over there now to have a look eh? ).

There is one problem with shooting outside though. The wind. Even a slight breeze blowing across the inbuilt mic in the camera makes a noise that is really distracting. So I’ve been experimenting with using a bluetooth wireless microphone.

You can see the experiment below (it doesn’t take long). Make sure you leave a comment for me below.

Did you watch the video? Did you notice the change in the sound near the end?

If you want to check out the equipment we use, here are some links to view them online. One draw back though. The mic we bought (it’s a good one) cost more than the cheapy camera!

Sony Bluetooth Microphone

ECMAW3

This is the wireless mic we use. We actually bought it to go with our more expensive Sony video camera but found it works really well with the Kodak Zi8

Kodak Zi8

I love this camera. Inexpensive, easy to use, fits in my handbag and great quality video and sound.

It comes in different colours. I got a black one because they only that in stock when  I bought it. The come in red. I like red. I wish I got a red one.

Love to hear your comments and questions below. I’ll come back and answer your questions.

I use a Kodak Zi8 to record all my videos. I don’t usually do any editing. I’m a one-hit wonder because i know if I have to edit there is just another thing stopping me from getting the video out there so I can move onto the next thing.

If I do edit though this is the program I use.

I also like this program because it has a stack of different programs bundled together including a converter.

I use the converter every time for 2 reasons:

1. Even though the Kodak Zi8 can upload straight to Youtube I reckon the videos are bigger file sizes than they need to and it can take forever to upload. So I use the converter to change it to a MP4 with a smaller dimension. This is really quick and easy to do (ie I can do it without getting cranky) and the file size loads heaps faster.

2. Kodak Zi8 saves as a .MOV file and I like to use MP4 because they can be viewed on mobile devices. Gotta get with the times.

Here’s the link to check it out.

Here’s the link folks to take this short survey and be in the draw to win a lifetime membership to Wonderful Web Women plus a lazer focused coachng session with me.

Thanks so much for your support.

Cheers

Janet

Keywords are King

Both Google and Youtube use keywords as the basis for rankings. The keywords you use in the description, title and tags of your videos are what both search engines (yes YouTube is a search engine too) use to give results when people are searching for information.

What Keywords to Target

Here is a quick way to choose keywords.

1. Brainstorm possible keywords first for your niche
2. Search on YouTube for videos on those topics
3. Look at the tags the most popular videos in that niche have used. This will give you even more ideas
4. Go to Google Keywords tool and check out how many people search on these keywords and what the competition is.
5. Choose the most promising and use this to list your video.

Pam commented that she finds it easier to get rankings for a keywords that already has some competition than try and get ranked for keywords that aren’t already used yet. (surprising eh?)

What to Do With The Keywords

When you add your video to YouTube, add your keywords to the following:

1. The title of your video
2. The description of the video
3. The tags of the video.

How To Piggy Back on Someone Else’s Success

Pam shared a technique that is a bit like getting links from other high ranking sites back to your site, except in YouTube Land.
Link your videos to other high ranking videos on YouTube that use your chosen keyword.
Here’s how you do it:

1. Find other videos on Youtube that have ranked well using your keywords.
2. Make sure your video does not directly compete (on subject matter) with the high ranking video you have found
3. Make a video comment on this high ranking video
4. To do this, click in the comments box below the video, then click on the link to the right of the comment box that says “attach video”
5. Then choose to either make a new video, upload one, or bets, just attach one of your existing ones you are hoping to rank highly for that keyword.
6. Done!
7. Now when people are looking for videos on their search term they will find your video directly under the high ranking video and hopefully click through to see yours.
8. Clever eh?

These are just a few of the tips Pam shared. Do you have other tips that work? Love you to share them below here.

You can hear the entire interview with Pam when you join Wonderful Web Women as a gold member. In fact you’ll get access to every interview I have done for Wonderful Web Women. That’s an incredible resource library!

Here’s an example. Today I shot 5 videos to be used on my website sales pages and to send you messages while I am away in Thailand for the most of April. One take, minimal script, no edits and nothing fancy. Over and done in 30 minutes then another 30 or so to upload. Sure they’re not slick and professional but they get the message across and they are authentically me. And importantly….they’re done. What have you been putting off because it needs to be perfect?

