Wonderful Web Women

Please note: Next week’s call uses a different phone number to our usual call in number. This call will be hosted by Baeth so please make sure you register using the links below so you can get the call-in info.

Are you falling into the common trap of trying to ‘make mo^ney’ so you can do what you love ‘some day?’

Maybe you’re an artist working a j-o-b and trying to do your art ‘on the side.’

 

Maybe you dream of growing your business but just can’t find the time with the demands of raising a family and keeping up with the housework and bills.

 

Maybe you’ve simply forgotten your real PURPOSE here on Earth and are caught up ‘in the daily grind.’

 

Are you sick and tired of feeling like a cliché?

 

Well,help is on the way!

 

Let me introduce you to my treasured friend and business associate, Baeth Davis. Baeth is known at “The Palm Pilot for the Soul of Your Business ™,” and she will be my

special guest on a unique, F.R.E.E., one-time-only call entitled:

 

“It’s Time To Get PAID For Your PASSIONS: 10 Hot Tips To Start FRESH This Fall!”

 

Date: Monday, October 6th

Time: 6 PM Pacific / 9 PM Eastern USA

 

AUSTRALIA:

Date: Tuesday, October 7th

Time: Noon NSW time

 

You can REGISTER for this F.R.E.E. call here:

http://www.handanalyst.com/teleseries/Janet-Beckers.html

 

On this groundbreaking tele-seminar event,

Baeth will help you discover:

 

• the #1 issue that may be holding you back from reaching your full financial and spiritual potential
• why love, sex and creativity issues directly affect your bottom line
• why self-betrayal is rampant – and how identifying it can be your doorway to spiritual and financial empowerment
• the true link between making money and ‘following your bliss’
• the vital need to know your core message and how to reach a wider audience
• the transformational power of your decisions
• the essential need to increase your direct connection to Source Energy (the Divine)
• the non-negotiable desire of your soul for an authentic Life Purpose
• the spiritual link between your Purpose and your Profit
• and the Ultimate Purpose that your Life Purpose serves

 

You can REGISTER for this F.R.E.E. call here:

http://www.handanalyst.com/teleseries/Janet-Beckers.html

 

Baeth will also be previewing her upcoming “Life Purpose, Life Profit

Mastermind Tele-Seminar Series.”

 

Don’t miss this call!

 

You can REGISTER for this f.r.e.e. call here:

http://www.handanalyst.com/teleseries/Janet-Beckers.html

Please note: Next week’s call uses a different phone number to our usual call in number. This call will be hosted by Baeth so please make sure you register using the links above so you can get the call-in info.

The Wonderful Web Family tour of the USA continues and so do the business lessons I can share with you. Call me weird (or obsessed or focused) but I see business analogies everywhere we go!

We have headed up through the Sierra Nevada in our “R.V.” (Motor home for non US people) through some of the most amazing landscapes that range from flat , dry valleys irrigated for oranges and cotton, up to mind boggling glacial canyons which are home to the largest trees on Earth.

The lesson I share with you today is not inspired by these amazing landscapes. It is inspired by something I discovered between the orange groves that I didn’t expect to find.

 

Oil

 

Yep. Oil pumps. See in Australia all our oil is extracted in the Bass Straight, way out to sea on huge rigs that no-one sees. I’ve always seen it as a bit like alchemy, how this magic goo is extracted from deep in the Earth and then transformed into a substance that fuels Western economies.

 

Yet here, simple pumps work tirelessly away, pumping oil from the ground just metres from the highway. They are unmanned, unguarded and very, very simple. We stopped to have a look (I’m sure for USA readers this is an unexpected tourist attraction) and you can see a photo of one to the left here.

 

Oil and business – do they mix?

 

This is what struck me the most about these oil pumps. They are very simple machines that are based on really simple physics. All they do is go around and around, up and down all day, every day. Simple techniques that work every time and are repeated for ever. It is this simple strategy that fuels a billion dollar industry.

 

Internet Marketing is like a Californian oil pump

 

Okay, here comes the business lesson. Most people who try and set up an internet business complicate things. There are so many strategies you can use and many people try and use them all. I know because I’ve done the same thing until I finally yelled “enough is enough”. Learn how to do one thing and do it well. If it makes you money then do it again, and again, and again. You can still add a couple of extra strategies until you get the right combination but then just rinse and repeat.

 

Examples of how you can do this.

 

I’ll share with you what works for me. I combine tele-seminars and an e-zine and I tie the 2 together with a membership site. This simple combination makes me money every time. I enjoy doing it and because I do the same thing all the time, I have created systems that mean I do it faster, better and cheaper every time – which translates into a stronger business.

