7 Tips To Tapping Into The Tribal Age of The Internet

June 11, 2010 by Janet Beckers · Leave a Comment
Filed under: Internet Basics, Joint Ventures, Where to Start, blogging 
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 We have entered the Tribal Age of The Internet.

Caring By Evelyn, Age 6. From www.52Virtues.com . Our "Giving Back" project

Now your customers and potential customers actively interact with each other on-line. They expect to interact with you and your brand as part of a community or tribe.
It started a few years ago with blogs. People could leave comments and start to have a say on the Internet, rather than just be passive readers of information. Then it was forums which meant they could start their own conversations.

Then came Facebook, My Space, Twitter, You Tube, Linked In……..there has been an explosion of ways people interact on the Internet and the old ways (last year) of doing business on the Internet are out the door.

It is a fundamental human need to belong. To find a group, a community/ a tribe to interact with and this is happening at a rapid pace on line. People are making buying decisions online based on peer recommendation and what they hear via social networks. Do you like what they are saying about you?

Here are 7 tips to help you tap into the Tribal Age of The Internet

This is just a taste of what you will learn if you join me in The 4th Dimension Workshop. Read more

How To Tell If Your Business Model Will Work

June 8, 2010 by Janet Beckers · Leave a Comment
Filed under: Business Skills, Featured Speakers, Where to Start 
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This morning I had the pleasure of interviewing Debbie LaChusa, a.k.a. The Business Stylist. Debbie helps people match their business model to their “Unique Business Style” to really increase their business success. Debbie shared some great tips, including how to tell if your business model will actually succeed in achieving your financial goals.

This is a simple exercise you can do but also very powerful. This is something I have done in my own business and can vouch for how focused it helps you be.

Ready? Read more

Personal Branding & Why Fence-Sitters Get Splinters In Their Bum

June 3, 2010 by Janet Beckers · 1 Comment
Filed under: Business Skills, How To Get Traffic, Internet Basics, Law of Attraction, Personal Development, Where to Start 
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personal branding and sitting on the fenceI was having breakfast with a lovely friend of mine (and Faculty Member of Wonderful Web Women) Sharon Tieman the other week and she came out with a classic line. To be honest, Sharon constantly comes out with classic one-liners but this was one that made the light bulb come on for me. “People who sit on the fence for too long, always end up with splinters in their arse”.

The Relationship between Fence Sitting and Personal Branding

I want you think about the people in your industry who stand out as the leaders. There is something about them that draws people to them and often they have a polarising effect in the market. Some people LOVE them and other people can’t stand them. You may even find yourself saying sometimes Read more

3 Tips On DescribingYour Ideal Client

May 11, 2010 by Janet Beckers · Leave a Comment
Filed under: Copywriting, Where to Start 
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Last week I shared an article about identifying who your ideal client really is. Michele Pariza -Wacek talked about the importance of this in our interview last week (available in the gold members area of Wonderful Web Women) and helps you refine this in the first step of her coaching.

I challenged you to share who your ideal client is and we have had some really interesting responses. I’ve also noticed a few things I’d like to share with you in the hope it will help you.

If it takes too long to describe your ideal client, you are still not clear.

This is a simple way to tell if you need to do further work. Read more

Tell me, Who Really Is Your Ideal Client ?

May 5, 2010 by Janet Beckers · 45 Comments
Filed under: Copywriting, Where to Start 
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Well it’s not often you hear a copywriter say  the words are not the most important part of a sales letter!

That’s what Michele Pariza -Wacek said today when I interviewed her about 5 Psychological Triggers to Turn Prospects Into Clients.
Michele is the woman who is behind the successful launches of some of the best known Internet marketers in the world. We were really lucky to get her on our call today.

Before I get on a roll

Now, before I get on a roll, let me tell you that Michele has a no-brainer offer she has made just for people who are in my community (that’s you). You can get the details here and if you get in the next 48 hours and email Michele to tell her you know her through me, she will bonus you the opportunity to take part in critique hot seats and a one-on-one strategy session with a coach.

OK, now back to lessons from Michele.

I’m going to share with you the most important step in the creation of a sales letter, give you some home work and then give you an opportunity to promote your quest for the ideal client. So let’s get started…… Read more