OK, so some takes just don’t work. Thought I’d share with you a blooper that didn’t even make it past the 5 second mark

[flvplugin flv=http://wonderfulwebwomen.com/wp-content/uploads/videos/blooper.flv player= buffer=5 autoplay=false loop=false border=false preload=false infobutton=true ]

Lessons from Vegas:

In this thrilling, incredibly high quality video you will discover:

• What colour Janet’s swimmers are
• How gamblers in Vegas are like entrepreneurs
• The big mistake many entrepreneurs make
• What you can do about it
• You get to hear Janet mention, yet again, that she just won Australian Marketer of The Year
• http://www.youtube.com/watch?v=L0pQhOkw1gA

Go on, leave a comment. It will inspire to make more.

I’ve had a few people email/tweet me to ask what video camera I bought and why. They’ve been impressed with the high quality of the videos I made while on my US trip.

You can see some of my videos on my Youtube channel (why not subscribe while there?)

The Camera I bought is a Kodak Zi8. This is why I bought it:

• It fits in my hand bag
• You can upload direct to Youtube & Facebook
• It plugs into my USB port to upload and charge
• You can plug in an external Mic (this feature is usually only available in expensive models)
• It is great quality for sound and light in the video
• It is High Definition – figured this is the way of the future (don’t know why really) so may as well be prepared
• It makes me look professional when I’m very much an amateur
• It’s cheap (cost me about $170 USD)

Only problem so far:

• If you want to shoot really high resolution for the big screen, I don’t think it’s good enough. Brilliant at 720dpi for the web though
• The still camera doesn’t have a flash, which is a drag (my phone does though so I use it for photos)

Yep. I’m one of them!

This week Ludwina Dautovic shared some great tips to make you look and sound like a pro. Try this when you are filming your next 3 to 10 minute video to go on your web site.

Plan Your Content Outline

Your video should have the following structure:

1. Intro
2. 3 key points for the content (short videos, just say a sentence on each, longer videos you can expand)
3. Close and call to action (what do you want them to do next?)

Create an Acronym or Letters for Your 3 Points

If you make the 3 points really easy to remember you won’t need to refer to notes. Reading from your notes (unless quoting statistics) makes you look like an amateur).

For example, when I present from stage I use the 3 Ps which stand for Passion, People, Profit. If you get stumped, you just remember the letters.

Practice in front of a mirror

Yep. Practice looking into your own eyes and rehearse at least 3 times. Notice your body language and just get used to yourself.

Shoot 3 and choose the best

Editing videos is a drag so you want to get a good shot first time. So shoot the video 3 times, choose the best and then just get on with it.

Love to hear your ideas and see any videos you create. Why not share them here for others to see (and make sure you include a link to your site)

Pam has been studying with Maria Andros since I interviewed her a few weeks ago and has really learnt heaps about using video online. So she offered to create a video for me.

I LOVE it. Can you check it out and leave a comment to tell Pam how clever she is?

The video captures the essence of the wonderful opportunity I have created to help my members (that’s you) establish themselves as an established author - FAST and cheaper than it costs to take out an add in a magazine.

Now here’s something interesting about using video to share your message. Search on you tube for “motivational movies” . At the time of writing, this movie was no 10 out of 16,500 in just 23 hours. See how long the other movies on the list have been up.

It is also no 11 for “best seller author”, and 20 for “best selling author”. How cool is that?

Here are the wonderful action takers who took on the challenge of submitting a video in our impromptu Wonderful Web Video Challenge:

You can view their videos and visit their web sites by visiting the following blog posts:

http://wonderfulwebwomen.com/blog/2009/wwwomen-video-challenge-update-pass-the-popcorn/

http://wonderfulwebwomen.com/blog/2009/even-more-wonderful-video-action-takers/

These people will be receiving a surprise gift from Carrie Wilkerson and Mr Video (they are on a cruise at the moment) and will have the right to display the new “Wonderful Web Action Taker”  logo on their web sites.  The sign of someone who is not just serious about creating success on the Internet, they are actually taking action to create that success. Totally inspiring people to me. (in no particular order)