 

There are a few people I know who have built their business around a simple strategy that they do over and over again. One of my favourite examples is Alexandria Brown. Ali has built a multi-million dollar business around a weekly e-zine. Sure, she has added new services as her business has grown but the whole business is still centred around her weekly ezine.

The very first interview I did was with Ali and if you are a GOLD member, I recommend you listen to it (look under completed tele-seminars). She simply found an easy model to learn, practiced until she got it right and then kept on repeating this simple formula. It doesn’t sound very glamorous but she has struck oil and you can too.

I recommend you sign up for Ali’s newsletter and model what she does. Even faster, get her excellent home study course and follow her simple, step by step system that works every time. Either way, find a mentor such as Ali who has perfected a simple system and model what they do – and don’t be tempted to complicate things. It really does work better if you keep it simple.

You know, I had never heard of soft sell marketing until last year but without realising it, I have built a business based on these principles. Since then I have been witnessing a quiet revolution happening in the way people respond to sales letters and email techniques used on the Internet - and I find it very exciting.

Instead of describing these changes in an article, I’d like to share with you a gift. Recording of 2 interviews of a panel of soft sell specialists. The calls are not just informative, they are inspiring. The panel members will all be presenting at the Bridging Heart and Marketing Conference.

Here are some of the topics discussed:

• What is soft sell marketing?
• How do I know what to sell on the Internet that is aligned with my integrity?
• How to I know how much to charge
• Is there a link between business and spirituality
• How to structure your web site and shopping cart to build relationships
• How to use articles to sell your book

Hope you enjoy them.

Saturday was our first one-day workshop “Turn Your Passions Into Passive Income - Quick Start Event”. What an inspiring group of people participated.

I’d like to share some of their feedback below. We had an extra bonus on the day. Connie Boris (one of our Gold members) from www.yogainahurry.com.au lead our group through guided visualisations, stretching and group building exercises - photos coming soon.

“There was just so much useful information packed in a one-day seminar. It gave me the confidence to take action to create a product in the next week.” Yee Wah Choong (Younigne Business, Aequitas Attorneys)

 

“Fabulous. Given me amazing confidence to progress forward and understanding in simple succinct successful terms.” Vanessa Smith (www.allempowered.com)

 

“My expectation was informed by previous contact with Janet – I knew it would be good value.[The event was] much better than any other I’ve been to in terms of honesty about what I would get from the day.” Lenore Miller (www.outrageouslysuccessful.com.au)

 

“It helped clarify how I was going to write the book I had been thinking about for a year. I know exactly how to get started now.” Johanna Baker-Dowdell (www.strawberrycommunications.com.au)

“It was good of Janet to spend time with almost everyone in the room. A nice touch but I think very reflective of who she is as a person.” Anthony Venn-Brown (www.anthonyvennbrown.com.au)

I really enjoyed working with an intimate group and would like to do the same in our Los Angeles workshop in a few weeks.

 

The LA workshop is booking and I expect to cut off the numbers to keep the group intimate again. Let me know if you can be there. http://www.wonderfulwebseminars.com .

NEWS: See below, for the chance to save an extra $200 off the already discounted Early Bird registration

I’m always inspired by people who take action. At the time it may seem like a small step, but it is the first of many that create magnificent things.

Sheila Betker, one of our GOLD members is such a person. I’d like to share her story with you. You can read all of Sheila’s story here as she is one of our members who has taken action and shared her success story as part of our Birthday Competition. She is in the running to receive an MP4 player pre-loaded with every interview I have done in our first year on-line. You can too.

Sheila shares a story of having a business idea, but no experience or direction. In a short time she has created her first product and grown her list through The Wonderful Web Giveaway. She has found a mastermind group to  keep her accountable and found a wonderful mentor through our interviews. I’m so inspired by Sheila’s story. If you are just starting out and feel as if it is all too overwhelming you will really be able to relate to Sheila’s story. She has some great ideas to share and exciting plans. Why not leave a comment for her after you read her story.

I have had some great feedback from members who were on our call today with Kathleen Gage. The overall reponse was one of gratitude as Kathleen dispelled many of the myths of making money on-line and outlined simple steps to build an Internet business that would stand the test of time.

In fact the word BUSINESS is the point Kathleen stressed throughout her call and I can’t agree with her enough. We hear so much hype about “make $50,000 with your first campaign with one product” that is it easy to believe that making money on the Internet completely ignores the rules that work for making money off-line. It’s rubbish of course. Sure, an Internet business is fantastic because you can work from home and have very small start-up costs (which is why I love the Internet), but if you intend to make consistent income, then you are starting a business.

