We have entered the Tribal Age of The Internet. Now your customers and potential customers actively interact with each other on-line. They expect to interact with you and your brand as part of a community or tribe. It started a few years ago with blogs. People could leave comments and start to have a say [...]
How To Tell If Your Business Model Will Work
This morning I had the pleasure of interviewing Debbie LaChusa, a.k.a. The Business Stylist. Debbie helps people match their business model to their “Unique Business Style” to really increase their business success. Debbie shared some great tips, including how to tell if your business model will actually succeed in achieving your financial goals. This is [...]
Personal Branding & Why Fence-Sitters Get Splinters In Their Bum
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I was having breakfast with a lovely friend of mine (and Faculty Member of Wonderful Web Women) Sharon Tieman the other week and she came out with a classic line. To be honest, Sharon constantly comes out with classic one-liners but this was one that made the light bulb come on for me. “People who [...]
3 Tips On DescribingYour Ideal Client
Last week I shared an article about identifying who your ideal client really is. Michele Pariza -Wacek talked about the importance of this in our interview last week (available in the gold members area of Wonderful Web Women) and helps you refine this in the first step of her coaching. I challenged you to share [...]
Tell me, Who Really Is Your Ideal Client ?
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Well it’s not often you hear a copywriter say the words are not the most important part of a sales letter! That’s what Michele Pariza -Wacek said today when I interviewed her about 5 Psychological Triggers to Turn Prospects Into Clients. Michele is the woman who is behind the successful launches of some of the [...]
How To Automate With Integrity
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Let me describe to you an experience I have had a couple of times this week. Only made possible since we have transferred our business to new systems. I wake in the morning to see we have had a sale of our $2000 coaching program, making the most of our 12 part payment plan. Now [...]
Web Site Blitz – 8 steps to rebuild a business
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Well the hard lessons continue this week. As you may know, we have been flat out for the last few weeks totally rebuilding our main income-producing web sites from scratch. If this is news to you, you can hear all about it over here. It’s like Backyard Blitz but with a computer Have you ever [...]
Business Lessons: Your Profitable Essence
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This past few weeks has taught me some amazing lessons. The technicalities of building and PROTECTING an online business is only part of it. Creating and implementing a vision for the long term growth of a business is yet another. I’ll be sharing a lot of these lessons with you in the next few weeks. [...]