1. Christine Robinson
2. Dayle Walker
3. Suzi Dafnis
4. Amanda Robins
5. Danielle Chonody
6. Cheryl Watterson
7. Lenore Miller
8. John Edwards
9. Steve Brossman
10. Nicole Scott
11. Carrie Pierce
12. Barb J. Dull
13. Melissa Williams
14. Linda Binns
15. Grace Chatting
16. Donna Cox
17. Fran Blake
18. Karen Thompson
19. Kristy Bergin
20. Sarah Moffat
21. Jackie Purnell
22. Wendy Moore
23. Suzie Cheel
24. Connie Boris and Charly Leetham
25. Lisa Taliga
26. Ludwina Dautovic
27. Tracy Monteforte
28. Lori Bell
29. Jan Malloch
30. Dawn Bournand
31. Pam Brossman
32. Danette Hibbard
33. Lorraine Pirihi
34. Ankya Klay
35. Robyn Warne and Lauren Porter
36. Jen Dalitz

So I encourage you to take the time to view these inspiring videos, leave your comments of encouragement and visit their sites. Simply by the fact that these people take action, you will know that they will give value if you join their mailing lists or subscribe to their YouTube channels.
Watch for my next post where I list everyone who took action and share how they will be rewarded.
Cheers
Janet

Grace Chatting from www.gracechatting.com

Shares how she helps couples save their relationships

Donna Cox from http://www.successinsalesforwomen.com shares why she started her membership site with her business partner

Fran Blake from http://www.godivainvestments.com/ shares how she has created passive income through property investment

Karen Thompson from http://www.lifeiswhatwyoumakeit.com.au shares her passion on creating her Internet business

Kristy Bergin from http://www.rockyourvibe.com.au shares her story on her very unique website. Love the inspirational jewellery!

Sarah Moffat from http://www.sarahmoffatimagery.com shares how she is implementing all the different social media tools she is using in her cinematography business and what inspires her

Jackie Purnell from @JackiePurnell on twitter pushes herself out of her comfort zone

Wendy Moore from http://www.savvywebwomen.com shares how she helps women in traditional business create passive income online

Suzie Cheel from http://www.theabundancehighway.com shares her passions and announces her upcoming radio show on the Law of Attraction

Connie Boris and Charly Leetham from http://stretchyourmindandbody.com/blog present a creative video and share how they work together

Lisa Taliga from http://www.virtualpabusiness.com shares her free ebook “7 Things You Must Know Before Becoming A Virtul Assistant”

Ludwina Dautovic from http://www.theredtentwoman.com.au

Tracy Monteforte from http://www.getdialingfordollars.com describes her new Dialing for Dollars Live Webinar Workshop

Lori Bell, The Success Midwife from http://www.lorirbell.com sings and inspires

Jan Malloch shares her ideas and help on achievement at http://www.powerpositivenow.com

Dawn Bournand at http://www.fabulouslysuccessful.com/dailydose shares a 30 day gift for you

Pam Brossman from http://www.pammieb.com talks about using powerpoint as a marketing tool

Danette Hibbard from http://www.accelerateinbusiness.com shares info about a great 3 day “Stilleto Camp” in August (Hey I’ll see you there as I’ll be presenting as Dani’s guest)

Lorraine Pirihi from http://www.productivityqueen.com short, sweet and productive video

Ankya Klay from http://www.ankya.com shares her unique transformational photography service

Robyn Warne and Lauren Porter from http://www.sisterssharesuccess.com share their home business opportunity

Jen Dalitz from http://www.jendalitz.com shares how to be a “rain maker” and shares her passion to help working women

A few days ago Carrie Wilkerson challenged me to make and upload a video to YouTube. “Just do it Janet”. So, I extended the challenge to YOU.
You can read all about the challenge and view my first video here.
It’s only been a few days and we already have 13 inspiring action takers who have taken up the challenge.
I’ve added their videos here for you to have a look at and hopefully inspire you to take action too.
So what about it? You’ve got until Wednesday morning Aussie time to make the deadline and hold your head high.
Wouldn’t you like to see your name and video listed here, and in my newsletter, and in Carrie’s and in Mr Videos?