A very generous offer (thanks Kathleen)

Kathleen excelled herself today. Not only did she provide great content but she put together a product offer that is incredibly generous. It is perfect if you are starting out and an incredibly ethical product in that it provides you with the foundations to create a BUSINESS on the Internet, not just a website. As well as more that $350 worth of product for just $99, Kathleen has bonused the first 20 people who buy her pack a one-on-one, 20 minute, laser focused coaching session with her. This alone is worth more than the cost of the product and will save you an incredible amount of wasted energy. This offer is to be used within 30 days to make sure you take action!

Here is just a small list of the things we covered today. Gold members can download the recordings with 24 hours (usually sooner).

How to make the Internet Work For You

1. Commit to the long term. You are building a business so plan to build your business for the long term and not some quickly created (and quickly forgotten) project.

2. Invest in training - you will want to learn a lot of things yourself but when you identify an area of expertise you need to master (for example how to run a tele-seminar), invest in learning from an expert. This will cut your learning curve dramatically

3. Build a solid foundation - Kathleen shared that in her first campaign, she made about $50 and thought it was great. Now when she launches a campaign she makes $50,000. This would not be possible if she had not built up her relationship with her customers and with her vendors over time.

4. Identify your market If you think everyone can be your customer you will go broke. You need to identify who needs your services and who you want as your customer. This will allow you to focus your marketing. Another good point Katherine mentioned that is the most important characteristic of your target market. They must have the money to pay you! Remember, you are in business.

5. Survey your customers One of the most powerful questions you can ask your customers and potential customers is “what is your biggest problem with …..”. Once you know their problems you can find solutions . This may be by creating your own products or (especially when you start) referring other people’s products as an affiliate.

6. You have a moral obligation to sell . This comment is one that many of our listeners resonated with. If you have a solution to a customer’s problem you have a moral obligation to sell that product through your business. This is a concept I know a lot of us struggle with. This concept turns around selling from the view of “taking” to the view of “giving”

7. Enthusiastically pay your suppliers If you always search for freebies you will always attract freebie seekers as customers.

8. Treat the Internet as a business. This is the over-riding message Katherine shared with us. So get an accountant, find out about business and marketing plans. These are the things you would do with an offline business. The same thing is true for an on-line business

I’d love to hear your views on what Kathleen covered today. If you are just starting out, or been dabbling and not really making money yet, then I highly recommend you  invest in Kathleen’s offer and make sure you take up her offer of one-on-one coaching time.

Cheers

Janet

Yesterday I had the pleasure of interviewing 2 very special people, Judith Sherven and Jim Sniechowski, who are leading a new frontier in Internet Marketing - soft sell marketing. You may be wondering just what that is and I won’t be surprised if you discover that you fit into this definition. In this article  we will explore:

1. Who is in the soft sell community
2. What is soft sell marketing?
3. What are the benefits of this new approach to selling on the Internet?

Whos is in the soft sell community?

By Soft Sell we’re referring to all the personal growth, healing and life-enhancement providers who market services and products in fields, for example, that range from a wide variety of coaches and therapists, MDs, chiropractors and all other healing practitioners along with life enhancement specialists like interior designers, home schooling experts, financial planners, importers of women’s lingerie and table linens.

Pretty much most of Wonderful Web Women are Soft Sell Marketers. And for us Soft Sell types, we can’t get in your face with our marketing because that would contradict what it is we are marketing

Judith and Jim mentioned they are seeing more and more support experts – like Blog specialists, copywriters, and PPC experts – attending their workshops who would prefer to work with and support Soft Sell marketers rather than hard sell types.

What is soft sell marketing?

Judith and Jim had a lovely way of describing the difference between soft sell marketing and hard sell marketing. There IS a place for both though most niches really are more in tune with soft sell marketing techniques.

Jim talked about the difference between ROI and ROE. I’m sure you’ve heard of ROI (Return On Investment) as this is where much marketing is focused. If you provide a service or product that increases income, you can expect to talk about the increase in income you receive in return for your investment in the product or service.

But what if you are providing a service or product that adds value to a person’s quality of life, and not just their bottom line? How do you measure something less tangible? This is the reason so many service providers devalue their worth and don’t charge enough. Soft Sell Marketing speaks directly to the customer in terms of their Return On Experience (ROE). The emphasis is on developing a relationship with the customer, not just a transaction.

What are the benefits of this new approach to selling on the Internet? 