A Crazy Week Ahead

In the morning I head off in our heavily laden car, with bikes, canoes, cricket set, soccer ball, swimmers, children, grandmother, cousins,Sister & Douglas The Wonderful Web Man for a family Easter holiday beside a lake. I’m sure you can visualise the craziness.
So I look forward to seeing even more wonderful videos from you great action takers on my return next weekend.

Good luck
Janet

Here are our great action takers so far.

Christine Robinson from
http://www.the540plan.com/christine Shares how she loves working from home

***************************

Dayle Walker from http://www.successinsalesforwomen.com
Announces her new membership site

****************************

Suzi Dafnis from The Australian Business Women’s Network http://www.abn.org.au shares
6 reasons to join a network

****************************************
Amanda Robins from http://www.60daystoabundance.com/
invites you to take the “60 days to Abundance Challenge”

**********************************
Danielle Chonody from
http://www.workingwithpets.com
Tells about her journey to building a successful pet sitting business

**************************************
Cheryl Watterson
Introduces her internet radio show
http://www.letstalkhomesecurity.com

***************************************
Lenore Miller from
http://www.outrageouslyhealthy.com
asks what does Outrageous Health means to you and shares a gift

******************************

John Edwards from http://www.questcoachingclub.com

created a viral inspirational model inspired by Carrie Wilkerson’s teachings

*****************************

Steve Brossman from www.sprintermarketing.blogspot.com
redefines the KISS principle.

********************************

Nicole Scott from
http://www.swimonlime.com.au shares her brilliant product to prevent swimmers itch.

************************************

Carrie E. Pierce from http://www.Menopauserus.com shares a Thank You Message

*****************************
Barb J. Dull from http://www.incrediblemoms.net
Talks about showing your children you can be passionate about your career

*********************************

Melissa Williams from http://www.liveyourcreativelife.com
issues YOU a challenge at the end of her video to encourage you to take even further action

Video Glossary: In every niche there are terms, phrases etc that people need explained. For example in my niche I could explain terms like affiliate marketing, auto-responder, joint venture, passive income.

Create short and sweet videos defining each term and showing how clever you are.

FAQ: Have a look in your “sent” folder of your email program. Look at what questions you keep answering over and over again. Create short videos answering these questions.

A to Z of your niche: Create a series where you discuss a topic in your niche that starts with A, then B, then C etc. The nice part of this is it is sequential and people like to collect all parts

Mastery Series: This is one I just thought up:) Create a series on how to master a particular technique, software etc. For example a series of videos on how to master twitter, cooking a 3 course meal, balancing your budget etc.

Carrie shares heaps more ideas in her free video training.

The Wonderful Web Video Challenge
1. Create a short and sweet video (it doesn’t have to perfect. It just has to be done!)
2. In the video introduce yourself, tell us what is unique about what you do ( why she should visit your site) and if you have a website, tell us the url. We want this video to help you and your business
2. Upload the video to YouTube
3. When you add in your keywords in the description you MUST put the following keywords: wonderful web women, barefoot executive, mr video
4. Let us know. You can leave a comment here on this blog post with a link to your video, send us a message through twitter @janetbeckers or @barefoot_exec or @askmrvideo

Why Take on The Challenge?
1. Carrie and Mr Video will send you a surprise gift
2. We will all include links to your video in our newsletters / blogs etc
3. It will make you take action. Once you’ve done this the next one will be easier
4. It will be fun

So here is my first video for the challenge

Here is the link to heaps of free video help from Carrie

Oh and by the way – you’ve only got 7 days!!! So get to it.

Cheers

Janet

4 Essentials For a Viral Video

1. Your target audience must be able to relate to your video. It needs to trigger their emotions and target their deepest needs.You can see an example at www.thebossmovie.com (This is Carrie’s) and www.52virtues.com (mine which hasn’t really gone viral – any ideas why?)

2. Easy to Find . It needs to be in your newsletter, website, youtube, twitter, facebook etc. Don’t be afraid to mention it over and over. You won’t be nagging because everyone doesn’t listen to everything you say all the time anyway!

3. Easy to View. Make sure your video can be seen in firefox, explorer, safari etc.

4. Easy to share. This doesn’t have to be complicated. Simply tell people what to do. For example simply say “copy this link and paste it in your email to people”. In your emails, tell people to forward the email to a friend. Another good tip is to buy a really easy and short url just for the video so people can just say the name of the video. Hmmm, maybe I need to do that for my 52 Virtues Movie?

Carrie also mentioned a really cool bit of software called Video Opt in Machine. This means you can show a video and straight after the video plays your opt in box comes up. You can even make it so your affiliates can put their links in the video and help grow your business by putting your video on their website. I’ve just bought this now and it looks really good. You also get heaps of unadvertised bonuses when you buy it (and it’s cheap).

Maria Andros, The Video Marketing Queen, shared with us the 7 step formula to create videos that convert. Make sure you include every one of these steps in your videos.

Maria shares heaps of high content tips on using video and social networking sites to grow your business. These are tips you would easily pay for but they are all free here.

1. Welcome the viewer

A simple thing to do but it increases conversions. Simply acknowledge that they have taken the time to watch

2. Establish Credibility

If you’ve done something that will impress your viewers, let them know. If you are just starting out say something like “hi, I’m the creator of www.bla blabla.com”

3. Use a Hook or Cliff hanger

You want to keep them on until the end of the video. Say something that will make them want to stay until the end. Such as “at the end of this video i’ll share with you bla bla bla”

4. Share your story

People do business with people they like. The idea of sharing your story, especially why you are passionate about this topic helps people relate to you. Ideally you want the viewer to think “she’s just like me”

5. Paint the problem

Spell out what the problem or frustration is that they may have. Let them know you understand

6. Provide the solution

A business simply solves people’s problems. You want to position yourself as a person who solves problems

7. Call to action

This is the part most people miss. Tell them what to do next. Maybe “go to my website for a free report” or “subscribe to my YouTube channel”.

I’d love to hear of your experiences with using video. Why not share them here?

So many of the women I interview about their success refer to the Law of Attraction. There is no coincidence that they  actively practice manifesting and they are successful.

Watch the videos here and I’ll keep you updated over the next few weeks on what the buzz is building up to.

We covered a lot of great tips, so take the time to listen to the recordings if you can. They’ll be available in the gold members area in a few hours.

A gift for you from Nancy

You can download Nancy’s gift report Learn about 5 Massive, Credibility-Crushing Mistakes Women Entrepreneurs Make with Online Video and How to Completely Avoid Them with this FREE Special Report!

3 Essentials points BEFORE you make your first video

1. Know your ideal client

This is absolutely essential as you must create videos on a topic (and current trends) that your ideal client wants to see. If you are not clear on this your uncertainty and lack of focus will show in your video.

2. Be clear on your expertise

You will be using video to position yourself as an expert. You want to position yourself as the go-to person for commentary on a topic, area of expertise. This is where the opportunities for free publicity come. Be clear in your videos, and with yourself, what is your area of expertise.

3. Present your unique essence and personality

Don’t try and be someone else that you think is the ideal video personality. Find your own voice. Nancy has a lovely way of explaining this. She believes that each of us has a purpose, a message to share. She calls this your “medicine”, a term which originates from her Aztec ancestors. Take time to be clear on what is your unique message. This moves the focus from you to the viewer. This is how you portray your authentic presentation.

What type of videos to make

This is clever. Once you are clear on the points above you need to create a series of short videos Each video should be no longer that 2 minutes and you need to create a series of at least 5. These short videos teach people tips on your area of expertise. If it is topical, that is better.

For example, Nancy first created 5 short videos teaching people how to use Facebook to create business relationships. You can see them here: http://www.youtube.com/user/vivavisibility

You may create them all in one sitting but release them slowly over a few weeks to build anticipation.

How to  make your video

• Nancy stresses “keeping it simple”.
• Don’t use a webcam (see why in the recordings of the call)
• Flip cameras are newly released and create a video ready to upload to the internet
• Edit the video to add text, music etc using free software that comes with your computer like Windows Movie maker
• JUST DO IT!

IMPORTANT: The setting, lighting and what you wear are extremely important. Nancy gives great tips on this in our interview. You can hear the replay in the gold members area of Wonderful Web Women.

Where to submit your videos

There are heaps of places, just Google “online video sharing”

Start with:

• You Tube
• Blip TV
• Veoh

Make sure you grab a copy of Nancy’s free report . It covers the 5 main mistakes women entrepreneurs make with online video and it is excellent.