• Permits you to market and sell your products and services and remain aligned within your own personal and professional integrity

• Benefits your clients and customers because they can trust they are being respected and valued by you as human beings and not just as objects with wallets and credit cards

• Allows you to promote your offers without using aggressive language in your sales letters like “killer copy” and “obscene profits” and “if you don’t do this you’re crazy”

• Grounds you in transparency, authenticity, and sinceritynot just as buzz words but as your real and meaningful intention and practice

• Offers you the strategy of “persuasion in plain view” rather than subliminal, manipulative persuasion

• Opens your consciousness to the difference between pitching vs presenting, manipulating vs inviting

• Shows you that you can make a substantial income while still being a spiritually grounded Soft Sell marketer

Learn How To Be a Soft Sell Marketer

Judith and Jim are organisers of “Bridging Heart and Marketing II” – the only conference for Soft Sell Internet marketers. It takes place September 12-14 in Los Angeles. I’m honoured to be one of their featured speakers amongst an incredibly inspiring group of people. Because I’m a speaker at the conference I get to offer you a SPECIAL DISCOUNT on your tuition. To find out what you’ll experience, go to: http://www.bridgingheartandmarketing.com/janet

And if “Bridging Heart and Marketing II” feels right for you – follow your heart and be there with us.

You can find out more about the event and a special bonus I have thrown in by reading this article here.

Cheers

Janet

Hi

Today I interviewed Ellen Violette, the ebook coach. Ellen had so much to share and we had so many questions from listeners on the call that she stayed for 2 hours until every question was answered. What a Wonderful Web Woman! The recordings for the interview and the Q & A session will be available for Gold members to download in a few hours

You can hear about a special offer Ellen has made for us and how to download her free gifts to us by listening to this short message from me below. You’ll also hear how to get 15 minutes free consulting with Ellen to work out the direction you need to go in.

Over the next week I’ll share with you some of the great tips Ellen shared on common mistakes, how to choose a title, how much to charge and how many pages to make your book. Before I share with you the first tips, here are links to great resources for you:

Resources and special deals

• Free “mega Article” pack with heaps of great info on getting your ebook written

• Free consults and resources (please let her know you are fromWonderful Web Women)

• When you download your article “Mega Pack” you will have the chance to check out her excellent home study pack which is delivered to your door. This is the course that has the system to create an ebook in 72 hours. It also  has a great payment plan

• Ellen emailed me after our call to extend a special offer. The first 5 people who purchase her home study course, she will review your ebook and critique. Value is nearly $400 for this extra bonus alone

7 Mistakes People Make When They Write an Ebook

1. Thinking they will make big money just from their ebook

If you think you will make big bucks just from the sale of your ebook you are leaving a lot of money on the table. You make the money by teaching people how to apply what you write about in your book. Robert Kyiosaki (Rich Dad, Poor Dad) calls his best selling book his “brochure”

2.  Not even starting

Most people assume it will take them months and it will if they don’t have a system. It does not need to be perfect but it does need to solve your target market’s problems

3. Not researching the topic

Many authors just write what they want rather than what their target market wants. Ellen teaches how to research your topic. Examples are:

• Search on Google to see what is populra

• watch for trends

• keep an eye on forums and facebook group chats in your niche

• survey potential customers

4. Not starting with the end in mind I really like how Ellen emphasises that your ebook is the basis of your business, not just a one-off product. You need to decide where this book fits in your business plan. Is it a lead generator or is it the main product? Will it be part of a series? Decide before you start or you may be stuck with  a topic you don’t want to pursue further or you may make your book try and solve everything in one go, rather than spreading the info over a series of related books which builds a stronger business. 5. Changing topics part way through Apparently this is really common. People get part way through and then decide to change the focus of the book. Make sure you do your research well before hand to make sure you are writing a book that your target market wants. Then stick with what your research shows you. 6. Not having a great title An average book with a great title will outsell a great book with a boring title, every time. A great title is essential and it MUST be one your target market can relate to. Here are some ideas to create a great title:

• Model your title on ones that work (eg, 4 hour work week)
• Change the main action to a verb (eg instead of “How to be lucky” change to “The Luck Factor”)
• Include the main benefits in your title
• Have a sub title with the explicit benefits
• Repetition (eg “get organised, get published”)

7. Not leveraging your ebook This is where the big money is. You can create articles, teleseminars, workshops etc from the knowledge in your book. A simple example is, record yourself reading your book and you have a bonus “audio book” These are just a few of the topics we covered on the call. In the Q & A session we also talked about creating great ebook covers, how long your book should be, how much to charge and lots of other great ideas. I’d love to hear your ideas on creating ebooks and hear of any success you have if you decide to invest in Ellen’s home study course or coaching. Cheers Janet